Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Every ecom marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth 
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This idea completely changed my life…

The Surfer Mentality:

When a surfer gets up on a wave, they enjoy the present moment, even though they know with certainty that the wave will eventually end. 

They fully enjoy THIS wave, with the wisdom and awareness that there are always more waves coming.

The surfer knows that they don't have to ride every single wave that comes their way.

The surfer knows that 90% of the time they won't be riding any wave, but just paddling and waiting. 

They are aware that patience and proper positioning is all that matters for when the next wave inevitably comes.

Finally, the surfer knows that the only way to live is by putting themself out there in the water. 

You can't catch any waves sitting on the shore.

Via Sahil Bloom

Surfer Mentality

The best ads 

Don't feel like ads 

Pretty much every ad GOAT has talked about this

Including this OG in the advertising world

You need to know him:

Eugene Schwartz

He's a LEGEND in the advertising world.

Why?

Because...

Eugene identified 5 key stages of awareness
(That pretty much every buyer goes through)

🧵 THE 5 STAGES OF AWARNEESS

1. Unaware (don't know they have a problem)
2. Problem Aware (know the problem, not solutions)
3. Solution Aware (know solutions exist)
4. Product Aware (know your product is a solution)
5. Most Aware (ready to buy, need final push)

Your ads need to be designed WITH this funnel in mind.

But...

You need the right ratio of each awareness level in your funnel. Eugene Schwartz documented how cognitive receptivity changes as problem recognition develops

In simpler terms: People are most receptive to messages that connect to problems they already recognize. 

When you match your message to the prospect's awareness level, conversion rates can improve significantly though the exact lift varies depending on your market, offer, and execution.
 
The non science way of saying this is:

People only process messages that connect to problems they already recognize. 

Or

the supppper SIMPLE version:

AKA "explain to me like im 5 years old"

Imagine you have a tummy ache, but you don't know it yet. If someone tries to sell you medicine, you'll ignore them because you don't think you need it

Eugene Schwartz noticed that people go through stages:

1) "I feel fine!" (Don't know there's a problem)
2) "Ow, my tummy hurts!" (Know something's wrong)
3) "I need medicine!" (Know solutions exist)
4) "What's that medicine called?" (Learning about specific options)
5) "I want THAT medicine!" (Ready to buy)

The big idea: You have to talk to people differently at each stage. You can't sell medicine to someone who doesn't know their tummy hurts yet.

Your marketing mix needs to have the right level of creative and spend at each stage in an intelligent level based on what your audience mix is and what stages of awareness your audience are actually at. 

Credit: Ad Psychology

eCom Email Marketer

Your weekly dose of retention strategy, actionable insights, & exclusive industry news brought to you from the minds of experts Chase Dimond & Jimmy Kim.

Marketing Advisor

CBF Labels Inc.

Marketing

Houzz

Manage advertisement packages for 1000 accounts
Optimize professionals profiles to generate leads and increase exposure 
Request testimonials from clients on the professional's behalf

Support Specialist

The Ticket Group

•	Accurately add and manage season seat inventory for 40 venues
•	Communicate and solve problems with the fulfillment department
•	Organize contracts and various documents to increase efficiency
•	Run weekly sales reports to present to the President
•	Traveled to venues across the country to enhance relationships with the representatives
•	Recruited and trained an assistant to expand the department

Inventory Manager

Belle & Bunty

•	Provided content for blog/social media sites and helped reach 10,000 Instagram followers
•	Updated and enhanced their look book and initiated new projects
•	Adapted to and independently navigated new country

Marketing Intern

Ensyd

Social Media Intern

Live Nation Entertainment

•Helped set up the VIP lounge before events
•Worked with a team to solve problems
•Assisted with ticket shipments to season ticket holders

Premium Seat Intern

CBF Labels, Inc.

•	Increased proficiency of order processing by training staff in new software  
•	Enhanced brochures and catalogs resulting in higher brand awareness
•	Shadowed members of different departments and attended and observed meetings with clients

Intern

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

Hiring great people is hard.

Letting them lead is harder.

Most companies bring in great talent...

Then spend half the week telling them what to do.

That’s a colossal waste of time, energy, and money.

The whole point of hiring great people is to let them show you a better way.
To bring solutions you wouldn’t have thought of.
To push your thinking, not just execute it.

Here’s how I think about it:

→ Hire great people.

→ Give them space - to learn, observe, and understand.

→ Align on where you’re headed - and where they want to take you.

→ Then get out of the way.

If they’re really the right hire,
they’ll tell you what to do — not the other way around.


Credit: David Manela

One of my favorite leadership quotes:
"Train people well enough so they can leave.
Treat them well enough so they don’t want to."

This is exactly what happens when you teach your marketing team to speak finance.

Train them well:
→ Show how cohort data translates into company revenue
→ Explain how revenue and margin flows through P&L
→ Teach the principles of variable vs. fixed expenses
→ Demonstrate how investment shifts impact short- and long-term outcomes

✅ Now they understand the impact of the investment they deploy and how it maps to the company financials.

Treat them well:
→ Make sure they have clear targets
→ Stop having strategy meetings without them
→ Let them own the north star and give them the tools to track progress
→ Actually listen when they share what’s working

✅ Now they’re challenged, trusted, and empowered to execute the how while working with you on the what.

In turn, as CMO you elevate yourself to focus on what matters - the why
1️⃣ Challenge the company’s long-term assumptions and investment strategies with CEO
2️⃣ Brainstorm with the CFO on new ways to win
3️⃣ Have a real seat at the board table

Everyone working toward the same goal
That’s when marketing turns into growth.

Credit: David Manela

Most people stop at “I can’t.”

But the real breakthrough happens when you switch it to “I’ll learn.”

That small shift rewires how you face challenges:

Obstacles turn into opportunities
Failures become feedback
Effort becomes progress

The truth is, you don’t need to know everything right now.
You just need to be willing to learn.

👉 What’s one skill you once thought you couldn’t do - but later learned?

Marketing looks fun… until you’re five years in.

Welcome to real-life marketing: 
Where creativity meets chaos.

Everyone thinks it’s just coffee, brainstorms, and clever ideas.

But five years later, you’re managing clients, chasing deadlines, fixing broken links, and still explaining why "going viral" isn't a strategy.

If you know, you know.


 Image Credit: Jeremy Scott

Why Do Employees Really Stay? It’s Not Just Money...

While salary matters, it’s not the main reason people stay.

Here are 10 powerful motivators that make people commit:


1. Feeling valued

 Recognition builds loyalty and long-term
 emotional commitment.

2. Strong leadership

 Good leaders create trust, vision, and
 consistent support.

3. Growth opportunities

 People stay where they see a future for
 themselves.

4. Respectful culture

 Toxic environments push people away - 
 respect keeps them.

5. Work-life balance

 Burnout kills motivation; balance builds
 sustainable performance.

6. Meaningful work

 Purpose drives passion more than perks ever
 will.

7. Team camaraderie

 Feeling connected at work creates strong
 emotional ties.

8. Fair treatment

 Consistency and justice boost morale and
 build trust.

9. Autonomy and trust

 Empowered people feel proud and stay
 committed longer.

10. Good communication

 Clear, honest dialogue prevents confusion
 and builds unity.


Don’t just hire. Build reasons for people to stay.


Which of these matters most to you as an employee or leader?


Let’s open the conversation - drop your thoughts below.

Credit: Robertson Hunter Stewart

The smartest people I’ve met have one thing in common —
they’re teachable.

They ask questions.
They listen more than they speak.
They’re not afraid to say, “I don’t know — but I’ll find out.”

Being teachable isn’t a weakness.
It’s a superpower.

Because when you think you already know everything, you stop growing.
But when you stay curious, you keep evolving.

👉 Stay humble. Stay open. Stay teachable.

Stop wasting your budget.

Marketing without data is reckless.

You lose your edge.

Old-school marketing relied on gut feelings and guesswork. 

That era is over.

Today, data is everywhere. 

Every click, every view, every purchase leaves a trail.

Here’s how to open your eyes and win with data-driven marketing:

✅ Know why data matters:

- Data shows what your customers want.
- Data reveals what works and what fails.
- Data helps you spend less and earn more.
- Data gives you proof, not just guesses.

✅ Analyze and act:

1. Review your numbers weekly.
2. Spot trends and patterns.
3. Double down on what works.
4. Cut what doesn’t.
5. Test new ideas, but always measure results.

✅ Avoid common mistakes:

- Never trust your gut alone.
- Don’t ignore small data points.
- Don’t drown in too much data, focus on what matters.
- Don’t forget about privacy and consent.

✅ The best marketers are data-driven:

- They know what works, and why.
- They move faster and smarter.
- They build trust with real results.

Think of data as your marketing GPS.

It guides every move:

• Who to target
• What message to send
• When to launch
• Where to invest
• How to adjust

If you are still marketing without data, you are not just behind.

You are lost.

Marketing is changing fast. 

Data is your edge. 

Use it well, and you’ll never drive blind again.

Marketing without humor
is like pizza without cheese

You can serve it 

But 

No one’s coming back for seconds.
Funny doesn’t mean unprofessional.

It means relatable.
It means human.

People don’t remember the product.
They remember how you made them feel.

So make them feel good.

Add flavor to your brand. 
Not just features.

Career growth isn’t just about getting better.

→ It’s about learning what actually matters.

10 Things No One Tells You About Growing Your Career

1. Your manager isn’t tracking your progress.
→ If you don’t document it, no one else will.

2. Promotions are rarely about skill.
→ They’re about trust, timing, and visibility.

3. Quiet loyalty will cost you more than leaving ever will.
→ The market rewards movement more than tenure.

4. You will outgrow your manager before your role.
→ Don’t wait for them to notice—it’s on you to move.

5. Feedback is filtered through fear.
→ What they say isn’t always what they mean.

6. Most team culture problems are leadership problems in disguise.
→ And the fix usually starts at the top.

7. Growth won’t always feel good.
→ Sometimes it feels like boredom, frustration, or confusion.

8. If you don’t build leverage, you’ll be stuck in output.
→ Effort alone doesn’t scale.

9. You’ll regret not asking for more.
→ The people who ask, grow. The people who wait, stay stuck.

10. The right move will rarely feel “safe.”
→ But staying too long feels worse.

The rules aren’t written down.
You learn them late—or you learn them now.

Which one hit hardest for you?

Credit: Ryan Yockey

Creativity is evolving faster than production ever could.
What used to take teams and timelines — now takes a single prompt.

Google’s Veo 3.1 changed how we generate cinematic video.
But invideo is changing how we create with it.

Here’s what that means for marketers, creators, and teams:

Realistic visuals — Veo 3.1 gives you film-quality lighting, motion, and consistency.

Story integration — invideo connects those clips into structured, finished stories.

Full production — scripting, editing, pacing, sound, and polish — done automatically.

It’s not about skipping the process.
It’s about removing the friction.

Because great ideas shouldn’t sit in drafts waiting for resources.
They should move — fast — from imagination to impact.

Watch Amber Crest, a full commercial created entirely using Veo 3.1 inside invideo.
Every frame and transition generated end-to-end in AI.

The takeaway:
Veo 3.1 gives you the realism.
invideo gives you the storytelling.
Together, they redefine what creative execution looks like.

Try invideo today → https://invideo.io/s/jamie
Comment “VEO” to know how to access Veo3.1 on invideo

Brand partnership • Sales and Marketing at CBF Labels

A few nights ago, I watched a car commercial that stopped me mid-scroll.
The lighting, the reflections, the motion — everything looked real.
But it wasn’t filmed.

It was made entirely inside invideo using OpenAI’s new Sora 2 model.

And that moment changed how I think about what’s possible for creators.

Sora 2 can generate lifelike scenes that feel like real shoots.
But invideo turns that raw capability into full-length, cinematic stories — ads, films, branded content — all created from a single prompt.

No watermark.
No time limit.
Just a finished story in minutes.

invideo doesn’t just build visuals.
It makes creative choices — hundreds of them.
Writing, pacing, sound, emotion, edit.
All the things that used to take a full crew.

And somehow, the final result feels human.

I’ve spent years in the creative space — working with tools that made things faster or easier.
But this is different.
This feels like what happens when imagination finally meets its match in technology.

Try invideo today: https://invideo.io/s/jamie
Comment “SORA” and I’ll DM you the setup I used to test it.
Select Ultra Mode for best results.

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