Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

What's the single fatal flaw that makes 90% of brands fail at marketing?
 
Hint: It's not a lack of creativity or budget. It's boredom.

The audience doesn’t remember your 10th new idea.
They remember the one idea you repeated until it finally stuck.

Repetition builds recognition.
Consistency builds trust.
And trust drives sales.

So next time you feel like you’re repeating yourself -
you’re probably just starting to be remembered.

Via Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Marketing has changed.

And most founders missed the memo.

The old school style of marketing has been dead for some time now. 

If you don't understand AI, Personal Brand, Ads, GEO...
And how visibility will actually works in 2026, you're already behind. 

This is what marketing looks like now: 

1. AI-Powered Marketing

The use of AI to automate smarter marketing decisions.

Best practice: 
Identify key moments of intent using tools like GA4 or Searchable

2. Audience Discovery

Understanding how your audience behaves across platforms and AI tools.

Best practice: 
Map digital behaviour by using analytics tools like SimilarWeb or Glasp.

3. Brand Positioning

How your business or personal brand is perceived. 

Best practice: 
Define your edge. Write down in one sentence what you do best.

4. Visibility Channels

The revenue-driving systems that determine who gets seen: Paid Ads, Retargeting, and Email Marketing Automation.

Best practice:

Start with Paid Ads to generate immediate traffic, layer in Retargeting to lift conversions, and expand into Email Marketing to nurture, upsell, and retain customers.

5. Content Engine

A repeatable system that turns ideas into content and growth.

Best practice:
Review performance weekly. Identify what converts and double down.

6. Growth Systems

Automated processes that track, test, and scale what’s working. 

Best practice: 
Identify compounding loops and build automation to replicate that sequence.

Today, marketing is more of a flywheel: 

It's fueled by AI, driven by content, and sustained by your brand. 

If you insist on operating with the same funnel from 2022, you'll be: 

- Invisible in AI search. 
- Guessing at what content works. 
- Building manually instead of scaling systematically.

Via Chris Donnelly

Marketing 2026

"We don't have budget for marketing."

But you have budget for:
→ Office rent 
→ Employee salaries
→ New equipment 
→ Software subscriptions

Here's the thing that might sting a little...

Marketing isn't a cost center.

It's a revenue generator.

When you say you don't have budget for marketing, what you're really saying is you don't have budget for growth.

And I get it. Marketing feels risky because the returns aren't always immediate or obvious.

But consider this...

Every successful business you admire? They invested in marketing when it felt uncomfortable.

It's an investment you can't afford NOT to make.

The businesses that "don't have a budget" for marketing usually:
→ Rely entirely on word-of-mouth and hope 
→ Wonder why their competitors are always busy 
→ Struggle to attract top talent because no one knows who they are 
→ Hit revenue plateaus they can't break through 
→ Miss out on entire markets they could serve

Meanwhile, their competitors are:
→ Building brand awareness while they're invisible
→ Capturing market share while they're waiting
→ Establishing thought leadership while they're silent
→ Creating systems that generate predictable revenue

The real question isn't whether you can afford to invest in marketing.

It's whether you can afford not to.

Because while you're saving money on marketing, your competitors are investing in taking your clients/customers.

Credit: Jamie Dimond

In-N-Out Burger has the smallest menu in fast food.

Six items. That's it.

Burger, cheeseburger, double double, fries, shakes, drinks.

Meanwhile McDonald's has 100+ items. Constantly adding new products.

In-N-Out hasn't changed their menu since 1948.

But here's what happens:

In-N-Out does $5 million revenue per location.

McDonald's does $2.7 million per location.

The small menu is a speed multiplier.

Every fast food place has the same problem: complexity kills speed.

More menu items means:

- More ingredients to stock
- More training for employees
- Longer customer decision time
- Slower kitchen operations

In-N-Out removed all of it.

Six items means employees master them in a week. Every burger is muscle memory.

Kitchen has 12 ingredients total. Nothing complicated. Nothing specialized.

Average order time: 1.5 minutes (McDonald's: 4 minutes).

But here's the genius secret menu:

They have 20+ modifications that don't appear on the menu board.

- Animal Style (special sauce, grilled onions)
- Protein Style (lettuce wrap)
- 4x4 (four patties, four cheese slices)
- Grilled cheese (no meat)

You have to know to ask for them.

This creates two experiences:

1. Newbies: "The menu is simple, I know what to order"
2. Regulars: "I'm in on the secret, I'm part of the club"

The small visible menu serves speed.

The secret menu serves loyalty and word-of-mouth.

People love telling friends: "Order it Animal Style."

The pattern:

1. Keep your public offering extremely simple (remove paradox of choice)
2. Create hidden depth that rewards exploration (for people who want more)
3. Make the hidden stuff discoverable through community, not marketing (people tell each other)
4. Never promote the hidden stuff publicly (maintains the "insider" feeling)

In-N-Out could expand their menu to 50 items and attract more customers.

But then speed drops, quality suffers, and they become just another burger place.

The 6 item menu funds the $300k revenue advantage per location.

What's your version of the smallest menu that makes operations perfect and loyalty strong?

Via Jimmy kim

Meta and Google ads is the only arena where scrappy founders and billion-dollar giants go head-to-head for the same attention

And I’ve been on both sides

At the startup level, it’s chaos in the best way

No permission needed

No 17-slide decks

You test something in the morning, scale it by night

Just hit the CPA and keep spending

No one cares *how*—only that it works

But as brands grow

That freedom fades

The same energy that fueled growth gets replaced by process

Speed dies

Decisions drag

Meetings multiply

And risk becomes the enemy

That’s when companies stop scaling

Not because the opportunity’s gone

But because the people inside stop moving like builders

The biggest brands I’ve seen stall out had one thing in common:

They stopped letting their best operators move fast

That’s why I love working with founders and fast-moving teams

No politics

No committees

Just: what’s working, what’s next, let’s go

Startups scale because they act fast and stay flexible

Corporate machines stall because they optimize for control

And I’ll take the messy freedom of building over the polished decay of maintaining any day of the week

While everyone else is learning ChatGPT prompts...

The real winners are mastering this:

Doing the old fashioned things well.

Stand up straight. Look people in the eye. Do what you say you'll do. Be on time. Have a confident handshake. Be kind.

Surprisingly few live up to this standard.

The old fashioned things never go out of style.


Via Sahil Bloom

Marketing 2025 wrapped

via Marketing Millennials

We lost $420,000 in annual pipeline and our SEO team had no idea why.

Rankings were solid.
Traffic looked stable.
But leads just disappeared.

Turns out, **our buyers stopped using blue links on Google**

They started asking ChatGPT. Claude. Perplexity.
And our brand? Nowhere to be found.

We were still creating content. Still getting indexed.
But LLMs were citing our competitors, and we were bleeding revenue without a clue.

**Here is the harsh truth most SEO teams miss:**
You can’t optimize for what you can’t see.

❌ Google Analytics won't tell you where you rank in ChatGPT.
❌ Your content team is flying blind.

The brands winning right now treat **AI visibility** exactly like keyword rankings.

I started using an tool because it’s the first platform to actually track this "Dark Search":
→ Where your brand appears (ChatGPT, Claude, Perplexity).
→ Your sentiment in AI answers.
→ Which sources LLMs trust (so you know where to get backlinks).

We ran one audit. The numbers were brutal.
We were invisible.

So we restructured our content logic. We fixed entity signals.
**2 months later:**

✅ +16,400 monthly visits from AI search
✅ Visibility in 60+ high-intent prompts
✅ **$180K in recovered pipeline**

Most marketing teams are still optimizing for 2019 search.
AI is eating their lunch while they track the wrong metrics.

Don't let your pipeline bleed out.

📩 Drop 'SEO' in the comments and **I'll send you** a free access link to check your visibility.

Brand partnership • Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Most ops teams lose 10+ hours a week waiting on engineering to build basic internal tools.

That’s 520 hours a year per person for things like a dashboard, a notification, a lead router.

Stuff that should take 2 hours, not 2 months.

The pattern never changes:

Ops knows what they need → they submit a ticket → they wait → the moment is gone.

So teams are shifting to a new model:

Let ops build small, production-ready tools themselves.

No engineering. No backlog. No bottleneck.

Describe the workflow → generate the tool.

Connect to Notion, HubSpot, Slack.

Add a DB, auth, deploy.

No code.

Just vibing code.

And the results are clear:

- Tools built in 2 hours save 96+ hours
- 6× productivity gains
- 10+ hours/week reclaimed

This isn’t a Zapier chain. It’s real tooling:

security, governance, scalability even turning Figma designs or API docs into working apps.

Ideas weren’t the bottleneck.

Execution was.

When ops can ship in hours, everything accelerates.

If this resonates, drop a ‘VIBING.’ in the comments and I’ll send you the link to try it for FREE.**

Up to 40% of client churn comes from unclear reporting.

Read that again.

Most agencies don’t lose clients because of bad creative.

Or poor strategy.

They lose them because their reporting is a mess.

I see it constantly:

• 10 platforms, 10 definitions of “cost”
• Days wasted reconciling currencies across regions
• Reports delivered so late they’re irrelevant
• Insights landing only after the budget is already burned

Here’s the part nobody wants to admit:

Clients aren’t leaving because results are bad.

They’re leaving because they can't trust the numbers you show them.

Meanwhile, the agencies actually growing right now?

They’ve figured out how to:

→ Connect every channel (including offline) in one place
→ Standardize everything so comparisons are apples-to-apples
→ Deliver insights while there’s still time to act

This isn’t about saving hours in spreadsheets.

It’s about becoming the agency clients never want to leave.

A few months ago, I started using a platform that finally made this click for me : Supermetrics

It connects every source, standardizes the chaos, and gives me analytics-ready data I can actually make decisions from.

No more “let me check.”

No more reconciling anything.

Just clarity. Fast.

Want to know the tool?

EDIT: you can get it here : https://lnkd.in/gZxHvvFM

In-box

Flowstate

Email Marketing Specialist

Ministry of Business, Innovation and Employment

Personal Assistant

Founder @ In-box | Email Marketing, Klaviyo Certified In-box.co.nz

If you’re an e-commerce brand doing $100K+/month, we need to talk. 

I run In-box, an email + SMS agency that helps brands turn browsers into buyers and buyers into repeat customers using smart automations and campaign strategy. 

No fluff. 

No spammy hacks. 

Just clean systems that drive consistent revenue.

If you want to take your email to the next level with high-converting flows, campaigns that people actually want to open and a strategy that works across all channels, not just email, we need to talk.

Gavin Hewitson

I remember when I first started my agency. For a year, I was looking for some magic strategy that would help me grow…

I never found anything… in fact… the closest thing I have ever come to is these two things I do on a daily and weekly basis:

One - YouTube

YouTube has been the biggest unlock for me when it comes to generating new business.

At the time of writing, I post four videos every week across two channels. On one channel, I focus on email marketing strategies; on another channel, I focus on the day-to-day of running my business. Links to my YouTube in the comments.

I am telling you right now, having a YouTube channel, for any business, is one of the best things you can do.

On my email marketing channel, we get about 8k views every month, and we have just shy of 1.1k subs. From that really small audience, I get about 2 - 3 new calls from people every single week.

There is nothing that screams ‘I know what I am talking about’ more than a video literally running people through your strategies and case studies.

It beats LinkedIn posting, Twitter posting, cold emailing, an amazing website… it beats them all.

Now, the 2 - 3 calls per week from YouTube channel are great, but what is also amazing is the trust that I am able to build by having a YouTube channel with people prior to getting on a call with them, who don’t even know I have that channel in the first place.

The authority that sending a video that you recorded about a problem a customer has, prior to getting on a call with them, is insane. It can literally be the difference between closing a deal and losing one.

And it makes sense, right?

Who do you think someone is more likely to work with, the random person from the internet, or the person who has put their face out to the world, showing them the exact solution to the viewer’s problem?

So YouTube is number one.

Also for those people reading this who do not think they have time to make videos… think again.

Keeping in mind that I do not have kids nor a partner right now… I am able to record 4 videos a week, run a team of 10, post on LinkedIn daily and Twitter twice a day, and make two of these newsletters every week, and work across 40 different client accounts.

You have time

Number 2 - Upwork

Everyone thinks that Upwork is only for finding cheap freelancers or crappy jobs.

It’s not.

From Upwork alone, I get on about 4 - 5 calls every single week.

Now, in saying this, my profile is dialled in on that platform. My reviews are well above average, and I am now probably one of the top people on Upwork for email marketing specifically.

But I have worked on that, and it has taken me a long time, but goddamn, does it bear fruit.

Rather than go into my full strategy here, I recommend just checking out my YouTube video I made about this, search @agencyfollowalong on YouTube

If you have time, use the strategy above; it will turn your business around

Founder of In-box | Email Marketing & SMS Marketing | Klaviyo Certified In-box.co.nz

I've rebuilt Klaviyo accounts set up by some of the biggest agencies out there

They always get this same stuff wrong.

1. Splitting by purchase behaviour

Every message a subscriber who has never purchased before receives should have the welcome series offer within it

Every single message

Every flow should have two pathways, one for customers and one for non-customers

Every campaign should have two variations, one for customers and one for non-customers, with the welcome series

It's one of the easiest things you can do to move the 'subscription to conversion rate' needle (how many subscribers turn into first-time customers). 

2. SMS Capture

I love it when I see this in an audit... because it makes me look like a genius when I pitch

Do not ask for SMS in the same form that you ask for email

You are going to see a massive drop-off in form completion rates. I talk about this in my Skool community, but the pop-ups are one of the biggest levers you have when it comes to increasing your site conversion rates.

Asking people for SMS consent (EVEN IF IT'S OPTIONAL) will cause a huge chunk of your subscribers to not see that final step of the form... which means... they will not see the discount code... which means, increased site bounce.

You are compromising on site conversion rates for SMS subscriptions. It's not worth the trade. 

3. Shitty tech stack

The number of times I see retention . com being used, blows my mind.

The efficacy of this tool is not there. You are compromising your deliverability to get people into your list... who clearly said they do not want to be in your list by not subscribing. 

I am not complaining.... about any of this above stuff either... it makes getting work for our team a lot easier.

But if you are reading this and you are a business owner, I highly recommend bringing these points up in a conversation with your retention agency.

I do think that the closest competitor is Omnisend

Once they tighten up the segmentation and dial in the flow components 

They will be on par

I have been using it for one of our clients, and it's perfect for purpose

If you are a smaller e-commerce brand 

And don't need all the bells and whistles of a Klaviyo account, it's going to do the job for you. 

I think where Klaviyo really has a huge edge is how it presents its value as opposed to its value 

I saw a post on here recently (I wish I a saved it) where someone highlighted how Klaviyo's 'attributable revenue' display is what positions itself differently from the rest of the space, and that is largely because of the perceived gain it has.

We all know attributable revenue is largely a vanity metric, but they have convinced people to believe that it means something.

Omnisend nails about 90% of what Klaviyo does, and it's close to 100%

Once it gets to that 100%, I think it will be largely down to the marketing piece and from there, you will see people gradually switching over to it as a more affordable option.

We launched these guys' biggest BFCM sale ever

Yeah, I know... the screenshot doesn't say much without context

So let me give you summmmm

Last Black Friday

These guys (I have to say guys for confidentiality... but they are men which narrows it down to 50% of the globe, I guess)

Had 14k subs

This year, they had 24k

Last year, they did $78k in attributable revenue

This year, they did $1.1 million in attributable revenue

Here is the strategy we used that I also share in my Skool Community

Before that, some important caveats:

- We did not control the quality of the audience in the months leading up to our sale, so there is some variance there

What we did control

- The offers
- The automations
- The segmentation 
- The tech stack

Our strategy:

STEP 1 

We cut the audience up into segments based on historical purchasing behaviour. We then matched offers to those segments relative to their purchasing history. This meant we had about 4 different content calendars and offers, running for 4 different audience types. Yep... it was a lot of work

STEP 2

We created custom flows that treated people differently based on which list they were in. We had abandoned carts for first-time customers, non-customers, 2-time customers etc. In total, we had about 4 different automations with about 16 different pathways and over 70 unique emails in the flows. Yep... it was a lot of work.

STEP 3

We set up Kluvos. Don't know what it is? Check it out and tell them I sent you (yes I want my affiliate deal), or shoot me a DM, and I can show you how it works.

STEP 4 

We built hype, hype, hype and more hype. In the weeks leading up to our sale, we built up as much anticipation as possible across all of our audiences

STEP 5

We went early. 

If you are launching your sale on Black Friday, I guarantee you most of your customers' wallet share will already be depleted. Go early.

The results... check out the screenshot :)

If you can manage to get a contractor to install Wi-Fi in Mexico City

I am convinced you are qualified enough to run a Fortune 500 company

For the life of me, I cannot figure this out. 

How do I edit this link right here (attached)

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