Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

What's the single fatal flaw that makes 90% of brands fail at marketing?
 
Hint: It's not a lack of creativity or budget. It's boredom.

The audience doesn’t remember your 10th new idea.
They remember the one idea you repeated until it finally stuck.

Repetition builds recognition.
Consistency builds trust.
And trust drives sales.

So next time you feel like you’re repeating yourself -
you’re probably just starting to be remembered.

Via Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Marketing has changed.

And most founders missed the memo.

The old school style of marketing has been dead for some time now. 

If you don't understand AI, Personal Brand, Ads, GEO...
And how visibility will actually works in 2026, you're already behind. 

This is what marketing looks like now: 

1. AI-Powered Marketing

The use of AI to automate smarter marketing decisions.

Best practice: 
Identify key moments of intent using tools like GA4 or Searchable

2. Audience Discovery

Understanding how your audience behaves across platforms and AI tools.

Best practice: 
Map digital behaviour by using analytics tools like SimilarWeb or Glasp.

3. Brand Positioning

How your business or personal brand is perceived. 

Best practice: 
Define your edge. Write down in one sentence what you do best.

4. Visibility Channels

The revenue-driving systems that determine who gets seen: Paid Ads, Retargeting, and Email Marketing Automation.

Best practice:

Start with Paid Ads to generate immediate traffic, layer in Retargeting to lift conversions, and expand into Email Marketing to nurture, upsell, and retain customers.

5. Content Engine

A repeatable system that turns ideas into content and growth.

Best practice:
Review performance weekly. Identify what converts and double down.

6. Growth Systems

Automated processes that track, test, and scale what’s working. 

Best practice: 
Identify compounding loops and build automation to replicate that sequence.

Today, marketing is more of a flywheel: 

It's fueled by AI, driven by content, and sustained by your brand. 

If you insist on operating with the same funnel from 2022, you'll be: 

- Invisible in AI search. 
- Guessing at what content works. 
- Building manually instead of scaling systematically.

Via Chris Donnelly

Marketing 2026

"We don't have budget for marketing."

But you have budget for:
→ Office rent 
→ Employee salaries
→ New equipment 
→ Software subscriptions

Here's the thing that might sting a little...

Marketing isn't a cost center.

It's a revenue generator.

When you say you don't have budget for marketing, what you're really saying is you don't have budget for growth.

And I get it. Marketing feels risky because the returns aren't always immediate or obvious.

But consider this...

Every successful business you admire? They invested in marketing when it felt uncomfortable.

It's an investment you can't afford NOT to make.

The businesses that "don't have a budget" for marketing usually:
→ Rely entirely on word-of-mouth and hope 
→ Wonder why their competitors are always busy 
→ Struggle to attract top talent because no one knows who they are 
→ Hit revenue plateaus they can't break through 
→ Miss out on entire markets they could serve

Meanwhile, their competitors are:
→ Building brand awareness while they're invisible
→ Capturing market share while they're waiting
→ Establishing thought leadership while they're silent
→ Creating systems that generate predictable revenue

The real question isn't whether you can afford to invest in marketing.

It's whether you can afford not to.

Because while you're saving money on marketing, your competitors are investing in taking your clients/customers.

Credit: Jamie Dimond

In-N-Out Burger has the smallest menu in fast food.

Six items. That's it.

Burger, cheeseburger, double double, fries, shakes, drinks.

Meanwhile McDonald's has 100+ items. Constantly adding new products.

In-N-Out hasn't changed their menu since 1948.

But here's what happens:

In-N-Out does $5 million revenue per location.

McDonald's does $2.7 million per location.

The small menu is a speed multiplier.

Every fast food place has the same problem: complexity kills speed.

More menu items means:

- More ingredients to stock
- More training for employees
- Longer customer decision time
- Slower kitchen operations

In-N-Out removed all of it.

Six items means employees master them in a week. Every burger is muscle memory.

Kitchen has 12 ingredients total. Nothing complicated. Nothing specialized.

Average order time: 1.5 minutes (McDonald's: 4 minutes).

But here's the genius secret menu:

They have 20+ modifications that don't appear on the menu board.

- Animal Style (special sauce, grilled onions)
- Protein Style (lettuce wrap)
- 4x4 (four patties, four cheese slices)
- Grilled cheese (no meat)

You have to know to ask for them.

This creates two experiences:

1. Newbies: "The menu is simple, I know what to order"
2. Regulars: "I'm in on the secret, I'm part of the club"

The small visible menu serves speed.

The secret menu serves loyalty and word-of-mouth.

People love telling friends: "Order it Animal Style."

The pattern:

1. Keep your public offering extremely simple (remove paradox of choice)
2. Create hidden depth that rewards exploration (for people who want more)
3. Make the hidden stuff discoverable through community, not marketing (people tell each other)
4. Never promote the hidden stuff publicly (maintains the "insider" feeling)

In-N-Out could expand their menu to 50 items and attract more customers.

But then speed drops, quality suffers, and they become just another burger place.

The 6 item menu funds the $300k revenue advantage per location.

What's your version of the smallest menu that makes operations perfect and loyalty strong?

Via Jimmy kim

Meta and Google ads is the only arena where scrappy founders and billion-dollar giants go head-to-head for the same attention

And I’ve been on both sides

At the startup level, it’s chaos in the best way

No permission needed

No 17-slide decks

You test something in the morning, scale it by night

Just hit the CPA and keep spending

No one cares *how*—only that it works

But as brands grow

That freedom fades

The same energy that fueled growth gets replaced by process

Speed dies

Decisions drag

Meetings multiply

And risk becomes the enemy

That’s when companies stop scaling

Not because the opportunity’s gone

But because the people inside stop moving like builders

The biggest brands I’ve seen stall out had one thing in common:

They stopped letting their best operators move fast

That’s why I love working with founders and fast-moving teams

No politics

No committees

Just: what’s working, what’s next, let’s go

Startups scale because they act fast and stay flexible

Corporate machines stall because they optimize for control

And I’ll take the messy freedom of building over the polished decay of maintaining any day of the week

While everyone else is learning ChatGPT prompts...

The real winners are mastering this:

Doing the old fashioned things well.

Stand up straight. Look people in the eye. Do what you say you'll do. Be on time. Have a confident handshake. Be kind.

Surprisingly few live up to this standard.

The old fashioned things never go out of style.


Via Sahil Bloom

Marketing 2025 wrapped

via Marketing Millennials

We lost $420,000 in annual pipeline and our SEO team had no idea why.

Rankings were solid.
Traffic looked stable.
But leads just disappeared.

Turns out, **our buyers stopped using blue links on Google**

They started asking ChatGPT. Claude. Perplexity.
And our brand? Nowhere to be found.

We were still creating content. Still getting indexed.
But LLMs were citing our competitors, and we were bleeding revenue without a clue.

**Here is the harsh truth most SEO teams miss:**
You can’t optimize for what you can’t see.

❌ Google Analytics won't tell you where you rank in ChatGPT.
❌ Your content team is flying blind.

The brands winning right now treat **AI visibility** exactly like keyword rankings.

I started using an tool because it’s the first platform to actually track this "Dark Search":
→ Where your brand appears (ChatGPT, Claude, Perplexity).
→ Your sentiment in AI answers.
→ Which sources LLMs trust (so you know where to get backlinks).

We ran one audit. The numbers were brutal.
We were invisible.

So we restructured our content logic. We fixed entity signals.
**2 months later:**

✅ +16,400 monthly visits from AI search
✅ Visibility in 60+ high-intent prompts
✅ **$180K in recovered pipeline**

Most marketing teams are still optimizing for 2019 search.
AI is eating their lunch while they track the wrong metrics.

Don't let your pipeline bleed out.

📩 Drop 'SEO' in the comments and **I'll send you** a free access link to check your visibility.

Brand partnership • Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Most ops teams lose 10+ hours a week waiting on engineering to build basic internal tools.

That’s 520 hours a year per person for things like a dashboard, a notification, a lead router.

Stuff that should take 2 hours, not 2 months.

The pattern never changes:

Ops knows what they need → they submit a ticket → they wait → the moment is gone.

So teams are shifting to a new model:

Let ops build small, production-ready tools themselves.

No engineering. No backlog. No bottleneck.

Describe the workflow → generate the tool.

Connect to Notion, HubSpot, Slack.

Add a DB, auth, deploy.

No code.

Just vibing code.

And the results are clear:

- Tools built in 2 hours save 96+ hours
- 6× productivity gains
- 10+ hours/week reclaimed

This isn’t a Zapier chain. It’s real tooling:

security, governance, scalability even turning Figma designs or API docs into working apps.

Ideas weren’t the bottleneck.

Execution was.

When ops can ship in hours, everything accelerates.

If this resonates, drop a ‘VIBING.’ in the comments and I’ll send you the link to try it for FREE.**

Up to 40% of client churn comes from unclear reporting.

Read that again.

Most agencies don’t lose clients because of bad creative.

Or poor strategy.

They lose them because their reporting is a mess.

I see it constantly:

• 10 platforms, 10 definitions of “cost”
• Days wasted reconciling currencies across regions
• Reports delivered so late they’re irrelevant
• Insights landing only after the budget is already burned

Here’s the part nobody wants to admit:

Clients aren’t leaving because results are bad.

They’re leaving because they can't trust the numbers you show them.

Meanwhile, the agencies actually growing right now?

They’ve figured out how to:

→ Connect every channel (including offline) in one place
→ Standardize everything so comparisons are apples-to-apples
→ Deliver insights while there’s still time to act

This isn’t about saving hours in spreadsheets.

It’s about becoming the agency clients never want to leave.

A few months ago, I started using a platform that finally made this click for me : Supermetrics

It connects every source, standardizes the chaos, and gives me analytics-ready data I can actually make decisions from.

No more “let me check.”

No more reconciling anything.

Just clarity. Fast.

Want to know the tool?

EDIT: you can get it here : https://lnkd.in/gZxHvvFM

Amazon Web Services (AWS)

As Senior Technical Business Development Manager, I spearheaded initiatives that increased partner adoption of Well-Architected best practices and Cloud Optimization Success tools. I assessed, created, and launched strategic programs to drive Well-Architected partner & Cloud Optimization Success tool adoption, fostering partner-led customer engagements. Through comprehensive engagements, I extracted best-practice knowledge, reference architectures, and patterns, promoting their re-use within the worldwide AWS SA community. By sharing invaluable insights and lessons learned with AWS Well-Architected, Partner, and Support teams, I contributed to the continual improvement of AWS platforms and services based on Customer needs. Additionally, I developed and presented detailed technical demonstrations to Senior Business and Technical leaders, showcasing AWS capabilities and driving adoption

Sr. Technical Business Development Manager

Amazon

As a Senior Technical Program Manager within AWS Infrastructure Services (AIS), I led full lifecycle management of complex cross-functional technology programs, ensuring significant organizational impact. My data-driven approach to process optimization within the Infrastructure Supply Chain yielded quantifiable improvements and strategic resource allocation. I co-developed automation initiatives resulting in an estimated $700M in cost savings and prevented critical service outages during peak periods, while also establishing prioritization plans to effectively reduce $500M in server delivery backlogs. Additionally, I owned the Sales and Operations Execution (S&OE) strategy for AWS Machine Learning and Generative AI offerings, fostering cross-team collaboration to mitigate risk and guarantee on-time capacity delivery for customers worldwide. Together with DC teams, I monitored data integrity and led data clean-up efforts, creating report metrics on demand forecast accuracy, orders on-time-delivery, and WIP inventory. I also partnered with the fulfillment teams on initiatives to drive lead (and cycle) time reduction.

Sr. Technical Program Manager at Amazon Web Services (AWS)

Dell Technologies

As a Senior Technical Program Manager at Dell Digital, Dell Technologies' innovative IT organization, I worked on transforming digital systems with a focus on intelligent, efficient data centers that cost-effectively manage data growth while accelerating innovation through time-saving automation. These data centers were designed to be deployed flexibly, powering workloads from the edge to the data center to the public cloud, ensuring that data—the critical engine of innovation—remained protected everywhere. By driving transformation across people, processes, and technologies, we enabled secure, compliant digital solutions for customers and team members alike.

Senior Technical Program Manager, Dell Digital

As an MBA consultant - part of my consulting class, MGMT 69000 - I worked with Intel to understand the current importance of OTSI as key value drivers in the IoT ecosystem and map value chain of key players in selected segments based on research and interviews with both Intel team and partners as available.

MBA Consultant | IOT Technical Project Manager

Served as a strategic program manager in the design and delivery of developing curriculum for our Dell Finance and HR organizations.  This includes analysis of executive assessment data to craft insights and recommendations for further development, identification of joint projects across the HR function to connect individuals for successful execution and creating a communication plan to spotlight passionate team members to tell the story of their experience as part of the HR Consulting Skills training course to build excitement around the participant experience.

MBA Graduate Intern, Corporate Services 

Ultimate Technologies Group

UTG provides audio-visual, automation and IT services in commercial settings for companies and non-profits nationwide. As an MBA consultant - part of consulting class, MGMT 69000 - activities happened from high-level market planning expansion and coordination to its tactical implementation.

MBA Consultant | Project Manager

Zions Store

As the Founder and Operations Manager at Zions Store, a premier destination offering a vast array of high-quality LDS products, I played a pivotal role in shaping and overseeing various aspects of the business.

Possessing a decade of experience at IBM, I've adeptly navigated multiple roles to drive impactful business growth.

- Directed strategic partnerships with key stakeholders, managing partner relationships and formulating business strategies to drive transformative growth, culminating in the attainment of a $900 million revenue target over a five-year period.
- Developed and executed acceleration plans, tailored to specific industries, by collaborating with partners and sales teams, resulting in the generation of an additional $300 million in pipeline revenue for targeted products on a global scale.
- Facilitated contract negotiations and amendments with existing and prospective IBM partners, overseeing regional Salesforce CRM implementation to track business pipelines, quotas, revenue forecasts, and performance metrics.
- Spearheaded the implementation of a novel customer acquisition strategy, expanding channel reach and enhancing end customer penetration, thereby achieving a year-over-year increase of +10% in customer add revenue.
- Provided strategic guidance to commercial sales teams on the value proposition of IBM's database solutions, such as DB2 and Netezza, leading to a 20% improvement in sales conversion rates and an incremental revenue gain of $5 million.
- Managed and mentored a high-performing team to ensure cohesive execution of business objectives and foster a culture of innovation and excellence.

Senior IT/Business Development Manager – IBM Analytics division

Telefónica Brasil

- Interviewed internal customers to get details about the systems using standard techniques of software engineering industry. Achieved expertise in Caliber and Power Designer tools.
- Designed UML documentation (use cases and classes diagrams).

Requirement Analyst

SANCHES & MICHELUTTI LTDA

- Developed medical systems for small companies using .NET technology and OO concepts.
- Improved knowledge in C# and .Net framework 2.0 and SQL-Server (Transact-SQL)

Founder and CTO

Fernando holds a STEM MBA from Purdue University - class of 2020. He is a highly motivated professional with strong business acumen seeking opportunities to capitalize on his experience and skills to foster business growth and solve multicultural environments.

15+ years of experience in multinational companies (Amazon, Dell, Intel, IBM) managing cross-functional IT teams focusing on enhancing customer satisfaction, reducing costs, and streamlining processes. He also holds a PMP title, the most important industry-recognized certification for project managers. 

Fernando also has qualified expertise in MS Excel modeling (VBA), Python, Databases (Oracle, DB2, SQL-Server), SQL queries, Tableau, Power BI, Risk, and other statistics tools, and Problem Determination Techniques (Kepner and Tregoe).

He´s fluent in English and Spanish, native in Portuguese.

taplio

The Battle

Edgar Bitencourt

Fernando Michelutti

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The Battle

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Fernando Michelutti

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edgar Bitencourt's LinkedIn Performance

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