Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

What's the single fatal flaw that makes 90% of brands fail at marketing?
 
Hint: It's not a lack of creativity or budget. It's boredom.

The audience doesn’t remember your 10th new idea.
They remember the one idea you repeated until it finally stuck.

Repetition builds recognition.
Consistency builds trust.
And trust drives sales.

So next time you feel like you’re repeating yourself -
you’re probably just starting to be remembered.

Via Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Marketing has changed.

And most founders missed the memo.

The old school style of marketing has been dead for some time now. 

If you don't understand AI, Personal Brand, Ads, GEO...
And how visibility will actually works in 2026, you're already behind. 

This is what marketing looks like now: 

1. AI-Powered Marketing

The use of AI to automate smarter marketing decisions.

Best practice: 
Identify key moments of intent using tools like GA4 or Searchable

2. Audience Discovery

Understanding how your audience behaves across platforms and AI tools.

Best practice: 
Map digital behaviour by using analytics tools like SimilarWeb or Glasp.

3. Brand Positioning

How your business or personal brand is perceived. 

Best practice: 
Define your edge. Write down in one sentence what you do best.

4. Visibility Channels

The revenue-driving systems that determine who gets seen: Paid Ads, Retargeting, and Email Marketing Automation.

Best practice:

Start with Paid Ads to generate immediate traffic, layer in Retargeting to lift conversions, and expand into Email Marketing to nurture, upsell, and retain customers.

5. Content Engine

A repeatable system that turns ideas into content and growth.

Best practice:
Review performance weekly. Identify what converts and double down.

6. Growth Systems

Automated processes that track, test, and scale what’s working. 

Best practice: 
Identify compounding loops and build automation to replicate that sequence.

Today, marketing is more of a flywheel: 

It's fueled by AI, driven by content, and sustained by your brand. 

If you insist on operating with the same funnel from 2022, you'll be: 

- Invisible in AI search. 
- Guessing at what content works. 
- Building manually instead of scaling systematically.

Via Chris Donnelly

Marketing 2026

"We don't have budget for marketing."

But you have budget for:
→ Office rent 
→ Employee salaries
→ New equipment 
→ Software subscriptions

Here's the thing that might sting a little...

Marketing isn't a cost center.

It's a revenue generator.

When you say you don't have budget for marketing, what you're really saying is you don't have budget for growth.

And I get it. Marketing feels risky because the returns aren't always immediate or obvious.

But consider this...

Every successful business you admire? They invested in marketing when it felt uncomfortable.

It's an investment you can't afford NOT to make.

The businesses that "don't have a budget" for marketing usually:
→ Rely entirely on word-of-mouth and hope 
→ Wonder why their competitors are always busy 
→ Struggle to attract top talent because no one knows who they are 
→ Hit revenue plateaus they can't break through 
→ Miss out on entire markets they could serve

Meanwhile, their competitors are:
→ Building brand awareness while they're invisible
→ Capturing market share while they're waiting
→ Establishing thought leadership while they're silent
→ Creating systems that generate predictable revenue

The real question isn't whether you can afford to invest in marketing.

It's whether you can afford not to.

Because while you're saving money on marketing, your competitors are investing in taking your clients/customers.

Credit: Jamie Dimond

In-N-Out Burger has the smallest menu in fast food.

Six items. That's it.

Burger, cheeseburger, double double, fries, shakes, drinks.

Meanwhile McDonald's has 100+ items. Constantly adding new products.

In-N-Out hasn't changed their menu since 1948.

But here's what happens:

In-N-Out does $5 million revenue per location.

McDonald's does $2.7 million per location.

The small menu is a speed multiplier.

Every fast food place has the same problem: complexity kills speed.

More menu items means:

- More ingredients to stock
- More training for employees
- Longer customer decision time
- Slower kitchen operations

In-N-Out removed all of it.

Six items means employees master them in a week. Every burger is muscle memory.

Kitchen has 12 ingredients total. Nothing complicated. Nothing specialized.

Average order time: 1.5 minutes (McDonald's: 4 minutes).

But here's the genius secret menu:

They have 20+ modifications that don't appear on the menu board.

- Animal Style (special sauce, grilled onions)
- Protein Style (lettuce wrap)
- 4x4 (four patties, four cheese slices)
- Grilled cheese (no meat)

You have to know to ask for them.

This creates two experiences:

1. Newbies: "The menu is simple, I know what to order"
2. Regulars: "I'm in on the secret, I'm part of the club"

The small visible menu serves speed.

The secret menu serves loyalty and word-of-mouth.

People love telling friends: "Order it Animal Style."

The pattern:

1. Keep your public offering extremely simple (remove paradox of choice)
2. Create hidden depth that rewards exploration (for people who want more)
3. Make the hidden stuff discoverable through community, not marketing (people tell each other)
4. Never promote the hidden stuff publicly (maintains the "insider" feeling)

In-N-Out could expand their menu to 50 items and attract more customers.

But then speed drops, quality suffers, and they become just another burger place.

The 6 item menu funds the $300k revenue advantage per location.

What's your version of the smallest menu that makes operations perfect and loyalty strong?

Via Jimmy kim

Meta and Google ads is the only arena where scrappy founders and billion-dollar giants go head-to-head for the same attention

And I’ve been on both sides

At the startup level, it’s chaos in the best way

No permission needed

No 17-slide decks

You test something in the morning, scale it by night

Just hit the CPA and keep spending

No one cares *how*—only that it works

But as brands grow

That freedom fades

The same energy that fueled growth gets replaced by process

Speed dies

Decisions drag

Meetings multiply

And risk becomes the enemy

That’s when companies stop scaling

Not because the opportunity’s gone

But because the people inside stop moving like builders

The biggest brands I’ve seen stall out had one thing in common:

They stopped letting their best operators move fast

That’s why I love working with founders and fast-moving teams

No politics

No committees

Just: what’s working, what’s next, let’s go

Startups scale because they act fast and stay flexible

Corporate machines stall because they optimize for control

And I’ll take the messy freedom of building over the polished decay of maintaining any day of the week

While everyone else is learning ChatGPT prompts...

The real winners are mastering this:

Doing the old fashioned things well.

Stand up straight. Look people in the eye. Do what you say you'll do. Be on time. Have a confident handshake. Be kind.

Surprisingly few live up to this standard.

The old fashioned things never go out of style.


Via Sahil Bloom

Marketing 2025 wrapped

via Marketing Millennials

We lost $420,000 in annual pipeline and our SEO team had no idea why.

Rankings were solid.
Traffic looked stable.
But leads just disappeared.

Turns out, **our buyers stopped using blue links on Google**

They started asking ChatGPT. Claude. Perplexity.
And our brand? Nowhere to be found.

We were still creating content. Still getting indexed.
But LLMs were citing our competitors, and we were bleeding revenue without a clue.

**Here is the harsh truth most SEO teams miss:**
You can’t optimize for what you can’t see.

❌ Google Analytics won't tell you where you rank in ChatGPT.
❌ Your content team is flying blind.

The brands winning right now treat **AI visibility** exactly like keyword rankings.

I started using an tool because it’s the first platform to actually track this "Dark Search":
→ Where your brand appears (ChatGPT, Claude, Perplexity).
→ Your sentiment in AI answers.
→ Which sources LLMs trust (so you know where to get backlinks).

We ran one audit. The numbers were brutal.
We were invisible.

So we restructured our content logic. We fixed entity signals.
**2 months later:**

✅ +16,400 monthly visits from AI search
✅ Visibility in 60+ high-intent prompts
✅ **$180K in recovered pipeline**

Most marketing teams are still optimizing for 2019 search.
AI is eating their lunch while they track the wrong metrics.

Don't let your pipeline bleed out.

📩 Drop 'SEO' in the comments and **I'll send you** a free access link to check your visibility.

Brand partnership • Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Most ops teams lose 10+ hours a week waiting on engineering to build basic internal tools.

That’s 520 hours a year per person for things like a dashboard, a notification, a lead router.

Stuff that should take 2 hours, not 2 months.

The pattern never changes:

Ops knows what they need → they submit a ticket → they wait → the moment is gone.

So teams are shifting to a new model:

Let ops build small, production-ready tools themselves.

No engineering. No backlog. No bottleneck.

Describe the workflow → generate the tool.

Connect to Notion, HubSpot, Slack.

Add a DB, auth, deploy.

No code.

Just vibing code.

And the results are clear:

- Tools built in 2 hours save 96+ hours
- 6× productivity gains
- 10+ hours/week reclaimed

This isn’t a Zapier chain. It’s real tooling:

security, governance, scalability even turning Figma designs or API docs into working apps.

Ideas weren’t the bottleneck.

Execution was.

When ops can ship in hours, everything accelerates.

If this resonates, drop a ‘VIBING.’ in the comments and I’ll send you the link to try it for FREE.**

Up to 40% of client churn comes from unclear reporting.

Read that again.

Most agencies don’t lose clients because of bad creative.

Or poor strategy.

They lose them because their reporting is a mess.

I see it constantly:

• 10 platforms, 10 definitions of “cost”
• Days wasted reconciling currencies across regions
• Reports delivered so late they’re irrelevant
• Insights landing only after the budget is already burned

Here’s the part nobody wants to admit:

Clients aren’t leaving because results are bad.

They’re leaving because they can't trust the numbers you show them.

Meanwhile, the agencies actually growing right now?

They’ve figured out how to:

→ Connect every channel (including offline) in one place
→ Standardize everything so comparisons are apples-to-apples
→ Deliver insights while there’s still time to act

This isn’t about saving hours in spreadsheets.

It’s about becoming the agency clients never want to leave.

A few months ago, I started using a platform that finally made this click for me : Supermetrics

It connects every source, standardizes the chaos, and gives me analytics-ready data I can actually make decisions from.

No more “let me check.”

No more reconciling anything.

Just clarity. Fast.

Want to know the tool?

EDIT: you can get it here : https://lnkd.in/gZxHvvFM

Colonial Life

District General Agent

The Prospector

Author

Branded Business Solutions

Managing Partner

Building Blocks for Business

Director of Partner Acquisitions

Sr Account Manager

US Air Force Reserve

Lead technician in charge of electrical and environmental maintenance on a fleet of fighter aircraft.  Directs aircraft repairs and maintenance for a team of five technicians.  Oversees training plans to guarantee a ready, mobile force for global deployment.  Liaison between active duty military units and reserve components.

- Manages employee recognition and evaluation programs
- Verifies and validates projects to ensure successful implementation of new software platforms
- Provides technical guidance for projects, equipment upgrades, and routine maintenance
- Focal point for training and employee development programs
- Delivers guidance to senior active duty and reserve leaders concerning organizational strategies
- Builds and leads teams to secure mission outcomes

Lead Technician - Electrical Environmental Craftsman

The American Legion

As the Veteran's Service Officer, I help veterans in receiving assistance.  I help process VA claims and ensure that VA claims are processed in a timely manner.  I also coordinate a variety of other government services for veterans.

Veterans Service Officer

Agency Development Manager

Las Vegas, NV

- Coached leaders in improving and perfecting organizational cultures 
- Consulted with leaders and managers to interpret leadership challenges 
- Crafted personalized leadership development strategies
- Conducts needs analysis to identify training and development needs
- Mentored military officers to develop and refine leadership abilities 
- Evaluated effectiveness of leadership development and mentorship strategies
- Volunteered with veterans to build and develop entrepreneurial opportunities

Leadership Development Consultant

United States Air Force

Led 160 personnel across five different specialties to maximize the operational capabilities of the USAF F-16 Weapons School. Translated the Weapons School syllabus into deliverable and achievable maintenance plans. Developed short to medium range plans to mitigate strict manning and resource constraints. Provided guidance to maintenance leaders regarding organization culture and the ability of the organization to achieve specific outcomes. Executed maintenance strategies and responded to the operational needs of the organization. 

- Led 160 employees from five different career fields in maintaining and operating $720 million in military assets
- Distributed personnel to mitigate a 40% staffing deficit while ensuring the completion of the Weapons School syllabus 
- Crafted organizational change strategies to improve cultural aspects that contributed to ineffective operations 
- Refined processes to improve operational safety and reduce mishaps by 35% in 30 days
- Collaborated on and maintained training and operational manuals
- Recommended alternative training methods if expected outcomes were not being met
- Identified training needs and developed organizational training strategies
- Improved training processes and decreased recurring aircraft system failures by 25%
- Worked with leaders and managers to develop ethical management and communication techniques 
- Improved logistical operations to reduce system downtime and maximize aircraft availability

Assistant Director of Operations (Production Superintendent) [Contract]

D Douglas Ltd.

D Douglas provides Americans with products and services to improve the nation’s political dialog. Our products focus on improving political understanding and education Americans on government processes and constitutional obligations. D Douglas also provides products that help Americans to connect with government officials and bridge the gap between politicians and citizens. D Douglas also works with school districts to provide mobile applications tailored to specific curriculums. 

- Developed products using Objective C, JavaScript, CSS, HTML, and XML
- Produced 45 applications for Apple devices designed to improve the nation’s political dialog
- Managed cradle to grave development of applications
- Crafted digital marketing strategies to improve product dispersion
- Ensured projects met allocated budgets with on-time deliverables
- Created training and educational applications
- Constructed educational products tailored to meet specific curriculums and improve student outcomes

President/Founder/Lead Developer

Sales Contrarian | Voluntary Benefit Expert | Small Business Advocate

Hi, I am David.

An expert in selling insurance, sales contrarian and advocate for anyone who sells.

For nearly 10 years, I have been building insurance agencies and training sales people entering into the insurance industry.  I live in the commission based sales world.  No W-2's around here.  

I am passionate about helping sales professionals grow their skillsets and unlock the best versions of themselves.  More and more conversations in the sales world focus on shortcutting to success.  

As far as I know the only path to success is hard work.

The world of sales is often glorified by rented luxury cars and inflated success stories.  You will not get that from me.  I believe that our authentic selves sell better than any polished propaganda ever could.  

Sales is a pure profession.  It will teach you who you are and help you discover what you are willing to do to be successful. In the last decade, I have sold millions of dollars in insurance.  I enjoy passing on what I have learned so we as a community can grow stronger.  

My view on sales is a mix of traditional tactics and modern strategy.  I will never put something in front of you unless I have used it in my business and I know it will help you make more money.

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