Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Every ecom marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth 
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This idea completely changed my life…

The Surfer Mentality:

When a surfer gets up on a wave, they enjoy the present moment, even though they know with certainty that the wave will eventually end. 

They fully enjoy THIS wave, with the wisdom and awareness that there are always more waves coming.

The surfer knows that they don't have to ride every single wave that comes their way.

The surfer knows that 90% of the time they won't be riding any wave, but just paddling and waiting. 

They are aware that patience and proper positioning is all that matters for when the next wave inevitably comes.

Finally, the surfer knows that the only way to live is by putting themself out there in the water. 

You can't catch any waves sitting on the shore.

Via Sahil Bloom

Surfer Mentality

The best ads 

Don't feel like ads 

Pretty much every ad GOAT has talked about this

Including this OG in the advertising world

You need to know him:

Eugene Schwartz

He's a LEGEND in the advertising world.

Why?

Because...

Eugene identified 5 key stages of awareness
(That pretty much every buyer goes through)

🧵 THE 5 STAGES OF AWARNEESS

1. Unaware (don't know they have a problem)
2. Problem Aware (know the problem, not solutions)
3. Solution Aware (know solutions exist)
4. Product Aware (know your product is a solution)
5. Most Aware (ready to buy, need final push)

Your ads need to be designed WITH this funnel in mind.

But...

You need the right ratio of each awareness level in your funnel. Eugene Schwartz documented how cognitive receptivity changes as problem recognition develops

In simpler terms: People are most receptive to messages that connect to problems they already recognize. 

When you match your message to the prospect's awareness level, conversion rates can improve significantly though the exact lift varies depending on your market, offer, and execution.
 
The non science way of saying this is:

People only process messages that connect to problems they already recognize. 

Or

the supppper SIMPLE version:

AKA "explain to me like im 5 years old"

Imagine you have a tummy ache, but you don't know it yet. If someone tries to sell you medicine, you'll ignore them because you don't think you need it

Eugene Schwartz noticed that people go through stages:

1) "I feel fine!" (Don't know there's a problem)
2) "Ow, my tummy hurts!" (Know something's wrong)
3) "I need medicine!" (Know solutions exist)
4) "What's that medicine called?" (Learning about specific options)
5) "I want THAT medicine!" (Ready to buy)

The big idea: You have to talk to people differently at each stage. You can't sell medicine to someone who doesn't know their tummy hurts yet.

Your marketing mix needs to have the right level of creative and spend at each stage in an intelligent level based on what your audience mix is and what stages of awareness your audience are actually at. 

Credit: Ad Psychology

Chase Dimond

Structured

Currently building Structured — a top ecommerce email marketing agency. Since launching in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Crossnet
- Orgain

Partner

EmailGrow

We customize your checkout opt-ins by location, so you capture more emails where others miss out.

Advisor

eCom Email Certified

I'm super excited to announce eCom Email Certified with Jimmy Kim: A community and certification program for eCommerce Email & SMS Marketers! 

We already have over 350+ Community members - You can join us here: https://www.ecomemailcertified.com/join-community (just $1 to get started today)

Plus, we have a full certification program (25+ hours long, 175 modules) that teaches everyone everything from basic principles to advanced topics like: AI, Deliverability, Strategy and more! 

Get certified at: https://www.ecomemailcertified.com/

Co-Founder

Send It! Podcast

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce.

Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics that you can put to work immediately. Whether you’re trying to drive customer loyalty, fine-tune your email and SMS campaigns, or master customer segmentation, the SendIt Podcast is your reliable resource for all things retention. 

Each episode is packed with the latest tools, strategies, and real-world insights to help you crush your marketing goals, increase lifetime value, and grow your brand sustainably. In today’s competitive landscape, this is the cheat code you’ve been waiting for!

Co Host

eCom Email Marketer

Your weekly dose of retention strategy, actionable insights, & exclusive industry news brought to you from the minds of experts Chase Dimond & Jimmy Kim.

Commerce Roundtable

Commerce Roundtable is an event created to bring eCommerce merchants the latest in tools, tech, marketing, and more.

Investor & Community Advisor

GrowthPair

We pair you with top growth talent that costs 80% less than US peers. Get started with a free discovery call today. 

Backed by the likes of Alex Lieberman (Founder of Morning Brew), Chase Dimond, Demand Curve, and Fiat Ventures.

Boundless Labs - Top E-Commerce Email Marketing Agency

We've built a world class email marketing agency at Boundless Labs. Since launching Boundless Labs in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. A few of our current and past clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.

At Boundless we also incubate brands internally, and invest externally in top consumer brands and services. 

Other clients include:

—> Startups backed by Sequoia Capital, Andreessen Horowitz, Greylock Partners, + more.
—> Direct-to-consumer brands with $10M+ in ecommerce revenue
—> Products sold in retail stores around the world, including Apple.

// chase@boundlesslabs.io

Triple Whale

PostPilot

Angel Investor

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Currently building Structured — a top ecommerce email marketing agency.

We’re a top Omnisend and Klaviyo email marketing agency partner.

And I was recently voted as the #1 ecommerce influencer to follow by Shopify and Shopify Plus.

I was also given the Top Voice Award for Email Marketing by LinkedIn and was ranked as the top email marketer on LinkedIn by Favikon.

Since launching our email agency in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Vessi
- CrossNet
- Orgain

If you’re looking to hire a great email marketing agency, send me an email with more here: chase@chasedimond.com

———————————————————————————

Outside my agency, I run a number of other fast growing businesses. And I’m fortunate to have over 750,000+ amazing followers/subscribers across my social channels and email newsletter.

If you’re looking to advertise to my audience, please send me an email with more info: chase@chasedimond.com 

———————————————————————————

Here are a few other things I've accomplished:

-Scaled a product I built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar.

-Generated 1.5 million visitors for a dating site within the first two months of launch without spending a single traditional advertising dollar.

-Acquired 500,000 subscribers in 10 months for a travel email newsletter I helped launch while spending very little traditional advertising dollars.

-Acquired over 1.5 million total followers on Instagram for the clients/companies I have worked with/for.

-Sold a business (social media tool that helps musicians automate growth and promotions) to the largest player in the space.

You can reach me via email: chase@chasedimond.com

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Hiring great people is hard.

Letting them lead is harder.

Most companies bring in great talent...

Then spend half the week telling them what to do.

That’s a colossal waste of time, energy, and money.

The whole point of hiring great people is to let them show you a better way.
To bring solutions you wouldn’t have thought of.
To push your thinking, not just execute it.

Here’s how I think about it:

→ Hire great people.

→ Give them space - to learn, observe, and understand.

→ Align on where you’re headed - and where they want to take you.

→ Then get out of the way.

If they’re really the right hire,
they’ll tell you what to do — not the other way around.


Credit: David Manela

A bad job with a good boss is still bearable.
A good job with a bad boss slowly becomes unbearable.

Because leadership sets the emotional temperature of every workplace.

You can survive long hours, tough clients, or tight deadlines -
if you feel respected, supported, and trusted by the person leading you.

But even the most exciting projects can feel empty
if you work under fear, micromanagement, or silence.

Here’s the truth most organizations overlook:

People don’t join companies - they join leaders.
And they don’t quit companies — they quit leaders too.

A good boss does more than assign tasks.

🔹They build safety - emotional, creative, and professional.
🔹They give feedback that grows you, not feedback that breaks you.
🔹They care about who you’re becoming, not just what you’re producing.

A bad boss can make even meaningful work feel pointless:

🔻You stop sharing ideas because they’ll be ignored
🔻You stop taking initiative because it won’t be appreciated
🔻You stop believing effort matters because politics do.

That’s not burnout - that’s disconnection.
And it starts when people feel unseen.

So if you’re leading a team, remember:

Your tone becomes their climate. 
Your belief becomes their confidence. 
Your trust becomes their motivation.

People will forget the project.
They’ll remember how you made them feel while building it

Image credit: Elfried Samba

Pepsi ran a social media campaign wishing users a scary Halloween with a Pepsi can in a Coca-Cola cape. And Coca-Cola responded... 🤭

They used the same asset and changed the caption to “Everyone wants to be a hero!”. 

Simple, iconic and a great example of reactive social 👏

Credit: Atlas SEO

Every marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth —
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon

Some years test your patience more than your strategy.

Not every year is about scaling fast, hitting every goal, or breaking records.
Some years are about surviving the turbulence and learning who you are when nothing goes as planned.

Those seasons don’t define your losses - they define your foundation.

Because:

👉 The lessons learned in difficult years become the instincts you rely on in successful ones.
👉 The resilience you build under pressure becomes the quiet strength that carries your team.
👉 The humility gained in setbacks makes you a better leader when you rise again.

You don’t lose when progress slows.
You build depth, discipline, and direction.

Growth doesn’t always look like expansion.
Sometimes, it looks like endurance.

Some years you win.
Other years - you build the person who will.

Image credit: UpSkillYourLife on Twitter/X

Ever notice how we shrink ourselves just to make others feel safe?

You tone it down.
You go smaller.
You fit in.

But oceans were never meant to fit in ponds.

If your ideas are big, let them be big.
If your vision is deep, let it run deep.

The ones who can’t swim aren’t your problem.

Too many people are greatly underestimating the power of kindness.

Why? I think it’s because people have this idea that being nice somehow makes you weak.

They’re afraid that if they don’t bring down the hammer, people won’t respect them or they’ll get taken advantage of.

I want to change that idea.

Candor is not an excuse not to be kind…and being kind doesn’t prevent you from being an effective leader.

Credit: Gary Vaynerchuk (go follow him)

Marketers don’t quit marketing.
They quit:

– companies that believe marketing is just “posting on LinkedIn”
– leaders who don’t understand how marketing actually works
– founders who refuse to trust the experts they’ve hired
– executives who treat every new idea as urgent
– managers who assign twelve “top priorities” at once
– leadership teams that want bold results but reject bold ideas
– organizations where insights are collected but never acted upon
– executives who cut budgets but double the targets
– founders who expect one person to do five jobs
– cultures that dismiss brand work as vanity
– leaders who pull headcount approvals after promising them for months
– timelines that confuse motion with progress
– teams where data matters only when it fits the narrative
– workplaces that celebrate constant “busyness” over meaningful results
– decision-makers who change direction every quarter and call it agility
– companies that undervalue strategy because it doesn’t produce instant ROI
– environments where creative work is micromanaged to death
– executives who equate “viral” with “effective”

Good marketing isn’t fragile.
Bad leadership is.

Marketers don’t burn out from the craft - they burn out from the chaos around it.

They love the process, the insight, the storytelling, the measurable growth.
What drives them away isn’t the work.
It’s being set up to fail.

Did I miss anything?

Most people stop at “I can’t.”

But the real breakthrough happens when you switch it to “I’ll learn.”

That small shift rewires how you face challenges:

Obstacles turn into opportunities
Failures become feedback
Effort becomes progress

The truth is, you don’t need to know everything right now.
You just need to be willing to learn.

👉 What’s one skill you once thought you couldn’t do - but later learned?

THE 5 P'S OF MARKETING:

PRODUCT 
This is the core offering of your business.

PRICE 
Setting the right price is crucial for profitability and market positioning.

PROMOTION 
This encompasses all the strategies you use to communicate and market your product.

PLACE
This refers to the distribution channels through which customers access your product.

PEOPLE 
Your employees and customer service play a crucial role in the success of your marketing efforts.


HOW TO USE THEM:

PRODUCT
Know your audience's needs and preferences.
Keep innovating to stay ahead.
Deliver quality and reliability to earn trust.

PRICE
Research the market to find the best pricing.
Balance perceived value with competitive rates.
Adjust prices based on demand and market shifts.

PROMOTION
Create a marketing plan with ads, PR, and social media.
Customize promotions to connect with your audience.
Track campaign results and refine as needed.

PLACE
Choose the right distribution channels.
Streamline your supply chain for efficiency and satisfaction.
Make your product accessible when and where customers need it.

PEOPLE
Train employees to embody your brand.
Deliver exceptional customer service to foster loyalty.
Gather and act on feedback for continuous improvement.

We often talk about KPIs as numbers on a dashboard — clicks, conversions, revenue.
But behind every number is a person.

And if you zoom out, the most important KPIs aren’t metrics at all — they’re human signals:

✨ Are people genuinely engaged with your work?
✨ Do they understand what’s happening and why?
✨ Do they feel like they’re part of the process, not just passengers?
✨ Do they walk away energized and motivated to keep going?

Because here’s the truth:
When people feel disconnected, even the best strategy falls flat. But when they feel seen, informed, and inspired, performance follows naturally.

Business growth is less about chasing vanity metrics and more about cultivating an environment where curiosity, clarity, and commitment thrive.

👉 Next time you review your KPIs, ask yourself:
Not just “what are the numbers telling me?”
But “how are people experiencing this journey with us?”

That’s the kind of KPI that never goes out of style.

Image credit: David Manela

Most people think Copywriting is all about writing.

But that's not the case.

It's way more than that, it's also...

- Research
- Storytelling
- Images
- Graphics
- Editing
- Rewriting
- Applied psychology

Combine all of this and you'll have the best copy.

I hope you learned something new today.

If you did then SHARE with others to help them. ♻️

Also, follow me Chase Dimond learn more about copywriting.

One happy customer does more for your brand than a month of outreach.

Referrals = trust.
And trust converts faster than any cold email ever could.

Trust can’t be automated.

You can buy reach.
You can build funnels.
But you can’t fake genuine advocacy.

When customers tell your story for you, that’s marketing money can’t buy.

If you want more referrals, stop pushing harder — start serving better.
People don’t share products. They share experiences.

Happy customers are the best marketing strategy you’ll never have to pay for.

3 Powerful Copywriting Formulas:

How to Write Persuasive, High-Converting Copy:

(bookmark this)

Most marketers think copywriting and content writing are the same thing.

They're similar, but they serve completely different purposes.

One closes the sale. 
The other builds the relationship.
And you need both to win.

Here's the difference that matters 👇

Copywriting = The closer
• Sells your product today
• Creates urgency ("Limited time!")
• Short, punchy, persuasive
• Strong CTAs everywhere
• Built for conversions
• Makes people act NOW

Content Writing = The trust builder
• Educates your audience
• Shares valuable insights
• In-depth, story-driven
• Builds authority over time
• Creates loyal followers
• Makes people come BACK

The mistake I see brands make?
Going all-in on one and ignoring the other.

Pure copy with no content = You're that pushy salesperson everyone avoids
Pure content with no copy = You're the helpful friend who never gets paid

The magic happens when you blend both:
→ Content brings them in
→ Copy converts them
→ More content keeps them around
→ Better copy upsells them

Think of it like dating.
Content is the conversation. 
Copy is asking for the number.
You need both, in the right order.

Which one does your brand need more of right now?

♻️ Repost if this cleared things up. Your marketing team needs to see this.

7 storytelling techniques you can use in your marketing:

Most marketing is broken.

You're sitting on a goldmine of data while your ROAS tanks. 
80% of your customer insights go unused. 
Your "targeted" ads hit bots instead of buyers. 

Those creator briefs you spent weeks perfecting? 
They flop because they're based on outdated personas from 2019.

Your landing pages? 
Converting at 0.8% while you burn through $10K+ monthly ad budgets.

We keep running the same failing playbook, expecting different results.

Revmatics is the reset button.

Their AI platform turns your wasted data into revenue:
→ Audience Intelligence that shows exactly who converts (and where to find them)
→ Creator Briefs built from real behavior data - done in minutes, not weeks
→ CRO Studio that tests and optimizes 24/7 while you sleep

The proof? 
• Lumberjack Plaid: conversions exploded from under 1% to 9%
• Fulcra: slashed customer acquisition costs by 32%
• Echo Water: 37% conversion boost during their busiest season

Now they're opening the Founder's 500 - exclusive access for 500 brands to shape the future of RevTech.

This $2,500/month platform is yours for 100 days. 
The only cost? Your feedback.

You get:
• Complete RevTech suite connecting data → creators → conversions
• Direct input on product roadmap as a Founding Member
• Full capability access (this isn't some stripped-down beta)

Only 500 spots. Applications are now open.

Apply now here: https://lnkd.in/gM6sQVXW

In partnership with Revmatics, Inc.

#Founders500 #RevTech #AudienceIntelligence #GrowthMarketing #FutureOfMarketing #Revmatics

Brand partnership • Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Good leaders build great companies.

They inspire trust.

They listen actively.

They recognize and appreciate efforts.

They promote growth and learning.

They lead by example.

Empathy is their strength.

They create a positive environment.

Their team feels valued and motivated.


What else does it take to be a good leader?

I'd love to know your thoughts!

6-STEP EMAIL SEQUENCE TO TURN SUBSCRIBERS INTO BUYERS

A) SEQUENCES

✅ Welcome Email
 Introduce your brand, set expectations, and deliver the opt-in offer.

✅ Story Email
 Share your brand’s or personal story.

✅ Problem Email
 Highlight the main problem your product solves.

✅ Social Proof Email
 Showcase your product’s social proof.

✅ Incentive Email
 Encourage a purchase by reminding them of the opt-in offer (likely a discount).

✅ Urgency Email
 Create a sense of urgency to drive action.

B) USE THIS FORMAT

1) Welcome Email
Welcome to [brand]!

Here’s what you can expect:
 [What they can expect]

Before you close this email:
 [Here’s the opt-in offer we promised]

2) Story Email

Our story at [brand]
How it all started:
 [Engaging brand story]

Want to know more?
 [Link to blog/about page]

3) Problem Email

Experiencing [problem]?
[Make the problem hurt]

We’ve got the solution:
 [Introduce your product]
[Link to product page]

4) Social Proof Email

Still not convinced?
See what others are saying:
 [Testimonials or case studies]

Ready to join them?
 [CTA to product page]

5) Incentive Email

A special offer for you:
Get [x]% off [product]
 [Show product with discount]

Offer expires on [date]
 [CTA to product with discount]

6) Urgency Email

Last chance to save!
[x]% off ends in [timer]

Here’s what you’ll get:
 [Recap of the offer]
 [CTA to product with discount]

C) WHEN TO SEND

🔹 Welcome Email: Immediately after they join.

🔹 Story Email: 1–2 days after the welcome email.

🔹 Problem Email: 2–3 days after the story email.

🔹 Social Proof Email: 2–3 days after the problem email.

🔹 Incentive Email: 1–2 days after the social proof email.

🔹 Urgency Email: 1 day after the incentive email.

Bookmark and follow for more great tips.

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The Battle

Edgar Bitencourt

Chase Dimond

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The Battle

Edgar Bitencourt

Chase Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edgar Bitencourt's LinkedIn Performance

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