Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Every ecom marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth 
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This idea completely changed my life…

The Surfer Mentality:

When a surfer gets up on a wave, they enjoy the present moment, even though they know with certainty that the wave will eventually end. 

They fully enjoy THIS wave, with the wisdom and awareness that there are always more waves coming.

The surfer knows that they don't have to ride every single wave that comes their way.

The surfer knows that 90% of the time they won't be riding any wave, but just paddling and waiting. 

They are aware that patience and proper positioning is all that matters for when the next wave inevitably comes.

Finally, the surfer knows that the only way to live is by putting themself out there in the water. 

You can't catch any waves sitting on the shore.

Via Sahil Bloom

Surfer Mentality

The best ads 

Don't feel like ads 

Pretty much every ad GOAT has talked about this

Including this OG in the advertising world

You need to know him:

Eugene Schwartz

He's a LEGEND in the advertising world.

Why?

Because...

Eugene identified 5 key stages of awareness
(That pretty much every buyer goes through)

🧵 THE 5 STAGES OF AWARNEESS

1. Unaware (don't know they have a problem)
2. Problem Aware (know the problem, not solutions)
3. Solution Aware (know solutions exist)
4. Product Aware (know your product is a solution)
5. Most Aware (ready to buy, need final push)

Your ads need to be designed WITH this funnel in mind.

But...

You need the right ratio of each awareness level in your funnel. Eugene Schwartz documented how cognitive receptivity changes as problem recognition develops

In simpler terms: People are most receptive to messages that connect to problems they already recognize. 

When you match your message to the prospect's awareness level, conversion rates can improve significantly though the exact lift varies depending on your market, offer, and execution.
 
The non science way of saying this is:

People only process messages that connect to problems they already recognize. 

Or

the supppper SIMPLE version:

AKA "explain to me like im 5 years old"

Imagine you have a tummy ache, but you don't know it yet. If someone tries to sell you medicine, you'll ignore them because you don't think you need it

Eugene Schwartz noticed that people go through stages:

1) "I feel fine!" (Don't know there's a problem)
2) "Ow, my tummy hurts!" (Know something's wrong)
3) "I need medicine!" (Know solutions exist)
4) "What's that medicine called?" (Learning about specific options)
5) "I want THAT medicine!" (Ready to buy)

The big idea: You have to talk to people differently at each stage. You can't sell medicine to someone who doesn't know their tummy hurts yet.

Your marketing mix needs to have the right level of creative and spend at each stage in an intelligent level based on what your audience mix is and what stages of awareness your audience are actually at. 

Credit: Ad Psychology

Adam Vernon

Colorado Ski Furniture

Sales, Marketing & Managing Director, including merchandising, social media management & business development.
- Growth expert, reached multi million dollar annual sales level from a startup in under 4 years. 
- Built extensive social media & online sales & corporate partnership segments.
- Expanded into retail operations, online store and wholesale distribution channels. 
- Developing large scale supply chain management and national expansion.
-Strategic partnerships 
-Management team lead, total team over 30 employees 
-Merchandising and new products manager.

Founder and Managing Director 

Yeti Marketing Group

- Lead sales and marketing strategies for Colorado and national businesses, driving growth and expansion.
- Develop online strategies to help businesses scale and reach their next tier targets.
- Collaborate with dozens of Colorado-based businesses to optimize their sales and marketing efforts.
- Develop social media presence and growth strategies.
- Public Speaking on business development, sales, marketing and wellness.

Strategic Brand Growth Business Consultant

Apex Energetics

Coordinate, implement, host & promote continuing education & training events on nutritional supplements & functional nutrition for chiropractors, acupuncturists, medical doctors, nurses, osteopaths, pharmacists, naturopaths and many other alternative healthcare and wellness based practitioners. 

Responsible for clinical & functional nutrition practice implementation and application. Business consulting and public speaking monthly. Worked closely with more than 600 integrative doctors & practitioners in CO & NM & WY. 

Leading continuing education provider in Colorado for clinical nutrition education for over 10+ years.  Built the nutrition education base in the entire territory 20x over the first 5 years, was a consistent top 2 performer nationwide over a 12 year period.

Functional Medicine & Clinical Nutrition Education & Territory Manager

Pikes Peak Marathon Inc.

In charge of launching social media, event sponsorship growth and acquisition & strategic partners for the Pikes Peak Marathon, Pikes Peak Ascent, Garden of the Gods 10 mile & 5K and the Triple Crown of Running.  Event activation, race day & expos booths, sponsor management and more.
- Tripled cash sponsor contributions within the first 4 months.
- Grew and launched major socials 
- Helped draw in record attendance and sign on prestigious runners like Killian Jornet.

National Marketing Director

Stryker Medical

Coordinated sales, shipping, exports, and all needed support functions of Latin America sales division.
- Increased exports to Latin America 53% in the fist 6 months.

Latin America Sales & Export Specialist

Holland Freight Services

Auditing expenses, worked with IRS reps, managed books, supported lead accounting staff.

Managerial Accounting Representative

Hilliard Lyons

Worked with fixed income high volume bonds and low risk investments mainly for banks and large institutions.

Financial Analyst

Most brands struggle to stand out, especially in a world flooded with sameness.
The problem?
Guests forget. Customers scroll. Photos get missed.
Your space needs something unforgettable.
That’s where I come in.
I help resorts, event teams, short-term rentals, and brands turn their space into a photo magnet, using custom-built, sustainable ski furniture and branded XXL chairs.
We’ve handcrafted over 10,000+ pieces.
Every one? A conversation starter.
♻️ 50,000+ skis saved from landfills
Thousands of viral moments created
Trusted by Disney, airports, and mountain towns across the U.S.
DM me “CHAIR” if you want your guests saying “We HAVE to take a picture here.”


Sales and Marketing Director, including social media management & business development.
- Growth expert, reached multi million dollar annual sales level from a startup in under 4 years. 
- Built extensive social media & online sales & corporate partnership segments.
- Expanded into retail operations, online store and wholesale distribution channels. 
- Developing large scale supply chain management and national expansion.
-Strategic partnerships 
-Management lead, team over 30 employees 
-Merchandising and new products manager. 

Thank you for the order Vail Resorts!!   

It’s been a pleasure working with your sustainability team and designing chairs your guests will get to use and appreciate. 

We’ve been fortunate to receive so many skis from your supply chain all these years and be the upcycling partner here at Colorado Ski Furniture/ Colorado Ski Chairs. 

Now we’re LinkedIn (play on words) to the Vail Promise and the mission to reach carbon neutral status and support your sustainability goals of zero waste. ♻️⛷️

We make hundreds of ski chairs a year and we appreciate the support as well. 

Hoping your guests will love an chance to sit in these chairs at Breckenridge, Beaver Creek, Vail and Keystone this season and get to see what we’ve quietly built together all these years.  

Hoping it’s an amazing season and the snow ❄️ starts flying heavy soon!

No alternative text description for this image

Remembering the time we made a custom ski chairlift swing for Mariah Carey and the Billboard Music Awards show!! 

Let us help you make your holiday event a huge success!!  

Colorado Ski Furniture 
Colorado Ski Chairs

The Holiday event season is almost here!! 

There’s a million ways to make your holiday events and parties a success. 

We’d love to help!! Colorado Ski Furniture. 

My wife and I went to Lowe's Companies, Inc. this week and she had to get a quick photo of me with Yukon Cornelius, Rudolph and the Abominable Snowman.  

Good times. Keep it fun and make new memories with loved ones. 

Reach out if we can help you make that happen!!  Colorado Ski Chairs 

#events #eventactivation #parties #holidays #planning #branding

Throwback to Spring Break! 

We made these branded chairs for Ski Santa Fe and decided to take my wife and 3 kids and 3 grandkids down for a few days and enjoy Santa Fe! 

I was shocked at how good the mountain was!!

We lucked out with a foot of fresh snow as well but it was an absolute blast.  The terrain reminded me of Arapahoe Basin Ski Area one of my all time favorite spots as well. 

Great experiences all around. Can’t recommend it highly enough.  

Have a great week and think snow!! ❄️ ⛷️

#skiing #skitrip #santafe #newmexico

Need a better outdoor seating area?  

Want your guests to have a conversation piece that they can actually enjoy and sit down and connect in? 

Let make your space fun, engaging, memorable and even unforgettable!!

Colorado Ski Furniture 
Colorado Ski Chairs

Apres ski done right. 

In the big city no less. 

Only a short drive to over a dozen NE ski resorts this is a real gem. 

Have you been to the Deck 12 Boston at YOTEL?   

We curated their entire rooftop seating complete with our heated dining gondolas, hanging ski chairlift swings, ski chair sets around fire pits and more! 

Make you space memorable and a destination for foodies, travelers and outdoor adventures!!

#skilodge #upgrade #chairlift #gondola #dining #rooftop #statementpieces 

Colorado Ski Furniture 
Colorado Ski Chairs

We make chairs that get noticed. 

Branded for you.  Exactly the look you’re dreaming of. 

You spend weeks building the perfect event aesthetic…
lighting, color, vibe — everything on point.

Then your clients bring in the same big box store boring chairs everyone else uses. 😩

Here’s the thing: 
your seating is part of your storytelling. It’s setting the tone for the whole space. 

That’s why we started building custom wooden, skis, barrel, chairlift and snowboard furniture that actually becomes part of the experience.

Because your guests shouldn’t just sit —
they should love the whole vibe and remember where they sat.

🎿 Curious what that could look like for your next event or remodel?
Drop a 🔥 or DM me — I’ll send a few mockups that get people talking.

Colorado Ski Furniture  
Colorado Ski Chairs  
Skrewball Spirits 
Pernod Ricard 
Southern Glazer's Wine & Spirits

Brand Moments that are unforgettable. 
Colorado Ski Furniture

Make your brand the photo moment. We build sponsor-ready statement pieces that stop traffic and spark shares—perfect for events, pop-ups, and resorts.

Brands don’t need more banners—they need moments. We design and build durable, branded statement pieces (think XXL chairs and set pieces) engineered for high traffic and shareable photos. Recent builds: Jameson and Skrewball Peanut Butter Whiskey. If your next event or resort activation needs a sponsorable centerpiece with measurable impact, let’s talk specs and lead times. DM me and I will get right back to you.

Need us to deliver a knockout seating area?

Need you brand to stand out? 

Check out these Branded ski chairs we did for Ketel One U.S.A. Diageo for Sundance Institute in Visit Park City Park City.  

Complete with a half a dozen branded party skis to get the good times rolling. 

The highlight of the party no doubt. 

Reach out for a free mockup! 
Colorado Ski Furniture 
Colorado Ski Chairs

Fall hike with my wife up at Cheyenne Mountain State Park.  

Always great to get outside and enjoy the views, nature, see the wildlife and just have some time and space to really relax and also get your workout in for the day!

I look forward to these days every year.  

The crunchy leaves, the cooler air and the beauty of the mountain before the snow settles back in. 

Where’s your go-to favorite place to hike close to home? 

Get out there before the snow hits! 

Have a great week and make sure you get your steps in! 

#hike #outdoors #mountains #fall

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The Battle

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