Edgar Bitencourt

Associate Consultant

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Founder

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Sales is today's win.

Marketing is tomorrow's empire.

In the early days, sales is your lifeline...
It keeps things moving and gives you proof.

But it's not designed to last on its own.

Because sales depends on effort.
Every result needs another push.

Marketing, on the other hand, builds momentum.

It gives back more than it takes, especially when you step away.

This is how I like to think of it:

🟡 Sales = Short-term
↳ Brings in money fast.
↳ Validates your offer.
↳ Essential to start, but doesn't scale on its own.

🟢 Marketing = Long-term
↳ Builds brand trust and consistent demand.
↳ Makes every future sale easier, cheaper and faster.
↳ Compounds, like interest, if done right.

If you want your marketing to last for years...

Start here:

1. Create timeless content
↳ Something that educates, inspires or converts while you sleep.

2. Use identity tools
↳ Know who's visiting your site before they ever fill out a form.

3. Automate based on behavior
↳ Don't just follow up. Follow through with the right message at the right time.

4. Track what builds
↳ Not just the clicks, but retention, referrals, LTV. 

5. Own your distribution
Platforms and algorithms always change. Keep your email lists, SMS, & direct mail.

Sales keep the engine running.
Marketing builds the runway.

If you want to scale sustainably, it's not either/or.

But long-term success lives in the marketing column.

What's one marketing asset you're glad you invested in early?


Credit: Francesco Gatti and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This is how marketing teams should be using Claude Cowork in 2026.

Not as a chatbot.

As a delegation engine.

Let me break it down for you in 5 pillars:

1. Use Chat for thinking. Cowork for execution.

Claude Chat is for brainstorming and planning.
Claude Cowork is for getting the work done.

Instead of copying outputs between tabs, you give Claude access to your working folder and let it execute end-to-end.

- Drop files into one working folder
- Define the objective clearly
- Let Cowork handle the workflow

2. Turn raw inputs into structured deliverables

Strategy decks, reports, presentations... Cowork reads transcripts, briefs, and templates locally and produces finished outputs.

- Convert call transcripts into slides
- Transform research into presentations
- Generate ready-to-share documents

3. Run parallel creative production

Campaigns require multiple assets. Cowork launches sub-agents to generate images, copy, and tracking updates at the same time.

- Batch-create ad variations
- Generate product descriptions
- Update master sheets automatically

4. Analyze entire repositories at once
With large context and local access, Claude can process full campaign exports, research libraries, or transcript folders in one flow.

- Identify patterns and frameworks
- Build dashboards and summaries
- Turn data into strategic insight

5. Package your workflows into systems

Skills teach Claude your process.
Plugins bundle those skills with tools and commands.

You move from one-off prompts to reusable execution logic.
- Document how you work
- Install repeatable workflows
- Share execution standards across teams

Claude Chat is conversation.

Claude Cowork is delegation.

And when you combine Skills, Cowork, and Plugins,
you’re not just using AI.

You’re building infrastructure.

Credit Madhav Mistry and Janky Patel

Most ecom founders are busy.

But busy doing what?

There's a simple test I use when I need to cut through the noise and figure out what actually matters right now:

Imagine someone pulls you out of your normal routine, locks you in a room with a laptop and internet, and tells you — you have 30 days to generate revenue. That's it.

What do you work on?

Because I'll bet it's different to what you worked on today.

That gap? That's the prioritization problem.

I made this mistake for almost a year.

We were selling out of product every second month. Couldn't keep stock on the shelves.

And I was spending my time on marketing.

Not because I'm stupid. Because fixing supply chain felt unfamiliar and uncomfortable — so my brain just refused to look in that direction.

Meanwhile, I was capped. Month after month.

The problem wasn't effort. The problem was I was solving the wrong problem really well.

Here's what I've learned:

Running an ecom brand is just a series of problems to solve.

The job isn't to do everything. It's to identify the most critical problem standing between you and your goal — and knock it down.

Ask yourself "why" enough times and the real bottleneck surfaces.

Why aren't we growing faster? → Why is revenue stalling? → Why are we always out of stock? → Oh. Supply chain.

That's the work.

One more thing worth saying:

A priority cannot be to learn something.

A priority is to ship something. To finish something. To put something into the world today that wasn't there yesterday.

Learning feels productive. It's often just procrastination with better branding.

What problem are you avoiding right now because it feels uncomfortable?

That's probably the one worth solving first.

Adam Vernon

Most brands struggle to stand out in a world flooded with sameness. Guests scroll, customers forget, and photos get missed.

That’s where we come in.

I help resorts, event teams, hospitality brands, and short-term rentals turn their spaces into unforgettable photo destinations — using custom-built, sustainable ski furniture and branded XXL chairs that draw attention, spark engagement, and drive social sharing.

We’ve handcrafted over 10,000 one-of-a-kind pieces and saved 70,000+ skis from landfills, creating thousands of viral moments for our partners along the way. From Disney to major airports, ski towns, and luxury hotels, our furniture has become a go-to for brands that want to make a lasting impression.
Every piece we build tells a story — yours.

Whether you’re improving your curb appeal, upgrading your patio experience, or launching a brand activation, we deliver creative, durable, and memorable solutions that make people stop, smile, and share.

Let’s create something your guests can’t stop talking about.
📩 DM me “CHAIR” if you’re ready to turn your space into a photo magnet.

Core Expertise:
Hospitality & Resort Marketing
Branded Statement Furniture
Event Activation & Experiential Marketing
Sustainable Design & Upcycling
Short-Term Rental Upgrades
Strategic Curb Appeal Planning
Social Media & Viral Brand Engagement
B2B/B2C Growth Strategy

Founder and Managing Director 

Sales and Marketing Director, including social media management & business development.
- Growth expert, reached multi million dollar annual sales level from a startup in under 4 years. 
- Built extensive social media & online sales & corporate partnership segments.
- Expanded into retail operations, online store and wholesale distribution channels. 
- Developing large scale supply chain management and national expansion.
-Strategic partnerships 
-Management lead, team over 30 employees 
-Merchandising and new products manager. 

Level up your spaces!!

Ski chairlift benches on the move!  

Colorado Ski Furniture  

#events #hospitality #str #upgrade

No alternative text description for this image

Add some life to your space!! 

Make it really stand out and people will like up for photos and new memories! 

Colorado Ski Furniture

Have you seen our chairs at DIA?  
Denver International Airport - City & County of Denver Dept of Aviation  

Here's a bunch of monochromatic hand painted chairs that are similar and a bunch of other fun designs that your guests will surely love!! 

Colorado Ski Furniture

We are actively #hiring! Know anyone who might be interested?

Colorado Springs, Colorado, United States (Hybrid)

Always enjoy working with the events team at Casamigos Tequila!! 

We can help make your event a huge success no matter the season or venue. 
Apreseverywhere.com

Diageo 
#tequila
#eventactivation
#ski #golf
LPGA 
Colorado Ski Furniture

Wondering if your new outdoor furniture will withstand stormy weather?

Have no worries. 
Apparently our chairs are now tornado proof.  Who knew 🤷‍♂️?  
Colorado Ski Furniture  

I feel like we need to collab with Darn Tough Vermont® now!!   Or maybe Duluth Trading Company.  Ford Motor Company tough?  

We’re all about durability and longevity!

Can you guess what out most comfortable chairs are made out of??

Golf clubs!

Sounds counterintuitive but they’re actually amazing.  We curve the back rest and the clubs flex with your back as you sit and lean into them. 

They’re absolutely amazing to sit in and they always get the most “exceeds expectations” feedback.  

If you want to surprise your guests with a set of chairs that will immediately impress and get positive feedback, you’ve found your next upgrade!

Colorado Ski Chairs 
#golf #golfer 

https://lnkd.in/gJrCvW3w

We do a lot of weddings too!

Ski lift rentals. 
Custom painted shotzskis. 
Ski chair rentals. 

Take your event to the next level!
Colorado Ski Furniture 
#weddings 

The Wedding Company 
Wedding & Event Planner

Need a fun accent piece? 

Something small, eye catching and beautiful? 

Our single snowboard benches have unlimited uses and are always a hit. 

Colorado Ski Furniture

How about a custom gondola for your next event??  

Use it for a welcome or information booth or even a DJ booth!! 

We can customize the size, color, logos, tables, seats and more!

Colorado Ski Furniture 

DataCloud 
Snowflake 
George P Johnson Experience Marketing 
#experiential #event #marketing

Can someone explain this?

What causes a company to no longer prioritize good customer service?

Lately I’m seeing so many companies not caring or barely trying or almost intentionally handling their customers poorly.  

Not going to name any names here but this past month I’ve experienced first hand as well as seen way too many examples that have been just terrible.  

I don’t get it. Frustrated.  

What’s your take on this?? ⬇️

Please reach out about our fundraising options anytime!

Were proud to support the Angels of America's Fallen annual fundraising event at Hotel Polaris here in City of Colorado Springs on April 18th!!

Here’s a link for tickets to the gala: https://lnkd.in/g_zJWCFt

Great to work with you all again Lisa Rigby!!

It’s a great time of year for sports. 

National Hockey League (NHL) and National Basketball Association (NBA) playoff positioning is getting heated. 

We had a great time at the Denver Nuggets game this week!

My wife wanted tickets for her birthday so we got some good lower bowl seats. 

Ran into my old buddy Dr. Eric Dorninger as well.  

Great work Kroenke Sports & Entertainment team!! 

Nice socks too Jack and Sage!!  

Go Nuggets!!! 🏀

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The Battle

Edgar Bitencourt

Adam Vernon

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edgar Bitencourt's LinkedIn Performance

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