Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Tire Agent

Looking after affiliate, card-linked offer and  partnership marketing at Tire Agent fastest growing online tire and wheel retailer in the US.

Affiliate Marketing Manager

Woodstone Watches

•	Develop and implement a comprehensive international business growth plan. Finding new untapped sales channels for the highest possible ROI.
•	Extensive experience in influencer and affiliate marketing. Managing Klaviyo newsletters. Experienced in SEO and content marketing. 
•	Experience in digital marketing channels including Facebook, Google Adwords, and Taboola.
•	Shopify e-commerce store management. Driving traffic, increasing website conversion rates and average order value.
•	Conducting International market research and analyzing new products trends
•	Designed a new product roadmap based on customer survey inputs and market trends. Managing new product development through suppliers in China. 

(Woodstone is an e-commerce startup brand that makes unique, eco-friendly, and stylish watches and accessories. (The business is acquired in 2022) www.thewoodstone.com )

Ecommerce Marketing Manager

China Straight Sourcing

Founded a business consulting company helping clients find the best factories in China. Experienced in multiple industries such as automotive, electronics, security cameras, accessories, etc. 

•	Supplier research throughout China, visiting multiple factories and comparing the quality, and price.
•	Attending multiple trade shows and searching suppliers
•	Negotiating on behalf of the clients
•	Handling quality control
•	Managing export processes in China and helping clients with import documents.
•	Helped clients with interpretation when they visit suppliers

Sourcing Specialist

Meibah Precision Machinery Co., Ltd.

•	B2B sales experience in the automotive aftermarket for diesel components
•	Attending Automechanika Shanghai and finding new business prospects 
•	Conducting marketing research and identifying potential new international customers
•	Expanding market share in every major city in Turkey by frequently visiting new wholesale customers 
•	Maintaining extensive knowledge of current market conditions and reporting to top management
•	Execute competitor analysis
•	New product development through finding key technical experts in the industry

Achievements
•	Helped the company successfully enter the Turkish market and its surrounding countries. 
•	Established a new customer portfolio from scratch

(Meibah is a diesel aftermarket component manufacturer located in Hangzhou, China)

International Business Development Manager in Automotive Aftermarket 

Turkish Airlines

•	Market research and analysis of potential travel agencies
•	Preparing marketing materials, organizing delivery and making sure materials reached to each agency
•	Database management of each agency
•	Content management of weekly newsletters to be send to frequent flyers

Marketing Intern

Extensive professional experience spanning e-commerce, marketing, and supply chain management, with a strong focus on digital marketing, market research, business development, product development, and branding. Proven ability to drive growth.

International work experience in the United States, China, and Australia as an expatriate, providing a global perspective and cultural agility. Multilingual fluency in English, Chinese, and Turkish, enabling effective communication and collaboration across global teams.

taplio

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