Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Samuel Cheong

Marketing @ Content Chemistry | Grow your revenue with better marketing - ask me how!

70% of B2B marketing doesn't work because of short term thinking.

1. Focus only on lead gen
2. Cut budget to marketing
3. Don't invest in brand 

The results? Marketing that doesn’t drive revenue. 

Marketing that works is a paradox:

It drives short term results, while keeping an eye on the long game. 

Basically marketing that is:

Short term effective. 
Long term strategic. 

I’m obsessed with helping in-house marketers be so good that their boss loves them.

Is that you? 🫵

If you’re a b2b in-house marketer, reach out if you need help with: 

- Ask me about 90-days strategy for when you're new 
- Creating your marketing mission control in HubSpot
- Talk about all things marketing and HubSpot

Send a DM on LinkedIn or email samuel@contentchemistry.com.au

Digital Marketing Specialist

What does a B2B business need more of? Customers. 

Our specialty is helping B2B businesses attract more customers by building an inbound marketing engine. An engine that gets you more leads and more customers.

Content Chemistry is an award-winning digital marketing agency and HubSpot Platinum Partner based in Sydney. We apply a very scientific, chemistry-like approach to digital marketing that drives revenue and ROI without the fluff and vanity metrics.

Visit https://contentchemistry.com.au/case-studies/ and let our customers tell you how we helped them grow.

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The Battle

Eden Bidani

Samuel Cheong

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