Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Wellahealth

1. Collaborated with cross-functional teams, including engineering, design, and marketing, to align product strategies with business goals.

2. Conducted market research and user interviews to identify opportunities for product improvement and new feature development.

3. Defined and prioritized product backlog based on customer feedback, industry trends, and business priorities.

4. Conducted competitive analysis and market research to identify opportunities for growth and differentiation.

5. Explored and identified opportunities for expanding product offerings into new markets or healthcare verticals.

Associate Product Manager

Self Employed

==>Developed several Facebook ads for Hermz, UK, and Poland Healpsorin product sets; shampoo, conditioner, bodywash and cream. 
 
==>Created brand positioning statement for an e-Detailing app RoboRep. 
- Created Facebook ads to promote awareness among health care professionals. 
-Produced sales copy for promoting the app to pharma companies for sponsorship.

Freelance Health Copywriter

State Hospital Ring Road, Oyo, Nigeria

●Displayed expertise in counseling and educating patients about chronic illnesses such as arthritis, hypertension, and diabetes. 

● Advocated for systems to reduce medication error thereby improving patient outcomes.

Pharmacist, NYSC

Federal Medical Center, Idi-Aba, Abeokuta.  Ogun State

●Verified safety and accuracy of physician orders. 

● Educated patients on possible drug interactions, potential side effects, and optimal
methods of administration. 

● Assisted patients with over-the-counter medication recommendations and responded to questions concerning drug interactions. 

● Developed communication skills, leadership experience, time management, and critical
thinking.

Pharmacy Intern

Hello, I'm Khalidat. I'm a pharmacist-turned-copywriter-turned-product manager and on a mission to create outstanding products that customers can't resist. 

With a background in pharmacy, I've got a keen eye for understanding customer needs and finding practical solutions. But my story doesn't end there. 

As a copywriter, I've mastered the art of crafting persuasive stories that capture hearts and minds. Now, as a product manager, I've combined my unique skill set to create solutions that meet customer needs and make them reach for their wallets with excitement.

As a dedicated and results-driven Product Manager, I am passionate about leveraging data-driven insights and collaborative strategies to drive continuous product growth and success. With a diverse background spanning healthcare expertise, project management, and health copywriting, I bring a unique blend of skills to deliver exceptional value and innovation to your team.

Key Strengths and Technological Skills: 

UX/UI Design, Data analysis and interpretation, Market analysis and Research, Documentation Management, Agile Project Management, Google Analytics, Jira, Figma, Aha!, and Amplitude

If you're looking for a dynamic, adaptable, and customer-centric team player who can seamlessly bridge the gap between empathy and business acumen. 

Feel free to reach out to me at khalidatola@gmail.com to explore how my skills and experiences align with your team's goal.

Reach out and let's create something extraordinary together!

taplio

The Battle

Eden Bidani

Khalidat Ola-Dauda

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