Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Rauva

- Responsible for lead generation and sales growth.
- Manager of GAds, Paid social, SEO and Content Marketing.
- Direct report to the head of sales and mkt.

Marketing Lead

ai.pt

- Full-stack developer in Python and Javascript.
- Hardcoded multiple AI apps to present as Proof-of-concept for the board and
public meetups.
- Direct report to the CEO

Product Lead

Symflower

- Responsible for the GTM through community management and content
marketing.
- Brand management to relaunch Symflower as a tool for automated unit testing.
- Failed to achieve product-market fit.

VP of Marketing

Codacy

- Launched lead gen strategies that led to an overall YoY growth of 40%.
- Created a team with technical content writers, and community managers.
- Built sales enablement channels through GAds and LinkedIn and content for
developers.
- Launched a community for developers focused on Code Quality.

Senior Marketing Manager

homeit

(Startup sold in 2021)

- Launched and managed inbound acquisition channels such as GAds, Paid
Social, affiliates and email marketing.
- Launched offline distribution deals with retailers and hardware distributors
leading to a 20% growth in sales.
- Field-marketing in the tourism and hospitality sectors across Iberia.

Co-Founder & CMO

Revshare - Audience Network

- Built a new client portfolio worth + €200K per year.
- Learned and managed all GAds and Meta Ads in 3 years.
- Became a team lead of 5 media buyers and web designers.

Business Development + Media Buying

TESLA, Inc.

- Market research that led to new customers in Portugal, Latvia, Bulgaria, and
Romania.
- Data-driven analysis on marketing spend that let to new opportunities for
growth through GAds and lead gen.

Marketing Analyst

Highly experienced in growing startups from pre-seed to series A and B.
🔑 Co-founded Homeit.io in 2017 - sold in 2021
📈 Senior Marketing Manager at Codacy | led to a growth of +40% YoY. 
👨‍💻 VP of Marketing at Symflower.com - Failed to get product marketing fit
🦾 Product & Marketing lead at ai.pt - Launch the home for AI in PT + 2 AI startups launched
🏦 Marketing Lead at Rauva - Building a bank for SMEs in Portugal | 1M ARR in 12 months

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The Battle

Eden Bidani

Gustavo Silva

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