Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

BrowserStack

Content Strategist

CloudFuze

Ghostwriter

Freelance Content Writer

Weloquent

Freelance content writer

Vajra Global Consulting Services LLP

Freelance technology content writer

We Storytellers

Exeter Premedia Services

Infynect Labs

learnerspoint.org

Freelance content writer 

Upwork

Content Writer

Hey there,

Thanks for visiting my profile.

My professional journey in a nutshell:

I pivoted from being a senior software engineer at a top IT firm to becoming a content writer.

My degree in Computer Science and 5 years of experience as a software engineer added to the advantage of choosing a technology niche in writing.

With more than six years of expertise writing for several niches, including but not restricted to SaaS, IT, Supply chain, and EdTech, I deliver optimal results through customized content.

I have had the opportunity to work with some of the leading global SaaS brands and IT service providers in my writing career.

I provide well-researched customized content that educates your readers and persuades them to become long-term customers. I help enterprises and entrepreneurs accelerate business growth with the right content targeted to the right audience.

I offer content that
-->Connects and empathizes with the customers.
-->Creates awareness without overwhelming readers.
-->Speaks the voice of your brand without the fluff. 
-->Stands out from the crowd.

Reach out to me for your content and copywriting needs.
DM me right away or drop me an email for any business inquiries.
email: azmabanu.official@gmail.com

Azma Banu

taplio

The Battle

Eden Bidani

Azma Banu

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