Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Alain

Are your acquisition costs high and your sales cycle long?
Are you struggling to attract the right customers?
Are sales, cash flow and lead generation the bottlenecks of your organization?
Are you struggling to communicate the true value of your offer?
Is your marketing barely delivering business results?

It looks like you've been stuck on cold outbound and missed the online train...

KEEP CALM and imagine this:

Clients come to you.
Not just any clients but your ideal clients.

Here's how I can help you get there:

• AUTHORITY BUILDER

Are you struggling to get attention from the right people? 

Let's share your best advice. If people achieve better results with that advice, they will tell it further. As more people get better results, your credibility increases and they will think of you when they have a problem that you can solve.

• INTERVIEW-DRIVEN CONTENT MACHINE

Do you spend too much time creating content that barely delivers results?

Never run out of content again and let me interview your in-house experts. In no time we create a mass of high-quality audio and video content, which we can also easily translate into text for mail, blog or ... my LinkedIn templates. 

• DEMAND GENERATOR

Do you want to communicate to your entire market?

Let's effectively share your added value, and proof of it, on the channels where people prefer to discover things today, such as LinkedIn, podcast, YouTube, etc. With useful and entertaining content we create awareness, product consideration and, ultimately, demand.

Ready to become the first one your market thinks of? 

Let's make it happen.

Send me a connection request or DM me.

See you soon!

Founder

Exerius International Ltd.

Exerius specialises in the automation and outsourcing of data processing.

I was responsible for sales and marketing, product and business development on the Belgian market.
I shaped the brand by developing & managing the Go-To-Market plan:

• translated concept and offerings into customer value propositions  
• built product messaging that set the products and features apart from others in the market and have given them a unique selling point
• Defined ideal target markets, segments, persona’s etc 
• I developed the tools and materials to facilitate the selling process
• Created content for website and all other marketing materials incl. design development in close collaboration with the designers.

I put Exerius on the Belgian map and accelerated sales, among other things by converting the offer from an investment model to a SAAS formula.

Business Development Manager

Lyanthe International Ltd.

Lyanthe focuses on the digitization of accounting processes and is as such the preferred partner of i.a. Exact Online.

I was responsible for sales and marketing, product and business development on the Belgian market.
I shaped the brand by developing & managing the Go-To-Market plan:

• translated concept and offerings into customer value propositions  
• built product messaging that set the products and features apart from others in the market and have given them a unique selling point
• Defined ideal target markets, segments, persona’s etc 
• I developed the tools and materials to facilitate the selling process
• Created content for website and all other marketing materials incl. design development in close collaboration with the designers.

I put Lyanthe on the Belgian (accounting) map and accelerated sales, a.i. by converting the offer from an investment model to a SAAS formula.

Business Development Manager Belgium

Cintas Document Management Belgium

At Cintas Document Management Belgium (now Oasis Information Secured) I sold integrated document management solutions such as archiving, digitization and on-site document destruction.

My focus as sales was mainly on major players such as banks, insurance companies, law firms, in short, large organizations with many documents in circulation. My conversation partners were mainly facility managers and COOs.

I have launched on-site document shredding as a service  to the Belgian market and translated our offerings into customer value propositions.

I have established a strategic partnership between Cintas Benelux and Lyanthe, resulting in total solutions for automated document processing.

Business Development Executive

De Wieuw NV

De Wieuw is an SME in Antwerp with around 30 employees. The company is a household name in the city as a manufacturer, distributor and retailer of wall decorations and frames and as the largest store for artists' supplies in the Benelux.
I became an interim manager there after the company had landed in difficult waters and I succeeded in realizing an operational break-even in half a year, on the one hand by cutting back the (labor) costs, and on the other by increasing the turnover by approx. 30%.
I have changed and implemented the marketing strategy and introduced a digital loyalty card.

Interim Manager

P&P NV

P&P is a real estate broker for the retail sector and distinguishes itself by acting exclusively for the leasing or purchasing parties (retailers and their investors / developers).
My duties consisted of searching for suitable retail properties and negotiating the lease or purchase agreements.
My main customers were Schoenen Torfs, Veritas, Colora, Hans Anders, Zeb, Esprit, Action, Delhaize, ...

Retail property broker

for a number of investment brokers

During this period, I worked for a couple of investment brokers based in Zurich, Frankfurt and London, specialized in forex and commodities trading.  I set up and managed branches in Prague, Warsaw, Barcelona etc.  Built teams and acted as a mentor and coach.

Account manager, sales manager, branch manager

LinkedIn-Centric Content Creation & Strategy | Make customers contact you | #flipthedynamic | alainvanweert.me

There are two ways to get customers:

1. You contact them.
2. You make them contact you.

Most B2B companies use the first one,
while more and more buyers prefer the second...

If your company belongs to the first category, you may recognize these:

•	You waste tons of money on the 1-on-1 follow-up of so-called leads
•	You’re only focussing on the 1% of your market that is actively looking for your solution
•	Your sales cycle is long, your acquisition costs high
•	You don't have a scalable model. 

Result? Leads, sales and cashflow are the bottlenecks of your company.

Now imagine if your brand is seen as the reference in your sector. 
Customers come to you when they are ready to buy.
All your sales team has left to do is guide them to the purchase.

"All well and good, Alain, but how on earth do you do that? "

Well, leave that up to me .

Here's what I have to offer you:

•	AUTHORITY BUILDER

Are you struggling to get attention from the right people? 

Let's share your best advice. If people achieve better results with that advice, they will tell it further. As more people get better results, your credibility increases and they will think of you when they have a problem that you can solve.

•	INTERVIEW-DRIVEN CONTENT MACHINE

Do you spend too much time creating content that barely delivers results?

Never run out of content again and let me interview your in-house experts. In no time we create a mass of high-quality audio and video content, which we can also easily translate into text for mail, blog or ...  my LinkedIn templates. 

•	DEMAND GENERATOR

Do you want to communicate to your entire market?

Let's effectively share your added value, and proof of it, on the channels where people prefer to discover things today, such as LinkedIn, podcast, YouTube, etc.  With useful and entertaining content we create awareness, product consideration and, ultimately, demand.

Ready to become the first one your market thinks of? 

Let's make it happen.

Send me a connection request or DM me.

See you soon!

taplio

The Battle

Eden Bidani

Alain Van Weert

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