Portali

Portali is a fintech startup transforming accounting and bookkeeping operations through autonomous, AI-driven solutions.  

**Key Achievements & Responsibilities:**
  
- Product Leadership: Built and led a cross-functional product and R&D team of 8, including UX/UI designers, DevOps, full-stack and backend developers, and a product marketing specialist, across 4 global locations.
  
- MVP Development: Designed and launched the MVP of a SaaS web application for SMBs and CPAs:  
  - Reduced bookkeeping process time by 70% per client and 80% per document.  
  - Achieved 90% error reduction and boosted adoption rates by 50% through a comprehensive UI/UX overhaul.
  
- Strategy & Roadmap: Created the product strategy, roadmap, and detailed requirements by integrating stakeholder feedback, user insights, and analytical data.
  
- Customer Discovery: Conducted over 100 interviews with industry professionals, securing pilot programs in the US and Israel.
  
- Market Expansion: Researched market opportunities to develop a go-to-market strategy, leading to increased deal volume and stronger client relationships.
  
- Investor Relations:* Secured funding for MVP delivery from angel investors by cultivating relationships and presenting a compelling business case.
  
- Public Engagement: Represented Portali at 25+ conferences and meetups, enhancing the company’s digital presence by 188% through thought leadership and public speaking.
  
- Operational Excellence: Managed budgets, cash flow, and company finances, ensuring sustainability and resource optimization.  

**Key Highlights:**  
- Revolutionized the bookkeeping process with a cutting-edge AI-powered solution, significantly improving efficiency and accuracy.  
- Successfully closed strategic partnerships and design partners to refine and expand the product offering.  
- Championed company vision, aligning product development with industry needs to create impactful solutions for SMBs and CPAs.

Senior Product Manager & Co-Founder 

Adler Consultancy

Providing strategic product management advisory services for early-stage startups, empowering businesses to transform ideas into scalable, customer-focused solutions.  

Key Services & Achievements: 
Product Strategy & Vision Development:
- Developed actionable product strategies through market analysis, value proposition creation, and competitive landscape mapping.
- Delivered product roadmaps with feature prioritization, resource planning, and risk mitigation, driving growth and efficiency.

Customer-Centric Product Design & Development:
- Conducted user research and testing to create intuitive UX/UI designs, increasing adoption rates by up to 200%.
- Oversaw technical architecture planning and Agile sprints, reducing time-to-market by 30%.

Digital Transformation & Process Optimization:
- Guided digital transformation efforts, including workflow automation and KPI framework design, improving operational efficiency by 40%.
- Provided customized playbooks to optimize processes and align teams with business goals.

Market Expansion & Revenue Optimization:
- Created go-to-market strategies and pricing models, enabling successful entry into new markets and revenue growth.
- Identified partnership opportunities, enhancing client offerings and driving scalable success.

Team Enablement & Agile Implementation:
- Trained and mentored teams on Agile methodologies, boosting development velocity and fostering a culture of continuous improvement.

Impact Highlights:
- Helped startups reduce technical debt and increase user adoption while improving development efficiency by 40%.
- Led workshops and strategic sessions, equipping leadership teams to make data-driven decisions and drive innovation.
- Delivered measurable results across industries like fintech, AI/ML, Crypto, and SaaS.

I specialize in comprehensive product management solutions, empowering startups to scale effectively, optimize processes, and achieve impactful business outcomes.

Product Management Consultant

Ha Midrasha –The Israeli National School Civil Service Commission

Ha Midrasha - Israeli national school for Leadership, Governance, and Management for senior staff in government ministries.

Fostered and maintained vital partnerships and retained foreign relations with Israeli embassies and senior executives in government agencies within Israel and abroad.

Built, facilitated, and carried out delegation itineraries for government officials and organized conferences (+500 participants)

Head of Foreign Relations and Overseas Delegations 

Ha Midrasha –The Isreali National School Civil Service Commission

Responsible for managing several projects.

Nurtured and retained foreign relations, in addition to issuing press releases

Project Manager & Assistant Director of External Relations 

Jerusalem U

OpenDor Media brings Jewish ideas, values, and stories to life through quality filmmaking, delivering them to a global audience of millions using today’s most popular and far-reaching digital platforms, like YouTube, Netflix, and Amazon.

Functioned as speaker and Lecturer across 32 American states, the UK, Canada, and Europe to advocate Israel's image in the international arena.

Project Manager & Public Speaker

Israel Defense Forces

Lieutenant Officer Paratroopers Brigade
Nov 2010 - Nov 2014 . (Active duty)
- Served as Officer for the Paratroopers Brigade, Battalion 101.
- Received the Certificate of Excellence upon training completion.

Deputy Company Commander (Reserves)
Dec 2014 - Jul 2023 · Rank Captain.
- Commanded over 120 reserve soldiers.
- Graduate from a Company Commanders Course
- Awarded Certificate of Excellence on Independence Day (2019).

Lieutenant officer in the Paratroopers Brigade

I am a strategic and innovative Product Manager with a proven track record of transforming complex ideas into impactful products that solve real-world problems. With over six years of experience, I specialize in building and scaling B2B and B2C SaaS platforms, particularly in the fintech and AI domains.

As the Co-founder and CPO of Portali.Tech, I’ve led a distributed team to develop an AI-powered SaaS platform that revolutionizes bookkeeping for SMBs and CPAs. From crafting product roadmaps to driving customer discovery and securing strategic alliances, my work is defined by delivering tangible value and measurable results.🎯

📈 Highlights include:

🛠️Led a cross-functional team across four countries to launch an MVP, achieving 300% B2B adoption in year one.

🔍 Conducting 100+ customer interviews to refine strategies, boost efficiency, and increase deal volume by 500% in deal volume.

⚙️ Led the rapid development and launch of a highly requested feature, enhancing customer retention by 11% and significantly boosting user satisfaction through seamless execution.

🚀 Aside from my startup, I have advised over 10 early-stage startups globally, providing expertise in product strategy, market research, and development roadmaps. My diverse background, which includes leadership, public speaking, and digital transformation, enables me to thrive in high-pressure environments.

I offer the following:

🤖 Industry Knowledge: I have experience in fintech, AI/ML, cryptocurrency, SaaS, and retail, allowing me to adapt strategies to various challenges.

🧩 Technical Expertise: I connect complex technologies with business goals to drive digital transformation.

🤝Leadership and Collaboration: I guide teams in both structured corporate environments and dynamic startup settings.

📈 Data-Driven Insights: I utilize analytics to optimize strategies and enhance user experiences.

🔍 User-Centric Design: I deliver solutions that not only meet business objectives but also delight users.

When I’m not driving product innovation, you’ll find me hitting the trails as a competitive runner 🏃 or mixing cocktails after a hike. Let’s connect to explore how we can innovate together!

#ProductManagement #Fintech #AI #StartupLeadership #GrowthStrategy

Eden Adler

Stealth Mode

Media Buying & Product Lead

superReply Inc

Non-native English speakers, improve your online communication with one click! Personalized replies based on your email conversation help you avoid writer's block, craft well-thought-out responses, and sound professional.

Founder

PlaylistMap.com

PlaylistMap is the solution that makes the process of finding hyper-relevant playlists and pitching your music fast and easy. With more than 100,000 playlists already on our catalog, PlaylistMap has more curator contacts than any of our competitors.

Green Home Systems

As the Marketing Director at Green Home Systems, I successfully increased revenue by 106% from PPC in just 6 months. Through innovative strategies and impactful content, we generated quality leads and strengthened our brand. Leading the marketing team, I fostered a high-performing unit that consistently delivered exceptional results. Our success is the culmination of our team's hard work and strategic vision.

Media Buying

Ravers Of Israel

As the founder and community manager of Ravers of Israel I have helped shape the direction Israel’s electronic music scene. By crafting and constantly engaging with a passionate audience/community of electronic music lovers I have been able to gain valuable costumer insights. This has enabled us to increase word-of-mouth, improve and help live events sell more tickets across Israel.

Community Manager

MEGATICKETS.co.il

As CEO and co-founder of Megatickets, I am proud to lead the #1 ticketing company for electronic music in Israel. Megatickets specializes in selling and promoting events featuring the biggest DJs from around the world. Our business generates over 5 million dollars in revenue year over year, with 20% growth year over year. We work with Live Nation and AAA Entertainment group and have developed our own ticketing platform. Our brand is well-known and recognized in the electronic music industry in Israel. Megatickets is a trusted partner for many of the biggest names in the industry. I am excited about the future of our company.

AAA Entertainment

AAA Entertainment is one of the largest production and entertainment companies for electronic music in Israel. Since 2017, we have produced and organized raves & concerts throughout the country, featuring some of the most world-renowned artists in the electronic music field, such as Kygo, Tiesto, Don Diablo, Dash Berlin and many more. 

We have sold over 50,000 tickets to our customers, and produce more than 10 concerts years a year. 

AAA Entertainment oversees the booking of the artists, marketing, ticket selling, producing the events, and much more.

Co-Founder & Chairperson

eTeacher Group

From 2015 until 2022, I have spent over 4,000 hours in sales training, gaining immense experience in problem-solving and providing strategic advice for the digital world of advertisements.

Sales Leadership | Development

As an IDF data analyst, I honed my skills in large dataset analysis, data-driven solutions, and cross-functional collaboration. I gained valuable experience in strategic thinking, teamwork, and discipline, and am excited to apply these skills in new civilian endeavors.

Data Analyst

I'm Shahar, an entrepreneur specializing in Marketing and AI solutions. I'm originally from Tel Aviv but now based in Los Angeles. As the former CEO of MEGATICKETS in Israel, I helped turn it into a leading entertainment business with an annual revenue of over $5 million.

In my work, I've been part of projects that have shown promising outcomes, such as contributing to a 106% in-house PPC revenue boost within six months and playing a role in a comprehensive rebranding process. I have also been part of building an in-house lead generation department, which now contributes meaningfully to the company's earnings.

In my current role as Director of Marketing at Green Home Systems, I've been involved in refining sales systems and introducing advanced tech strategies across the multi-million dollar enterprise, thereby extending its reach to 21 US states.

Bringing together a varied blend of experience, innovation, and steady progress, I am open to exploring collaborative partnerships to contribute to the industry's advancement. Feel free to connect with me at Shaharshm@gmail.com, and let's explore the potential for making a difference together.

taplio

The Battle

Eden Adler

Shahar Shmueli

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