Portali

Portali is a fintech startup transforming accounting and bookkeeping operations through autonomous, AI-driven solutions.  

**Key Achievements & Responsibilities:**
  
- Product Leadership: Built and led a cross-functional product and R&D team of 8, including UX/UI designers, DevOps, full-stack and backend developers, and a product marketing specialist, across 4 global locations.
  
- MVP Development: Designed and launched the MVP of a SaaS web application for SMBs and CPAs:  
  - Reduced bookkeeping process time by 70% per client and 80% per document.  
  - Achieved 90% error reduction and boosted adoption rates by 50% through a comprehensive UI/UX overhaul.
  
- Strategy & Roadmap: Created the product strategy, roadmap, and detailed requirements by integrating stakeholder feedback, user insights, and analytical data.
  
- Customer Discovery: Conducted over 100 interviews with industry professionals, securing pilot programs in the US and Israel.
  
- Market Expansion: Researched market opportunities to develop a go-to-market strategy, leading to increased deal volume and stronger client relationships.
  
- Investor Relations:* Secured funding for MVP delivery from angel investors by cultivating relationships and presenting a compelling business case.
  
- Public Engagement: Represented Portali at 25+ conferences and meetups, enhancing the company’s digital presence by 188% through thought leadership and public speaking.
  
- Operational Excellence: Managed budgets, cash flow, and company finances, ensuring sustainability and resource optimization.  

**Key Highlights:**  
- Revolutionized the bookkeeping process with a cutting-edge AI-powered solution, significantly improving efficiency and accuracy.  
- Successfully closed strategic partnerships and design partners to refine and expand the product offering.  
- Championed company vision, aligning product development with industry needs to create impactful solutions for SMBs and CPAs.

Senior Product Manager & Co-Founder 

Adler Consultancy

Providing strategic product management advisory services for early-stage startups, empowering businesses to transform ideas into scalable, customer-focused solutions.  

Key Services & Achievements: 
Product Strategy & Vision Development:
- Developed actionable product strategies through market analysis, value proposition creation, and competitive landscape mapping.
- Delivered product roadmaps with feature prioritization, resource planning, and risk mitigation, driving growth and efficiency.

Customer-Centric Product Design & Development:
- Conducted user research and testing to create intuitive UX/UI designs, increasing adoption rates by up to 200%.
- Oversaw technical architecture planning and Agile sprints, reducing time-to-market by 30%.

Digital Transformation & Process Optimization:
- Guided digital transformation efforts, including workflow automation and KPI framework design, improving operational efficiency by 40%.
- Provided customized playbooks to optimize processes and align teams with business goals.

Market Expansion & Revenue Optimization:
- Created go-to-market strategies and pricing models, enabling successful entry into new markets and revenue growth.
- Identified partnership opportunities, enhancing client offerings and driving scalable success.

Team Enablement & Agile Implementation:
- Trained and mentored teams on Agile methodologies, boosting development velocity and fostering a culture of continuous improvement.

Impact Highlights:
- Helped startups reduce technical debt and increase user adoption while improving development efficiency by 40%.
- Led workshops and strategic sessions, equipping leadership teams to make data-driven decisions and drive innovation.
- Delivered measurable results across industries like fintech, AI/ML, Crypto, and SaaS.

I specialize in comprehensive product management solutions, empowering startups to scale effectively, optimize processes, and achieve impactful business outcomes.

Product Management Consultant

Ha Midrasha –The Israeli National School Civil Service Commission

Ha Midrasha - Israeli national school for Leadership, Governance, and Management for senior staff in government ministries.

Fostered and maintained vital partnerships and retained foreign relations with Israeli embassies and senior executives in government agencies within Israel and abroad.

Built, facilitated, and carried out delegation itineraries for government officials and organized conferences (+500 participants)

Head of Foreign Relations and Overseas Delegations 

Ha Midrasha –The Isreali National School Civil Service Commission

Responsible for managing several projects.

Nurtured and retained foreign relations, in addition to issuing press releases

Project Manager & Assistant Director of External Relations 

Jerusalem U

OpenDor Media brings Jewish ideas, values, and stories to life through quality filmmaking, delivering them to a global audience of millions using today’s most popular and far-reaching digital platforms, like YouTube, Netflix, and Amazon.

Functioned as speaker and Lecturer across 32 American states, the UK, Canada, and Europe to advocate Israel's image in the international arena.

Project Manager & Public Speaker

Israel Defense Forces

Lieutenant Officer Paratroopers Brigade
Nov 2010 - Nov 2014 . (Active duty)
- Served as Officer for the Paratroopers Brigade, Battalion 101.
- Received the Certificate of Excellence upon training completion.

Deputy Company Commander (Reserves)
Dec 2014 - Jul 2023 · Rank Captain.
- Commanded over 120 reserve soldiers.
- Graduate from a Company Commanders Course
- Awarded Certificate of Excellence on Independence Day (2019).

Lieutenant officer in the Paratroopers Brigade

I am a strategic and innovative Product Manager with a proven track record of transforming complex ideas into impactful products that solve real-world problems. With over six years of experience, I specialize in building and scaling B2B and B2C SaaS platforms, particularly in the fintech and AI domains.

As the Co-founder and CPO of Portali.Tech, I’ve led a distributed team to develop an AI-powered SaaS platform that revolutionizes bookkeeping for SMBs and CPAs. From crafting product roadmaps to driving customer discovery and securing strategic alliances, my work is defined by delivering tangible value and measurable results.🎯

📈 Highlights include:

🛠️Led a cross-functional team across four countries to launch an MVP, achieving 300% B2B adoption in year one.

🔍 Conducting 100+ customer interviews to refine strategies, boost efficiency, and increase deal volume by 500% in deal volume.

⚙️ Led the rapid development and launch of a highly requested feature, enhancing customer retention by 11% and significantly boosting user satisfaction through seamless execution.

🚀 Aside from my startup, I have advised over 10 early-stage startups globally, providing expertise in product strategy, market research, and development roadmaps. My diverse background, which includes leadership, public speaking, and digital transformation, enables me to thrive in high-pressure environments.

I offer the following:

🤖 Industry Knowledge: I have experience in fintech, AI/ML, cryptocurrency, SaaS, and retail, allowing me to adapt strategies to various challenges.

🧩 Technical Expertise: I connect complex technologies with business goals to drive digital transformation.

🤝Leadership and Collaboration: I guide teams in both structured corporate environments and dynamic startup settings.

📈 Data-Driven Insights: I utilize analytics to optimize strategies and enhance user experiences.

🔍 User-Centric Design: I deliver solutions that not only meet business objectives but also delight users.

When I’m not driving product innovation, you’ll find me hitting the trails as a competitive runner 🏃 or mixing cocktails after a hike. Let’s connect to explore how we can innovate together!

#ProductManagement #Fintech #AI #StartupLeadership #GrowthStrategy

Eden Adler

Amazon Web Services (AWS)

Helping AWS Partners and ISVs (Independent Software Vendor) build and sell cloud-based software.
Initiating new enterprise-focused sales strategies and co-selling engagement motions for partners to help hundreds of customers begin their cloud journey.

Global Partner Account Manager - ISVs

Supporting enterprises to digitally transform and accelerate their business outcomes through innovative use of AWS cloud ☁️
Manage clients concurrently & strategically. Create & articulate compelling value propositions around AWS cloud services. Accelerate customer adoption through well-developed sales engagements and successful go-to-market strategy to achieve customer outcomes.
Dedicated to accelerate the full-cycle adoption of AWS by companies headquartered in the Greater Louisiana region. 

--- 181% of revenue goal  FY2023.
--- 2023 Achiever's Circle Award (top 5% of sellers in North America). 
--- 185% of revenue goal  FY2022; 150% of FY2022 MBO Attainment.
--- Promotion to Level 5 (Enterprise Account Manager II) after 6 months in the role.
--- Certified as an AWS Associate Speaker - Training for employees to speak on behalf of AWS at public events.

Enterprise Account Manager, USA

Migrating the most promising Israeli startups to AWS advanced cloud technology. Creating customer (inbound and outbound) specific solutions in areas such as compute, storage, AI/ML, IoT, and data analytics.
Working closely with C-level Executives and Tech Leads on startup cloud strategy and how to leverage AWS capabilities and support systems to enhance performance and innovate quickly.

--- 125% of 2021 KPI's (cap) for 3 quarters in a row. 
--- 2021 Q2 AWS "Bias for Action" Award for customer impact on prospecting day



Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

Startup Business Development, EMEA

Tel Aviv University - Coller School of Management

Teaching Assistant in the MBA program at Tel Aviv University, and Bar-Ilan University:
1. Led series of business classes of 50+ students.
2. Critical reading and checking of exams and essays.
3. Actively involved in choosing teaching materials and drafting exam questions for MBA students.

MBA Teaching Assistant

Padguru

- Managed the entire event cycle across existing and new clients, identified opportunities, qualified them, negotiated, and closed deals - resulting in a 15% customer growth
- Responsible for 150 clients (B2B), supported specific needs during the ongoing implementation process.
- Overachieved revenue targets for 2019 by 25%, and for 2018 by 20%
- Initiated the implementation of a CRM system (HubSpot) for data-driven decision-making.
- Led the company's business development and marketing efforts.
- Detected new potential markets, performed research and market analysis. Presented opportunities and business plans directly to the co-founders.


Padguru is an Ed-Tech B2B company harnessing educational gaming for teaching technology and systematic thinking. Over the years, PadGuru's teams worked with over 30,000 kindergarten and elementary school students all over Israel. PadGuru teaches the basics for the professions of the future – programming, systematic thinking, problem solving, digital art and creativity using digital tools.

Senior Account Manager

Gornitzky & Co

1. Represented players in the Israeli high-tech ecosystem, prepared agreements between startups and VCs.
2. Participated in high-profile real estate, commercial and cross-departmental deals.
3. Oversaw implementation of the firm’s “Know Your Client” compliance policy with Israel’s Money Laundering and Terror Financing Prohibition Act.

Established in 1938, Gornitzky & Co. has developed and grown into one of Israel's leading law firms. 
Gornitzky is listed by Legal 500 (http://www.legal500.com/c/israel/corporate-and-manda) as a leading firm for Hi-tech, Capital Markets, Banking, Finance and Real Estate.

Commercial Junior Associate

1. Providing strategic insight regarding commercial issues to a top-tier international law firm.
2. Working on a highly confidential project for the largest commercial bank in Israel.

Commercial Articled Clerk

Debate Company

As a Senior Instructor, I delivered experience-based training in schools in the fields of persuasion and communicating messages, and worked with various audiences on improving communication skills and learning Israeli advocacy methods.

Debate Company is one of Israel's leading training and consulting firms in the field of interpersonal communications and managerial capabilities.

We have conducted training for leading corporations, government offices, schools and NGO's in Israel, China, USA, Germany and England.

Senior Instructor

Bar-Ilan Law Review, "Law Studies - מחקרי משפט"​ 

Co-Editor of the Mechkarei Mishpat law review in Bar Ilan, one of Israel’s preeminent journals of legal scholarship. Responsible for all program and operation functions of the Review, including: managing a staff of other 5 team leaders and 20 students, critical reading of academic professional articles as part of the publishing process, selection and editing of articles, publication schedule, events, and symposiums.

Co-Editor and Team Leader

Reviewed, processed and edited academic legal articles.

Editorial Board Member

* Early promotion to Major's rank for outstanding performance during reserve duty.
* Promoted to deputy commander of the entire training (~60 cadets), while also managing two other teams  as leader of leaders (besides leading my own team), after I led the first course.
* Commanded (trained and led) 3 courses of 25 cadets each during the intensive and selective months of Officers School.
* Prepared and delivered a training program intended to improve soldiers' leadership, teamwork, time management, organizational, and health care treatment skills.
* Led soldiers over dozens of operational missions, constructed and administered daily practice drills.

Officer, Team Leader, Advanced Officer's training  | Captain (acting)

* Early promotion to Lieutenant's rank for outstanding performance during service.
* Awarded the Officers' Course "Outstanding Cadet" award for exceptional performance, grade, and rank among fellow soldiers during training.
* Commanded all medical events in the 3,000-person brigade. Managed the treatment of all injuries and made split-second decisions that saved lives, e.g., evacuation efforts in combat and day-to-day situations
* Trained and mentored over 150 officers, paramedics, and medics, guiding them to own their professional capabilities, knowledge, and ongoing development. The trainees became their squad's primary medical personnel, and many went on to become senior medical commanders.
* Ensured the quality and availability of all medical logistics, including routine equipment and emergency equipment, which was necessary for treating wounded soldiers on the battlefield during combat.

Combat Healthcare Organization Officer, Golani Brigade | Lieutenant

* Working under pressure, strict deadlines and juggling multiple tasks simultaneously, under life-risking situations.
* Completed the parachute training course for the Special Operations Units of the IDF.
* A Special Forces infantry combat soldier in a variety of operational scenarios.

Combat Soldier, Special Forces Unit of the Nahal Brigade (Reconnaissance Unit)

"Work hard, have fun, make history" – Jeff Bezos.

I'm an AWS Account Manager with experience in the ISV, Enterprise GF, and Startup segments. Achieved 181% of revenue goal in FY2023, and 185% in FY2022, and was recognized by my VP as a top performer. 
 
Earned an MBA with a specialization in technology, entrepreneurship, and information systems from NYU Stern School of Business and Tel Aviv University (Valedictorian). 
Holds an LL.B (JD Equivalent) with Honors, including a semester-long exchange in Germany focused on international business law. 

Certified AWS Solutions Architect Associate and AWS Speaker, passionate about AI/ML, sales, cloud computing, business strategy, and navigating cultural diversity.

taplio

The Battle

Eden Adler

Moshe Hildes

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