Portali

Portali is a fintech startup transforming accounting and bookkeeping operations through autonomous, AI-driven solutions.  

**Key Achievements & Responsibilities:**
  
- Product Leadership: Built and led a cross-functional product and R&D team of 8, including UX/UI designers, DevOps, full-stack and backend developers, and a product marketing specialist, across 4 global locations.
  
- MVP Development: Designed and launched the MVP of a SaaS web application for SMBs and CPAs:  
  - Reduced bookkeeping process time by 70% per client and 80% per document.  
  - Achieved 90% error reduction and boosted adoption rates by 50% through a comprehensive UI/UX overhaul.
  
- Strategy & Roadmap: Created the product strategy, roadmap, and detailed requirements by integrating stakeholder feedback, user insights, and analytical data.
  
- Customer Discovery: Conducted over 100 interviews with industry professionals, securing pilot programs in the US and Israel.
  
- Market Expansion: Researched market opportunities to develop a go-to-market strategy, leading to increased deal volume and stronger client relationships.
  
- Investor Relations:* Secured funding for MVP delivery from angel investors by cultivating relationships and presenting a compelling business case.
  
- Public Engagement: Represented Portali at 25+ conferences and meetups, enhancing the company’s digital presence by 188% through thought leadership and public speaking.
  
- Operational Excellence: Managed budgets, cash flow, and company finances, ensuring sustainability and resource optimization.  

**Key Highlights:**  
- Revolutionized the bookkeeping process with a cutting-edge AI-powered solution, significantly improving efficiency and accuracy.  
- Successfully closed strategic partnerships and design partners to refine and expand the product offering.  
- Championed company vision, aligning product development with industry needs to create impactful solutions for SMBs and CPAs.

Senior Product Manager & Co-Founder 

Adler Consultancy

Providing strategic product management advisory services for early-stage startups, empowering businesses to transform ideas into scalable, customer-focused solutions.  

Key Services & Achievements: 
Product Strategy & Vision Development:
- Developed actionable product strategies through market analysis, value proposition creation, and competitive landscape mapping.
- Delivered product roadmaps with feature prioritization, resource planning, and risk mitigation, driving growth and efficiency.

Customer-Centric Product Design & Development:
- Conducted user research and testing to create intuitive UX/UI designs, increasing adoption rates by up to 200%.
- Oversaw technical architecture planning and Agile sprints, reducing time-to-market by 30%.

Digital Transformation & Process Optimization:
- Guided digital transformation efforts, including workflow automation and KPI framework design, improving operational efficiency by 40%.
- Provided customized playbooks to optimize processes and align teams with business goals.

Market Expansion & Revenue Optimization:
- Created go-to-market strategies and pricing models, enabling successful entry into new markets and revenue growth.
- Identified partnership opportunities, enhancing client offerings and driving scalable success.

Team Enablement & Agile Implementation:
- Trained and mentored teams on Agile methodologies, boosting development velocity and fostering a culture of continuous improvement.

Impact Highlights:
- Helped startups reduce technical debt and increase user adoption while improving development efficiency by 40%.
- Led workshops and strategic sessions, equipping leadership teams to make data-driven decisions and drive innovation.
- Delivered measurable results across industries like fintech, AI/ML, Crypto, and SaaS.

I specialize in comprehensive product management solutions, empowering startups to scale effectively, optimize processes, and achieve impactful business outcomes.

Product Management Consultant

Ha Midrasha –The Israeli National School Civil Service Commission

Ha Midrasha - Israeli national school for Leadership, Governance, and Management for senior staff in government ministries.

Fostered and maintained vital partnerships and retained foreign relations with Israeli embassies and senior executives in government agencies within Israel and abroad.

Built, facilitated, and carried out delegation itineraries for government officials and organized conferences (+500 participants)

Head of Foreign Relations and Overseas Delegations 

Ha Midrasha –The Isreali National School Civil Service Commission

Responsible for managing several projects.

Nurtured and retained foreign relations, in addition to issuing press releases

Project Manager & Assistant Director of External Relations 

Jerusalem U

OpenDor Media brings Jewish ideas, values, and stories to life through quality filmmaking, delivering them to a global audience of millions using today’s most popular and far-reaching digital platforms, like YouTube, Netflix, and Amazon.

Functioned as speaker and Lecturer across 32 American states, the UK, Canada, and Europe to advocate Israel's image in the international arena.

Project Manager & Public Speaker

Israel Defense Forces

Lieutenant Officer Paratroopers Brigade
Nov 2010 - Nov 2014 . (Active duty)
- Served as Officer for the Paratroopers Brigade, Battalion 101.
- Received the Certificate of Excellence upon training completion.

Deputy Company Commander (Reserves)
Dec 2014 - Jul 2023 · Rank Captain.
- Commanded over 120 reserve soldiers.
- Graduate from a Company Commanders Course
- Awarded Certificate of Excellence on Independence Day (2019).

Lieutenant officer in the Paratroopers Brigade

I am a strategic and innovative Product Manager with a proven track record of transforming complex ideas into impactful products that solve real-world problems. With over six years of experience, I specialize in building and scaling B2B and B2C SaaS platforms, particularly in the fintech and AI domains.

As the Co-founder and CPO of Portali.Tech, I’ve led a distributed team to develop an AI-powered SaaS platform that revolutionizes bookkeeping for SMBs and CPAs. From crafting product roadmaps to driving customer discovery and securing strategic alliances, my work is defined by delivering tangible value and measurable results.🎯

📈 Highlights include:

🛠️Led a cross-functional team across four countries to launch an MVP, achieving 300% B2B adoption in year one.

🔍 Conducting 100+ customer interviews to refine strategies, boost efficiency, and increase deal volume by 500% in deal volume.

⚙️ Led the rapid development and launch of a highly requested feature, enhancing customer retention by 11% and significantly boosting user satisfaction through seamless execution.

🚀 Aside from my startup, I have advised over 10 early-stage startups globally, providing expertise in product strategy, market research, and development roadmaps. My diverse background, which includes leadership, public speaking, and digital transformation, enables me to thrive in high-pressure environments.

I offer the following:

🤖 Industry Knowledge: I have experience in fintech, AI/ML, cryptocurrency, SaaS, and retail, allowing me to adapt strategies to various challenges.

🧩 Technical Expertise: I connect complex technologies with business goals to drive digital transformation.

🤝Leadership and Collaboration: I guide teams in both structured corporate environments and dynamic startup settings.

📈 Data-Driven Insights: I utilize analytics to optimize strategies and enhance user experiences.

🔍 User-Centric Design: I deliver solutions that not only meet business objectives but also delight users.

When I’m not driving product innovation, you’ll find me hitting the trails as a competitive runner 🏃 or mixing cocktails after a hike. Let’s connect to explore how we can innovate together!

#ProductManagement #Fintech #AI #StartupLeadership #GrowthStrategy

Eden Adler

DAROM Innovation Center

Leading strategic initiatives and operations at Israel's Eastern Negev innovation hub, focusing on:
• Startup acceleration and mentoring
• Regional ecosystem building
• Open innovation as a service program 
• Strategic partnerships management
• Innovation programs implementation

ClimateLaunchpad Israel

Program manager of the ClimateLaunchpad program in Israel.
raise new projects, operation of the programs in Israel, collaborations.

Program Manager

Nelson 

Throughout human history, children have received life skills from their parents. By simply being with them, experiencing life together, and watching them, they learned to understand the world through their interaction with their parents.
In our age, the reality is quite different. We understand that today’s parents have to grapple with a large number of tasks, but also, children today need to acquire tools and skills that will prepare them for the dynamic reality of the 21st century.

Nelson Highlights:
1. Imparting a soft skill
The school can no longer provide our children with everything they need. The school is a station in a circle that starts at home and returns to it. As parents, we must take action in relation to our children's education, the same act we expect the education system to do - update a model, upgrade a version and respond to reality.

2. Exposure to diverse content worlds.
 You can not be what you can not see. Studies talk about the "lost Einsteinium" generation Many of us are exposed during our childhood to only a small part of the existing fields of knowledge. Creative parenting can help a child be exposed to a variety of options and support him while developing a passion for a particular field - our job is to allow the spark to be born.

3. Significant quality time between parents and children
Many studies have found no significant social, behavioral, or cognitive difference between children who stay with their parents at home long and those who do not. What did it affect, how the parents behaved while they were at home. One should give up the feelings of guilt and dedicate oneself to the experience.

4. Sustainability
Providing tools that will help raise awareness and provide possible solutions to the issue of sustainability.

 We anticipate the rise of a new prototype "the initiating man" - a man who is forced to exercise independent thinking and create for himself his own personal path of progress. Nelson - grows enterprising people.

Founder

TheHive Ashdod by Gvahim

Assisting startups in founding and establishing their startup as follows:
- Interviewing and selecting the projects for the next seasons
- Helping in building the program's schedule.
- Daily interaction with the participants at the program and assisting with any request they have: connections, advice, planning the strategy, encouragement and feedback.
- Maintaining the connection with the flourishing community of TheHive alumni.
- Interacting with mentors and investors coming to TheHive and making sure all the meetings with the entrepreneurs will go as planned.
- Co-producing the monthly meetups, organized at TheHive Ashdod, and the seasonal Demo Day.
- Marketing and promoting events and the next seasons of TheHive on social media channels.
- Maintaining connections with local organizations in the South helping new immigrants.
- Administration and managing relations with the service providers.
- Management of the startups deal flow of the program.

Program Coordinator

Dor's marketing solution

Customer Manager at Advertising agency 360. Organization of strategic plans for the company’s clients, project administration in the Israeli, American and European markets, and management of employees and suppliers from various fields, including media, content, and art.

Customer Manager

Amazon

I founded, manage and operate my own Amazon store. I developed and sourced products from many different fields.
Establish an Amazon store for a physical business, with a personal escort.

• Conduct market research and analysis to determine profitable niches, trends, and markets to create 
 private label products
• Create and form relationships with vendors (mostly from China) by negotiating prices as well as 
 service terms.
• Create viable listings through Amazon, including professional photographs, carefully researched 
 keywords, and engaging product listings and descriptions. 
• Manage finances and analyze sales reports
• Perform customer follow-up to ensure satisfied buyers and positive product reviews
• Manage inventory to ensure capacity maximization including managing 3rd party warehousing and fulfillment
• Run Amazon PPC campaigns to promote my products and brand

Amazon professional FBA seller

Innovation executive specializing in developing and implementing entrepreneurship programs and open innovation initiatives. Focused on bridging between established industries and innovative solutions, with expertise in climate tech and advanced industries.

Currently serving as COO DAROM Innovation Center, where I lead the development and execution of innovation programs, including accelerators, open innovation as a service, and regional development initiatives in Israel's Eastern Negev region.

Experienced in building and managing innovation ecosystems, with a proven track record in:
• Designing and implementing open innovation programs
• Leading acceleration programs for early-stage startups
• Developing strategic partnerships between industry and entrepreneurs
• Managing complex stakeholder relationships
• Fostering regional economic development through innovation

Committed to transforming the Eastern Negev into a hub of technological innovation while creating sustainable economic growth opportunities.

taplio

The Battle

Eden Adler

Elyashiv Minerbi

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