Eddy B.

Social Selling Strategist | 2x Sales Leader | 8x SaaS Advisor | 18+ yrs in Sales | Coached 250+ Reps | $25+ mil in career sales | Helping people & teams Social Sell | Learn more 👇

Struggling to turn LinkedIn® CONNECTIONS into actual SALES through social selling?
If your social selling strategy is just posting and hoping, why not do something about it?


It’s the MAIN reason why your inbox is crickets instead of conversations.

Start treating LinkedIn® as the social selling engine it’s meant to be.

Scrolling LinkedIn® without a social selling system to build trust and authority = LOST opportunities.

Missing quota is FRUSTRATING, and watching competitors win deals that should be yours is PAINFUL.

Imagine your perfect buyer is reading your profile right now.

But you don’t stand out.

You don’t engage them.

You’re blending in with every other salesperson pitching in the DMs, and they’re tuning you out.

With over 1 billion professionals on LinkedIn® daily, your social selling strategy must build credibility, trust, and real conversations.

Right now, if you’re just connecting and hoping....you’re:

→ REPELLING potential buyers.
→ LOSING to competitors who’ve mastered social selling.
→ MISSING out on revenue-driving conversations.

But if you take CONTROL and implement a proven social selling system, you:

→ ATTRACT inbound leads instead of chasing.
→ START conversations that turn into booked meetings.
→ BUILD relationships that shorten sales cycles and increase deal sizes.

LinkedIn® is the most powerful social selling TOOL today when used correctly.

"Salespeople who effectively use social selling on LinkedIn® generate 45% more opportunities per quarter."
LinkedIn® Sales Solutions

The right social selling system turns LinkedIn® into a pipeline-building machine.

But this isn’t about YOU; it’s about your BUYERS.

You need to be where they are, speak their language, and solve their problems through social selling.

To generate leads on LinkedIn® consistently, you need a repeatable social selling framework that includes:

→ A LinkedIn® profile optimized for social selling and trust-building.
→ Messaging that starts conversations instead of getting ignored.
→ A social selling content strategy that builds authority and warms up leads.
→ A connection strategy that grows your network with qualified buyers.
→ A DM strategy that turns engagement into booked meetings using social selling best practices.

Not convinced?

I guarantee results. If you don’t generate new sales conversations using social selling in your first 30 days, I’ll work with you until you do.

Let’s turn your LinkedIn® into a social selling pipeline-building machine.

DM me to get started.

P.S. Check out my FEATURED section for FREE RESOURCES

Advisor

Eddy Bahnam

I never gave a hoot about going Viral, neither should you.
{you'll want to save this for later}

LinkedIn gurus love to talk about templates, comments, low-value lead magnets, infographics, etc.

You don't even have enough time to digest one lead magnet or infographic before you see another pop up.

ENOUGH 🥴

Where is the actionable advice?
Where is the work itself? 
Where are the snapshots?


Their hustle:

You show them plenty of love, their reach expands, and the cycle continues.

(All while they use engagement pods and lie about it)

Guru: "Comment 20 to 30 times a day, oh, and be first to comment."

Guru Again: "Ohh, and don't forget...make sure to focus on big creators for visibility."

(All along, they are all in the same "Mastermind group")

You: Comment on their post right after they publish"

"WOW, 10k people saw my comment"

"NICE, I got 30 connection requests (Not you ICP)"

"WAIT, I'm getting pitched by people I connected with after I made that comment"

"WAIT...WTF is going on"

Don't continue this nonsense in 2026

You make NO money chasing likes.

Seriously...The bar has never been lower for social selling.

---

Do this instead.

Daily (9-6-3)

Go to Sales Nav,
Go to Leads
Filter your ICP.
(Toggle "Posted on Linked")

→ Find 9 companies in your ICP
→ Connect with 6 people in that company
→ Comment on at least 3 posts

→ When connected, send every one of them a message.

The weekly compounding effects will kick in.


Here's a template for you:

"Hey {first name}, I left you a comment on your most recent post about {specific post topic}. Your point on {detail} really hit home, but what are your thoughts on {topic}

P.S. Here's a quick resource that may help with {specific post topic}.


When you get a reply, use linkkd.in/dm to manage your inbox, and you're set.

Good luck, Champs.


P.S. Want me to make a video on how I do this step by step?

Leave a PHUQ YES in the comments.
If i get 100 of them, You're on!

---

This was written using two hands and 10 fingers.

Social Selling Strategist @ thrii 🔹️ LinkedIn® Certified Marketing Insider 🔹️Helped 500+ sellers🔹️Creator & Speaker

Data Protection + Honesty-as-a-Service I Enterprise Sales at Rubrik

I am fortunate to spend my days helping people to solve problems that positively impact their professional lives and their organizations.

When I am not working, you can find me with my family at the beach or in the mountains. I enjoy camping, snowboarding, fly fishing and attempting to golf.

Jacob Karp

I am pumped to announce that I am moving into the role of VP, Sales here at Schellman.

The last 7+ months have been an amazing experience and I am excited to continue working alongside Preeya Voss and our entire sales, GTM, delivery and leadership teams. 

I am grateful for the trust in me and the opportunity that has been provided.

From the top down Schellman operates in transparency and in a way that continuously prioritizes what is best for our clients, prospects and the people who work here. 

2026 is poised to be a big year for Schellman and we are hiring for multiple roles across sales and GTM. Check out our careers page and shoot me a message if you are interested. 

In the meantime, I am looking forward to continuing to help global businesses to meet cybersecurity compliance requirements that fuel their GTM growth. 

Onward and upward.

Sales Leadership at Schellman I Cybersecurity Compliance and AI Governance + Honesty-as-a-Service

I’m a 40-year-old seller who has generated +75% of my own pipeline over the last 10+ years. 

I say this because it’s come to my attention that there’s a misconception that longer tenured or higher segment sellers don’t prospect. 

This couldn’t be more wrong. 

No matter my age and tenure, the need to self source pipeline has not changed.

Because I’ve yet to meet a seller who regularly exceeds their number relying on others to bring in the majority of their pipeline.

Pipeline generation never stops. 

But I do think it starts to look different the longer you are in this role.

Heres how I strategically prospect after 12 years:

- Deep account research and lower level converstions to create a POV to send to VP and C-suite 

- Writing ghost notes for my executives to send to prospect execs for alignment 

- Enabling partners to sell on my behalf, by helping them understand our value prop and my POV on accounts 

- Seeking out referrals and warm intros anywhere I can 

- Finding past customers or users in my prospect orgs to engage with 

- Working with my marketing and sales dev org to focus on key targets and operate in tandem to generate pipeline 

- Coming up with creative campaigns and personalized gifts to send to execs 

- Trying to get people out to events and in person 

- Attending industry events and conferences and tracking people down Iive

- Sharing relevant industry insights, articles, podcasts and learning opportunities 

None of that is rocket science. 

The reality is, while I may have far less volume in my outreach, my intent is still the same: set meaningful meetings with key stakeholders that lead to pipeline that will convert and revenue that will close.

And that doesn’t change regardless of age, tenure or segment.

Here is a full breakdown of how I generate pipeline: https://lnkd.in/g7hTH77r

Each time someone on my team books a meeting, I call it out in our team channel as fast as I can. 

A shoutout, some info and details around who, what, where, how. A learning, a nugget or tidbit on what worked and why. 

It is one of the first thing's I put in place in my new role. 

Not because I am a genius sales leader (lot's of learning and work to do to figure out how to be that, if ever). 

But because I did that job for 12+ years. I know how hard it is to book a meeting. 

I know what it takes to do the research, create the messaging, find the right people, respectfully and professionally reach out to them across channels, follow-up with added value. 

And then to do that at scale, day in and day out. Often in the quiet, by yourself, with your mind working against you.

So every chance I get I want to celebrate the little wins. 

That momentum matters for the person who booked the meeting as well as the team. 

And honestly I enjoy doing it, it is the least I can do for a job well done.

Onward and upward.  

#karpediem

A couple weeks ago I received some much needed coaching. 

Not in regards to my new role, but instead for the one I had spent 12+ years doing and working to perfect. 

A role I considered myself pretty capable and experienced in. A role I am now tasked with leading.   

The coaching was completely valid, deserved and timely. 

As I was transitioning out of my role as a seller, I was still overseeing some strategic sales cycles. One in particular had been ongoing for months and wasn't moving as fast or quite like I would like. 

My outreach started to get lazy and I began doing things I knew I shouldn't. Things like "checking in" and "just following up" and asking for their time. Things I have long known I shouldn't do in that way. 

Me focused activities, with no value add for the prospect. Just ask after ask. 

And so, the coaching and feedback was: "think about the give, give, give...then ask." 

Or as I had been taught previously: "deposit, deposit, deposit...withdrawal."

All I could say was that I totally agree, I knew better and appreciated the reminder. And then we course corrected. 

Even after 12 years I still need reminders of how to do this job the right way. And it was perfectly timed as I transition into my new role and think about the way I want to lead. 

No matter how long we do these jobs, the fundamentals don't change. And neither should our ability to receive coaching, regardless of tenure or level in an org. 

Thanks to Preeya Voss for holding me accountable and the coaching. 

If you want to work in an org that prioritizes this type of leadership, we are hiring. 

#karpediem

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The Battle

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