Amplify eComm

Amplify eComm is a Strategic Growth Boutique Consulting Agency that was founded by two senior Amazon and eCommerce experts: 

- A 7-year ex-Amazon Veteran with years of hands-on and senior management experience working directly with thousands of sellers and Tier-1 retail vendors alike.  
- A former VP of eCommerce Demand Generation for a 9 figures Amazon Seller and an expert Seller specialized in applying Direct and Digital Marketing strategies to grow sales, rank products to page 1 and build customer communities with thousands of members.   

Our passion is to help Brands maximize the tremendous opportunities that exist in eCommerce while dealing with the inevitable complexities that face 7 to 9 figures Sellers.

Co-Founder

Antidote - Ultra Pure Nutrition

Partner & Head of Strategy & Growth

artnaturals

artnaturals is a leading brand on Amazon and Retail channels nationwide in the Natural Beauty category and it’s owned, together with two other brands, Paws and Pals (Pets) and Oxgord (Auto & Home) by L10 Brands.It believes that the best self-care products stem from the purest forms of nature and that they should be accessible to everyone. 

As the Vice-President of Amazon e-Commerce Demand Generation for the L10 Brands portfolio, I’m tasked with accelerating revenue growth and profitability by implementing innovative marketing strategies that impact the drivers of Ranking and Sales on Amazon, amongst them, Organic Ranking, Conversions and Sales Velocity.

I’ve built internal teams and the SOP’s needed to support their work. Working on a fast-paced environment with multiple competing priorities, I’ve created and implemented Rebate and Giveaways campaigns using a diverse array of external traffic sources such as Facebook Ads, Google Ads, Email, Text, funnels built in Clickfunnels and Facebook Messenger/Manychat meeting and exceeding our Ranking and Sales goals.

VP Amazon e-Commerce Demand Generation

eCartly

eCartly is an e-Retailer and Digital Marketing Agency specialized in e-Commerce. We use data driven and digital marketing strategies to increase brand awareness and market share from online sales.

Co-Founder & Managing Partner

Dial 800

Responsible for creating and developing strategic marketing partnerships through B2B Social Media Channels like LinkedIn. Ensure that relationships with potential key clients and partners create measurable value and meet the strategic objectives of both the partners and Dial800. 

Offer expert marketplace insight and advice to facilitate the successful and profitable execution of Call Marketing and Direct Response Campaigns. Contribute to overall company revenue goals through strategic relationships and innovative marketing strategies. 

Participate in the development and implementation of Dial800's overall Business-to-Business Social Media Strategy with out of the box creative thinking.

Director of Strategic Partnerships

Developed and implemented a Sales and Marketing Plan with a vision and strategy for expanding the reach of Dial 800 in the Hispanic Market. 

Responsible for the development and growth of profitable new segments and partnership relationships with key market players such as Marketing Firms, Ad Agencies, Direct Response Marketers, Call Centers, Hispanic Owned companies and businesses serving the Hispanic Market.

Director Hispanic Market

I implemented the operational and enterprise infrastructure of Dial800. I was part of the group of First 500 Salesforce Certified Administrators in 2008 and since then was responsible for implementing and managing Salesforce.com CRM together with related application such as Docusign, Conga and several others. This work helped Dial 800 reach high levels of productivity and efficacy, while experiencing a continued business growth trend year over year.

Director of Operations Technology

Regional Hispanic Chamber of Commerce

As a Board Member I'm responsible for supporting the President of the Chamber and work with fellow colleagues to create initiatives that will add value to the current Chamber's members and will help foster collaboration, commerce and stable business growth.

Board Member

Floral Gifts and Home Decor Intl.

Purchasing Manager

Banco de A. Edwards

Project Manager

I’m on a mission to help Brand owners grow faster and more profitably on Amazon and other eCommerce channels. As the opportunities in this industry continue to expand, there’s no shortage of challenges and complexities that Brands need to handle.

When it comes to Demand Generation, the landscape, particularly in the US, is more complex and competitive than ever before. Just to name a few:

- Adoption of AI technologies to streamline content creation and processes
- Costs of Paid Advertising are increasing.
- More foreign Sellers that don’t play by Amazon’s Terms of Service rules continue hacking the A9 Ranking Algorithm.
- Competition from Brand Aggregators with large internal and specialized teams. 

Since I started my journey as a Seller, and now as a seasoned Exec, I continue to be amazed by the mix of technical and soft skills that are needed to create winning strategies and build successful and motivated teams. I’ve managed the full lifecycle of Ranking Campaigns, from the intricacies of Seller Central, to driving external traffic, to boosting highly competitive products to the top of Page 1.

I’ve loved EVERY MINUTE of the now thousands of hours of advanced training, Masterminds, and Conferences in which I continue to participate to stay current with the ever-changing skills needed to succeed in this space.

It’s a thrill being able to browse Amazon to reverse engineer the demand drivers of leading brands. From product differentiation via images storytelling, copywriting angles, and keywords strategy…to acquisition funnels and paid advertising tactics.

Succeeding on Amazon is key for any brand that wants to expand from e-Commerce into Retail channels, and/or for a possible exit with high valuation multiples due to the potential growth and other assets they developed, such as lists of raving Customers they own.  

And that’s exactly what I do. 
  
As I hope you can tell if you've read this far…I really LOVE this stuff, so feel free to send me a message if you want to chat about Amazon and e-Commerce in general.

Eddie Treizman

Kingstar Direct/Kingstar Media/Distilled Creative

President and CEO

As the President and CEO of the Kingstar Group of companies, I have championed the strategic direction and growth of successful businesses in the marketing and media industry for over 25 years. With an entrepreneurial mindset and creative vision, I have helped launch and build several leading brands across multiple platforms, delivering high returns on investment for our clients and partners.

My areas of expertise include marketing communications, creative direction, and performance marketing, which I have honed through extensive experience and education from the best practices and insights of global leaders and peers. My mission is to leverage my expertise and credentials to create innovative and impactful campaigns that drive awareness, engagement, and conversion for our products and services.

taplio

The Battle

Eddie Treizman

Ed Crain

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