Bettrweb

Founder & Chief Executive Officer

Vanilla Travel

Chief Operating Officer

Founder of Bettrweb | I build sales websites that are so effective they pay for themselves | Website Development Agency, Web Development, Website Design

Want to get an inbox full of leads from your ideal clients while also reducing ad spend?

Unfortunately, most founders can only dream of achieving that. But there’s a way to get there. 

As a founder myself, I know the stress that working with non-ideal clients puts on your business and… you! 

- they pay less than you want
- you have to take on more work than you can comfortably handle
- you have to work long nights and even weekends
- you always feel like your business is in survival mode

I know how you feel, because I was in the same situation as you!

I founded my company 4 years ago selling web dev projects. The first few years were a real struggle. 

I realised that I can’t continue like this. So I worked tirelessly to get out of the low-quality client valley. 

I tried every approach I could find - social media, email marketing, google ads, facebook ads, linkedin, cold calling, cold emailing…

Some worked. But none got repeatable and scalable results. 

Until I finally found the right approach. And it was so powerful that I quickly got booked up 6 months in advance with high paying jobs from my ideal clients.

The approach that I found My is simple - use interactive landing pages. They engage people while also providing data-rich leads.

After experiencing the power of this approach, I decided to pivot and start helping other founders generate leads from their ideal clients.

Interested? Here’s how I can help you:

1. Get a FREE assessment of you business today → https://bettrweb-testeng.scoreapp.com
2. Want a done-for-you solution? Head over to my agency Bettrweb, where I + a team of pro’s will do it all for you.

Through Bettrweb I have helped 100+ clients transform their websites into sales channels that generate leads from their ideal clients.

Ready to upgrade your business from survival mode to hefty profit mode? 

Then fill out this FREE business evaluation and get a personalized report on what you can do to get more leads from your ideal clients >>> https://bettrweb-testeng.scoreapp.com

A bit more about me…

I'm the founder of Bettrweb - a web design and development agency based in Riga, Latvia. I've been in the web industry for over 8 years now, and have a passion for all things ecommerce, digital marketing and SEO. I have worked in several ecommerce and digital services businesses and have even built some myself (enduring both successes and failures).

In my spare time (which admittedly isn't as much as I'd like), I love to dabble in technology and motorsport. I haven't missed a single Formula 1 race in the last 2 seasons!

Eduards Lapins

A Life In Motion

In A Life in Motion, I take you on a dynamic journey, pulling multiple pieces of the puzzle that are part of the Wheel of Life together to share simple and practical insights about how to:

Develop our inner self and become more balanced
Create a new relationship with money and attract more of it
Structure career plans that were previously only pipeline dreams
Unlock insights about how to aid a healthy body during a busy life

Infusing knowledge and experience with everyday tales, this is one human’s guide to a life in motion.

Available to buy at: https://mybook.to/AV5w

Author

Ginger Leadership Communications

Delivering practical, spicy, personal and professional leadership communications training to companies across the globe.

Leadership Communications Coach

Guiding leaders and organizations through transformation - one conversation or initiative at a time.
• Coaching senior professionals on high-performance leadership, career transitions, and team dynamics
• Consulting across pharma and tech sectors on digital enablement and transformation strategy
• Partnering with companies to deliver leadership development programs and keynote sessions on tech, pharma, and supply chain

Open to tech leadership engagements focused on high-impact delivery and team scaling.

Freelance Consultant

Novartis

Led digital strategy and delivery for a billion-dollar transformation program (Lean Digital Core) across CMC/Technical R&D.
• Co-created the industry-standard iCSM (intelligent Clinical Supply Management) solution with SAP and Roche, now commercially available
• Defined the 10-year digital vision for Clinical Supply Management and R&D IT landscape
• Played a key role in enterprise-wide design boards, influencing high-impact, GxP-aligned decisions
• Coached a global team and mentored indirect reports and consultants, enhancing engagement, career clarity, and sense of belonging
• Evaluated SAP enabling technologies, supported pilots, and built the foundation for cloud-first digital capability

IT Director – Technical R&D – Strategic Program Lean Digital Core

Enabled digital integration across the Clinical Supplies value chain - from ERP to innovation pilots.
• Managed a $30M+ portfolio with over 100 active clinical studies/year
• Delivered key projects using SAP, QlikSense, Alteryx, Tableau, Blockchain, and eLabeling
• Built and mentored a high-performing hybrid team (4–8 FTEs, 50+ contractors); several earned CSCP certification under your leadership
• Contributed as IT Director to business strategy discussions, often recognized for clarity and consistency

Service Delivery Manager, Clinical Supplies

Led digital collaboration, change enablement, and high-touch service delivery across the enterprise.
• Streamlined 50+ IT services, improving satisfaction and saving $15M over 4 years
• Cut operational costs 40% by restructuring teams and renegotiating contracts 
• Led enterprise-wide change management efforts during major reorgs, including adoption of SharePoint, Yammer, and new intranet for 100K+ users
• Championed team development across tech stacks — e.g., Drupal migration for Novartis.com

Global Head of Business Consulting & Solution Delivery Manager for Collaboration 

Oversaw Enterprise Web Services delivery to Novartis' second-largest division, Alcon.
• Led a global team (5 internal, 30 consultants) delivering 27 services from collaboration to digital workplace
• Managed $15M in service contracts and a $5M project portfolio, ensuring delivery to time, budget, and scope
• Held end-to-end accountability for CxO-level stakeholder relationships
• Navigated matrixed delivery with indirect lines, consistently exceeding stakeholder expectations

Key Account Manager, Alcon & Global (IT) Services Lead 

Oversaw a Web & Digital Pharma IT portfolio across Latin America.
• Managed projects, service delivery, budgets, and strategy for 10+ countries
• Built and led an Agile, cross-cultural team of internal staff and vendors
• Delivered high-visibility solutions from SAP integrations to digital workplace pilots
• Facilitated regional alignment during global system rollouts and transformations
• Drove stakeholder engagement with a business-first mindset and coaching influence

Business Service Manager & Portfolio Manager

Toastmasters International

Immediate Past President - Novartis Campus Speakers

Club President - Novartis Campus Speakers

Wipro Technologies

Assigned to Novartis account...
• Delivered BPM pilot programs across Latin America
• Managed cross-country integration for pharma compliance initiatives
• Served as Wipro’s delivery lead, embedded full-time within Novartis
• Positioned as a trusted interface between Wipro's global delivery teams and Novartis leadership

LatAm Project Manager

Led multidisciplinary delivery and consulting teams (up to 100 people) across multiple industries, including financial services (e.g., Equifax, Cardif) and manufacturing, ensuring mission-critical operations remained stable and strategically aligned to client growth.
• Increased account revenue by over 200% while maintaining margins above enterprise thresholds
• Boosted win rates for new proposals by 50% and grew team size by 30%, enabling further investment in talent acquisition and retention
• Delivered dozens of high-complexity projects and built robust application support models to stabilize operations across Latin America
• Spearheaded talent development through coaching, mentoring, and formal internal training programs (e.g., PMP certification)
• Created strategic upskilling paths, training business analysts as Certified Insurance Industry Professionals (CIIP-I) to improve domain fluency and stakeholder impact

Account & Project Manager

NetCallCenter

Early-career foundation in consulting, operations, and people leadership.
• Managed CRM and contact center tech deployments across multiple industries
• Built operations support and customer service capabilities from scratch
• Led a team of 12 in real-time support and process improvement
• Contributed to business growth by translating tech into client wins

Project Manager

Blue Eagle

- Led a small team of 3-7 developers, who successfully crafted two main digital products, one for Portals management and another for sales management (CRM-light)
- Deployed our solutions to a few dozen small, medium and large Brazilian companies; responsible for the end to end life cycle management of the solutions on behalf of the customers

Project & Development Manager

Building ⭐ performance teams that deliver true digital transformation

🎯 You need results — not just reports.

Over the last 20+ years, I’ve led global digital programs, driven large-scale transformations, and built high-performance teams across pharma, tech, and consulting.

Here’s what that’s looked like in practice:

📈 Delivered >$100M in ROI across digital workplace, supply chain, and IT service portfolios

🌍 Led programs across 5 continents, serving users in 100+ countries

🛠 Orchestrated complex SAP/ERP rollouts, agile transformations, and M&A integrations

🤝 Built and scaled diverse, cross-functional teams that consistently outperformed benchmarks

🧩 Blended business insight with technology delivery to bridge strategy and execution, with empathy and clarity

But numbers only tell half the story.

As a certified coach, I’ve also helped leaders and professionals navigate uncertainty, find clarity, and unlock new levels of personal and professional growth. My coaching is grounded, practical, and forward-moving - no fluff, just real momentum.

📘 My book "A Life in Motion",  available at https://mybook.to/AV5w, brings together the exact frameworks I’ve used  - and lived - through two decades of change, connecting my leadership and coaching practices.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐡𝐚𝐭 𝐬𝐭𝐢𝐜𝐤𝐬?
Let’s talk. I’m open to tech leadership roles, advisory opportunities, or coaching collaborations.

Eduardo dos Santos Silva

[258 job applications later… 
I feel vulnerable.]

And I wouldn’t post this if it wasn’t for you.

If you don’t know the backstory:
I left Novartis in Feb 2024 
- part of a massive layoff.

Grateful for 12 years. 🙏
Curious about what was next.
Scared, too. 😶‍🌫️

I set 3 simple goals:
 ➡️ land in 1 of 2 specific companies
 ➡️ or… work for a Swiss company

In German 😱

I even went into a 1-month German immersion to get ready for that one.

Meanwhile I started a portfolio career.
Coaching. Writing. Consulting.
Another dream I had.

Then the plan became this:
 “Explore job options …
until end of 2025.”

And time moved from slow → ultra-fast.

At first I applied only to the roles I wanted.
 Then I expanded industries.
 Then I activated my network.
And still…
 

Nothing.
A single interview was a celebration.
At some point I applied to roles I didn’t want.

I regret that.

The rejections - automated or not - 
are painful.

Meanwhile, the portfolio career grew.
Clients. Partnerships. A published book.
A new book I always wanted to write... 

I was torn and yet fulfilled. 

“Do I keep building this?
 Or go back to corporate?”

Then early November came.

I was mentally planning 2026 without a job…
…when a friend called me:

“We have an opportunity.”

Everything happened in two days.
Interviews. Human conversations.
No tailoring. No motivation letter.

Just people talking to people.

And the surprise?
➡️ Employer: Fincons Group 🙏🙏🙏
➡️ Client: SBB
➡️ Language: German

My dream baseline 
- I had forgotten I dreamed that.

Between the final interview and the offer…
a lot happened. Maybe for another post.

But my heart was already with them.
As of Dec 1st - I’m there. ❤️‍🔥

Even better: I’m working 90%.
So I stay with my coaching, partnerships… and you.

People asked me already how everything aligned so perfectly:
 time to build the portfolio,
 a chance to grow,
 then the dream opportunity.

It’s all in my book.
(buy at your own risk 😜)

Is it mindset? 🧘‍♂️ Yes.
Is it effort, intention, energy? 🏋️ Yes.

But here’s the truth I rarely said explicitly:
They only work with People and Time.

If you’re in a difficult moment:
 👉 ask for help
 👉 and give yourself time

They will play on your team…
but only if you invite them.

I'm excited to start my new job! #newjob

🍃 A Life in Motion | Growth. Transformation. Results.

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End of year is the season of gifts.
But the best leaders don’t gift objects -
they gift perspectives. 📚

The last two leaders gave me those books:

📗 Eyes Wide Open — Isaac Lidsky
📗 Scrum — Jeff Sutherland

I loved one, disagreed with the other…
 and appreciated both.

Not because of the pages but because they gifted me a piece of how they think, how they lead, and how they act.

So I began gifting books to my own teams.

And then I discovered something beautiful through this community:

We are surrounded by authors.
Not in bookstores - right here among us:

📖 Bee Wise - Philip Atkinson, PCC
 Leadership practices for bees and humans.

📖 Imperfect Stories - Marco Andre
 Growth, vulnerability, and truth in motion.

📖 Work Hard, Rest Hard, Play Hard - Chloe Myers
 Ambition with joy - not burnout.

📖 Clear Your Head to Get Ahead - Martin Daubney
 A manual for better decisions and cleaner thinking.

📖 The Flight Home - Veronica Llorca-Smith🎤
 Courage, resilience, and the cost of choosing a new life.

📖 The Alphabet of Belonging - 🍀  Aga Sieradzka 
** The book that connected and led us to co-lead a workshop last month. **

My next gifts to myself (ordered!):
🔹 The Mango Orchard - Robin Bayley
🔹 Become a Global Leader - Victoria Rennoldson

And on my wishlist:
🔹 The Leadership Leap - Sarah Gruneisen 🐉
 🔹 Live Out Loud - Rona Steinberg CPCC PCC
 🔹 Empathy Is Not a Weakness - Loren Sanders, MBA,
 🔹 In Your Own Words - Beverley Glick

Christi Masso Byerly, MCC and Pinar Wennerberg, PhD - no pressure… we’re waiting 😁

Books are keys 🔑
 To minds.
 To relationships.
 To opportunities we couldn’t imagine.

That’s why this year, I’m gifting books again.

If you want mine:
 📗 https://mybook.to/AV5w

Your turn:
Which book arrived exactly when you needed it and changed who you became afterward?👇

Eduardo dos Santos Silva with his book, A Life in Motion, and another 5 books written by people in the community

He didn’t ask for a job.
He asked a harder question:
“What would you suggest to someone who’s been out of the job market?
 I’m simply not being picked up.”

Not “How do I get hired?”
But
“Who do I become now?”

And instead of telling him what I would do,
I share here what I just watched three extraordinary people do:
Marcelo Oliveira
Luana Sella
Marcela Rodrigues de Camargo

They took a conversation at the Swiss Biotech Day and turned it into a cross-country business mission for Brazilian Pharma & MedTech startups.

No excuses.
No “Maybe next quarter.”
No waiting for recruiters to see them.

They didn’t ask the world to open a door.
They built one into: 
 ➡️ Government partnerships
 ➡️ Sponsorships
 ➡️ Swiss collaborators
 ➡️ And founders daring to present what they’re building

No fluff. Just creation.

We talk a lot about “the job market.”
Here’s the quiet truth:
🔹 Fewer openings
🔹 More competition
🔹 Higher uncertainty
🔹 Fear.

And meanwhile…
People are creating products, launching services,
 building partnerships, and manufacturing opportunities.

You don’t need to be an entrepreneur.
Sometimes the next step is a new job.
 Or a step back.
 Or a relocation.
 Or a short-term gig.

Then it came to me: that question hit me deeply because I’m preparing a major shift of my own. More on that next week.

I don’t know what the path is for you.
But I know this:

👉 It is every human being’s nature to develop.

If you had the courage to ask,
you already have the courage to move.

I’ll cheer for you -
but YOU will be the one who walks.

👏 To every founder and guest at the event -
 you didn’t wait for permission.

 You created your own momentum.

Hosted by Marcelo Oliveira and Team, the Swiss-Brazil Biotech event presented 5 startups featured in the images with some of their leaders presenting their ideas.

“I’m so stupid.”
You’ve said it.

“I can’t do it.”
You’ve said that too.

“They won’t like it.”
Once? Try a thousand times.

We speak to ourselves with a violence we would never tolerate from others.
And the worst part?

We believe it. I know I did.

But that voice isn’t truth.
It’s fear. A scared assistant doing its job.

It only knows, if that much, your past failures 
- not your future capacity.

You don’t kill that voice. 

You take it for coffee.

And you say:
“Thank you for trying to protect me.
 But I’m choosing growth today.”

That’s when everything changed for me.
 Not the titles.
 Not the promotions.
 Not the money.

Peace. Confidence. Calm. Trust.

And if you think “successful people don’t struggle with this,” listen to my guests in this week’s episode:
➡️ Adjusting Your Mindset

People who “made it” - and still wrestled with the same inner voice.

I invited them to teach…
 and the first student was me.

Their clarity hit me at the exact moment I’m making a major 360° shift in my own life. Which one?

 I’ll tell you next week. ❤️‍🔥

So tell me: What’s the sentence your inner critic keeps repeating?👇

Eduardo, Ekaterina, Sarah and John are smiling while talking about Mindset on the latest podcast episode from A Life in Motion.

👉 Is curiosity a catalyst for growth, or a distraction from focus? 🍃

That’s the question Annika Mohlin 🌱, Niki Vinogradoff, John S. Todorovic, Pinar Wennerberg, PhD, and I will explore next week in a new episode of the A Life In Motion podcast. 🎙️

We’ll dive into real experiences, powerful insights, and the surprising ways curiosity shapes -and sometimes misdirects - our lives and careers. And we’ll debate this tension live with you. 🔥

As part of the audience, you’ll get to:
💬 Ask your own questions
💡 Contribute to the discussion
✨ Take away practical tools for your daily life

⚡ The session will stream live on LinkedIn, but there’s no guarantee it stays up afterward. Join us live so you don’t miss it! 🍃

Eduardo dos Santos Silva, Niki Vinogradoff and 3 other attendees

🔎 WonderSkills: Curiosity – 26.11 • 09:30 CET

👉 Is leadership about guiding others  or about having the courage to lead yourself first? 🍃

That’s the question Andreea Stanescu, Rob McPhillips, Rona Steinberg CPCC PCC, and I will explore next week in a new episode of the A Life In Motion podcast. 🎙️

We’ll dive into the real foundations of leadership - identity, responsibility, alignment, and choice - and explore how leading ourselves is often the hardest, most transformative step of all.🔥

As part of the audience, you’ll get to:
💬 Ask your own questions
💡 Contribute to the discussion
✨ Take away practical tools for your daily life

⚡ The session will stream live on LinkedIn... but there’s no guarantee it stays up afterward. Join us live so you don’t miss it! 🍃

Eduardo dos Santos Silva, Rob McPhillips and 3 other attendees

I went to Dubai for work.

I came back rethinking leadership.

A book I didn’t expect to read - from a ruler I didn’t know much about - sparked reflections I didn’t see coming.

Here’s what surprised me 👇

View newsletter: Book Reviews & Recommendations

Intro I was recently visiting Dubai for work - a place I’d heard so much about and that truly surprised me for several reasons: visible progress every

Open article: Leadership, Context, and the Compass of Dubai by Eduardo dos Santos Silva • 5 min read

Leadership, Context, and the Compass of Dubai

👉 Do we speak to show who we are, or who we hope others will accept? 🍃

That’s the question Josefine Wanner, Leon Roos, Sylvia Keijzer, and I will explore next week in a new episode of the A Life In Motion podcast. 🎙️

We’ll dive into the psychology of visibility, the craft of communication, and the hidden layers of identity that shape how we speak... and we’ll debate this tension live with you. 🔥

As part of the audience, you’ll get to:
💬 Ask your own questions
💡 Contribute to the discussion
✨ Take away practical tools for your daily life

⚡ The session will stream live on LinkedIn, but there’s no guarantee it stays up afterward. Join us live so you don’t miss it! 🍃

Eduardo dos Santos Silva, Josefine Wanner and 2 other connections attending

🎤 WonderSkills: Public Speaking – 27.11 • 09:30 CET

👉 Should we still learn new languages in a world where AI can translate everything? 🍃

That’s the question Vaclav Sulista, Lidia Zabala, Carlinde Kallianiotis, and I will explore next week in a new episode of the A Life In Motion podcast. 🎙️

We’ll dive into real stories, surprising perspectives, and the human side of language learning in a tech-accelerated world. Ready for it? 🔥

As part of the audience, you’ll get to:
💬 Ask your own questions
💡 Contribute to the discussion
✨ Take away practical tools for your daily life

⚡ The session will stream live on LinkedIn, but there’s no guarantee it stays up afterward. Join us live so you don’t miss it! 🍃

Eduardo dos Santos Silva and 1 other attendee

🌍 WonderSkills: Learning Other Languages – 25.11 • 15:00 CET

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Eduards Lapins

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