Axe Automation

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Chief Executive Officer

Scalepath

Scalepath is an exclusive network of small business owners looking to grow themselves and their businesses

Founding Member

Google

Product Marketing Manager

Procter & Gamble

Marketing Manager

CEO, Axe Automation — Helping companies scale by automating and systematizing their operations with custom Automations, Scripts and AI Models

If you want to build a business that can work without you, you are in the right place. 

Keep reading:

If...

- You feel stuck.
- Your agency is at full capacity
- You want to grow the business, but you don't know how.
- You work with high-ticket clients so it’s all pretty manual.
- Your staff makes mistakes and misses deadlines all the time.
- You do great work, but your client relationship deteriorates over time.
- You feel like the whole business is completely reliant on you to do everything.

I can help you.

I was like you a few years ago.

It's stressful.

Good news is, I got through the tough days before and ended up exiting the business for a $7m payout in 2021.

But before I tell you how automation can fix all your problems,

Here's who I am and why you should care

Ed here. I sold my business for $7 million in 2021.

After that, I decided to start an automation agency to help other businesses scale, as I did.

The same thing I did to scale and exit my business before will work for you now: AUTOMATION!

Here are 3 reasons why it can help you:

1) Automation can do things in 1-minute that would take a human hours.

Think about all those backend tasks your staff struggles with. They should all be automated.

Once you pull the trigger, the automation is working 24/7 and does the job perfectly every time.

2) You can have a fully automated system live in less than 2 weeks.

Just map out tasks and start building. You’ll see the benefits instantly. 

To do things manually, you have to spend hours per day getting updates from staff. Such a waste of time. 

What if you had a dashboard on your phone that gave you full visibility across all projects, without having to check in on staff?

3) Automation is the best investment you can make.

Suppose you can handle 30 clients a year.

Your client LTV is $20,000.

If you have ZERO systems in place right now...

An investment in some simple automations would increase your capacity by 10-30% in the next 2 weeks. 

You'll take on an extra $60,000 to $180,000 worth of clients as a result.

Sounds great, right? 

So, I will be your Chief Automation Officer! 

I will:

- Create a business capability map that outlines everything you do every day.
- Tell you which processes should be automated, and which ones shouldn't to make sure you can spend as much time as possible with clients.
- Build the automated system for you in the most efficient and cost-effective way possible.
- Monitor the system 24/7 and fix bugs without you having to ask.

Let's talk: https://calendly.com/edaxe/automation-call

Ed Axe

SeekhoAI

Sales Strategy Implementation: 
- Led the formulation and execution of in-bound and out-bound sales strategies, enhancing lead generation through AI platforms and LinkedIn Sales Navigator. Generating $50,000 in revenue in the first quarter of operations. 

Optimizing Lead Generation Accuracy: 
- Achieved 80% increase in lead generation accuracy through better research. My team secured 3 major corporate clients in the first quarter.

Team Leadership and Training: 
- Directed a team to optimize social media channels for marketing, achieving a 50% week-over-week increase in unique visitors and sign-ups, enhancing customer reach and engagement.

Portfolio Diversification: Initiated cross-selling, leveraging alternative platforms such as Udemy and SkillShare to sell content. 
- Generated $50,000+ in revenue in the last 6 month

Business Development Advisor

HomeCooks Inc.

Primary responsibilities and tasks include, but are not limited to:

Vendor on-boarding: 
- Developed and executed vendor (cooks) on-boarding process including cold-calling potential vendors, providing education about platform usage, setting up their ‘virtual shop’ and ensuring a healthy business relationship with clients.
- Brought over 100 chefs in the first month, maintaining a 5% MoM increase. 

B2B Partnerships: 
- Implemented B2B selling initiatives, resulting in 30 event contracts and 3 corporate  partnerships in the first 6 months. 

Social Media Partnerships: 
- Managed a team of 5 (internal and freelancers) for content creation, publishing and advetising.
- Designed & implemented influencer and affiliate marketing, focusing on instagram ads, boosted follower growth by 80%, inquiries by 50%, and impressions by 200%.
- Managed social media marketing through Meta Business Suite and Google Ads & Analytics. 

Customer Relationship Management: 
- Attended to daily complaints / issues on the next day. Brought about related operational changes.
- Maintained a 48 hour issue resolution period throughout tenture.

Sales Prospecting: 
- Developed a process yielding over 1000 monthly leads, leading to revenue increase.
- Cold called, emailed and LinkedIn messaged 200 to 300 contacts per week. 

Client Relationship / Engagement: 
- Lead contact for customers. 
- Assisted in technological enhancements for better client interaction & retention. 

KPI Reporting: 
- Monthly and quarterly reports strategies for business diversification based on historical data analysis.

Business Development & Partnerships Associate

TWI Foods Inc.

Primary responsibilities and tasks include, but are not limited to:

Client and Territory Management: 
- Managed a team of 3 SDRs, 
- Oversaw a territory including key accounts like Walmart, Loblaws, and Costco, reporting to the Territory Manager & GM Sales.

- Performance Reporting: 
- Reported on customer retention, client acquisition metrics and quota & KPI attainment reports to Territory Manager, GM Sales & higher management.

Comprehensive Market Research: 
- Identified and targeted potential retail customers. 
- Designed and delivered store-wise pitches and offers to attract new business. 

Product Portfolio Analysis: 
- Identified category based champion & fighter products, 
- Readjusted marketing budgets with GM Sales to strengthen fighter brands amidst economic fluctuations during and after Covid-19.

B2B Marketing:
- Managed company relationships with brokers and retailers through B2B prospecting, 
- Developed, managed and executed marketing campaigns for flagship brand Crispy Just Baked, catering to Customer Service, in-store branding, trade-shows and digital marketing.

Assistant Territory Manager 

Primary responsibilities and tasks include, but are not limited to:

Optimizing Lead Gen:
- Coordinated with a team of 3 individuals (internal and external) to ideate, test and implement lead generation materials as per client (Walmart, Loblaws Inc., Metro Inc.). 
- Utilized cold calling, cold emailing & LinkedIn Sales Navigator to design a multi-channel lead generation process. 
- Collaborated closely with the sales team, providing persuasive proposals, retail marketing designs and conducting targeted advertising.

Retail Data Analysis: 
- Analyzed retail data to identify product-wise seasonal shifts in consumption.  
- Shared information with marketing to have communications that align with these shifts.

Re-stocking & Order Processing: 
- Weekly order taking from 200 stores in the Eastern Ontario region.
- Led a team of 2 merchandisers to maintain  stocks at all territory stores.

Sales Representative

Schulich School of Business - York University

Primary responsibilities and tasks include, but are not limited to:

Research Methods: 
- Conducted  qualitative research methods such as depth interviews, participant observations, and more  to explore the role of the streaming economy in shaping and reengineering consumer taste.

Data Analysis & Reporting: 
- Analyzed qualitative data with tools such as NVivo, ATLAS and XMind to code in-depth qualitative data and present thematic interpretations to respective stakeholders.

Research Assistant

University of Southern California - Marshall School of Business

•	Teaching Assistant to Dr. Diane Badame, for an MBA course, GSBA – 528 Marketing Management.
•	Graded students’ Integrated Strategic Marketing Plan (ISMP) for the course. 
•	Assisted students in preparing their respective ISMP proposals. Held bi-weekly office hours to answer student queries regarding class case studies.

Teaching Assistant

Nielsen

Data Analytics:
- Effectively used data analytics tools such as SAS and SPSS to manage and analyze retail data for clients such as Mondelez Pakistan and Engro.

Comprehensive Reporting:
- Developed monthly, quarterly and yearly reports for Mondelez Pakistan, suggesting retail marketing strategy changes that could lead to a 5% increase in sales through regional and city retail channels.  

Active Client Consultation:
- Analyzed Engro Food Limited’s urban retail data addressing no rural data analysis as the reason for market share not moving beyond 56%. Turned Engro into a rural data subscriber, increasing Nielsen quarterly revenues by $ 100,000.
- Prepared and presented a retail data subscription pitch to Engro Fertilizers Corporation, winning over business of Rs. 10 million

Retail Marketing Specialist

Colgate Palmolive

•	Analyzed the demographics of Colgate Sensitive’s target segment, effectively executing dentist camps as a BTL activity in Karachi’s shopping malls, garnering 1000 consumer visits per week to the camp.
•	Planned and executed demographic wise sampling activites for Colgate brands, generating $50,000 sales revenue.
•	Efficiently devised customer satisfaction and engagement plan by gifting unsatisfied consumers Colgate Palmolive products and holding small discussions to understand consumer needs.

Marketing/ Brand Activation Intern

Hello visitor! Thanks for stopping by and reviewing my profile.

For those short on time or skimming through, I excel at: 
- Conducting comprehensive lead/consumer/industry research, 
- Doing inbound and outbound lead generation, 
- Establishing & maintaining client relationships, and 
- Converting conversations into dollars. 

Now, let's move to a longer introduction:

I like to call myself a hybrid between Business Development and Marketing as most of my previous employers have expected me to do both simultaneously. 

Working as a PhD Candidate and a Sales Rep, I have the necessary skills to 
- Chaseinformants, consumers, store owners and /or brokers 
- Use a multi-method approach using cold calls, messages, emails, social media messages and many other ad-hoc strategies.

Further, my experience with managing business development & partnerships has helped me in:
- Learning the art of building a sales pipeline through a multi-method approach, 
- Conducting lead generation through multiple channels and touchpoints,
- Setting up and managing B2B marketing channels, 
- Setting up and conducting meetings/product demos with mid & senior level managers. 
- Reporting on KPI attainment and performance.

A further perk? My venture into the world of AI has taught me how to: 
- Expedite and innovate content production
- Research more on consumers, markets and industries in lesser time
- Create use case or task based AI agents which can fetch and/or send data from/to external sources.

Having the experience of being a student for more than 2 decades, I am a very adaptable and coachable individual who is always ready to learn new processes, tools and softwares. 

At the same time, working with startups has taught me the valuable skills of: 
- Resource management, 
- Team building, and 
- Wearing several hats at the same time.

If you have read this far, you are a total gem and I highly appreciate you giving my profile attention. 

I love to have conversations as those are the best way to introduce oneself to new perspectives, ideas and opportunities.

If you think that my personal and/or professional experiences can be of any value or help to you, feel free to hit me up. I would love to connect and know more about you.

Further, if you think I would be a suitable fit for your organization or could help out your brand in any capacity, again, feel free to reach out.

Thank you for visiting my profile and listening to me.

Best,
Shahzeb Jafri

taplio

The Battle

Ed Axe

Shahzeb Jafri

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