Axe Automation

We help client-focused B2B services install an automated client success framework so they can have happier customers who stay longer, pay premium rates & provide high-value referrals. Click the link to automate your client experience now.

Chief Executive Officer

Scalepath

Scalepath is an exclusive network of small business owners looking to grow themselves and their businesses

Founding Member

Google

Product Marketing Manager

Procter & Gamble

Marketing Manager

CEO, Axe Automation — Helping companies scale by automating and systematizing their operations with custom Automations, Scripts and AI Models

If you want to build a business that can work without you, you are in the right place. 

Keep reading:

If...

- You feel stuck.
- Your agency is at full capacity
- You want to grow the business, but you don't know how.
- You work with high-ticket clients so it’s all pretty manual.
- Your staff makes mistakes and misses deadlines all the time.
- You do great work, but your client relationship deteriorates over time.
- You feel like the whole business is completely reliant on you to do everything.

I can help you.

I was like you a few years ago.

It's stressful.

Good news is, I got through the tough days before and ended up exiting the business for a $7m payout in 2021.

But before I tell you how automation can fix all your problems,

Here's who I am and why you should care

Ed here. I sold my business for $7 million in 2021.

After that, I decided to start an automation agency to help other businesses scale, as I did.

The same thing I did to scale and exit my business before will work for you now: AUTOMATION!

Here are 3 reasons why it can help you:

1) Automation can do things in 1-minute that would take a human hours.

Think about all those backend tasks your staff struggles with. They should all be automated.

Once you pull the trigger, the automation is working 24/7 and does the job perfectly every time.

2) You can have a fully automated system live in less than 2 weeks.

Just map out tasks and start building. You’ll see the benefits instantly. 

To do things manually, you have to spend hours per day getting updates from staff. Such a waste of time. 

What if you had a dashboard on your phone that gave you full visibility across all projects, without having to check in on staff?

3) Automation is the best investment you can make.

Suppose you can handle 30 clients a year.

Your client LTV is $20,000.

If you have ZERO systems in place right now...

An investment in some simple automations would increase your capacity by 10-30% in the next 2 weeks. 

You'll take on an extra $60,000 to $180,000 worth of clients as a result.

Sounds great, right? 

So, I will be your Chief Automation Officer! 

I will:

- Create a business capability map that outlines everything you do every day.
- Tell you which processes should be automated, and which ones shouldn't to make sure you can spend as much time as possible with clients.
- Build the automated system for you in the most efficient and cost-effective way possible.
- Monitor the system 24/7 and fix bugs without you having to ask.

Let's talk: https://calendly.com/edaxe/automation-call

Ed Axe

Rik Renzenbrink

1 LinkedIn strategy involving everyone at the company | All our knowledge available for Free @ academy.wildbos.com | Co-Founder

Ever scrolled past a LinkedIn post and felt an immediate connection with the brand? 

That could be YOUR company. 

The challenge? 

You've mastered your product, you're conquering your industry, but the digital noise on LinkedIn is drowning out your voice. 

Isn't it frustrating, knowing the power of LinkedIn, yet being hamstrung by limited resources and time?

Imagine for a moment, if you could bypass this obstacle. Visualize your brand with an expansive, engaged audience—a sea of industry professionals, hanging onto your every word, eager to become your clients.

Enter Wildbos. 

We're more than just content creators; 

We're your bridge to that dream. 

With our expertly crafted branded content for LinkedIn, we take businesses like yours from 'just another company' to 'THE company' everyone's talking about. 

We've empowered B2B organizations, illuminating their brand stories, enhancing their employer branding, and most importantly—turning passive readers into loyal, paying clients.

Ready to make that leap? It's simple. Schedule an intake with us and let's unveil the potential your brand has been waiting for.

Co-Founder

By creating branded content for LinkedIn, we help companies increase their brand awareness, improve their employer branding and convert readers into paying clients.

If people can’t recognise your content instantly,
you don’t have a brand.

You may have output.

Irregular posting.
Random visuals.
No signal.

That doesn’t build attention.

It resets it.

Consistency isn’t about volume.
Recognition isn’t about design.

Both exist to solve one thing: 

Memory.

If your content isn’t recognisable and repeatable,
every post starts from zero.

Show up.

Look the same.

Mean something.

The biggest shift for me wasn’t learning more tactics.

It was realising that LinkedIn Ads isn’t a lever you pull.

It’s a system you manage.

Budget, creative, measurement, funnel, journey.

If one breaks, performance degrades in other. 

The difference is running ads…
Vs running a growth engine.

This is where most LinkedIn posts should start.


Right after a conversation.

Before the next meeting.

While the thinking is still unfinished.

Most people wait for a “clear takeaway.”

That’s why their content sounds generic.

The value is in the decision pressure:

→ What didn’t land the way it should have
→ What stalled the conversation
→ What had to be reframed
→ What almost got agreed

That’s the post.

Not the meeting summary.
Not the lesson.

The friction.

If you can show how you think before the answer is obvious,
you don’t need frameworks.

People follow clarity under pressure.

Most LinkedIn profiles are neutral. 

And people treat profile optimisation like a checklist:

Banner.
Headline.
About section.
Posts.
CTA.

All technically correct.
All strategically empty.

All underperforming.

Because profiles don’t convert based on completeness.
They convert based on direction.

When someone lands on your profile, they’re unconsciously asking:

→ What is this person about?
→ Why should I care now?
→ Who is this for?

Every section either answers that 
or creates friction.

The checklist matters.

But only if every item points to the same idea:

“This person knows what they’re doing and who they do it for.”

If your banner, headline, about section, and content aren’t aligned

You don’t have a profile.

You have fragments.

Use the checklist to audit alignment.

Not to tick boxes.

That’s where profiles start working.

Linkedin_Checklist

Most B2B content fails before the first sentence is finished.

Because of 1 simple reason.

People don’t engage with “good messaging.”
They engage when something inside them gets activated.

Every action on LinkedIn is driven by a dominant emotion:

Gain.
Status.
Safety.
Control.
Belonging.

If your content doesn’t intentionally pull one of those levers
the rest of the post is irrelevant.

This is why most teams “fix” copy and see no lift.

They optimise words after the decision moment has already passed.

The job of content isn’t to explain.

It’s to create internal pressure.

To trigger a decision.

Once that pressure exists
logic does the cleanup.

This is not theory. 

It’s levers.

Dominant_Emotions

We spent a lot of time improving content.

Better hooks.
Clearer messaging.
Stronger positioning.

And it worked.

Engagement went up.
Traffic increased.

But then the same question kept coming back from clients:

“Why doesn’t this turn into pipeline?”

That’s when we stopped looking at posts…

and started looking at what happens after.

Most marketing budgets fail before the campaigns even start.

Bad campaigns are not the main issue.

The leak usually happens when:

Money gets pushed into campaigns
before anyone agrees on:

→ who it’s actually for. 
→ how success will be recognised. 
→ what needs to change in their head. 

So teams optimise tactics
while objectives stay fuzzy.

That’s how you get:

1. endless tests.
2. weekly reports.
3. no real learning.

High-ROI teams don’t start with campaigns.

They start with clarity.

One audience.
One objective.
One belief to shift.

Only then does spend compound.
Only then do experiments produce signal.

Everything else is just moving money around.

Alignment first.

Execution second.

taplio

The Battle

Ed Axe

Rik Renzenbrink

Followers

Posts

Engagements

Likes

Performance ScoreRik Renzenbrink's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ed Axe

Rik Renzenbrink

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rik Renzenbrink's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRik Renzenbrink's LinkedIn Performance