Axe Automation

We help client-focused B2B services install an automated client success framework so they can have happier customers who stay longer, pay premium rates & provide high-value referrals. Click the link to automate your client experience now.

Chief Executive Officer

Scalepath

Scalepath is an exclusive network of small business owners looking to grow themselves and their businesses

Founding Member

Google

Product Marketing Manager

Procter & Gamble

Marketing Manager

CEO, Axe Automation — Helping companies scale by automating and systematizing their operations with custom Automations, Scripts and AI Models

If you want to build a business that can work without you, you are in the right place. 

Keep reading:

If...

- You feel stuck.
- Your agency is at full capacity
- You want to grow the business, but you don't know how.
- You work with high-ticket clients so it’s all pretty manual.
- Your staff makes mistakes and misses deadlines all the time.
- You do great work, but your client relationship deteriorates over time.
- You feel like the whole business is completely reliant on you to do everything.

I can help you.

I was like you a few years ago.

It's stressful.

Good news is, I got through the tough days before and ended up exiting the business for a $7m payout in 2021.

But before I tell you how automation can fix all your problems,

Here's who I am and why you should care

Ed here. I sold my business for $7 million in 2021.

After that, I decided to start an automation agency to help other businesses scale, as I did.

The same thing I did to scale and exit my business before will work for you now: AUTOMATION!

Here are 3 reasons why it can help you:

1) Automation can do things in 1-minute that would take a human hours.

Think about all those backend tasks your staff struggles with. They should all be automated.

Once you pull the trigger, the automation is working 24/7 and does the job perfectly every time.

2) You can have a fully automated system live in less than 2 weeks.

Just map out tasks and start building. You’ll see the benefits instantly. 

To do things manually, you have to spend hours per day getting updates from staff. Such a waste of time. 

What if you had a dashboard on your phone that gave you full visibility across all projects, without having to check in on staff?

3) Automation is the best investment you can make.

Suppose you can handle 30 clients a year.

Your client LTV is $20,000.

If you have ZERO systems in place right now...

An investment in some simple automations would increase your capacity by 10-30% in the next 2 weeks. 

You'll take on an extra $60,000 to $180,000 worth of clients as a result.

Sounds great, right? 

So, I will be your Chief Automation Officer! 

I will:

- Create a business capability map that outlines everything you do every day.
- Tell you which processes should be automated, and which ones shouldn't to make sure you can spend as much time as possible with clients.
- Build the automated system for you in the most efficient and cost-effective way possible.
- Monitor the system 24/7 and fix bugs without you having to ask.

Let's talk: https://calendly.com/edaxe/automation-call

Ed Axe

• Develop and manage relationships with academic partners including university faculty, administrators and student organizations.
• Assist team with day-to-day operations including scheduling workshops, creating collateral, tracking KPIs, conference planning and weekly reporting; identify new opportunities to improve team efficiency. 
• Lead virtual and in-person workshops on the topic of portfolio development. 
• Build and tailor workshops and presentations that address the specific needs of partners and learners. 
• Maintain accurate and up-to-date records of team activities, partner interactions, and workshops in Salesforce.
• Travel to colleges and universities around the U.S. to enable students and faculty.

Higher Education Program Manager

Amazon Web Services (AWS)

• Developed specialized curriculum for corporate training, leveraging adult learning strategies to enhance employee skill proficiency, directly supporting key business objectives and goals. 
• Redesigned Customer Solution Manager new hire onboarding, including 90-day plans, content creation, scheduling, coordination, and deployment of on-demand course-ware for in person, asynchronous, and blended learning experiences. 
• Conducted data analysis, and recommend solutions to partner with leadership, and SMEs to influence business initiatives.
• Drove global standardization of program delivery practices, business processes, and reporting, analyzing the landscape to anticipate and adapt current programs and portfolios with emerging trends.

Global Enablement Program Manager

Formative

• Pioneered the implementation of a comprehensive revenue enablement framework, refining sales processes and enhancing customer engagement strategies to drive sustainable revenue growth in our SaaS EdTech company.
• Orchestrated seamless cross-functional collaboration among sales, marketing, and customer success teams, fostering a unified approach to revenue generation and ensuring alignment with organizational objectives.
• Advocated for a culture of continuous learning and development by spearheading tailored training programs and providing personalized coaching to empower sales teams with the skills and knowledge needed to excel in a dynamic EdTech market.
• Led and supported a talented team in revenue enablement, fostering collaboration and individual growth to drive company success.

Director, Revenue Enablement

Newsela

• Revamped the onboarding process, creating a journey that led to a 40% reduction in new hire ramp-up time and increased retention rates by 25%. Developed skills-focused, personalized curricula.
• Led the end-to-end adoption and audits of sales tools, driving a 15% increase in sales teamefficiency. Successfully managed vendor relationships and budgets, ensuring seamless tool integration while saving 10% in costs.
• Conducted high-impact stakeholder sessions to assess needs. Created a dynamic leadership library that garnered 1,000+ views within its first month, enhancing leadership development across the organization.
• Leveraged data dashboards to uncover market insights, resulting in targeted learning initiatives and a 13% boost in sales team performance. Reported on the effectiveness of enablement investments, demonstrating a 25% increase in revenue attributable to enablement efforts.

Sr. Sales Enablement Manager

Harrison Board of Education

Empowering Student Success:
• Devised innovative strategies and proactive plans to address at-risk students' academic, emotional, and disciplinary challenges, resulting in a 19% decrease in behavior-related incidents.
Infused curricula with career-development, SEL, and metacognition (ask me about my Romeo and Juliet lesson plan)!

Driving District-Wide Excellence:
•Spearheaded and supported district initiatives, delivering training in cutting-edge instructional strategies, contributing to a 15% improvement in student engagement and performance across classrooms.

Engaging and Memorable Content Delivery:
• Infused a dynamic blend of active listening, relationship- building, humor, and interactive learning methods, creating impactful and memorable educational experiences that led to a 25% increase in content retention among students and educators.

ELA Teacher & Supervisor

Global Program Manager @ AWS | Empowering Students for a Global Workforce through Targeted Skills Development

Hi. I’m Luisa. 

I help you translate your skills into valuable assets for employers. 

At 32, I took a bold leap from teaching high school English for 10 years to the corporate world landing global roles at Amazon Web Services (AWS) and Wix. 

Over the last six years, I helped global onboarding programs decrease time to revenue by 19%
and my workshops average a 95% confidence boost in participants' skills and career readiness.

A simple realization that changed my life: My skills are more transferable than I thought.

My life in 2017:
• Feeling stuck in my teaching job
• Craving new challenges
• Limited career growth
• Feeling unappreciated despite hard work

My life in 2024:
• Thriving in global roles at AWS and Wix
• Constantly learning new skills
• Exciting career growth opportunities
• Feeling valued, appreciated, and building career currency

What changed?

I saw my skills were transferable and took the leap. I used my communication, leadership, and adaptability to land roles at AWS and Wix and learned how to showcase my strengths in new ways. 

Now, I help others do the same. Find out more here 👉 https://www.warmupedu.com

Outside office hours, I switch gears — I'm likely on my motorcycle, buried in books at the library, or baking bread.

Luisa Surma

I built an app for my mom.

She was a music teacher. The kind who shoved apples in my mouth so I’d “open wider.”

Hands-on learning. Literally.

This week I asked her former students what they remembered about her.

Then I dropped one line into Claude 4.5 Opus inside Base44 and pulled all their voices into one place.

I call it Open Wide, a tiny opus for my mom.

Apps have utility.
But sometimes that utility is making someone smile.
Sometimes the output is: you mattered.

So… who would you build something for?

Teaching students to build apps that speak louder than their GPA | Not a LinkedIn Top Voice | Higher Ed PM | Ex-Amazon

When information is hard to find, people pay the cost.

A dean told me her advisors are drowning because students can’t find the simplest things.

I typed a few short lines into Base44.
An easy, searchable guide appeared in minutes.

She just said, “My advisors would cry if they saw this.”

Where do your students get stuck the most?

Most people don’t struggle with experience.
They struggle to name it.

I see this every week. In 1:1s, classroom visits, and in my skills-based work with National Association of Colleges and Employers. 

Students handle real problems every day… 
and still tell me they have “nothing to talk about.”

Not true.
They just don’t have the words.

Warmup is my attempt to fix that.
It turns the moments they overlook into language they can actually use, without sounding like a robot, a resume template, or someone pretending to be impressive.

It’s a work-in-progress, built on Base44. 

If you want to try it, here’s the link:
https://lnkd.in/eg4cNrUA

Your moments matter.
Warmup just helps you name them.

How to build better apps with Base44 + Google Gemini:  

1. Say it like you’d actually say it.

2. Watch it get leveled up.

3. Try not to smile (I triple dog dare you). 

Your voice is the blueprint now.
Run with it.

That’s the whole update.

Gemini 3 is out, and we can finally share it with you.

We've partnered with Google and tested Gemini 3 throughout the past few weeks. And the results... are insane. Your apps are about to get a serious glow-up across all fronts: design, reasoning, task complexity. You get insane outcomes with the simplest prompts.

All users can now switch to the new model directly in chat.

taplio

The Battle

Ed Axe

Luisa Surma

Followers

Posts

Engagements

Likes

Performance ScoreLuisa Surma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ed Axe

Luisa Surma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luisa Surma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuisa Surma's LinkedIn Performance