I love to teach. I post about #dataengineering and #mentalhealth daily. 

Many years of data engineering experience doing growth analytics at Facebook, security infrastructure at Netflix, and pricing and availability infrastructure at Airbnb. 

You can find me by looking up EcZachly on all social networks 

Join my Data Learning Platform https://www.dataexpert.io

Zach Wilson

To the people who lost their jobs at Block, I want to also say, I’m really sorry. This is a very tough spot to be in! 

The DataExpert.io team is offering a free one year subscription to our cloud learning platform to anyone affected by these layoffs to help them upskill in AI and data. 

Send an email to support@dataexpert.io with your name and a brief note to get onboarded

We are going to get through these dark times together!

Founder @ DataExpert.io | ex-Netflix ex-Meta staff engineer | Angel Investor in 6 startups | Featured on Forbes | Dogs

Highmark Health

My primary role as a lead marketing analyst is to ensure that the hospital strategy team has easy access and availability of pre and post campaign analysis data

- This requires close collaboration with the hospital marketing strategy team and senior leadership on pre campaign planning and setups to ensure tracking

- This requires accurate data pulls and manipulation once campaigns are released in the markets

Lead Marketing Analyst

- I collaborate with marketing strategists to ensure data-driven campaigns. 

- A primary focus is building an effective pre and post-campaign analysis for the hospital networks’ marketing team to optimize their campaign spend, improve new patient acquisition, retention, and return on investment.

- Engaging with the leadership team for multiple markets, institutes and facilities to align on market goals for the financial year

Senior Digital Marketing Analyst

Criya (YC W22)

The Expert Circle by Criya (YC W22)- an invite-only platform for industry leaders to share our professional expertise and offer coaching. Criya (YC W22) brings together a highly vetted network of top industry experts with a powerful platform to share our expertise with the industry

Featured Expert

Motive

At Motive, I collaborated with teams across multiple verticals to ensure effective data literacy and engagement.

- My primary responsibility was to help set up stakeholder teams ranging from finances to customer success for long-term success. This was done by ensuring the right form of infrastructure, data accuracy, process efficiency, and scalability.

Data Culture and Engagement Lead  [Impacted by layoffs]

• Led a team of three in implementing Tableau CRM (Einstein Analytics) module for Commercial Sales markets, utilizing data from Salesforce to improve reporting and decision efficiency in time by 30%

• Designed and implemented databases and Tableau dashboards for global workforce initiatives within the Enterprise IT org to improve strategic planning efforts by 50%

• Project planning and execution for Centre of Excellence to improve Onboarding experiences for resources saving up to 30% in time efficiency

Lead Data Analyst

• Designed and developed dashboards for measuring KPIs for Financial Management and Human Resource utilization achieving a 30%-time reduction in the decision-making process

• Developed 2 Enterprise-wide (~36k users) Tableau dashboards for tracking KPIs for Information Security and Risk Management (Cyber Security), achieving a 50%-time reduction in the decision-making process.

• Utilized Alteryx and Tableau as tools to perform data collection and data management for multiple data sources with analysis requests performed for senior management.

Senior Data Reporting Analyst

Carnegie Mellon University

• Graduate Teaching Assistant for Python (March 2018 - May 2018)
   - Assisting the Professor on coursework and project implementation
   - Working with students on best practices and coursework
• Data Analyst consultant for BNY Mellon (Capstone Project Jan 2018 - May 2018)
   - Working with a group of 6 to help implement prototype for stakeholders
   - Project planning and implementation following the Agile framework.

Graduate Student Instructor

Capgemini

• Led a team of three responsible for implementing automated test suites thereby achieving a reduction of 35% in time requirements for online ordering and validation process
• Implemented language translation model for multilingual testing in e-commerce websites for a major camera manufacturer

Consultant

Tata Consultancy Services

• Led a team of six in Agile framework responsible for implementing business process testing module in HP thereby achieving an improvement of 30% in efficiency for business users
• Accomplished automation of test scripts for SWIFT messages for a banking client’s business in ASIAPAC and EMEA regions

Software Engineer

Senior Digital Marketing Analyst | Tableau (Level 3) Certified Professional | Featured Mentor - Criya | CMU Alum

With over 10 years of experience as a data professional, I help organizations leverage data to drive growth, innovation, and impact. 

I am currently a Senior Digital Marketing Analyst at Highmark Health, one of the largest health insurers in the US eastern markets (WPA, WV and NY), where I collaborate with marketing strategists to ensure data-driven campaigns. A primary focus is post campaign analysis for the hospital networks’ marketing team to optimize campaign spend, improve new patient acquisition, retention, and return on investment.

As a Tableau Certified Professional, I have a strong background in data visualisation and reporting. I utilize tools such as Tableau, Salesforce Einstein Analytics, Alteryx, and PowerBI to create compelling dashboards and insights that inform decision-making and action for leadership.

In addition, I am passionate about data literacy and engagement, and I collaborate with teams across multiple verticals to ensure effective data usage and governance. 

I am also a featured expert at The Expert Circle by Criya, an invite-only platform for industry leaders to share their professional expertise and offer coaching. As a CMU alum, I value lifelong learning and continuous improvement.

Karan Ambasht

AI is rapidly changing for all domains, here are some of my thoughts on how it is changing marketing as we step into 2026

#Marketing #AI #Analytics

Lead Marketing Analyst | Enabling AI in Healthcare and Marketing| Data and Strategy | CMU Alum

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The Battle

Zach Wilson

Karan Ambasht

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Engagements

Likes

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