Scaling Purpose Driven DTC Brands in the Digital World | Ecommerce Growth Specialist | Paid Ads Consultant | Performance Marketer

🚀 Struggling to Scale Your DTC Brand? You’re Not Alone.

Many e-commerce brands hit a growth ceiling—rising ad costs, low ROAS, and strategies that just don’t deliver. But scaling isn’t about spending more—it’s about spending smarter.

Over the past 4+ years, I’ve helped DTC brands overcome these challenges with data-driven ad strategies that maximize ROI. Working with leading UK & US e-commerce agencies, I’ve learned that the key to success is precision targeting, creative storytelling, and deep data analysis.

💡 My Approach:

✔ Strategic Scaling – Optimizing ad spend to drive profitable growth.
✔ Full-Funnel Paid Ads – Expertise in Meta, TikTok & Pinterest Ads.
✔ Creative Testing & CRO – Unlocking high-performing content that converts.
✔ Global Expansion – Helping brands enter new markets profitably.

📈 Results I’ve Delivered:

✅ 5.19X ROAS, even on cold traffic.
✅ $10M+ in client revenue with scalable ad strategies.
✅ Profitable international expansion for multiple brands.

If you’re an e-commerce brand looking to break through growth barriers, let’s connect. I’d love to discuss how we can optimize your ad spend, increase profitability, and build a brand that lasts. 🚀

Paras Jain

Emily Hatton

Head of Operations at Webtopia - background in project management, business analysis and HR

I strongly believe that most founders are under-utilising the tools now available to them, and as a result are spending far too much time on parts of their business that could be automated or run far more efficiently.

I see this repeatedly in founder-led businesses and agencies: capable people making good decisions, but doing so slowly and manually because the business hasn’t been designed to take advantage of modern tools. Over time, this creates unnecessary pressure on founders, limits capacity, and constrains growth.

My work is focused on changing that.

Through The Female Founder AI Space, I help female founders learn how to apply AI in a practical way to reduce manual workload, improve decision-making, and create a more efficient day-to-day operating rhythm, without adding complexity or distraction.

Through AI in Agencies, I work with agency founders to embed AI directly into delivery and operations, improving speed, consistency, and margins while building team capability rather than replacing it.

The aim is simple: to help founders run businesses that operate more efficiently, scale with less friction, and make better use of the tools already available to them.

Head of Operations

I don’t really promote this offer.
I don’t run ads for it.
I rarely mention it.
And it’s not part of some big funnel.

But I sold two Founder Scorecard & Quarterly Goals Sessions today.
Which tells me something quite simple:
Founders don’t need more information.
They need a clear way to decide what actually matters right now.

Because most founders I speak to are juggling:
• too many ideas
• too many opportunities
• too many “things they should probably do”
And without structure, everything feels important.

That’s what this session fixes.
In 90 minutes we:
• build your founder scorecard (the numbers that actually drive the business)
• calculate the growth gap between where you are and where you want to be
• turn that into clear quarterly and monthly priorities

You leave with a plan that is actually achievable.
I’ve intentionally kept it low cost, because this shouldn’t be a big, complicated decision.

Sometimes you just need one structured conversation to stop going round in circles.

If you want to see what it involves, the details are here:
https://lnkd.in/d9Q8gavz

And if your business currently feels a bit… scattered… this might help more than you think.

Helping agencies get the most out of AI | Strategy, Operations + AI | AI in Agencies | The Female Founder AI Space

taplio

The Battle

Paras Jain

Emily Hatton

Followers

Posts

Engagements

Likes

Performance ScoreEmily Hatton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paras Jain

Emily Hatton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Emily Hatton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEmily Hatton's LinkedIn Performance