What do Unilever, Carnivore Snax, Dēpology & 120+ other 7-8 figure ecommerce brands have in common?

They all use No Limit Email to increase profit and improve cashflow.

Why?

Unlike other agencies and internal teams, we deliver more than Email and SMS marketing, we focus on your profit, and what matters most, your cashflow:

-  Access a team of eCom strategists, copywriters and designers to ensure your project is successful.

- Include Email, SMS, Direct Mail & Push Notifications Into Your Strategy Wholistically to drive repeat revenue.

- Track your retention metrics like LTV:CAC, cohort sales, cohort churn, new customer repurchase rate and time between purchases.

Want to see how much better the NoLimit approach performs?

See Our Case Studies: https://www.nolimitemail.com/.

Your 2 options after reading this:

1- Continue with your current email team that only cares about their own metrics & ‘30% of revenue’ - that’s a myth.

2- Try 1 free audit with us, and see how much profit you’re missing out on.

The best way to reach me is via email (mike@nolimitemail.com).

Or

DMing me ‘ROADMAP’ via Linkedin messages.

Michael Galvin

We used email segmentation to generate $2.6M+ for a client in 180 days.

AND we've built 200+ segmented campaign strategies across every industry. 

Here's the thing though:

Some brands get 2x ROAS from their campaigns.
Others get 8x ROAS.

Last month I spent 20+ hours compiling our complete campaign segmentation playbook.

The same system we use for 7 and 8-figure brands across eCommerce.

Inside you'll find:

- Essential segmentation strategies every brand needs
- Audience targeting frameworks with proven conversion tactics
- Behavioral triggers and timing optimization
- Creative personalization that boosts click-through rates
- Testing methodologies for campaign segments
- Real examples of campaigns we've run (with actual ROAS data)

Want it? 

Connect with me 
Like this post
And comment "SEGMENTS" below

Then I'll you the link!

undefined undefined

optimized-seller

amz-listing-masters

no-limit-email

Certified Customer Value Optimization Specialist

Certified Search Marketing Specialist

SMS Strategy Certified

Klaviyo Product Certified

Certified Optimization & Testing Specialist

Email Marketing for 8-Figure eCom Brands | Clients include: Unilever, Carnivore Snax, Dēpology & 120+ more brands.

Book Your Free Audit Call

When you’ve designed 1500+ pop-ups for 120+ brands over the last 5 years.

It’s easy to spot which ones generate the most leads & which ones underperform.

So I spent 2+ weeks creating a “Profit Boosting Pop-up Playbook” (worth $2,000+).

It covers EVERYTHING there is to know about creating high performing pop-ups from scratch.

Every detail. Every nuance. Every secret strategy that most gurus try to hide.

Want access?

1. Connect with me
2. Like this post
3. Comment “SEND”

I’ll then send this over to you.

P.S - Reposts get priority sending

Let me be direct:

eCommerce email marketing has turned into a template factory.

And honestly, it's painful to watch.

Every agency is recycling the same tired guarantees:
"We'll get you to 35% email revenue in 60 days"
 "Double your automation performance or don't pay"

It's like they all attended the same webinar and decided thinking for themselves was too much effort.

Here's what frustrates me most: none of this works if you don't understand WHO you're actually talking to.

I figured this out years ago.

That's why I built my entire system around something most agencies completely overlook:

Zero-party data collection paired with behavioral triggers.

Because understanding what your customers TELL you combined with what they DO beats assumptions every single time.

Most brands are drowning in behavioral signals and ignoring all of them:
Cart abandonment timing patterns
Category browsing sequences
Email engagement history
Repurchase cycle variations

This isn't complicated - it's just work most people won't do.

While other agencies are mass-blasting generic "Don't miss out!" emails to everyone...

You could be delivering precision-targeted messages based on actual customer behavior and preferences.

The performance gap? Massive.

Stop competing on claims everyone's making.
Start competing on intelligence no-one else is gathering.

The $100m+ e-com brands we work with use these tactics to reduce subscription churn. 
 
I've spent 6 months putting our churn strategy into one doc.
 
Inside you'll find:
 
- How to track subscription revenue and customer behaviors
- Why subscribers leave (the real reasons)
- Creating an email strategy to keep subscribers engaged
- Must-have email flows to reduce churn
- Tracking and improving your churn-reduction campaigns
 
Want it?
 
Connect with me and comment "CHURN" down below and I'll send it to you.

Unpopular opinion: performance marketing is in decline.

Over the past few years, brands who focused on performance marketing saw great success.

It's become an unhealthy crutch for many brands.

Not because media buying is bad.

But because brands got reliant on ads for sales, they forgot about customer data and engagement.

Now with data privacy and restrictions on ad platforms, they'll realize the "performance marketing" they were used to was more of a sales function than marketing.

There's no demand created, no value delivered, no qualitative insights gathered.

To get out of the hole, the onus is on brands to build direct relationships with customers.

And brands who collect and automate owned data to personalize customer journeys will see greater growth.

It starts by collecting better data:
→ Where are people getting stuck in the customer journey (helps reduce cart abandons)
→ What benefit your product provides that people are most interested in (helps with messaging)
→ Which type of buyer is most likely to convert (helps with targeting)
→ When are they looking to buy your product (helps with purchase trends)
→ Why are they looking for this solution (helps you come up with better offers)

Unfortunately, you can't get this from dashboards.

While you might not see immediate ROI, it will definitely help you manage CAC more effectively and move products more efficiently.

It's not a revolutionary concept.

But it will require a mindset shift for brands who truly want to put customers first.

Email marketing really boils down to 2 fundamental pillars.


1. Acquisition 
2. Retention

Sure, things like product quality, customer service, brand community, flow, segmentation, ZPD all matter.

But I'm focusing on the highest-leverage activities for a 6-7 figure eCommerce brand.

Ideally, you'd optimize every channel and touchpoint simultaneously.

But realistically, you're constrained by resources - bandwidth, team capacity and capital.

So prioritize initiatives that deliver maximum ROI with minimal friction.
1. Nail down your profit margins and CAC payback
2. Optimize your landing pages for conversion
3. Build out your core email automation sequences

I don't want to hear "but we need cash flow now so we have to focus on acquisition."

Wrong.

A solid retention infrastructure that maximizes conversions is what creates a scalable business.

Once that's locked in, scale one acquisition channel that aligns with your brand.

Don't get lost in the weeds optimizing every tiny detail.

Focus on: impact, certainty, simplicity.

Acquisition and retention.

Paid media, site experience and email.

So many emails these days lack entertainment value.

No one loves your product that much.

Educate your audience? Sure.
But don't make it boring.

The best emails don't feel like marketing.

They feel like content your audience would actually choose to consume.

If you're constantly pushing products and their 2847 benefits, people will stop opening.

What does your audience care about?
What challenges do they face daily?
What content do they consume for fun?

Send emails that entertain.

Talk about trends in their world.
Share observations they relate to.
Reference culture they're part of.
Be useful without always selling.

Sometimes don't mention your product at all.

Because people don't want to be sold to 24/7.

The $100m+ e-com brands all have a dialed in cross-sell flow strategy.
 
AND one thing is clear...

You don't need to sell more products.
You need to sell the right products at the right time.
 
My team told me not to but today I'm giving away our cross-selling playbook for free!
 
Inside you'll find:
 
- What makes a good and bad cross-sell flow
- Key emails and templates of a successful cross-sell flow 
- Implementing your cross-sell flow
- Pitfalls to avoid
- Advanced cross-sell tactics, examples and case studies
 
Want the complete cross-sell guide?
 
Connect with me and comment "CROSSELL" below.
 
And I'll send it to you.

Design matters more than you think in email marketing.

Here's why:

Your sales pitch can only be made when your copy is consumed.

Several things happen in someone's inbox:
They don't see your email at all
They see your email but don't open it
They open by swiping because they're clearing their inbox
They open and read your email

1️⃣ depends on whether your email lands in their inbox.
 That's a deliverability issue. (or maybe they don't check emails)

2️⃣ largely depends on your subject line.
 Basic copywriting. Hopefully you're not over-reliant on clickbait's too.

3️⃣ is where there's opportunity to be captured.
 It's just like social media. How do you stop the scroll? Creative.

You need to capture their attention above-the-fold, in a split second. Or else they're on to the next email.

4️⃣ is a matter of how well you DRAW attention.
 The purpose of design in email is to support copy. You need to help communicate the message.

Ugly designs don't draw attention.

People see an ugly email, they run 💨

Cluttered emails don't draw attention.

No white space, people's eyes glaze over 🥱

Squarish pictures and blocky sections are just not pleasing to the eyes.

I'm not saying all successful brands have super well-done emails.

And just because your emails look good doesn't mean you automatically get sales either.

But it sure does help.

If you're looking to revamp your email strategy...
Go to reallygoodemails .com or milled .com to draw inspiration
Keep a swipefile of designs you like
When you write copy, keep it succinct
Invest in a good designer. Your emails are assets.

Remember, if you want people to remember your brand, you need to give them a reason to remember you.

Beautiful emails are step one.

If you want to give the perception of quality, show you appreciate quality with well-designed emails.

Stop comparing your email performance to "industry standards."

Blindly chasing benchmarks is setting yourself up for failure.

"Industry averages" lump you in with brands that have nothing in common with yours.

Here are two real brands we've worked with:

🧴 Brand A sells luxury skincare for anti-aging.
High price point, considered purchase.
Targeting women 45+ who research extensively.
Products last 60-90 days.

🧴 Brand B sells affordable daily face wash.
Low price point, impulse buy.
Targeting Gen Z who buy based on trends.
Products last 30 days.

Both get categorized as "beauty & personal care."

But the customer behavior is COMPLETELY different.

The purchase decision timeline is different.

The replenishment cycle is different.
The level of brand loyalty is different.
The type of content that resonates is different.

Yet benchmarks would tell you they should perform the same.

This is why cookie-cutter strategies fail.

So yes, use benchmarks when you're just starting out.

But once you have your own data...
Establish your baseline
Track your patterns
Improve against yourself

That's the only comparison that matters.

Stop stressing over metrics that weren't built for your business.

I wanted to do a bit of an analysis on the impact of SMS collection in pop-ups.

And I was surprised by a few things: 

1️⃣ We see up to a 65% drop in popup engagement rate when adding SMS collection.
Why? People abandon the form when asked for their phone number.

2️⃣ Most people checkout immediately from the popup, not from the welcome email.
Why does this matter? If they don't complete the SMS step, they never see the discount code on the success page.

3️⃣ Lead:customer conversion rate decreases anywhere from 4-18% with SMS opt-in.
Why? You're adding friction at the highest intent moment. More steps = more drop-off = fewer buyers.

4️⃣ SMS campaigns still show high attributed revenue and the highest revenue per recipient.
Why? The people who DO give their number are already highly engaged. But you're missing all the customers who bounced.

5️⃣ SMS subscribers recover better in checkout abandonment flows.
But total revenue is still lower because you converted fewer leads into customers in the first place.

The takeaway?

SMS looks amazing in attribution reports.

But it's killing your conversion rate at signup.

You're trading actual customers for a channel metric.

So focus on optimizing for getting more people to become customers first.

What's more important to you?

Attributing revenue to your welcome email...

Or actually getting the sale?

Here's the reality:
50-60% of people never open your welcome email.

That means half your potential customers can't access the discount code you promised them.

They signed up ready to buy.

But now they have to:
Leave your site
Search their inbox
Find your email
Copy the code
Come back to checkout

Every extra step kills conversions.

Show the code on the success page immediately.

Remove the friction.

Convert more browsers into buyers.

We don't use double opt-in for any of our clients.

And all their emails successfully land in the inbox. 

Here's the thing:

Confirmation emails look sketchy no matter what you do.

You can polish them up.

But they'll still feel off because:
1️⃣ Nobody wants to click "confirm subscription" when they think you're about to spam them
2️⃣ They signed up expecting their discount code - not another hoop to jump through
3️⃣ Everyone who doesn't confirm becomes a frustrated prospect who never got what you promised

What works instead?
Only send campaigns to engaged segments (people who actually open/click)
Build exclusion lists for spam traps and fake email addresses
Run deliverability audits monthly to catch blacklist issues early
Auto-remove hard bounces and emails that soft bounce repeatedly
Got someone who's received 20+ emails without engaging? Cut them loose.

This approach keeps your sender reputation strong.

While letting your list grow naturally.

Plus, if you're sending stuff people actually want to read, deliverability takes care of itself.

Intent is everything.

Brands that move intent from curiosity to interest get the follow.

Brands that trigger experiences when customers show higher intent lead to higher conversions.

Brands supporting a user's purchase intent means bringing them closer to a buying decision.

Brands must shift a customer's intent from "I just bought" to "I want to use".

Same goes for your website, your packaging, your customer service, your loyalty program, your social media and literally every brand touchpoint.

If you don't understand intent, you're just trying to sell with brute force.

Be a good brand today.

Don't annoy your customers :)

Klaviyo says your revenue is up.
But your bank account tells a different story.

This is one of the biggest paradoxes in retention marketing.
You see green numbers in your dashboard, but your repeat purchase rate is flat or even falling.

Here’s what’s really happening:
Klaviyo tracks who clicked and bought after an email, but it never tells you who would have bought anyway.

Most of your loyal customers are already in the habit of shopping with you.

If your email lands in their inbox the day before they buy, Klaviyo takes the credit.

But did your campaign actually change their behavior, or did it just show up for the win?

This is why so many brands celebrate “wins” in their email platform, while their actual business results disappoint.

You’re measuring attribution, not incrementality.

If you want to know what’s really working, you need to go beyond the dashboard.

Here’s how:

Split your audience into two groups.
Email one group, hold out the other.
Track who actually buys in each group.

When you compare the results, you’ll see the real impact of your email program.

Most brands are shocked by how little actually changes.

The main lesson:
Don’t let your dashboard tell you what you want to hear.
Measure what actually moves the needle for your business.

The effort-reward ratio of true RFM segmentation isn't worth it for most brands.

RFM stands for Recency, Frequency, Monetary.

It scores customers on:
How recently they bought
How often they buy
How much they spend

Sounds great in theory.

But here's the problem...

True RFM can create 125+ possible segments.

To have meaningful results for each segment, you'll need a MASSIVE list.

And probably 4x the number of resources put into each campaign.

If you need to move fast...

You're better off just dealing with these:
Prospects
Customers
One-time customers
Two+ customers

Different campaigns.
 Split flows.
 Different offers.
 Different subject lines.
 Different angles.
 Different CTAs.
 Different goals.

Yes, RFM is useful.

But does it make the most sense for you at THIS point of your business?

Otherwise, play it smart.

Send more, move faster, get more products in hands.

FYI: Your customers don't care about your email open rates.

No one wakes up excited to read marketing emails.
No one wants another discount code cluttering their inbox.
No one enjoys being "nurtured" through a 47-email sequence.
No one likes feeling like a number in your CRM.
No one wants to be "segmented" and "optimized."

But if you can make emails actually valuable...

You now have engaged subscribers.

I've seen how DTC brands were bleeding money on acquisition.
And started focusing on retention instead.

I've seen how the best brands treated email like a conversation, not a broadcast.
You now have customers who actually open your emails.

I learned and started implementing it for our clients.
Suddenly their email revenue doubled.

The old playbook is, well, old.
It's been too company-journey focused.

Once you flip it around and truly understand and focus on the customer, marketing gets way easier and sales come faster

20 alternate promo idea's instead of just the standard "X% off sitewide" play.

Try these:
Tiered discounts with cart value threshold
Free gift with purchase
Free shipping with threshold
Multi-product bundle
Free gift with threshold
Mystery gift with purchase
Tiered discounts with items threshold
Volume deals 
Double/triple points weekend
Up to X% off selected items
Collection-wide sale
Limited-time bundle
Limited edition product available
Express shipping
Free gift wrapping
Free access to Y for X months
Free X year warranty
Entry to giveaway/lucky draw
5 random people getting full refunds
Free upgrade for bigger size

Your main sale should stay simple. Don't overcomplicate it.

But if you're running extended promos or need fresh angles for 2026, these give you options.

Brand indoctrination emails and About pages are probably the most misunderstood assets in eCommerce.

Here's the brutal truth:
It's never about what you want to say.
It's about what they need to know to choose you over everyone else.

What NOT to include:

If your welcome emails are talking about your:
Company history (no one cares how you started in your garage 🙄)
Industry awards (people know you can pay for these 💸)
"Commitment to quality" (shouldn't this be a given? 🤷♂️)
"Passion for excellence" (every brand claims this 🥱)
Team photos with generic bios (unless there's a compelling reason)
Mission statements filled with corporate jargon
Or anything any other brand in your space can claim...

... remove them immediately.

What SHOULD be in there:
Your welcome email and discovery page should answer one question:
"Why should I buy from YOU instead of the 47 other brands selling similar products?"

This means talking about:

✅ Your unique methodology or process
 (The thing only YOU do)

✅ Your controversial stance
 (The hill you're willing to die on)

✅ What you refuse to do
 (Even if it costs you sales)

✅ The problem you solve differently
 (Not just better—differently)

✅ Your unfair advantage
 (What competitors can't easily copy)

Real examples:
❌ "We're committed to sustainable practices"
 ✅ "We reject 40% of our supplier's batches because they don't meet our standards—even when it delays launches"

❌ "Founded in 2018 by two friends"
 ✅ "We spent 3 years reverse-engineering luxury formulas to create the same results at 1/3 the price"

❌ "Award-winning customer service"
 ✅ "We answer every email within 2 hours or you get 20% off your next order—no questions asked"

The test:
Read your welcome email out loud.

Replace your brand name with a competitor's.

Does it still make sense?
If yes, you're being generic.
If no, you've found your differentiation.

The bottom line: your welcome sequence isn't about making people like you.

It's about making the right people choose you.

Rethink your differentiation.

Then use it everywhere.

Most shoppers today anticipate a discount when they buy again.

What if you could leverage that expectation?

By receiving something valuable in return.

A review in exchange for a discount.

We already know reviews are a powerful conversion driver.
Number of reviews
Depth of reviews with customer stories
Detail in reviews with demographics, fit info, etc.

Without these elements, it might appear you're manipulating the system and it won't be effective.

So your goal is to strengthen all three areas.

Here's an interesting approach to test.

Replenishment email 1 👇
Headline: Hold on, no discount yet
 Subhead: But you can unlock it by sharing a review!
10% off for a written review
15% off for a photo/video review

Add review link in your CTA.

Send appropriate review follow-up, triggered through your review platform.

Everyone wins.

✅Especialista en la creación y optimización de sistemas de retención para Tiendas Online.

¿Cómo puedes incrementar tus ventas sin asumir un coste adicional?

☑️ Sencillo, Email & SMS Marketing.

¿Quieres saber porque el Email & SMS hará que tu tienda convierta y retenga de una forma holística siendo el final de tu embudo?

Déjame explicarte...

Todos conocemos el poder del Email: 

Te permite comunicarte directamente con tu audiencia,

Alrededor de 4.000 millones de usuarios lo utilizan diario,

Ofrece un ROI de media de 38x.

...

Pero, ¿Cuál es el problema actual en Ecommerce?  ¿Por qué el Email & SMS es la solución que tu tienda necesita?

Te entiendo, es tentador gastar más dinero en ads y esperar a que esos nuevos visitantes se transformen en compradores.

Pero Ecommerce ha cambiado, estamos en 2024...

Los costes publicitarios son cada vez más altos,

Y si a esto le sumas que cada día aparecen cientos de tiendas nuevas,

Conseguir nuevos clientes que compren de forma recurrente parece una misión imposible.

A no ser que cambies tu enfoque hacia el sistema de retención y el periodo de recuperación del CAC, tu negocio estará cada vez más cerca de la quiebra.

Aquí es cuando el Email & SMS Marketing entra en juego,

Pero no se trata de enviar más correos...

Sino de crear una estructura de conversión y retención que fortalezca cada área de tu negocio.

Para ello vas a necesitar lo siguiente:

➖1. Estrategias de expansión de audiencia - Incrementar tu lista de correos.

➖2. Impulsar las ventas con ofertas y contenidos efectivos.

➖3. Entender los puntos débiles de tus clientes y el ciclo de compras.

➖4. Maximizar el conocimiento del cliente sobre tu marca.

➖5. Analizar y optimizar continuadamente.


De todo esto ya nos encargamos NOSOTROS.



---------------------------------------------------------------------------------------------------------

Si eres dueño de una tienda online y no quieres que tu estrategia de adquisición, conversión y retención esté a la merced de una plataforma como Meta o Google - sígueme, posteo todos los días sobre como puedes ser dueño de tu sistema de retención y como aumentar tus ventas a través de Email & SMS

Pablo Martínez

🚨 𝐏𝐫𝐨𝐛𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭𝐞 𝐞𝐬𝐭𝐞 𝐬𝐞𝐚 𝐞𝐥 𝐫𝐞𝐜𝐮𝐫𝐬𝐨 𝐦𝐚́𝐬 𝐠𝐫𝐚𝐧𝐝𝐞 𝐪𝐮𝐞 𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐫𝐭𝐢𝐝𝐨 𝐧𝐮𝐧𝐜𝐚.

Durante todo 2025, mi equipo y yo hemos ido guardando algo muy concreto:
𝐏𝐥𝐚𝐧𝐭𝐢𝐥𝐥𝐚𝐬 𝐝𝐞 𝐄𝐦𝐚𝐢𝐥𝐬 𝐆𝐚𝐧𝐚𝐝𝐨𝐫𝐞𝐬.


No para inspirarse.
Emails de marcas top de 𝐔𝐒𝐀, 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 𝐲 𝐄𝐮𝐫𝐨𝐩𝐚 que venden todos los días.

𝐇𝐨𝐲 𝐡𝐞 𝐝𝐞𝐜𝐢𝐝𝐢𝐝𝐨 𝐫𝐞𝐠𝐚𝐥𝐚𝐫𝐥𝐨 𝐭𝐨𝐝𝐨 𝐣𝐮𝐧𝐭𝐨.

👉 He creado una librería con 𝟐𝟕𝟎 𝐏𝐋𝐀𝐍𝐓𝐈𝐋𝐋𝐀𝐒 𝐃𝐄 𝐄𝐌𝐀𝐈𝐋𝐒 𝐄𝐃𝐈𝐓𝐀𝐁𝐋𝐄𝐒.

Cada email tiene el original de la marca y, al lado, la versión convertida en plantilla para que la adaptes a tu diseño y a tu branding en menos de 5 minutos.

Todo organizado en Figma, para que por fin tengas un sistema y no empieces de cero cada vez.

Este recurso nos ha llevado +𝟑𝟎 𝐡𝐨𝐫𝐚𝐬 montarlo.
Podría venderse perfectamente por +𝟐𝟎𝟎€.
Y te ahorra decenas de horas de diseño y pruebas.

Lo estoy regalando por una razón muy simple:
👉 Sé lo frustrante que es diseñar emails sin un sistema claro.

Si esto puede ayudarte a vender más y trabajar con menos fricción, merece la pena compartirlo.

🎁 𝐏𝐚𝐫𝐚 𝐪𝐮𝐞 𝐭𝐞 𝐫𝐞𝐠𝐚𝐥𝐞 𝐥𝐚𝐬 𝟑𝟓𝟎 𝐩𝐥𝐚𝐧𝐭𝐢𝐥𝐥𝐚𝐬:

1️⃣ Conecta conmigo
2️⃣ Comenta “PLANTILLAS”
3️⃣ Reacciona a este post

PD:  ayúdame a regalar este recurso a más gente del sector, comparte el post con tus contactos, sería de gran ayuda!

Co-Founder & Head of Email Marketing en LeadFluence | Experto en Email & WhatsApp & SMS Marketing para e-Commerce | Creo Sistemas de Conversión y Retención para Tiendas Online | Klaviyo

He analizado la marca secreta de Iman Gadzhi y Alex Hawkers...

Muy poca gente lo sabe, pero Iman Gadzhi y Alex Hawkers tienen una marca de ecommerce activa y muy bien trabajada.

Se llama HILLS Eyewear
Y venden gafas de sol y gafas de bloqueo de luz azul.

Han unido dos cosas muy potentes:

👉 El conocimiento profundo de producto de Alex, gracias a su experiencia creando y escalando Hawkers Group.

 👉 La imagen, el posicionamiento aspiracional y la psicología de ventas de Iman Gadzhi.

El resultado no es solo una marca bonita.
𝐄𝐬 𝐮𝐧 𝐬𝐢𝐬𝐭𝐞𝐦𝐚 𝐝𝐞 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐮𝐲 𝐛𝐢𝐞𝐧 𝐩𝐞𝐧𝐬𝐚𝐝𝐨.

He analizado toda su estrategia de email, pieza por pieza:

✅ 𝐂𝐨́𝐦𝐨 𝐜𝐚𝐩𝐭𝐚𝐧 𝐬𝐮𝐬𝐜𝐫𝐢𝐩𝐭𝐨𝐫𝐞𝐬
Pop-ups, mensajes y timing para atraer leads con intención real.

✅ 𝐅𝐥𝐮𝐣𝐨 𝐝𝐞 𝐛𝐢𝐞𝐧𝐯𝐞𝐧𝐢𝐝𝐚 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐨
Cómo presentan la marca, construyen deseo y convierten sin quemar descuentos.

✅ 𝐂𝐚𝐫𝐫𝐢𝐭𝐨 𝐚𝐛𝐚𝐧𝐝𝐨𝐧𝐚𝐝𝐨
Secuencia clara, visual y directa, sin sobrecargar al usuario.

✅ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐨 𝐯𝐢𝐬𝐭𝐨
Emails diseñados para empujar la decisión sin parecer agresivos.

✅ 𝐂𝐚𝐦𝐩𝐚𝐧̃𝐚𝐬 𝐬𝐞𝐦𝐚𝐧𝐚𝐥𝐞𝐬
Qué tipo de emails envían, cuándo venden y cuándo construyen marca.

✅ 𝐄𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐚 𝐝𝐞 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲
Cómo preparan el terreno antes y cómo cierran ventas sin destrozar el margen.

Todo esto lo he reunido en:
– Un documento con el análisis completo
– Un vídeo explicativo donde lo desgloso paso a paso

Si quieres que te lo pase:
1️⃣ Conecta conmigo
2️⃣ Comenta “Hills”
3️⃣ Reacciona a este post

Te envío el análisis completo.

Hace unos días Carles Fos y yo dimos una masterclass donde explicamos algo que casi nadie baja a tierra:

👉 Cómo escalar un ecommerce en 2026 con criterio, orden y números reales.

No hablamos de “meter más presupuesto” ni de tácticas sueltas.
Hablamos de estrategias que usamos.

En la masterclass vimos:

— Cuáles son las métricas que de verdad importan cuando quieres escalar
— Qué acciones tomar para mejorarlas (y cuáles NO)
— En qué orden de prioridad trabajar cada palanca
— Y cómo tomar decisiones sin ir a ciegas

Además, bajamos todo a un caso práctico real, con números reales:
ingresos, márgenes, inversión, escalado y límites.

Nada teórico ni abstracto.
Todo aplicable.

👉 La masterclass dura 1h y 15 min
👉 Incluye una plantilla de Excel para que puedas hacer tus propios números y ver si tu ecommerce está preparado para escalar en 2026

Si eres fundador o dueño de una tienda online, esto te va a ahorrar tiempo, errores y muchas decisiones mal tomadas.

Para acceder al contenido completo + la plantilla:
1️⃣ Conecta conmigo
2️⃣ Comenta “Escalar”
3️⃣ Repostea para que llegue a más fundadores y podamos ayudar a más ecommerce a crecer con cabeza

El iceberg del Email Marketing.
Y solo vemos la punta.

Vemos las ventas.
Vemos el +LTV.
Vemos la recurrencia.
Vemos los emails que convierten.
Vemos marcas que “venden sin ads”.

Pero nadie ve lo que hay debajo.

Nadie ve:

— La estrategia detrás de cada envío.
— Las decisiones de cuándo NO enviar.
— Los tests de asuntos que no levantaron.
— Los flujos que hubo que rehacer tres veces.
— Los errores de timing que costaron ventas.
— La presión de no quemar una lista que tardó meses en crecer.
— Las dudas entre corto plazo vs visión a largo plazo.
— Las campañas que no venden hoy, pero construyen LTV mañana.

Email marketing no es “mandar correos”.
No es copiar una secuencia. 
No es meter descuentos cada semana.

Es metodología.
Es estrategia.
Es entender al cliente mejor que nadie. 
Es disciplina para pensar en meses, no en días.
Es fallar, ajustar y volver a enviar mejor.

Las ventas son la punta del iceberg.
Lo que hay debajo es lo que realmente construye marcas que duran.

Y eso… casi nadie lo ve.

Pero es lo único que importa.

🔄 Si este post te ha aportado valor, compártelo para que más marcas y profesionales entiendan cómo funciona de verdad el email marketing.

El diseño no lo es todo en email marketing.

Pero cuando está mal hecho, mata conversiones.
Y cuando está bien hecho, puede duplicarlas.

La mayoría de ecommerce no pierde dinero por el copy.

Lo pierde porque sus emails:
❌ No se leen
❌ No se entienden
❌ No guían a una acción clara

Todo está ahí:
el producto, la oferta, el tráfico… pero el email no acompaña la decisión.

En este carrusel he hecho algo muy concreto:
👉 Un rediseño de email, mostrando cómo pequeños cambios visuales cambian por completo el rendimiento.

No hablo de “hacerlos más bonitos”.

Hablo de:
✅ Jerarquía visual
✅ Foco en un único CTA
✅ Ritmo de lectura
✅ Diseño al servicio de la conversión

El mismo mensaje.
El mismo producto.
Resultados muy distintos.

Si tus correos se envían pero no convierten como deberían,
 mira este carrusel...

👉 Desliza.

Rediseñé este email

La estacionalidad es el factor nº1 que decide si una tienda online gana dinero neto… o no.

No los anuncios.
No el producto.
No trabajar más horas.

La diferencia real está en cómo aprovechas los momentos clave del año.

Existen 8 momentos estacionales donde la intención de compra se dispara más de un 1.000%

Cualquier ecommerce puede usarlos para generar picos de facturación, aumentar la recurrencia y acabar el año con beneficio neto real.

El problema es que la mayoría de fundadores:
Llegan tarde, improvisan o tratan todos los momentos igual.

Y así es imposible escalar.

Por eso 𝐡𝐞 𝐜𝐫𝐞𝐚𝐝𝐨 𝐮𝐧𝐚 𝐆𝐮𝐢́𝐚 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐚 𝐬𝐨𝐛𝐫𝐞 𝐞𝐬𝐭𝐚𝐜𝐢𝐨𝐧𝐚𝐥𝐢𝐝𝐚𝐝 𝐚𝐩𝐥𝐢𝐜𝐚𝐝𝐚 𝐚 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐣𝐮𝐧𝐭𝐨 𝐜𝐨𝐧 𝐮𝐧𝐚 𝐦𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐞𝐧 𝐯𝐢́𝐝𝐞𝐨, donde explico cómo convertir esos picos en una ventaja real para tu marca.

Dentro de la guía verás:

✅ Qué momentos estacionales puedes aprovechar a lo largo del año
✅ Cómo atacar cada uno con una estrategia distinta
✅ Cómo usar Email, SMS y WhatsApp para generar compras repetidas
✅ El KPI clave que debes medir para saber si lo estás haciendo bien y no engañarte con la facturación

Si tienes una tienda online y cada año sientes que trabajas mucho pero el beneficio no aparece, este recurso te va a encajar.

Para que te envíe la guía + la masterclass:

1️⃣ Conecta conmigo
2️⃣ Comenta “ESTACIONALIDAD”
3️⃣ Reacciona a este post

Si estás leyendo esto, seguramente el ecommerce no es solo un trabajo para ti.

Y justo por eso lo escribo aquí.

Estamos buscando incorporar a un Growth Manager para unirse a nuestro equipo.

No alguien que ejecute tareas sin contexto, sino alguien que entienda el negocio y quiera crecer dentro del proyecto.

Buscamos a alguien que:
- Tenga experiencia en Paid Media (Meta Ads y Google Ads)
- Conozca el ecosistema ecommerce (Shopify es un plus)
- Tenga motivación notable por el crecimiento y el performance

Si además estás en España (mejor aún si estás en Valencia), encajas todavía más.

Por ser parte de esta comunidad, doy acceso directo a la siguiente fase del proceso:
Formulario + prueba técnica para ver si hay encajas.

Si quieres más información sobre el puesto y aplicar, dejo el enlace en los comentarios.

Y si no eres tú, pero conoces a alguien que encaje, agradeceré mucho que lo compartas.

Hoy quiero anunciar algo que llevamos tiempo construyendo.

El 29 de enero lanzamos LeadFluence Academy.

Una academia de ecommerce donde enseñaremos Paid Media, CRO, Email Marketing y Retención.

Las habilidades que, bien dominadas, hacen que una tienda online escale... o se quede estancada.

La idea nace de algo muy simple:

👉 Cuando empecé en ecommerce, hace más de 5 años, no existía un lugar en hispanohablante donde aprender estas habilidades bien explicadas, conectadas entre sí y con enfoque real de negocio.

Todo estaba fragmentado.
O era demasiado teórico.
O demasiado superficial.

LeadFluence Academy nace para cubrir ese hueco.

Dentro encontrarás:
✅ Clases semanales gratuitas con Carles Fos,  Alejandro Pérez  y conmigo
✅  +40 horas de contenido grabado, estructurado desde la base
✅ Recursos y guías prácticas 
✅ Nuevas formaciones exclusivas que iremos incorporando

No es un curso suelto.
Es un lugar donde aprender ecommerce de forma diaria y en comunidad.

📅 Lanzamos el 29 de enero

Y durante un tiempo limitado la abriremos gratuitamente para quienes entren desde el inicio.

Para no quedarte sin una de las plazas gratuitas, he dejado el link de acceso prioritario en el primer comentario.

Si te interesa el ecommerce y quieres aprender estas habilidades como deberían haberse enseñado desde el principio, guarda este post 👇

Esto acaba de empezar.

¿Tus correos no convierten?
Prueba con estos 3 A/B tests antes de enviar un email más.

En 2026 el email marketing no va de enviar más campañas.
Va de optimizar los puntos que realmente mueven ingresos.

Cada vez hay:
– Más ruido en bandeja de entrada
– Más marcas enviando lo mismo
– Menos margen para improvisar

Por eso, en los ecommerce que mejor funcionan, el crecimiento no viene de “ideas nuevas”, sino de mejores tests.

Estos son 3 A/B tests que repetimos una y otra vez porque sí impactan en conversión:

1️⃣ Timing del primer email
No es lo mismo llegar cuando el usuario aún está caliente
que cuando ya ha perdido el contexto.
Antes de añadir urgencia, optimiza el momento.

2️⃣ Diseño vs Plain text
No siempre gana el email bonito.
A veces, el que parece escrito a mano convierte más.
El formato importa… según la etapa del usuario.

3️⃣ Ubicación del CTA
El CTA no es un botón.
Es una decisión.
Ponlo cuando el usuario ya está convencido, no cuando tú quieres vender.

Conclusión:
Si tus emails no convierten, rara vez es el copy.

 Suele ser:
 – Mal timing
 – Mala estructura
 – O cero testeo real
.
🔄 Si este post te ha sido útil, compártelo con alguien que esté trabajando el email marketing de su ecommerce.

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The Battle

Michael Galvin

Pablo Martínez

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The Battle

Michael Galvin

Pablo Martínez

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Galvin's LinkedIn Performance

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