Eche Awa

At EcheAwa, we specialize in empowering business owners and executives to achieve their goals with efficiency and ease. 

With a background that spans executive and administrative assistance, human resource management, admin management, recruiting, and career development coaching, we bring a wealth of experience and a passion for excellence to every project.

Our services include:
Administrative Assistance
Content Creation 
Email Marketing 
Digital Marketing 
Research and Data Analysis 
Telemarketing and Appointment Setting
Customer Service

Founder and Chief Virtual Assistant

Optivity Now

•	Leads strategic executive initiatives and internal communications
	•	Oversees execution of high-priority projects across departments
	•	Partners with leadership on messaging, presentations, and stakeholder alignment
	•	Ensures follow-through, reporting, and accountability across core ops functions

Manager, Executive Projects & Communications

•	Handled high-level recruiting outreach and screening for strategic roles
	•	Began managing executive-led projects, reports, and team coordination
	•	Supported internal communications and built structured documentation systems

Executive Recruiter & Project Coordinator

•	Supported C-level executives in calendar, meeting, and communication management
	•	Coordinated cross-functional tasks and managed confidential initiatives
	•	Initiated and streamlined workflows for executive operations and recruiting

Executive Assistant

As a seasoned freelance Executive and Administrative Assistant, I specialize in providing comprehensive support to business owners and executives, facilitating their professional endeavors and enhancing operational efficiency. 

With a wealth of experience, I excel in an array of key areas essential to organizational success.

These include:

Administrative support
Calendar management
Content Creation
Lead generation
Social Media Management
Email Management
Email Marketing
Data entry
Research
Online customer service

I offer a comprehensive skill set and unwavering dedication to supporting business owners and executives in achieving their professional objectives.

 With a focus on excellence, efficiency, reliability, and innovation, I am committed to delivering exceptional results and driving success in every endeavor.

Virtual Assistant

Awa's Thoughts Room

SavofNs

We are a consulting firm dedicated to service to humanity and excellence 

We are out to helping build and developing groups and individuals in business, career, finance and health

I use my HR, People Management and Team Building skills to

•	Manage employee relations 
• Create and Plan for learning and development programs
• Effectively manage benefits and compensation 
•	Ensure good work ethics and relationship
• Build and develop team members
•	Organize internal trainings
• Recruit new team members

Human Resources Manager

Web Content Writer

Youth Up 

As the head of Human resources, I
ensure and maintain a constant smooth and profitable operation of YouthUp human resources department. I also supervise and provide consultation to the Executive body on strategic staffing plans, compensation, benefits, training and development, budget, and labor relation.

Head Of Human Resources

National Youth Service Corps

• Administrative support 
•Collection and management of data
• Typing, sorting and distribution of letters and articles

NYSC Administrative assistant 

Mount Zion hospital LTD. 

*Registering new patients 
*Managing patients data
*Complaint resolution
*Administrative support
*Customer Support

Customer Service Representative

Expert Administrative/Executive Assistant ~ Proactive Support for Your Success. Here to help you:🔸Streamline Your Schedule and🔸Maximize Your Impact

Great execution starts with clear thinking, proactive action, and people who care. I bring all three!

With experience as an executive assistant, recruiter, and operations partner, I’ve grown into a role where I now lead key projects and communication streams - helping fast-paced teams stay structured, supported, and sharp.

I thrive on bringing calm to chaos, asking the right questions, and keeping leaders free to lead while I handle what needs to get done.

From managing executive workflows to coordinating cross-functional initiatives and communicating across the org, I work behind the scenes so everything runs out front.

Because real support goes beyond tasks; it’s about trust, clarity, and follow-through.


Echezonachi Awa

Paris Cutler

The Positive Leaders Training Company

As the Chief Learning Officer and Co-Founder, I lead the charge in training mid-level managers and founders of SMEs. Together with my business partner, Sandra Duarte we believe outstanding leadership and management skills are taught by experienced leaders and managers. Our mission is to equip managers with the skills to performance manage and align their teams for greatness and positive well being.

Co-Founder & Chief Learning Officer

The Executive Brand

💎 Welcome to The Executive Brand. 

Elite personal branding and content. 

It’s time for the online recognition you deserve.

If you are highly successful in your field then your personal brand is critical. 

You deserve to be seen and heard and our bespoke services are designed for maximum impact. 

We give you a competitive edge on LinkedIn so you can:

⭐️ Leverage your success
⭐️ Amplify your brand visibility
⭐️ Be the authority in your field
⭐️ Become a recognised, global leader

Our dedicated, hand-picked team includes experts in areas such as brand strategy, social media, copywriting, graphic design, video editing, website design, research, and administration.

What can you expect? 

Our service meets the needs of prominent personalities, C-suite executives and sophisticated entrepreneurs. As your trusted social media partner, we only work with a select group of clients. 

Our white glove service delivers a superior client experience, managing your social media strategy from end-to-end including:

1️⃣ Your Personal Brand Blueprint - In-depth brand fundamentals, strategy, and style guides. 

2️⃣ Social Media Strategy - Key messages to align with your social media presence. 

3️⃣ Content Creation - 20 pieces of tailored content created per month that tell your story and showcase your expertise. 

4️⃣ Engagement Boost - Leverage our extensive networks for maximum visibility. 

5️⃣ Continuous Support - Direct contact with our executive team for ongoing consultation and analytics reports. 

With strategic, personal branding and a variety of thought-provoking content, you will be recognised as the authority in your field. 

We know what success looks like, and we know how to harness it. 

Ready to amplify? 

For an initial consultation, please send us an enquiry at theexecutivebrand.com

Chief Brand Officer

Paris Cutler Consulting

As an Executive Advisor and Blue Ocean Strategist, I go beyond “just coaching” to power competitor differentiation by clearing performance/growth roadblocks for founders and companies.

➽ EXECUTIVE COACHING & BUSINESS SOLUTIONS ADVISORY

✔ If you’re looking for a coach who’s been:

― an entrepreneur who built a business from the ground up, 
― a CEO faced with market differentiation and scaling challenges,
― a 6-figure executive at the crossroads of a career change, 
― an industry influencer/media personality who monetised their influence,

then we should talk! 🗣

📱 (+61) 452 283 122 
📧 paris@pariscutler.com

✔ My clients are:

― Influencers looking to capitalise on their authority via media opportunities (authorship, TV, keynote speaking).  
― Businesses looking to create―and capture―uncontested market space to become #1 industry leaders.
― Entrepreneurs looking to unlock untouched markets, raise stakeholder value and reduce costs to skyrocket revenues/profits.
― Individuals, start-ups, mid-to-large-sized operations and $100M+ companies.


➽ BLUE OCEAN STRATEGY CLIENT SUCCESSES

BEAUTY BIZ MARKET SHIFT 
✔ Saved an entrepreneur from likely collapse after struggling to compete with major cosmetics retailers in Australia’s $880M+ beauty trade through restructuring, rebranding, and repositioning the business.  

― Empowered client to capture an untapped market (50+-year-old buyer), develop and launch a new high-grade cosmetics range and build an authentic brand story around self-love and positive ageing.

FASHION BRAND REFORM  
✔ Turned month-on-month business bleed for a prominent eCommerce fashion retailer into a massive business boom―achieving $20M p.a―through business model restructuring.   

― Enabled MD to stem high-dollar business drain, broker outsourced manufacturing and marketing partnerships, and revert to more creative yet high-ROI pursuits. 

KEYNOTE SPEAKING   
✔ Coached big-name influencer to monetise 1M+ following and recalibrate audience.

Executive Coach | Serve as Brand Builder, Change Catalyst, Revenue Rainmaker & Corporate Consultant

Murdoch Books

Paris has written five books Planet Cake a Guide for Beginners, Planet Cake Cupcakes, Planet Cake Celebrate, Planet Cake Kids, Planet Cake Love all published by Murdoch Books and now translated into 7 different languages and distributed around the world. 

Planet Cake 'A Guide for Beginners'​ 2009
Planet Cake 'Cupcakes'​ 2010
Planet Cake 'Celebrate'​ 2011
Planet Cake 'Kids'​ 2012
Planet Cake 'Love & Friendship' 2015

Author

Planet Cake

Paris Cutler gave up her career in the corporate world and bought Planet Cake in 2003 as an existing small store with only one staff member, she had a dream to put decorated cakes on the map both in Australia and globally and over the next 12 years accomplished what most thought would be nothing but a pipe dream and made Planet Cake an Internationally recognized brand.

Paris realized that the best way to approach decorated cakes was as a fashion brand rather than as a food product and Planet Cake established its reputation 12 years ago based on its incredible novelty and wedding cake designs.  As a result Planet Cake has created cakes for A-list celebrities such as Nicole Kidman, Celine Dion, Rihanna, Katy Perry, Keith Urban, John Travolta and Lady Gaga as well as for Television and many magazines.  Paris and her team have also created a host of amazing ‘stunt’ cakes the most famous being a realistic replica of the Sydney Opera House for Australia Day 2011, which weighed over 1.3tons and required 32 cake decorators to make.

Paris launched her Planet Cake school in 2004 which now has the impressive title of being Australia’s largest cake decorating school is now licensed to an education partner and teaches in 6 locations around Sydney. With a unique curriculum created by Paris and her team which is continually updated and improved upon, her education program has trained over 5000 students and educated many cake decorating professionals who now operate their own businesses and have become well known in their own right.

Company Owner

Foxtel

In 2011 Paris along with the Planet Cake team had their own TV show ‘Planet Cake’ hosted by Lifestyle Food network; the show became one of the networks highest rating shows for the year and has now been shown in over 26 countries around the world (BBC Wolrdwide). As a result Paris and her team were awarded an Astra Award for Best Lifestyle Program. Paris has also appeared on the Disney Channel, the Mornings Show, the Today Show, Business News – Sky News, the Circle and Sunrise.

TV Presenter

Claxton Speakers International

Paris' real passion is public speaking, not for the glory and not for the exposure, but to help and inspire other entrepreneurs, she always shares some shocking business stories, brings a few laughs at her own expense and keeps it as real as possible. No hero worship, no formulas and theories, sage wisdom learned the hard way. Stories are the best way we learn, and a little story medicine goes a long way.

Current speaking topics include:

My Brilliant Mistakes
Learning and succeeding from failure; 
BHAG -- Big Hairy Audacious Goals including motivation and strategy; 
Women specific issues -- family, parenthood, glass ceilings, women in business; 
Motivation -- how to stay "on game" and move from rags to riches; 
Personal Empowerment -- managing fear, having a vision; 
Leadership and management

Testimonials: 

"Your stories gave me goosebumps!!! What incredible tales to tell and your strength and passion is inspiring. Thank you!...Couldn't think of a better way to spend my Sunday"

"Such a great day!! You were so great to listen to and shared so much valuable knowledge"

"Wow, wow! Thank you for such a fabulous day of inspiration"

"Loved hearing your stories today and straight up advice. Thank you"

Contact Paris directly for references and speaking engagement history & availability
OR Claxton Speakers International: www.claxtonspeakers.com.au/speakers_profile/1898

Keynote Speaker

Driving Success Through Strategic Consulting & Global Brand Leadership | Co-Founder, PC Consulting | Chief Brand Officer, The Executive Brand | Global Brand Ambassador, ZADASI

➡️ WHAT I DO:  I help founders, executives, and emerging leaders transform their businesses by aligning their people, elevating performance, and building world-class team cultures that create Raving Fans and drive real results.

➡️ WHO I WORK WITH: I work with growth-minded leaders who are ready to ditch mediocrity and build standout brands powered by high-performing teams.

● Founders & Entrepreneurs
● CEOs & Executives
● Middle Managers with ambition

➡️ HOW IT WORKS: Through the Positive Leaders Training Company, we offer powerful programs that combine real-world business success with people-first leadership tools.

● Leadership development programs
● Culture and team alignment workshops
● Manager-to-leader transformation journeys
● High-performance coaching

➡️ WHY IT WORKS: I’ve done this myself. I built Planet Cake into a #1 national brand with no close competitors, servicing A-listers like Nicole Kidman, Lady Gaga, and Rihanna. I created the largest cake decorating school in the Southern Hemisphere, wrote 5 bestselling books, landed a global BBC TV show, and sold the company for millions.

The secret? I built a culture that created Raving Fans—internally and externally. I hired the best, built an extraordinary team, and focused on unforgettable customer experiences. Now, I teach others how to do the same.

➡️ WHAT I BELIEVE: Leadership is about people, not just profits. When teams feel inspired, aligned, and empowered, extraordinary things happen. I believe in positive leadership as the most powerful growth lever in any business.

➡️ WHAT OTHERS SAY: “Paris helped us transform our team culture and performance. The shift was immediate—and long-lasting. Engagement is up, results are up, and we finally feel like a united force.”
— Client testimonial Maria Padisetti

➡️ WHAT TO DO NEXT: If you're ready to build a team that moves mountains and a brand people obsess over, let's talk.

📩 DM me or explore my programs here: 🌐 linktr.ee/pariscutler

#Leadership #Team #Performance #PositiveLeaders #Business #Growth #CustomerExperience #Brand #CX

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The Battle

Echezonachi Awa

Paris Cutler

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