Yum! Brands

Designed, developed, and deployed the Loyalty and Promotion services for YUM's eCommerce Platform, driving a 56% increase in registered customer orders and playing a pivotal role in achieving $20 billion in annual digital sales

Lead Back-End Software Engineer

Developed the Customer and Authentication services for YUM's eCommerce Platform, enabling seamless digital ordering for over 100 million customers across more than 45,000 restaurants worldwide.

Senior Back-End Software Engineer

YouTube

- Co-organizer of DFW's largest software developer meetup (Dallas Software Developers)
- Producer and host of the Junior Jobs Podcast
- Conference and bootcamp guest speaker

Community Organizer & Content Creator

Pariveda Solutions

Led the end-to-end delivery of a $10 million cloud migration effort, overseeing 3 teams across engineering, QA, and DevOps (total of 12 contributors). Delivered the initiative under budget and on-time, while achieving near-zero customer impact (99.99% uptime)

Software Engineering Manager

- Setup a new cloud CI/CD pipeline for an on-prem VR experience, reducing install times by over 90% through using TravisCI and custom scripts
- Developed a cloud-based real-time leaderboard API able to consume 100+ requests per second by following data lake best-practices
- Trained and led a team of 12+ developers on Swift and increased team velocity by 15% by enabling the refactor from a legacy Xamarin.iOS app to a new native iOS app

Associate Full-Stack Mobile Developer

- Developed a mobile app for a national health services company, cutting call-center response times by 99% by automating doctor recommendations and cost estimates 
- Created intellectual capital that reduced the time to create a new mobile app by 75% through a re-useable, internal mobile framework that followed best practices

Full-Stack Mobile Developer

mCubed Labs

- Increased team velocity by 15% and reduced defect rate by 20% through introducing test-driven development, MVVM, and the active record pattern
- Built 9 separate mobile applications across 3 industries by using Objective-C and Java

Mobile Developer

The Church of Jesus Christ of Latter-day Saints

- Saved nearly $3,000 monthly in developer time-savings by researching and documenting comprehensive requirements
- Increased employee productivity by 6% by implementing agile best-practices

Business Analyst

I am a Senior Software Engineer with 10+ years of experience supporting small startups to Fortune 100 companies, currently building the new eCommerce platform for the world's largest restaurant company (Node.js, React Native, TypeScript, JavaScript, SQL, GraphQL)

I am also an independent programming teacher and career coach for those looking for a new job in tech. My opinions are my own

Erik Andersen

Robyn's Stroke for Stroke

I am at the helm of coordinating a groundbreaking world record swim attempt by my 19 year old daughter, Robyn Coleman, who will be attempting a continuous marathon swim of 106km across Okanagan Lake in British Columbia, planned for 2025. 

This event is not just a test of endurance, but a powerful campaign to raise significant funds and awareness for the Canadian Heart and Stroke Foundation.

www.robyncoleman.com

Event Manager

The Systems Witch, Online Business & Operations Management for 7-Figure Businesses

I specialize in integrating systems, processes, and strategy into the core of a business to drive sustainable growth, operational efficiency, and scalability. With a structured, systems-first approach, I help six- and seven-figure businesses scale without chaos.

By aligning technology, teams, and workflows with business goals, I ensure smooth execution across all operational areas. I design and implement tailored solutions that streamline sales processes, automate marketing workflows, and optimize team structures for peak performance.

Key Areas of Expertise:

✓ Strategic Operations & Business Scaling → Aligning business strategies with execution, ensuring seamless integration into daily operations.
✓ Tech & Systems Implementation → Selecting, integrating, and automating CRMs, marketing automation, project management tools, and workflows for efficiency.
✓ Fractional Integrator Leadership → Implementing EOS methodologies, ensuring that visionaries have the operational support needed to execute big ideas.
✓ Revenue & Marketing Operations (RevOps & MarketingOps) → Optimizing sales, marketing, and customer success systems for maximum impact.
✓ Process & Efficiency Optimization → Developing SOPs, scalable workflows, and automation to reduce inefficiencies and increase team productivity.
✓ Event & Program Planning & Management – Coordinating and executing training programs, live events, and virtual experiences, ensuring seamless operations and attendee engagement.
✓ Metrics-Driven Decision-Making → Leveraging KPIs and analytics to optimize business performance and support data-driven growth.
✓ Team Operations & Leadership → Structuring teams, fostering a culture of accountability, and ensuring the right people are in the right roles.

I thrive in high-growth, fast-paced environments, ensuring businesses don’t just keep up with demand—but scale sustainably with a strong operational foundation.

Founder | The Systems Witch

Inspired Living by Keri Murphy

As Director of Operations at Inspired Living, I led business operations, systems implementation, and team coordination to support the company’s mission of helping entrepreneurs build profitable, industry-leading brands through video, coaching, and live events.

I was responsible for ensuring smooth day-to-day operations, optimizing workflows, and driving cross-functional collaboration to support Inspired Living’s growth. By aligning systems, processes, and teams, I ensured that the company’s programs, events, and content delivery operated efficiently and at scale.

Key Responsibilities & Achievements:
✓ Operations & Business Infrastructure – Developed scalable operational systems to support business growth, improving workflow efficiency by 40%.
✓ Team & Project Management – Oversaw team coordination, project execution, and process optimization, ensuring seamless delivery of Inspired Living’s programs.
✓ Tech & Systems Integration – Implemented automated workflows, CRM optimization, and MarTech integrations to improve efficiency and data accuracy.
✓ Live Event & Program Execution – Supported the planning and execution of high-impact business coaching events and on-camera training programs virtually and in-person.
✓ KPI & Performance Tracking – Designed and implemented real-time KPI dashboards, giving leadership data-driven insights into business performance.
✓ Cross-Functional Leadership – Aligned marketing, sales, and operations efforts, ensuring a seamless experience for clients and partners.

By optimizing systems, streamlining team operations, and leveraging data-driven decision-making, I played a key role in scaling Inspired Living’s impact while ensuring operational excellence across all business functions.

Director of Operations

GameDevHQ

As COO of GameDevHQ, I led business operations, revenue optimization, and systems integration for an innovative EdTech and SaaS platform designed to enable career-changers to become game developers using Unity. My focus was on scaling business infrastructure, streamlining cross-functional collaboration, and automating workflows to improve efficiency, increase profitability, and enhance user experience.

Key Responsibilities & Achievements:
✓ Revenue & Business Operations Optimization – Aligned sales, marketing, and operations strategies to improve efficiency, leading to a 10% increase in profitability.
✓ Process Automation & Workflow Optimization – Implemented automation strategies that reduced manual workloads by 30%, improving team efficiency and execution.
✓ Business Intelligence & KPI Tracking – Developed real-time BI dashboards (Looker, Excel) that provided leadership with critical data insights for growth.
✓ RevOps & MarketingOps Leadership – Integrated CRM, sales, and marketing automation platforms, enhancing demand generation and customer retention.
✓ EOS Implementation & Team Leadership – Introduced Entrepreneurial Operating System (EOS) methodologies, improving accountability and strategic execution.
✓ Remote Team Optimization – Led distributed teams, implementing collaboration frameworks that improved productivity across departments.

By integrating structured systems, data-driven decision-making, and operational efficiency, I played a key role in scaling GameDevHQ’s business model while improving team performance, revenue tracking, and overall profitability.

Chief Operating Officer

2SoapyKids

Artisan Soap & Body Products - All Natural and 100% Yuck Free 

I support my two children (aged 11 and 8) in their business venture as the manager and "Lead Soaper".

Business Manager, Lead Soaper

The Systems Witch | Architecting Scalable Systems & Tech for Growth

With 17+ years in marketing operations, RevOps, and business systems, I specialize in building clean, data-rich infrastructures that drive smarter decisions, better campaigns, and revenue that doesn’t leak through the cracks.

Whether I’m deep-cleaning a CRM, designing attribution workflows in HubSpot, or automating the hell out of manual processes with Zapier, I’m obsessed with one thing: operational clarity. The kind that gets marketing, sales, and success rowing in the same direction—and delivering results.

✓ Certified Keap Consultant
✓ HubSpot Enterprise wizard
✓ Zapier automator, funnel fixer, attribution nerd
✓ Dashboard junkie with a soft spot for Google Sheets and Notion

I’ve helped 6- and 7-figure businesses scale sustainably by aligning their tech stacks, cleaning their data, and building bulletproof systems from campaign to conversion and beyond.

Let’s talk if you’re: 
• Scaling and your data’s a mess
• Losing visibility into funnel performance
• Burning time with manual marketing or sales ops
• Launching campaigns without insight into what’s working

I’m not here for vanity metrics. I’m here for scalable growth, clean attribution, and systems that let your team breathe.

Let’s clean it up and scale it smart.
crystal@thesystemswitch.com | 🔗 www.thesystemswitch.com

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