Izydor Łobacz Easy Izzy

EasyIzzy

You can give 100% and your solution can be the best in the world, but if you’re not connected with your audience it’s pointless.

The hardest part of the business is telling your audience about it EFFECTIVELY.

Why?

It’s always from your perspective. The cruel truth is that THEY actually don’t want to hear about you.

They want to:
◾ See that you know THEIR problems
◾ Make sure you understand THEIR problem
◾ Have a solution for them to achieve THEIR aims.

I will show you how to:
➡ understand your audience, better than they do themselves
➡ create effective communication that resonates with them
➡ deliver your message on the highest level

I’m creating your audience’s perspective in your messaging in 3 areas:

- Presentations
- Sales Messaging
- Marketing Messaging


Connection to your Audience is #Izzy.
You just need the Right Perspective.

Let me be the Right Perspective and see your story through THEIR eyes.

If you’re having a hard time with your communication:
I make it #Izzy.

Communication Fixer | Communications Specialist | Sales and Marketing

Toastmasters Białystok

You can have the best idea to share, but if you're scared to talk about no one is going to know.

Every meeting I'm encouraging people to take chance to stand in front of others and faced THEIR fears.

I'm educating people in 2 ways:
- on meetings
- through webinars ( Every 1st and 3rd Monday 7:30 PM CEST)

Moreover, I'm giving presentations to promote Club in the local area.

VP of Education

Double Trouble Theatre 

📍 From 2019 onwards, having paid royalty fees for stage plays, I’ve been running my own theatre company. My involvement in the company includes:
▪️ acting,
▪️ puppeteering,
▪️ puppet design,
▪️ scenography.

📍 My theatre company was founded on values which I consider important. The importance of these values, as it turns out, is being recognized, so much that they see application within various organizations - where they facilitate management, business processes, leadership and other vital spheres of activity. It motivated me to dive deeper into the subject and begin putting my knowledge into practice. As of today, I have almost 5 years of experience in fixing and optimizing the performance of various organizations.

 📍 Despite fierce competition, I still manage to find contract work abroad, not just Poland, which makes the quality of my (our) work more evident.
Such contracts are usually obtained by either: hearing about them through the grapevine, being noticed and contacted by an agent, or via cold calling - in the case of the latter, I utilize promotional material (trailers, performance recordings, pictures, story summaries). It’s crucial that I weigh my words during these important conversations. This is where my skills, honed on the stage and via business networking, come in - these are also the skills that I teach during my cooperation with various institutions.

Company Owner

Art of Notion - Łukasz Puczko Marionettes (UK)

📍 One of my core strengths is my determination and fast learning abilities. Łukasz Puczko made me an offer to co-run his theatre company because he understood that I put my heart and soul into my work.


📍 During my work for this theatre company, I perfected a dog puppet animation technique to a level where it was difficult to tell whether it was a puppet or an actual, living animal. In mere 3 months, via duplication exercises, I achieved a level of mastery normally requiring 9 years of continuous practice. I have raised my acting ability to a festival level.

📍 My involvement in the company includes:
▪️ puppet design / maintenance,
▪️ preparing the puppets for the performance,
▪️ representing the company internationally,
▪️ building relationships with event organizers - thanks to my efforts we were invited to the following festival,
▪️ tracking activity of other theater companies/freelancers in order to improve our own strategies.

📍 It’s usually rare for one to be invited back to the next iteration of a particular festival without changing one’s repertoire. It is a feat that we have managed to accomplish, however, which by itself is a testament to the quality of our work. This proves how important it is to invest time into building customer relationships in order to leave a lasting impression.

Actor, puppeteer, producer, promoter

📍 Being an experienced thespian, I’m able to provide valuable assistance to:
▪️ leaders,
▪️ individual team members,
▪️ entire teams.

📍 My main goal is to tailor my work to each customer’s personality, matching their natural talents and skills. It puts the customer in a more comfortable position. The process, instead of being tiresome, offers prospects for enjoyable personal growth. The activities we perform aren’t the same tired, old routines but instead become an expression of the customer’s personality.
📍 Which is why I can lend a hand in places where good communication is needed to bring results, e.g.:
▪️ public presentations - both the technical aspects and practical guidelines - the use of pauses in speech, diction, emotions, delivery,
▪️achieving consensus and stronger bargaining position - will become easier to accomplish,
▪️ teach more effective usage of verbal and non-verbal communication,
▪️ cultivate a leader’s attitude within my customers; people are more likely to look up to you, listen to you and perceive you as a leader.

Communication Trainer

Divadlo Continuo Theatre (CZ)

📍 Divadlo Continuo Theatre is a cyclical event, taking form of summer workshops over the course of 1-1.5 months. I consider my participation in it a major personal success owing to the fact that:
▪️ I have qualified for the workshops 4 times in a row and on my 5th I was invited without needing to submit my own application.
▪️ I was recognized by the event’s organizers in my capacity as an actor and creator, as evidenced by the time I was given to perform on stage - which was relatively long with reference to the duration of the entire play. I view it as a major success, first of all because the project itself is prestigious, meaning that I had to compete with brilliant performers with high acting skills. Second of all, it was a major challenge to create a work which would match the show’s high standards and represent a certain level of sophistication while still remaining appealing to an average viewer; the director selected my work, which means I have met the aforementioned criteria.

📍 My involvement in the project included:
▪️ involvement in screenwriting,
▪️ scenography in selected non-theatrical locations,
▪️ costume/puppet design

Actor, puppeteer, puppet maker, dancer, musician, scenographer

S'OUVRE

📍 Taking advantage of my natural rapport building skills, as well as the necessity to build an extra income stream, I decided to become a network representative. Already by the second month into my partnership I became the company’s 5th most valuable recruter based on my user registration performance - having registered 120 000 new users to the company’s platform.

Network representative

The # and type of leads and clients you get are influenced by how well you talk about your business. For professionals skilled in their craft, but struggling in effective communication about it.

Ok. Let me guess what you have already tried to get leads or clients online...

Let's see how many positions you can check off:

- designing a logo 
- creating a website
- hiring sales trainers
- hiring a marketing agency
- posting on social media
- hiring social media coaches
- buying copywriting courses
- hiring a branding strategy consultant
- building funnels

At least 3 of these, am I right? ;)

How do I know?

I've already tried this.

And in all these "solutions", I failed miserably.

Not because the methods were wrong.

But because I was missing 1 element.

You see...

If you miss this magic ingredient, none of the above has the right to work.

I can guarantee you this.

This is the ingredient that makes people struggle to sell or generate leads. 

Even if they have better products or services than competitors.

Moreover, it makes the person feel underpriced.

Because clients don't perceive the value that the person can offer to them.

And you know what's even worse when people lack this? 

Because of this 1 ingredient...

Rejection is so frequent that the person loses hope for a successful business.

Ok, enough teasing you. ;)

Each of these concepts above failed and will be failing if you don't learn 1 thing:

Read your Clients' Minds.
(the same as I'm doing right now with you)

I fixed this for myself, and now I'm fixing this for my clients.

Here's a quick snap of some results:
- 21 offer requests. With just 107 followers. Without brand. In 1 month. With only 7 posts.
- After 2 sessions with me, Filip had 16 inbounds in 2 weeks and ran out of slots for 2 weeks! (2k followers) [business consulting]
- Kacper has 12-14 clients per day using my method! (500 followers) [massage]

Let's break the loop of spending money and not getting the promise that others gave you.

I can show you how to create an ongoing stream of clients in any channel that you want using my Mind Reading system.

👉🏼 Get the first step to move your business forward, by booking the call now:
https://calendly.com/easyizzy/

Mike Verret

Fix Your Pitch

No matter how good your solution is, if you can’t get your audience to perceive it the right way, it doesn’t matter.

100% of what you do is important to you as a business. But only 5% of that matters to your audience. How do you find that 5%?

You need an outside perspective. A way to see what your audience sees.

Here’s a hint…the only thing that an audience remembers is what is First, Best or DIFFERENT.

You need to be different. And I can help.

Schedule a free Clarity Call to find out what your audience sees.

That is what I provide. In three weeks and three meetings, we give you ONE WAY to talk about YOU to your Audience.

Hasbro

It seems Fate had a plan for me. Because after 10 years of having them a client, HASBRO HIRED ME.

I entered a world of Product Manufacturing, multi-million dollar marketing campaigns and a true Fortune 500 lifestyle.

And I was NOT comfortable. I was surrounded by Masters degrees and Type-A personalities driven by one thing: Getting to the top.

I was interested in playing with toys and “Making Childrens’ Dreams A Reality.” (Plus playing with vehicles that turn into robots 😊)

My first brand was a dream come true. 

TRANSFORMERS! My favorite childhood brand became my marketing purview.

For 2 years

Face of Hasbro Games

UPROAR!

Customer Insight is essential to Success.

You need to connect YOUR head with your customer’s heart.

At UPROAR!, this was ALL I did.

When you know what your audience wants, the language they speak, and the order to present your solution... they buy.

Once again, I was working with Hasbro. (I am pretty sure they were stalking me at this point…)

They had an AMAZING opportunity to turn Transformers into a Movie Franchise. Hollywood, here we come!

BUT, their vision of what the audience would like was off.

❌ They wanted DARK and DRAMATIC.

✅ The audience knows vehicles that turn into robots.

❌ They wanted huge story lines and multiple worlds.

✅ The audience just wants vehicles that turn into robots.

❌ They wanted huge names to voice the characters.

✅ The audience still wants vehicles that turn into robots. (Look at Bumblebee, doesn’t even HAVE a voice)

I knew what they wanted to because I WAS their audience. I grew up with Optimus Prime and the Autobots as my heroes.

And now I was in a position to tell HASBRO exactly what that audience craves.

👉 Vehicles that turn into robots, and battle in massive epic scenes.

👉 Quick changes from one mode to the other.

👉 Genuine characters from the franchise.

I had the solution immediately.

👍 Use Optimus Prime as the leader of the Autobots as the voice to the Audience (they even used the original voice actor from the 80s)

👍 Connect the audience to a MISSION.

👍 Bring them into the world of Transformers as part of the story.

We made the audience care about the vehicles that turn into robots. 
We forced them to see the importance of the film story by bringing them INTO IT.

And we made a lot of money selling vehicles that turn into robots.

I will take credit for the Audience insights that got us there.

But I will NOT take blame for Shia LeBeouf.

On-Site Account Director

Alloy Marketing & Promotions

Imagine this…you are an account executive managing events and promotions for your clients, and Hasbro lands in your lap.

What do you do?

Giant companies come with huge budgets and even higher expectations. 

They want BIG ideas, BIG events and BIG results.

So how do you deliver the results they want?

Step 1: Understand the expectations. You need to see what they see.

Step 2: Know the Audience. If you know what they desire, you can deliver the right message.

Step 3: Demonstrate your process for reaching the results. If they understand the full experience, they trust your services more.

Picture this…

Your client has a vision. They have images of Social Media Celebrities dancing in their heads. 

They hear snappy quips from a popular YouTube Star and want to be a part of that.

They feel that “Famous” means “BIG.”  

But “Famous” also means “BIG BUDGET,” which they lack.

Here’s what you do:

👉 Understand what is fueling their vision.

👉 Hone in on their audience. Their Language. Their Desires.

👉 Determine a REALISTIC path to SUCCESS.

This happened to me. 

The client wanted the “Hollywood Celebrity.” It wasn’t possible.

So we developed a plan.

✅ Leverage low-to-mid level influencers

✅ Cast a broader net.

✅ Promote through partnership marketing.

Guess what?

IT WORKED.

The results spoke for themselves. 

💰 Sales increased by over 20%

💰 Awareness grew exponentially.

💰 Demand increased.

The lesson…

I learned the value of understanding Your Audience. And that the right language, right image, and right connection means you can go further on a smaller budget.

Client Services and Strategy

Are you struggling with getting your customers to understand you?

Imagine this…You are making a Hollywood blockbuster, and you accidently name a major character after a well-known member of the Church of Satan.

Everyone searching for that character sees an image of someone with horn implants and wearing a menacing cape, every time they enter the name into a Google search.

How would a scenario like this affect YOUR brand? Think about it. It is hard enough to stand out from the crowd, never mind deal with a PR disaster.

Even though your product is superior, you just can’t get that across to your audience.

You lack the Power to Connect.

❗ That causes you Big Problems.

Talking about your business is hard. It’s not just about what you make, create or sell. 

It’s about your audience. For them, the only thing that matters is being First, Best or Different.

❌ If you weren't FIRST…you've got an uphill battle.

❌ If they can’t see why you are BEST for them…you are just a “lesser-than” option.

❌ If you aren’t DIFFERENT, you will lose business because you leave no impact on them at all.

The worst thing that can happen to your business is that you become just like everyone else. You aren’t memorable.

If you’re nodding along and thinking none of these three apply to you, it's a red flag that something is wrong with your message.

You are leaving a lot on the table.

Could you communicate with your audience any SMARTER? 💡

Most definitely. Get this.

❌ Messaging isn’t about you or your company. Its about your audience.

🔊 I show businesses how to talk about themselves to their audience. The right way.

🔊 I craft a message to connect to the person who is ready to BUY from you.

Closing the sale itself becomes far EASIER, because your audience know who you are, and you have what they're looking for - Before the conversation even starts.

“But Mike…that sounds too good to be true!”

I know. I hear this all the time.

And you’re right. You should NEVER trust the word of a complete stranger. Not without having a good reason, or PROOF, to do so. Especially not in business.

👉 Let's Clarify Your Message on a complementary 30-minute “Clarity Call” today.

I saved a Hollywood blockbuster from a PR Nightmare.

Just think what I will do for you.

No matter how good your solution is, if you can’t get your audience to perceive it the right way, it doesn’t matter.

100% of what you do is important to you as a business. But only 5% of that matters to your audience. How do you find that 5%?

You need an outside perspective. A way to see what your audience sees.

Here’s a hint…the only thing that an audience remembers is what is First, Best or DIFFERENT.

You need to be different. And I can help.

Schedule a free Clarity Call to find out what your audience sees.

That is what I provide. In three weeks and three meetings, we give you ONE WAY to talk about YOU to your Audience. 

taplio

The Battle

Izydor Łobacz Easy Izzy

Mike Verret

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