Dylan Whitman

Let’s go!

CEO and Co-Founder

Inveterate.com - Creating a new category of loyalty program software for merchants to empower their most committed customers with an elevated level of customer experience. Backed by Vertical Venture Partners, Alpaca VC, Silicon Ventures, Centre Street Partners, SuperAngel, Pari Passu Venture Partners and a phenomenal group of eCommerce merchants and SaaS operators.

Dylan W.

Aaron Orendorff

Operators Podcast

Chief Content Officer

Executive Editor: Newsletter

iconiContent

Founder

FERMÀT

Fractional Content

VP of Growth

Recart

Head of Marketing

Common Thread Collective

Vice President Marketing

Shopify

Editor in Chief

Content Marketer

Klamath Community College

2015-2014 Outstanding Faculty Leader

Phi Theta Kappa Honors Society Advisor (4 Stars)

Full-time faculty member in Klamath Community College's Arts & Communication department. I currently teach a host of communication, writing, public speaking, and philosophy courses aimed at preparing and training students for the compositional, academic, and intellectual world of higher education.

Professor | Communication & Philosophy

CREO Agency

As a copywriter and content strategist for CREO Agency—a design and development firm—I specialized in producing both commercial and nonprofit content, editing existing projects, and creating communication strategies for a variety of digital products.

As a project manager, I oversaw teams primarily of 2-3 people in the production of mobile applications, websites, print materials, and marketing strategies. Clients included both startups—most notably GreenGoose and Sumazi—as well as established organizations—e.g., JELD-WEN, Lowe's & Atlatl.

Content Strategist & Project Manager

Warner Pacific College

In Warner Pacific’s NWCCU accredited Adult Degree Program, I taught multiple courses in the areas of written composition, oral communication, literature, ethics/philosophy, Biblical Studies, and history.  Duties include:

➾ Developing and delivering regular lectures, learning activities, and accompanying written materials;

➾ Writing and implementing curriculum to meet institutional standards;

➾ Grading and evaluating student work, both written and oral;

➾ Coaching and counseling students regarding educational, career, and life goals.

Student feedback as collected through Warner’s End of Course Evaluations (EOCEs) reveals a strong commitment both to my students as well as to the educational process itself.  In addition to receiving an average instructor rating of 4.84 out of 5, written comments reflect a deep passion for engagement and personal attention (documentation is available on request):

➾ “I enjoyed having Aaron.  He spent lots of time to help us really understand.  I really enjoyed taking this class.”

➾ “Wonderful instructor.  He did a great job presenting the information.  He was very thorough and energetic.”

➾ “He was awesome!”

➾ “My favorite teacher so far.”

Communications Instructor

New Life Church

As the lead pastor for New Life’s third campus, I oversaw the merger of two existing, outside churches into one, new organization.  This process involved:

An intensive schedule of regular, public teaching;

Production of externally focused promotional materials including online videos, Facebook integration, blogging, and demographic-specific mailers;

Short-term and crisis management counseling;

Managing, coordinating, and equipping paid staff members as well as various ministry teams; 

Investing extensively in the recruiting, training, and deployment of new leaders at multiple levels; 

Generating and leading a comprehensive new membership process, which both established a fully functioning constitution and integrated nearly two hundred members.

Pastor

VP of Growth at FERMÀT | Previously Shopify Plus (Editor in Chief) & VP of Marketing at Common Thread Collective + Recart

The power of content resides not in its direct ability to sell, although it can. Truly great content — the kind that drives leads into and through your funnel — galvanizes an audience through a consistent story … well told. One with people, not products, at its core.

Every piece of content has to answer two questions:

(1) What hell does it save its audience from?

(2) What heaven does it deliver unto?

That might sound a bit theological, but it’s the most visceral way to make your content about your audience instead of you. Why? Because …

Self-centeredness is a plague — branded content that screams branded. 

At the opposite extreme is content for the sake of content. Feeding the beast for no greater purpose than, “We’re supposed to make content, right?”

Business results come from content that above all rescues its audience from their fears, struggles, and pains. Moreover, it must do so prior to and independent of a purchase.

Together, let’s save your business, your audience, and the world … from bad content.

———

Aaron’s work has appeared on The New York Times, Mashable, Entrepreneur, Business Insider, Lifehacker, Inc., Success Magazine, Content Marketing Institute, and more.

This is a Matt Parkin appreciation post. He leads growth + partnerships at Fulfil. And he is incredible.

Matt is probably the best partner I work with one-on-one at the Operators Podcast. He gets marketing. He cares about Fulfil’s customers (like, genuinely cares). He’s a hustler. Extraordinarily so. He’s taught me to be better at my job. He has ideas. And he follows through. He is consistent. He’s willing to take risks. He gets my jokes. He’s appreciative. He supports pretty much anything I do — even if Fulfil isn’t an explicit part of it (that’s wildly rare). He pays attention to the details. He is the only sponsor of our next online event that literally went through the entire signup process and sent me screenshots of mistakes I’d made. He did that the same day I sent him the landing page. I love Matt for that. I already know that Fulfil knows how lucky it is to have him. I am lucky to get to work with Matt. He’s f****** awesome.

Chief Content Officer, Operators | Fmr. Editor in Chief Shopify, VP Common Thread Collective, VP FERMÀT

WE WANT TO SUPPORT YOU!

On Black Friday, Operators Podcast is going to send a dedicated newsletter featuring ↓ 

10 unsung brands (HEROES)

- Not 9-figures
- Not usual suspects
- Not behemoths

If you want to get your offer in front of thousands upon thousands upon thousands of the most engaged decision makers in ecommerce, comment with …

1️⃣ Your offer
2️⃣ Your why
3️⃣ Your URL

Or, drop a comment nominating someone you love!

Tagging the crew (1) to get their nominations and (2) to get ‘em ready to buy, buy, buy 🤑 from you!

- Sean Frank
- Jason Panzer 
- Mike Beckham
- Matthew Bertulli 
- Cody Plofker 
- Connor MacDonald 
- Connor Rolain
- Mehtab S. Bhogal

Get in, operators. We’re going shopping. Why? To support 40+ unsung hero brands and get my “employees” presents.

Here’s what I bought the Operators Podcast hosts yesterday with my own money.

And what I’m going to spend $1,356.25 of their money on later today!

GIFT GUIDE TIME 🎁

💪 Bar Bruhis’ BoostCous

For the wants-to-live-forever CEO who’s already well hydrated, Mike Beckham.

⛳️ Mordechai Hoffmann’s Blurrd Goods

For the ecom-grandpa president who deserves golf swagger, Jason Panzer.

🍪 Simon Paquin’s Félix & Norton

For the burns-100M-calories-each-weekend Canadian CEO, Matthew Bertulli.

🍿 David & Tal’s Popsmith:

For the already-has-everything CEO but pickles-plus-popcorn, Sean Frank.

🗒️ Jeff Sheldon’s Ugmonk

For the needs-to-display-his-Taylor Holiday-card CMO, Connor MacDonald.

🪒 Adam Simone’s Leaf Shave

For the really-hates-shaving but still-has-to CMO turned CEO, Cody Plofker.

⛰️ David Lindahl’s Rainier Watch

For the only-one-with-a-real-life-and-hobbies head of growth, Connor Rolain.

🦁 Ben Leonard’s Beast Gear

For the used-to-lift-heavy and is still thick (in a good way) investor, Mehtab.

😍 Seth Haber’s Trek Light

For the never-warm-enough + never-enough-beautiful towels, my lovely wife!

Later today, I’m going to pick one of our beloved newsletter subscribers who replies showing their support of the 40+ unsung hero brands and …

Send ‘em David Lindahl’s 🤑 EVERYTHING RAINER WATCH Bundle … it’s $1,356.25.

Do you want it?

Link below to get in on all 40+ brands ↓

taplio

The Battle

Dylan W.

Aaron Orendorff

Followers

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Performance ScoreAaron Orendorff's LinkedIn Performance

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taplio

The Battle

Dylan W.

Aaron Orendorff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Orendorff's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAaron Orendorff's LinkedIn Performance