Moore MKW

Assistant Accountant Audit

James Woodman

James Woodman, onderdeel van The Ambitious Group, is een gespecialiseerde internationale Recruitment Consultancy in Finance.

- Verantwoordelijk voor regio's Utrecht and Noord-Holland binnen ons kantoor in Amsterdam
- Gespecialiseerd in interne Finance rollen; Financial/Business Controller / Finance manager 
- 360 recruitment

Recruitment Consultant

Dylan van den Berg

HEMA

• Setting up HEMA's design system
• Optimising design workflows
• Optimising HEMA check-out environment

Digital Product Designer

DPG Media Nederland

DPG Media is the largest media group of the Netherlands. Their portfolio includes Het Parool, De Volkskrant, het AD, nu.nl, vtwonen and Libelle. I was a UX Designer on the Circulation team where our goal was to design and optimise touch points to attract, convert and retain customers. 

Achievements
• Ensured brand consistency across 40+ brands by creating guidelines for internal ads
• Optimised conversion-driven touch points such as paywalls for 40+ brands through collaboration with CRO specialist
• Contributed to a token-based design system to ensure consistency and scalability across 40+ brands

UX Designer

Guidion

Achievements
• Improved Task Success Rate and User Satisfaction by pinpointing needs for improvement via Qualitative Research 
• Increased conversion with 300% through website redesign
• Increased user engagement by delivering features through research, iteration and delivery
• Increased brand consistency by eliminating 20+ unnecessary components and replacing with one single scaleable component

fibéo | Online marktonderzoek

Independently ran UX Design Research sprints. Clients include Consumentenbond and Leen Bakker.

UX Researcher

Plus X 

Worked as a sole designer as part of a marketing team. Responsible for:
• Design and implementation of Plus X internal brand hub
• Implementing internal design workflows
• Design of websites and landing pages and other digital touch points
• Branding and identity for innovation programmes
• Design of different brand collateral such as pitch decks, magazines, social media material and more

Visual and UX Design

Service Design Intern

Ron Gastrobars

Graphic Designer

• Design of visuals and promotional material in line with different brands
• Generating and planning content for multiple channels
• Design and content creation for newsletters (MailChimp)
• Coordinating photoshoots with third parties
• Handling press enquiries

PR and Marketing activities for the following five restaurants: Nacarat, Ron Gastrobar, Ron Gastrobar Oriental, Ron Gastrobar Indonesia, Ron Gastrobar Paris.

PR & Marketing Assistant

Pakhuis de Zwijger

• Curating programmes and evening talks regarding the Creative Industry
• Researching new themes, speakers and perspectives within various fields (design, photography, architecture, technology, fashion)
• Organising content and implementation of talks
• Co-hosting evening programmes
• Working with Communication department to reach (new) audiences

Intern Programme Maker for the Creative Industry

Concept Farm

• Assisting with all practical activities around campaigns
• New client research
• Day-to-day communication with clients, account manager and director of operations
• Supporting the creative team

Clients: Empire State Building, The Christmas Tree Promotion Board, Dime Community Bank, Bowlmor

Strategy Intern

Vogue

Assisted with the launch of the first edition of Vogue Living, in the Netherlands
• Research for articles and imagery
• Assisting at events
• Closely working with the creative team 
• Light administrative tasks

Editorial Intern

As a UX Designer with a Master of Arts in Service Design, my skill set combines user-centric thinking, conversion-driven design, and brand storytelling. I have 5+ years of experience in creating and optimising digital products and web experiences for various clients and industries, including media, smart home, sustainable fashion, and coworking spaces. 

I enjoy leading the design process end-to-end, translating user needs and business requirements into features and products that deliver value and impact. Some of my achievements include increasing conversion by 200% through a website redesign, decreasing customer not-at-home rates by 50% by redesigning the ticket flow at Guidion, and ensuring brand consistency across 40+ brands by creating guidelines for internal ads at DPG Media. 

💌 hi@paulienemily.design

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The Battle

Dylan van den Berg

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