Dylan Hey

Sales Executive

It's 2018.

I'm sitting in a Belgrade Airbnb living the digital nomad life. 

I should be happy but I'm not.

I'm frustrated. Fed up of my job and sick of the state of B2B SaaS marketing.

I decide it's time for a change. 

Hey Digital is born.

Seven years later we have: 

↳ 44 amazing people working from 22 different countries
↳ Reached €3M+ ARR fully bootstrapped
↳ A company where people actually want to work
↳ Run campaigns for some of the biggest SaaS companies on the planet

Our secret? Frameworks and data. 

Tried-and-tested playbooks and plug-and-play SaaS specific processes ⚡️

Years of testing with hundreds of SaaS companies and the heaps of data that we see on a daily basis has given us the ability to consistently deliver results.

Combine that with talented team members we're onto a winner.

But after years and years and thousands of conversations with SaaS marketers I couldn't help but notice a HUGE problem.

Finding designers who deeply understand SaaS is impossible. 

People who:

Knew how to create ads that convert. 
Could animate videos that capture attention. 
Could build landing pages that turn leads into booked calls.

So in 2025 we launched Hey Design (heydesign.co) to solve this specific problem.

Today, we run both:

• Hey Digital: Full-service performance marketing agency for established SaaS companies ready to scale 

• Hey Design: Specialized creative services for SaaS marketing teams of all sizes

And as I'm learning how to be a better CEO (this is my first company) I've noticed that not everything is about maximizing revenue and profit margins.

It's about creating a culture where people thrive. Where team members stay for years, not months. Where clients renew because they trust us.

Where life comes first. 

Most founders miss this. They focus on growth at all costs.

We're selective about who we work with. 

We look after our team. 

And we only partner with ambitious B2B SaaS companies who share our values.

Does that sound like you? If so, let's talk.

When I'm not building agencies, you'll find me in Estonia (my adopted home), playing padel, searching for vintage watches and doing everything I can to get my hands on more cool fast cars.

At Hey Digital we have helped 45+ leading SaaS brands such Hotjar, Pitch, Lokalise, Sprig, Posthog and many more scale and raise hundreds of millions of dollars with the support of our paid marketing & creative services.

Some recent client wins:
📊 250% growth in trial conversions from paid marketing
📊 $12,000 MRR added from Google ads in 30 days
📊 110% increase in MQLs from LinkedIn paid campaigns
📊 59% decrease in cost per trial from Google ads 

If you need support either scaling your paid marketing efforts or with creative production then you're in the right place. 

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓

If you'd like to enquire about working with Hey Digital please contact us in one of the following ways:
- Message me here on LinkedIn.
- Schedule a call via our website - https://heydigital.co/
- Check out our creative examples - https://dribbble.com/heydigital

We’re hiring a Conversion Copywriter ✍️ This is not a “write some ads and landing pages” role. This is about shaping how SaaS buyers understand value.

At Hey Digital (and now Hey Design) copy sits at the centre of everything we do.

Ads don’t work without it.
Product videos fall flat without it.
Landing pages don’t convert without it.

We’re looking for someone who understands that great copy is not clever words. It’s clarity. Positioning. Psychology. Momentum.

What you’ll work on:
→ High-converting landing pages for B2B SaaS
→ Paid ad copy across LinkedIn, Google, YouTube
→ Messaging frameworks that guide creative, not just campaigns
→ Collaborating closely with performance, design, and video to ship work that actually converts

This is not client-side execution in isolation. You’ll be part of the core team shaping how we approach messaging and conversion across dozens of fast-growing SaaS companies.

Who this is for:
Someone who’s deep into conversion copywriting.
Someone who thinks in hypotheses and testing.
Someone who cares about why something works, not just whether it sounds good.

You don’t need to be loud.
You don’t need a “personal brand.”
You do need strong opinions and the ability to back them up.

Fully remote.
Working alongside some of the best SaaS marketers, designers and companies around.

2026 is a big year for us.
This role will have real influence on how we grow and how our clients win.

👉 Link to apply is in the comments. If you know someone great, please tag them 🙏

♻️ Shares and reposts always appreciated

CEO at Heydigital.co and Heydesign.co - Leading SaaS Performance Marketing & Creative Agencies 📈

€3M ARR. 6% churn.
And we’ve only just started building our growth engine.

For the last few years Hey Digital has grown steadily at 30–40% year over year - that alone is a big win.

But what feels different heading into 2026 is how we’re approaching growth.

For a long time, most of our momentum came from:
→ LinkedIn content
→ Word of mouth
→ Great work compounding on itself

It worked. Really well.

But it also meant we were under-investing in areas we knew could unlock the next phase.

So toward the end of last year I made a pretty big shift.

I brought on Michael Glover as our first Head of Growth.
Then Nawfal FARES joined as our GTM Engineer.
We've had Ajay Mishra leading our discovery calls for a while now.
And in the next few days we’ll be making an offer to an awesome Demand Gen Marketer.

For the first time in 7+ years we’re building a real growth function and not relying on just riding momentum.

Michael shared our Q1 priorities internally this week and they sum up how we’re thinking about growth right now:

1. SEO and AI SEO
We already get discovery calls from both traditional SEO and AI-driven search, despite barely touching it. That’s a signal.
We’ve probably been playing this at 5–10% capacity. Now we’re treating it properly and bringing in Perry Steward and his team to help scale it.

2. Expanding how we help clients
Our core performance offering is strong. But clients kept asking for more creative, faster iteration, more video.
We tested this ad hoc at the end of 2025 and it worked. Now we’re formalising it.

3. ABM and warm outbound
The foundations are finally in place. Clean ICP data, proper infrastructure, and outbound aligned with paid and content.
Slow. Thoughtful. No spray-and-pray.

4. LinkedIn as a system
LinkedIn has driven a huge amount of our growth. Now we’re treating it like an engine.
More consistency, more team involvement, more intention. Less noise.

One important thing to say.

While this post is focused on our own growth initiatives, we’re just as focused on client delivery.

Because growth without retention is worthless.

Last year our month-over-month churn sat below 6%. Our LTV is strong. Clients stay. That doesn’t happen by accident.

We’re continuing to invest heavily in:
→ Team structure
→ How clients are supported
→ How strategy, creative and execution connect

At the end of the day, you can run the best marketing in the world.
But if the product or service isn’t great, it doesn’t matter.

What excites me most right now though isn’t the numbers.

It’s that for the first time, we’re investing in our own growth with the same care and structure we bring to our clients.

2025 was another foundation strengthening year.
2026 is about going bigger, taking more risks and applying pressure in the right places ✌🏻

P.s - what are your main growth bets for Q1?

One of my favorite things about having a client like Instantly.ai is watching them execute plays like this.

They're launching their 2026 Cold Email Benchmark Report and you’re going to see it all over your LinkedIn today.

Here's what makes it interesting from a marketing POV:

They're not just posting it themselves and hoping it spreads.

They've coordinated a full UGC play with their partners, community members and Instantly Experts to all promote it together.

You're gonna see it all over LinkedIn today from dozens of different accounts. 

That's intentional. That's the play. They've done it many times before. And it works.

Most B2B companies treat their partners and community like an afterthought. Instantly actually activates them. 

They make it easy for people to share. 
They give them something worth sharing.

It's one of those things that looks simple from the outside but requires real coordination behind the scenes.

Partners, fans, customers all sharing the same thing from their own angle. It’s how B2B distribution should work.

Shout out to Liam Collins, Hans Dekker and the team for what's gonna be another masterclass in content promotion 👏🏻

The report is based on 4+ billion emails actually sent through their platform and breaks down what the best teams are doing differently across structure, volume, copy, and execution and more importantly, what not to copy.

If outbound is part of your growth motion in 2026, this is worth your time.

👉 I’ll drop the link in the comments.

And if you're a B2B founder or marketer - watch how Instantly execute their launches. There's a lot to learn from them.

A proper measurement framework is the foundation of any successful B2B SaaS paid acquisition strategy.

Most teams don’t have one.

They have dashboards.

We had a client call recently that perfectly summed up the problem.

On paper - performance looked like it had fallen off a cliff.
GA4 revenue from campaigns had dropped to almost zero.
It looked like the paid campaigns were suddenly failing.
Alarm bells for this VP of Marketing started ringing.

But when we stepped back and looked at the business performance through multiple lenses, a very different story appeared.

Back end data for this company showed:
→ Revenue in one geography up 9%
→ Revenue in another up 200%

Same campaigns. Same spend. Same period.

The issue wasn’t performance.
It was how performance was being interpreted.

And this is where a lot of SaaS teams get stuck.

They treat attribution like a verdict.

If HubSpot first-touch or last-touch says something isn’t working, the conclusion is immediate:
“Paid isn’t working.”
 “LinkedIn doesn’t convert.”
 “Demand gen is inefficient.”

That mindset is the real problem.

Attribution is not truth.
It’s simply a model.
And every model tells a different story depending on what you ask it to optimise for.

First-touch tells you one thing.
Last-touch tells you another.

But neither tell you how decisions actually get made in modern B2B buying.

Especially not on channels like LinkedIn.

People consume content here passively.
They don’t click everything.
They don’t convert in a straight line.
But they do remember.
They recognise.
And they show up later, often through a different door entirely.

That’s why more teams (us included) are leaning into influenced pipeline as a core signal.

Not as a replacement for attribution.
But as a counterweight to it.

A strong measurement framework:
→ Separates decision-making from platform defaults
→ Uses multiple signals, not a single source of truth
→ Looks at pipeline influence, not just form fills
→ Accepts that no single dashboard gets to decide reality

Dashboards are useful.
Attribution models are useful.

But using one view to declare whether marketing “works” or not is how good strategies get killed early.

The goal isn’t perfect attribution.
It’s better judgement.

And that starts with letting go of the idea that one number gets to tell the whole story.

This is something we see over and over again at Hey Digital.

The strongest teams don’t argue about which attribution model is “right.” They build a framework that lets them look at performance from multiple angles and make calm, informed decisions.

HubSpot first-touch is a signal.
Platform data is a signal.
Influenced pipeline is a signal.

None of them deserve full control on their own.

Your ads aren't underperforming because your targeting sucks. They're underperforming because your design does.

We just reviewed campaigns for a SaaS company spending around $60K per month on paid.

CAC climbing. CTR dropping. Ads fatiguing faster than they could refresh them.

The growth lead was convinced it was a targeting problem.

So they changed audiences. Tested new platforms. Rebuilt their tracking.

Performance stayed flat.

Here's what actually happened:

→ Same 3 ad variations for 4 months straight
→ Landing pages designed by product team (looked like it too)
→ Messaging buried in walls of text
→ "Creative testing" was just swapping headlines on the same generic screenshots

The problem wasn't with the strategy. It was with the execution and experimentation layer.

And this is the pattern I see constantly:

SaaS companies will spend another $60K on ads before they considering spending even just $5K on better creative. 

They'll blame the channel, the funnel, the offer - anything except the design.

Design is the layer that determines whether someone understands your product, believes they need it, and takes action.

When your design is weak, everything downstream suffers:

→ Paid performance stagnates because you can't test enough variations to learn anything
→ Website doesn't convert because product value isn't communicated visually
→ Sales cycles drag because prospects don't "get it" fast enough
→ Confidence to scale spend disappears

Most teams don't realize design is the constraint.

They think they have a marketing problem.
They actually have a creative capacity and iteration problem.

The best-performing SaaS companies understand that when it comes to ads, creative iteration speed determines how fast they learn and how confidently they can scale.

They work with designers who actually understand SaaS. Not just “talented designers,” SaaS-specific ones who know how to translate ICP pain points into visual clarity and what actually moves trials and demos.

Your product designer is probably brilliant at UI/UX - but they're not built for marketing creative at scale.

And your freelancer can make things look good, but they don't understand your funnel or what converts in SaaS.

This is why we built Hey Design.

SaaS companies need a creative engine that moves as fast as their growth plans.

Unlimited requests. Fast turnarounds. SaaS-specific expertise baked in.

Want us to design your next set of ads? Go here>>> https://lnkd.in/dhMKSDV7

If you post over 3 times a week on LinkedIn and sell B2B, you NEED to see this 👀 

And if you want to see how to do a new product update launch - follow everything that Zayd Syed Ali, Shubh Agrawal and the Valley team are doing very closely. 

I can almost guarantee this post is gonna blow up and drive them a tonne of leads too 👏🏻👏🏻👏🏻

If you've been trying to build a warm outbound system, you know the pain. 

Export profile viewers from Sales Nav → Upload to Clay for enrichment → Write formulas for ICP scoring → Generate messages in ChatGPT → Load into an automation tool. 

6+ tools, $2,000/month, and it breaks every week.

Valley just changed the game. Valley V4 automatically tracks everyone who engages with your LinkedIn content (profile viewers, post engagers, even your competitor's engaged audience), qualifies them against your ICP, and sends hyper-personalized outreach. On complete autopilot. 

Pilot customers are booking 4X more meetings with 47% reply rates. This is what B2B outreach should have always been.

Check out Valley 's warm outbound features 👇

Founder & CEO, Valley | The Smartest LinkedIn Outbound Engine | 2x Exits | Angel & LP

🚨 🚀 Today, we're launching the biggest ever update to Valley! 



Making us the first Warm Outbound Platform for LinkedIn.

Think: LinkedIn native signals + incredible personalized message execution. All in one.

Here's the difference:

Cold outbound = Blasting strangers who've never heard of you
Warm outbound = Reaching people already showing interest in your company

Someone viewed your profile yesterday. Engaged with your post. Followed your company page.

They were interested. They were warm.

And you had no idea.

By the time you noticed - if you noticed at all - they moved on. Talked to your competitor. Became someone else's closed deal.

This happens dozens of times a week.

Most teams do one of two things:
→ Hire a $150k GTM engineer to build it themselves
→ Spend months in "tool-stack hell" with 7+ different tools

We built Valley to replace that entire mess.

Here's what happens now:

Every day, Valley automatically:

✓ Captures your profile viewers, post engagers, and followers
✓ Qualifies them against your ICP (no more messages to competitors)
✓ Researches each prospect across 60+ data points
✓ Writes messages in your exact voice
✓ Sends them on LinkedIn
✓ Notifies you when someone responds

The results from our pilot:
47% average reply rate (vs 8% for cold)
4x more meetings booked

One-time setup. Zero manual labor. No GTM engineer required.

You just keep showing up on LinkedIn, and Valley handles the engine for you.

Companies like Bolt , UiPath, Warp, Stub Hub, and Bennie are already using Valley to build 8-figures in pipeline.

Valley will actively find the leads who already know you, reach out, and win the deal.

Visit joinvalley.co and use code Launch100 when you sign up for a discount and price lock-in.

Jeff Becker Roslyn Jin David Kaye Raed A. Masri Mussadiq Lakhani Adam Caplan Chris Minor M.S John Pleasants Christopher Denny-Brown Dan Green ♻ Chris Stone Jeff Ruby Matt Loop Munish Gandhi Kyle Poll Dan H. Romy Newman Kevin Gillies Kyle Stout Aaron N. Mike Weir Nicholas DeMarinis Garrett Marker Michel Lieben 🧠 Alex Vacca 🧠🛠️ Luke Shalom Marc Gaudett

Strategic Partnerships 🇪🇪🇵🇭| Building Sales and Marketing Teams for B2B SaaS and Tech Companies| Co-Founder at CaaSocio and Mobcly| Mom of Two Dragons

At CaaSocio, we help B2B companies drive growth using our evolving ALLBound Framework. 

Our ALLBound Framework started as a lean demand generation system that blends inbound and outbound.

But as B2B buying evolved, so did we.

Today, ALLBound combines:
✅ Content that builds trust — from founder-led posts to thought leadership newsletter
✅ Targeted outreach — connecting with the right decision-makers at the right time
✅ Micro-offers & triggers — sparking meaningful conversations, not just clicks
✅ Influencer outreach & management — amplifying your brand through industry voices that already have your buyers’ trust

Because in modern B2B, demand isn’t built through content alone.
It’s built through people — experts, creators, and communities that shape decisions.

That’s why our evolved ALLBound Framework doesn’t just generate leads.
It builds credibility, awareness, and partnerships that move deals faster.

We work with B2B SaaS, tech, and niche B2B companies ready to:
- Build authority through story-driven content
- Accelerate lead generation through smart segmentation
- Expand reach through influencer collaborations
- Shorten sales cycles with aligned marketing and sales motion

If you’re ready to scale demand with a strategy that’s leaner, faster, and more human...
LET'S TALK!

_____________

I’m Sarah, and I help B2B companies drive growth through ALLBound Demand Generation (ABM for tech)

Learn more: https://www.caasocio.com/

Sarah Michelle Arjasepp

Today, I want to honor the CaaSocio lean team.

Five years of highs, lows, and everything in between have brought us here. 
Our clarity came from embracing the ALLBound framework as our anchor. 
 
Now, CaaSocio has evolved into its own brand. Our direction is clear, our framework is solid, and the path forward feels aligned. 
Seeing what patience, persistence, and collaboration can create is simply amazing.

I’m grateful for everyone who stayed, for the lessons along the way, and for the momentum that we've built.

Thanks, Aiza Coronado 🦹🏻‍♀️ and Mary Jane Robido. 🙏 🙏 

Can't wait to help more B2B SaaS and Tech companies this 2026. 🚀

#caasocio

Sarah Michelle Cairo-Arjasepp 🌴

B2B DemandGen Strategist (50+ B2B SaaS/Tech) | Co-Founder at CaaSocio | Founder at Mobcly Digital Marketing | Mom of Two Dragons 🇵🇭🇪🇪

For years, I doubted if I could downhill ski. ⛷️
(My knees used to shake just thinking about it.)

Not because I didn’t want to.
But because I didn’t have the stamina, the timing, or the mental space… 
(while raising small children)

Then something shifted last year.
I saw my kids skiing independently with other mom friends (and their kids).
And I thought… I want that too.
I want to create those memories with them, not just watch from the sidelines.

Coming from the tropics, learning a winter sport at 40+ takes more than confidence.
It takes stamina, timing, support, and a healthy dose of beginner’s mindset.

This weekend, I went back to the learning slope.
Not the mountain. Not the “cool” runs. The beginner slope. Again.

Last year, I learned the basics with a professional instructor: how to stop, how to turn, how to fall safely. 
I was nervous, cold, and constantly worried about my knees and my kids.

This year, I came back with something different: Commitment.
(Long-term commitment to learn and enjoy this sport)

My kids can ski independently now.
I sleep better.
I train lightly.
I show up calmer.

And this time, my husband was there.
Guiding me. Lifting me up when I fell. Telling me when to slow down.
Reminding me I can still turn with “pizza” instead of forcing a slalom too soon.

I had to do something new too: listen.
Not as a wife. Not as a parent. But as a student.
I fell once.
I practiced stopping.
I practiced turning slowly.
By the last runs, something shifted: less fear, more flow, building confidence and muscle memory slowly.

What surprised me most wasn’t the skiing.
It was realizing how much timing matters.
There is a season in life for surviving.
And a season for becoming again.

For years, my energy went into raising kids and building a business.
I thought my low stamina meant I was done learning intensive sports.
Turns out… I just wasn’t ready yet.

So here's to fellow moms rediscovering their strengths.
To the women leading teams while quietly rebuilding themselves.
To the partners who guide us with patience.
And to anyone brave enough to start as a beginner… again.

It's never too late to learn something new.

One learning slope at a time. ❄️

And yes… being short has its perks. 
Blending in with the kids at the beginner slope never felt so strategic. Lol.

We’ve partnered with Expert9, a B2B influencer marketing tool. 

It’s designed for B2B SaaS/Tech teams who want influencer marketing to plug into pipeline, not live as a side experiment. (end-to-end tool)

Helps you find the right experts. Verify they reach your buyers. 
Run the program. And get results.

If your team is running more than 3 B2B influencers, reach out to us. 
(qualified teams can access 20+ vetted B2B creators after a demo)

#expert9 #caasocio #b2bsaas

Most Series A B2B SaaS don’t have a lead problem.
They have a demand orchestration problem.

Content exists.
Channels exist.
Sales is working hard.
But nothing is connected.

At CaaSocio, our AllBound DemandGen framework fixes that:
- Create demand with quality content that speaks to your buyers.
- Distribute intentionally across multiple channels (paid, organic, partnerships, creators).
- Activate leads with intentional outreach (engage with people who already recognize the problem).

And last year, we added b2b influencer marketing as part of ALLBound DemandGen Framework.
Not as a shiny channel, but as a trust accelerator inside the system.

If you’re a Series A B2B SaaS struggling to manage your influencer channel, check our partner tool in the comments 👇

#b2bsaas #caasocio #expert9

This survey amplifies our strong conviction that the solid B2B GTM for 2026 are events, partnerships, and GEO.

“The only things working are the things you can't fake: real events and trusted partners. This is marketers following the ROI.”

The great paid ads pullback of 2026 is here.

We surveyed 50 mid-market B2B marketing leaders with Wynter. The data is violent.

72% are actively slashing budgets for paid ads, content syndication, or agencies.

This isn't a "hot take." It is a capital flight happening in real time.

Where the money is leaving:
• 46% cutting paid ads
• 40% cutting content syndication
• 30% dropping agencies

One CMO didn't sugarcoat it: "We're canceling contracts where we can."

A marketing director explained why: "Lack of qualified leads, Google and all our typical funnels are bringing in trash."

So where is the money going?

1. Events
46% are increasing investment in physical presence. Not webinars but handshakes.

One senior director told us: "2025 showed us a clear demand for in-person... we are increasing spend to have a larger presence."

2. Partnerships 

44% are moving budget here. The logic is simple: Borrow trust instead of buying impressions.

One CMO explained: "Brand visibility through sponsoring influencers... scaling programs that provide solid ROI."

3. AI

62% are investing more in AI/Automation. But not for "innovation" but for survival.

One CMO admitted the quiet part: "The expectation from our investment firm is that no one should be adding people because AI is gonna deliver that extra capacity."

The takeaway:

Leaders are abandoning rented audiences and returning to owned relationships. Paid ads got too expensive. Syndication leads never convert. 

The only things working are the things you can't fake: real events and trusted partners. This is marketers following the ROI.

P.S. If you need to know how your buyers are actually allocating budget, Wynter can get you answers in 48 hours.

taplio

The Battle

Dylan Hey

Sarah Michelle Arjasepp

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Performance ScoreDylan Hey's LinkedIn Performance

Performance ScoreSarah Michelle Arjasepp's LinkedIn Performance

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taplio

The Battle

Dylan Hey

Sarah Michelle Arjasepp

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dylan Hey's LinkedIn Performance

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Performance ScoreDylan Hey's LinkedIn Performance