SuperOrdinary

Leading the comprehensive global strategy & GTM approach for creator acquisition at an $800M company with a workforce of 650+ employees, driving innovative growth through a rapidly-expanding creator network.

Global Head of Creators

Led the newly-acquired FanFix/SuperOrdinary to an unprecedented 2,500%+ revenue growth in 9 months after structuring the company's GTM strategy, international expansion, and partnerships and success teams.

• Drove 2,500%+ revenue growth in an unprecedented 9-month time span through strategic implementation of sales funnels, cross-functional teams, and bespoke creator sales / success methods.

• Generated 30% revenue growth through market expansion to international territories (Dubai, South East Asia), propelling the company into numerous international territories and executing strategic hires.

• Propelled ARR well into the 8-figures through a ten person high-performing, ROI+ team, fostering a culture of excellence and driving collective success through strategic guidance and mentorship.

• Partnered with leading agencies to launch countless 'celebrity-tier' creators in minimum-guarantee deals that were 100% ROI positive for the company, and elevated the company's brand. 

• Directed a transformative revenue surge that set new company benchmarks, all while preserving an exceptionally-high ROI.

• Architected an internal 'Creator Partnerships Philosophy + Ideal Personas' that led my team to achieving 270% of the 2023 annual goal, and rapid brand-recognition within the creator community.

Vice President of Creator Partnerships 

Patreon

• Oversee the growth and strategy of 3,000+ mid-market creator accounts.
• Conduct strategy calls with top creators on growth, revenue, and expansion.
• Implemented a multi-pronged program to successfully grow hundreds of mid-market accounts.

Head of Mid-Market Accounts

Jellysmack

• Managed the accounts of top clients, such as 'PewDiePie' and 'How Ridiculous'.
• Strategized with clients on growing revenue and expanding to new platforms.
• Analyzed data in order to lead content strategy recommendations.
• Communicated with clients and internal teams to provide timely solutions.

Strategic Partner Manager

Seismic

• Closed over $2M in influencer campaigns for brands.
• Top clients include Ludwig, Mizkif, Internet Historian, Dylan Is In Trouble.
• Managed complex negotiations with the biggest prospects. 
• Maintained creator and agency relationships.

Creator Partnerships

"The Fight Against Brain Cancer" Facebook page.

•	Post articles, stories and discussions multiple times a week since starting the page at age 12.
•	Organically grown to 11,000 likes.
•	Cultivated a strong community to help unite victims, family members of victims, and anyone with a loved one who is/has been afflicted with Brain Cancer.

Founder

Experienced and driven creator economy specialist. Known for exceptional capabilities in creator partnerships, growth, management, cross-platform expansion, and monetization strategies. Focused on helping startups, platforms, and creators thrive through data and industry insights.

Dylan Harari

Couldn’t be more excited to bring on additional sales roles for 2026.

If you’re an absolute killer and LOVE the creator space…

This job, this company, is for you.

Apply and DM me directly if you know someone great.

Building Creator Empires | Co-CEO at FanFix.

West Hollywood, California, United States (Hybrid)

The New York Times is 'Legacy Media Adapting' at its best.

Their YouTube embraces how we 𝙣𝙤𝙬 consume news...

Facing facts?

➝ 33% of adults under 30 get their news from TikTok.
➝ 50% of Americans get their news from social media.

That’s Pew Research.

'Going to a website to read the news'? That's a 2010s, dying model.

Traffic to legacy newspaper websites, New York Times, Wall Street Journal, declined 20% in Q4 of 2022.

(That's the last quarter Pew has numbers for).

Nobody wants paywalled sites.
Everyone wants must-click YouTube videos.

YouTube is the new home for 'opinions on politics & culture'. The winners didn't get journalism degrees...

What are they doing correctly?

Mastering the art of...
Titles.
Thumbnails.
Video-lengths.
YouTube algo optimization.

Face facts: any journalist who doesn't adapt for creator platforms won't have a job in <10 years. 

Legacy institutions are competing with normal people who know content.

Representation Matters, LLC

A media consulting agency partnering with creators, companies, and organizations to grow their digital presence and create impactful partnership opportunities.

YouTube

Partnerships Leader managing YouTube’s largest and most influential creators and media companies with over 500M subscribers and 169B views. My portfolio include partners across lifestyle, food, technology, media and entertainment, publishing and news. Creators I managed include MKBHD, Mythical Entertainment (Rhett and LInk, Smosh), Emma Chamberlain, Remi Ashten, Alisha Marie, Mindy McKnight, Joshua Weissman, The Try Guys, Sssniperwolf, Peter McKinnon and Rebecca Zamolo. Regularly advised on content strategy and platform dynamics to maximize revenue, uploads, views and watch time. 

+15 years of experience working cross functionally across Product, Trust and Safety, Product Operations, Social, PR, Sales, Marketing and Strategy

Spearheaded several partner management best practices including a competitive deck on social platforms, Adwords training, and Best practices for Vlogging.  

Led research studies including the development of YouTube’s YT to TV Broadcaster Research study with Nielsen. This research study included 3 years worth of YouTube and Nielsen data and was featured on AdWeek. It showed how YouTube drives awareness and ratings off-platform and helps monetize global fan communities.  A key finding was how viewers who watch a show’s content on YouTube are +33% more likely to watch the show on TV. 

Led several industry wide events and workshops for YouTube’s top partners in news, publishing and creators including 1) YouTube News Summit with partners from the Verge, Vice, Mashable, Complex and The Young Turks, 2) YouTube Digital Publisher Summit with partners from BuzzFeed, Conde Nast, Tastemade, Vox, Frederator and Hearst and 3) Creator Business Building Workshop Series including Mythical Entertainment, Donut Media, Night Media, a16z, UTA and Creator+. 

Negotiated and closed several of YouTube’s most important deals including shopping/e-commerce, VR, live streaming, YouTube TV, and various funded programs (shorts, originals, content innovation program).

Manager, Top Creator and Media Partnerships

Google

Dedicated consultative seller responsible for growing top Finance and Tech accounts, building strategic business plans, and driving client objectives through Search, YouTube, Mobile and Programmatic solutions. Recognized for being highly successful for implementing keyword specific Always On Ad campaigns for several tech clients including Adobe and HTC. Clients include Intel, Adobe, Shutterfly, Apple, HTC, T-Mobile. Regularly mentioned by peers as a Top 3 Googler.

Increased top technology client’s revenue investment by 13x and upsold client +$1M in one quarter.

Pitched, managed and executed YouTube’s largest multi million dollar program integrations including 2 global contests, a 5 part web series, a social film on YouTube and several custom content integrations. 

Lead account manager on YouTube’s biggest YouTube Marketing Co-Sponsored Program from 2011 - 2012 (YouTube Space Lab).

Large Customer Sales - Senior Account Manager

Google Display Specialist - China

Wan Hai Lines

Account Executive

Service is my compass, impact is what i'm chasing, connection is my goal. 

Creative and solutions oriented executive with over 15 years of experience in the tech and media industry, specializing in content and product partnerships. I am a founder, media consultant, and  partnerships ninja who is passionate about bridging communities and making the world more connected. 

I founded Representation Matters to grow the digital presence and impactful partnerships among organizations, non profits and creatives. Previously, I was at YouTube, where I managed the largest and most influential creators and media companies with over 500 million subscribers and 169 billion views. I advised them on content strategy and platform dynamics to maximize revenue, uploads, views, and watch time. I have a strong background in sales, strategic partnerships, and new business development.

I am a recognized leader in the creator economy, featured by Business Insider and awarded by ADCOLOR. I have a track record of driving growth, innovation, and social impact through my partnerships and projects. I am driven by my mission to empower diverse voices and perspectives in the media landscape and to create positive change in the world.

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Dylan Harari

Priscilla Lau

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The Battle

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Priscilla Lau

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dylan Harari's LinkedIn Performance

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