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David W. Riggs

Valve+Meter Performance Marketing

Director of Paid Ads

pneuma. (acquired by Valve+Meter)

Closed Loop, Inc

In my current role, I report directly to the VP of Paid Service at this digital advertising agency that specializes in integrated paid media campaigns. I manage digital advertising campaigns for 3 SaaS clients focused on communication software and talent acquisition software.  

Key Contributions: 
-	Integrated 2 new clients after they had combined their business through a merger, surpassed industry standards, and solidified reputation as top-tier ad agency. 
-	Attained 60% decrease in Cost Per Lead (CPL) on Facebook, and demonstrated platform's value for B2B client in driving more Marketing Qualified Leads (MQLs). 
-	Boosted client spending on current and new ad platforms 10% by executing new tests based on findings from quarterly business review presentations.

Digital Advertising Manager 

Two Octobers

During this time frame, I reported directly to the Head of Paid Marketing at a digital agency that specializes in smaller businesses and nonprofits. I managed 10 clients on ecommerce accounts for bicycle shops, coffee shops, and home furniture.

Key Contributions:
-	Initiated, created, and rolled-out Industry Insights Newsletter that is currently shared with all clients to demonstrate how agency remains up-to-date on industry trends. 
-	Played key role in sales presentations that successfully upsold social media services and generated 20% increase in revenue.

Senior Paid Media Strategist

Digital Reach Agency

I drove paid media strategies for clients of this internet marketing firm focused on B2B demand generation and inbound marketing. 

Key Contributions:
-	Achieved 15% increase in lead volume in single quarter for B2B healthcare client by driving 2 successful new product launches. 
-	Generated 60% lift in lead volume for B2B SaaS client in 6 months, which significantly increased new customer acquisition.
-	Delivered improved conversion tracking for new client, which led to optimized ad spending and incremental revenue growth.

Paid Media Strategist

Brainlabs

I advanced up through a series of roles during this 5-year period, culminating in Paid Media Strategist.  I nurtured client relationships by managing agendas and calls to optimize client retention and repeat business for this full-service marketing agency. 

Key Contributions: 
-	Generated 30% boost in lead and 40% decrease in CPLs for my higher education client.
-	Trained new hires on ad platforms and data analysis, which significantly improved their ability to work efficiently.
-	Achieved 20% growth in the higher education industry and won additional funds for our agency in the next budget preparation by delivering exemplary client service to ensure client retention and satisfaction. 
-	Generated daily, weekly, monthly, quarterly, and annual performance reports as a Digital Marketing Production Associate.

Paid Media Strategist / Account Manager / Digital Marketing Production Associate

Author Solutions, LLC

In my early career, I resolved outstanding royalty replacement payment requests for thousands of authors, enhanced author satisfaction, and maintained positive publisher relationships for this world leader in supported self-publishing. 

Key Contributions:
-	Mitigated and reduced escalations by improving customer representatives’ understanding of payment queries by providing comprehensive talking points. 
-	Created and audited all tax forms for authors and ensured tax forms were printed and delivered on time.

Royalties Specialist / Royalties Administrator for Client Services / Legacy Assistant

Monroe County History Center

I began my career cataloging incoming artifacts, processing outgoing loans, and assisting donors at the Monroe County History Center.

Artifacts Manager

Senior Paid Media Manager

I am an accomplished, results-focused Digital Marketing & Advertising Professional with a 12-year portfolio of success driving account management, paid media strategies, and digital advertising & marketing efforts for client organizations across diverse industries. 

Among my most notable qualifications: 
 📌	Well-versed in devising and executing strategies to drive success for new product launches, boosting marketing qualified leads, increasing new customer acquisition, and improving customer satisfaction & retention.  
📌	Career history of promotions into progressively larger-scoped roles based on outstanding job performance. 
📌	Instrumental in generating revenue, upselling services, and driving significant business growth.
📌	Equal ability to perform autonomously, as a team leader, and as a supportive team player.

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The Battle

David W. Riggs

Diane Chelius

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