Fanatical in working out and reading a book with chamomile tea and a scented candle.

My day usually starts with a run or a high-intensity workout, a cold shower and a 10-minute meditation session. After that, I dive into working at my agency D-DOUBLEU MEDIA.

We help 7-9 figure Ecommerce businesses scale through performance creatives and paid media.

Dennis W.

You're not a creative strategist.

You're someone who screenshots competitor ads and calls it "research."

Strategy is understanding why something works.

Copying what works is not strategy.

It's plagiarism with a marketing title.

If your entire creative process is "let's try what they're doing" — you're a copycat, not a strategist.

Build original angles or admit you're just remixing other people's homework.

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Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.

Unpopular opinion:

Most founders shouldn't be running their own ads.

Not because they can't learn.

Because the opportunity cost is insane.

Every hour you spend in Ads Manager is an hour you didn't spend on product, team, or strategy.

You're not saving money by doing it yourself.

You're spending your most valuable resource on your lowest-leverage activity.

Hire it out. Stay in your zone.

Dennis Willeboordse 👨🏼‍🦰

True story:

Brand came to us spending $2K/day. Stuck. Couldn't scale past it for 5 months.

Their diagnosis: "The market is saturated."

Our diagnosis: One winning ad carrying the entire account. No system to find more winners.

We didn't touch the budget.

We rebuilt their creative process from scratch. Research-driven angles. Structured testing. Iteration system.

90 days later: $8K/day. Same market. Same product.

The market wasn't saturated.

Their creative system was.

The 5 reasons people don't buy:

1. They don't know you exist
2. They don't understand what you sell
3. They don't believe it works
4. They don't believe it works for them
5. They don't believe it's worth the price

Your ads should solve ONE of these per awareness level.

Unaware? Solve #1.
Problem aware? Solve #2.
Solution aware? Solve #3.
Product aware? Solve #4.
Most aware? Solve #5.

One ad trying to solve all five converts no one.

Focused ads convert everyone they're meant for.

Every winning ad answers one of these:

1. Why should I care? (Hook)
2. Why should I believe you? (Proof)
3. Why should I buy now? (Offer)
4. Why should I buy from you? (Differentiation)

If your ad doesn't answer at least one clearly — it won't convert.

If it answers all four, it'll scale.

That's the whole game.

Hot take:

Most ecom brands shouldn't be running ads at all.

Weak product. No differentiation. Negative margins at scale.

Ads just expose the problem faster.

You're not one winning creative away from success.

You're one honest conversation away from realizing your business model doesn't work.

Paid ads are gasoline.

If your house is on fire, more gas won't help.

UGC is not a strategy.

It's a format.

Brands hiding behind "authentic content" because they're too lazy to do real research.

Most UGC is just pretty people holding products saying nothing.

That's not authenticity. That's aesthetic laziness with a trendy name.

The UGC that works? Built on customer research and real angles.

The rest is just technically acceptable garbage.

This will upset people.

Good.

I'm not here to validate bad business models.

Dropshipping can be a starting point. But if you're still running the same operation 2 years in with zero moat, you're not building, you're gambling.

The market rewards people who solve problems.

Not people who find products before others do.

Your creative team is brainstorming hooks.

Your competitors are studying the ad library.

The brands printing money are reading 3-star Amazon reviews.

Here's what nobody tells you about reviews:

5-star reviews are useless for ads. Written by fans who were already sold.

1-star reviews are useless for ads. Written by people who should never have bought.

3 and 4-star reviews? That's where your next winning angle lives.

These are written by skeptics who bought anyway. People who had real objections but something convinced them.

They'll tell you:
→ What almost stopped them from buying
→ What finally pushed them over the edge
→ What surprised them about the product
→ Who the product is actually for

That's not a review. That's a creative brief.

I wrote a full breakdown on how to extract angles from reviews and turn them into ads that convert.

Your competitors are studying the ad library. Your agency is "brainstorming" hooks. Meanwhile, the brands printing money are reading 3-star Amazon rev

The Gold Mine Everyone Ignores: Why 3-Star Reviews Are Worth More Than Your Entire Creative Team

A client asked me last week: "What's the one thing that matters most for scaling?"

I gave them a boring answer. But it's the truth.

Customer research.

Not the creative. Not the media buying. Not the offer.

The research that informs all of it.

Every winning ad I've ever seen started with an insight about the customer. Something specific. Something emotional. Something most competitors miss.

The brands that scale aren't more creative.

They're more curious.

They talk to customers. Read reviews obsessively. Mine Reddit threads. Study cancellation surveys.

Then they turn that into ads that feel like mind-reading.

That's not talent. It's process.

And almost nobody does it.

The "UGC creator" industry is a scam and nobody wants to say it.

Most UGC is just attractive people reading scripts they don't understand to audiences they've never researched.

That's not authenticity. That's acting with extra steps.

The UGC that works is built on customer research, real angles, and strategic briefs.

The rest is just technically acceptable content that makes brands feel like they're doing something.

Harsh? Maybe.

True? Absolutely.

Unpopular opinion:

Most media buyers are just expensive button pushers.

They optimize what's already there.
They don't create what should be there.

A great creative strategist will outperform a great media buyer 10 to 1.

But media buyers are easier to hire.

So brands keep buying the wrong solution to the wrong problem.

You're not an entrepreneur.

You're a Shopify store owner with a supplier in China and a prayer.

Entrepreneurship is solving real problems.

Dropshipping the same product as 400 other stores with slightly different branding is not a business.

It's a coin flip with extra steps.

If your entire competitive advantage is "better ads" you don't have a business.

You have a temporary arbitrage that's about to collapse.

Build something defensible or get out.

"We're testing."

No. You're guessing with a budget.

Testing has hypotheses.
Testing has structure.
Testing has learning built in.

What you're doing is throwing creatives at the wall and praying.

That's not testing.

That's gambling with a content calendar.

You're not a media buyer.

You're a dashboard watcher who occasionally changes a number.

Adjusting budgets and blaming CPMs is not a skill.

It's babysitting with extra tabs open.

You're not "building a brand."

You're running a Shopify store with a Canva logo and an inconsistent Instagram grid.

A brand has:
- A point of view
- A reason to exist beyond profit
- Customers who would miss it if it disappeared

If your customers would switch for 10% off elsewhere, you don't have a brand.

You have a transaction with aesthetic packaging.

"Our product is for everyone."

Then it's for no one.

You're not being ambitious. You're being lazy.

Picking a niche is scary because it means saying no.

But saying yes to everyone means your message is so diluted it resonates with nobody.

The riches are in the niches isn't a cliché.

It's math.

Narrow the target. Sharpen the message. Watch conversions climb.

"Everyone" is not a customer segment.

It's a cope.

Eugene Schwartz wrote about awareness levels in 1966.

Brands still don't get it.

They run one message to everyone. Then blame the algorithm.

Here's reality:

Someone ready to buy needs an offer.
Someone comparing needs proof.
Someone exploring needs positioning.
Someone hurting needs hope.
Someone asleep needs a wake-up call.

Five different people. Five different messages.

You're running one ad and wondering why it doesn't scale.

It's not the platform.
It's not the product.
It's not the market.

It's you. Talking to everyone. Resonating with no one.

Fix this and watch your "saturated market" open up.

The dirty secret about "scaling agencies":

Most of them scale your spend, not your profit.

Higher budgets = higher retainers.

Your ROAS drops but their invoice doesn't.

Then they show you "total revenue" screenshots while your net margin bleeds.

Revenue is vanity.
Profit is sanity.
Your agency reports are designed to hide the difference.

Ask for profit metrics. Watch them squirm.

Why your retargeting doesn't convert:

You're showing the same ad to people who already said no.

That's not retargeting. That's nagging.

Smart retargeting:

- Different angle than the first ad
- Addresses why they didn't buy
- New proof, new objection handling
- Feels like a conversation, not a repeat

If someone didn't buy after seeing your ad 3 times, showing it a 4th time won't help.

Change the message. Answer what's holding them back.

Founder @ Shaynly | AI Automation | Building Brands | SEO | AEO |

As the Founder of Shaynly, I leverage over five years of experience in AI-driven brand marketing strategies to deliver innovative solutions that empower businesses. By implementing advanced SEO practices, our team has achieved a 50% increase in brand visibility while optimizing marketing campaign efficiency by 30%.  

Shaynly specializes in aligning AI-powered technologies with tailored marketing strategies to drive impactful results for clients. We are dedicated to providing data-centric solutions that enhance market presence and help organizations achieve sustainable growth.

Sivanandan N.

The One Question That Tells the Whole Truth

We love numbers.
Metrics. KPIs. Dashboards. Postmortems.

But there’s a better measure I keep coming back to—
one that cuts through all the noise.

It’s just one word:

Again?

You can run detailed performance reviews…
Or you can ask:
👉 Knowing what we know now, would we hire this person again?

You can schedule endless retrospectives…
Or you can ask:
👉 Would we do this project again?

You can rationalize a decision that “made sense on paper”…
Or you can ask:
👉 Would I make that decision again?

I ask it everywhere:

Would I work with this team again?
Would I work at this company again?
Would I build this product again?
Would I take this path again?

And what’s powerful about “Again?” is this:

It doesn’t just measure outcomes.
It measures experience.

Something can look like a failure on paper
…and still be a yes.

Because it taught you something.
Because it opened doors.
Because it was worth it in ways numbers can’t capture.

And something can look like a huge success
…and still be a no.

Because it drained you.
Because it cost more than it gave.
Because you wouldn’t choose it twice.

Both answers are valid.
Both are honest.

“Again?” tells the truth metrics never will.

It captures results and reality.
Wins and wear-and-tear.
Growth and cost.

If you’re stuck, overwhelmed, or evaluating a big decision—
try asking just that one word.

You’ll know the answer faster than any spreadsheet will tell you.

What’s one decision in your life or career that became clear when you asked yourself “Again?” 👇


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---------------------------------
#Leadership #DecisionMaking #CompanyCulture #GrowthMindset #BusinessStrategy #Shanly

Sivanandan N

The One Question That Tells the Whole Truth

We love numbers.
Metrics. KPIs. Dashboards. Postmortems.

But there’s a better measure I keep coming back to—
one that cuts through all the noise.

It’s just one word:

Again?

You can run detailed performance reviews…
Or you can ask:
👉 Knowing what we know now, would we hire this person again?

You can schedule endless retrospectives…
Or you can ask:
👉 Would we do this project again?

You can rationalize a decision that “made sense on paper”…
Or you can ask:
👉 Would I make that decision again?

I ask it everywhere:

Would I work with this team again?
Would I work at this company again?
Would I build this product again?
Would I take this path again?

And what’s powerful about “Again?” is this:

It doesn’t just measure outcomes.
It measures experience.

Something can look like a failure on paper
…and still be a yes.

Because it taught you something.
Because it opened doors.
Because it was worth it in ways numbers can’t capture.



What are you actually waiting for?

Permission?
Perfect timing?
Someone to finally say, “Yes, you’re ready now”?

Here’s the uncomfortable truth:
That moment isn’t coming.

The biggest thing standing between you and what you want isn’t lack of skill, luck, or opportunity.
It’s belief.

Or more accurately—the lack of it.

Most people don’t fail because they can’t.
They fail because, deep down, they don’t think they’re allowed to try.

They’ve absorbed:

Other people’s doubts
Old labels
Past failures

Loud opinions that were never theirs to begin with
And over time, those voices become their own.

But here’s the part we forget:

🧠 Belief is not fixed.
It’s a decision.

You can change your mind.
You can stop outsourcing confidence.
You can decide—today—that you’re done playing small.

Fear feels real.
But most of it is imagined, recycled, and rehearsed.

And every day you wait, fear gets louder…
Not because it’s right—but because it’s unchallenged.

So consider this your nudge.
Your sign.
Your quiet (or not-so-quiet) reminder.

You don’t need to see the whole path.
You just need to take the jump.

Messy is fine.
Imperfect is normal.
Doubt can come along—but it doesn’t get to drive.

Sometimes the bravest move isn’t confidence.
It’s saying, “I’m scared… and I’m doing it anyway.”

💬 What’s one thing you’ve been waiting too long to start?
♻️ Repost if someone in your network needs this push today.

Follow Sivanandan N.


------------------------
#MindsetMatters #PersonalGrowth #Leadership #CareerAdvice #Management #Shaynly

What are you actually waiting for?

Permission?
Perfect timing?
Someone to finally say, “Yes, you’re ready now”?

Here’s the uncomfortable truth:
That moment isn’t coming.

The biggest thing standing between you and what you want isn’t lack of skill, luck, or opportunity.
It’s belief.

Or more accurately—the lack of it.

Most people don’t fail because they can’t.
They fail because, deep down, they don’t think they’re allowed to try.

They’ve absorbed:

Other people’s doubts

Old labels

Past failures

Loud opinions that were never theirs to begin with

And over time, those voices become their own.

But here’s the part we forget:

🧠 Belief is not fixed.
It’s a decision.

You can change your mind.
You can stop outsourcing confidence.
You can decide—today—that you’re done playing small.

Fear feels real.
But most of it is imagined, recycled, and rehearsed.

And every day you wait, fear gets louder…
Not because it’s right—but because it’s unchallenged.

So consider this your nudge.


Is your website quietly hurting your sales? 🌐

Not because it looks bad.
Not because traffic is down.

But because the internet itself is changing.

We’re moving from the “crawlable web” to “queryable commerce.”
And that shift changes everything.

Here’s the simple version 👇

For years, success meant:
→ Get users to visit your site
→ Rank with keywords
→ Hope they click “Buy”

That era is fading.

What’s actually changing?

1. Your website may no longer be the storefront
AI agents will soon:

Find products

Check real-time inventory

Compare prices

Complete purchases

All without ever visiting your website.

No clicks.
No sessions.
No landing pages.

2. AI won’t scrape anymore. It will ask.
Instead of guessing from HTML, AI systems will query your data directly via APIs.

If your systems can’t answer clearly?
You don’t get shown.

3. SEO is being rewritten (quietly).
The new winners won’t be those with:
❌ The best copy
❌ The most backlinks

They’ll be the ones with:
✅ Clean product data
✅ Structured information
✅ API-ready systems

Search visibility becomes data visibility.

The uncomfortable question

Are you building:
🧾 A digital brochure…
or
🤖 A system machines can understand, trust, and transact with?

Because hoping customers “visit your site” is starting to look like leaving flyers on a table and wishing someone picks one up.

The real takeaway

For unprepared brands, this is an existential risk.
For prepared ones, it’s a massive advantage.

The future won’t ask:

“How good is your website?”

It will ask:

“Can your systems answer clearly, instantly, and reliably?”

💬 Curious how ready your product data actually is?
♻️ Repost if this changed how you think about ecommerce.

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----------------------------------
#AgenticCommerce #AIinRetail #DigitalTransformation #EcommerceStrategy #FutureOfCommerce #Shaynly

Agentic_Commerce The Data Decisive Shift - By Shaynly

SEO as you know it is quietly dying.

Not announced.
Not tweeted.
Just… replaced.

And most businesses didn’t even notice.

Here’s the uncomfortable truth 👇
You’re still optimizing for humans who click
while Google is optimizing for agents that don’t.

We’ve entered the era of Agentic Search.

Google isn’t waiting for you to submit data anymore.
It’s observing you.

Watching your socials.
Scraping your videos.
Calling your business.
Comparing what you say with what you do.

If there’s friction, confusion, or inconsistency—
you disappear.

Why this breaks the old SEO playbook

Updating meta tags.
Polishing your Google Business Profile.
Chasing rankings.

That game already ended.

Today’s search engines don’t reward optimization.
They reward clarity, speed, and certainty.

Welcome to the zero-click reality.

The 3 rules to survive what’s coming

1. The “Lazy AI” rule
AI agents have limits.
If your pricing or services are buried three clicks deep, they won’t dig.
They’ll move on.

👉 Make critical info one click away—everywhere.

2. Design doesn’t impress machines. Data does.
Humans admire your layout.
AI sees bloated code and confusion.

If it can’t extract answers instantly, your trust score drops.

👉 Clean structure beats beautiful design.

3. Google is already testing you
AI now plays secret shopper.

If someone asks your team for a price and hears uncertainty?
Your business becomes “unknown.”

Unknown = invisible.

👉 Train for precision. Confidence is data.

The real shift most people are missing

Google is no longer asking:
“Who optimized best?”

It’s asking:
“Who can I trust without clicking?”

That’s a massive difference.

So ask yourself:

Are you still building a digital brochure
for a world that no longer browses?

Or are you building a data pipeline
that machines can query, verify, and act on?

Because the future of search won’t reward effort.
It will reward machine-readable truth.

💬 Are you preparing for agentic search—or still playing the old SEO game?

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---------------------------------------
#SEO #AgenticSearch #AI #DigitalMarketing #GoogleGemini #BusinessGrowth #ZeroClick #Shaynly

Google AI has Hijacked local search - Shaynly

Stop Guessing. Start Engineering Your Reach.

Most growth advice sounds like this:
“Post more.”
“Be consistent.”
“Add value.”

All true.
All vague.

But here’s the shift most creators miss:
👉 Growth today isn’t creative intuition. It’s system design.

When you look at the X algorithm through an engineering lens, the fog clears fast.

The first truth that changes everything

Not all engagement is equal. Not even close.

A like feels good.
A reply changes your distribution destiny.

Here’s how the system actually thinks:

• Likes = background noise
• Retweets = mild signal
• Profile clicks = intent
• Replies = relevance
• Replies you engage with = authority

One meaningful reply you respond to can outweigh hundreds of passive likes.

📌 Translation:
If you’re chasing likes, you’re optimizing the wrong outcome.
If you’re building conversations, you’re playing the real game.

The second uncomfortable truth

Posting more can hurt you.

High-frequency posting doesn’t signal value.
It signals spam.

Each post you drop in the same day quietly reduces the reach potential of the next one.

The algorithm prefers:
→ One clear signal
→ Over many weak ones

📌 Translation:
One strong post > five average ones.

Why most posts never go viral

Virality doesn’t start globally.
It starts locally.

Your followers are the gatekeepers.

If they don’t engage early, the algorithm doesn’t trust your content enough to release it wider.

📌 Translation:
If you can’t move your own audience, the platform won’t move strangers.

Two paths, depending on where you are

If you’re early-stage:
You don’t have leverage yet. Borrow it.
Thoughtful replies on relevant posts teach the algorithm who you are and who you belong next to.

If you’re established:
Your job isn’t just posting—it’s staying present.
The first hour matters.
Your replies multiply your own reach.

The metric no one talks about enough

Time.

Not impressions.
Not likes.

Time.

The longer someone stays with your content, the more valuable it becomes to the system.

📌 Translation:
Depth beats speed.
Threads beat throwaways.
Substance beats loops.

The real takeaway

Growth isn’t a mystery anymore.
It’s a set of signals, weights, and behaviors.

Creators who win aren’t louder.
They’re clearer.

They don’t post more.
They post with intent.

💬 What surprised you most about how distribution actually works?


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-----------------------------------------------
#XAlgorithm #SocialMediaStrategy #GrowthHacking #DataDrivenMarketing #ContentStrategy #Shaynly #Linkedin

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The Battle

Dennis W.

Sivanandan N.

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taplio

The Battle

Dennis W.

Sivanandan N.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dennis W.'s LinkedIn Performance

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