D-DOUBLEU MEDIA

D-DOUBLEU MEDIA is an advertising agency that helps 7-9 figure eCommerce brands lower acquisition costs through performance creatives and paid media.

Founder & CEO

Creative Donut

Changing the way you produce static ads. Supercharge your static creative testing volume without the hassle or design skills. Frosted Files Canva + Figma ad templates will help you get new ads up in minutes, not hours.

Founder

B&S  BV

Account Manager

Trainee

Fanatical in working out and reading a book with chamomile tea and a scented candle.

My day usually starts with a run or a high-intensity workout, a cold shower and a 10-minute meditation session. After that, I dive into working at my agency D-DOUBLEU MEDIA.

We help 7-9 figure Ecommerce businesses scale through performance creatives and paid media.

Dennis W.

You don’t need “creative juices” to make winning ads.
You need research.

Scroll your niche for 30 minutes and you’ll know exactly what your audience wants.
Scroll AI prompts for 30 minutes and you’ll just confuse yourself.

Your next $1M ad isn’t in your head.
It’s in a Reddit comment.

Dennis Willeboordse 👨🏼‍🦰

Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.

We copied competitor ads for 6 months straight.
Same formats, new messaging.

Revenue? Flat at $300k/month.

Then we started looking outside our niche.
Studied skincare, supplements, gadgets — and borrowed ideas, not ads.

2 months later → $100k/day.

It’s the easiest kind of innovation that works:
Copy psychology, not creative.

90% of you are stalking Foreplay, copying your competitors, and wondering why you’re plateaued.

We did the same.
Got stuck at $300k/month for half a year.

Then we started looking outside our vertical — studying skincare ads, gadget ads, supplements, all of it.

Within 2 months, $100k/day.

It’s not the format that works.
It’s the psychology behind it.

The thing I like about longer sales periods...

Is that you are able to pivot and test fast, kill what is not working and focus on what works.

Creative taking off?

Iterate and make more of it.

Kill losers, scale winners. As always.

Every brand is “preparing” for BFCM.

Translation:
→ Still designing graphics
→ Still thinking about offers
→ Still saying “this year will be different”

It won’t. Unless you start yesterday.

90% of you don’t have a creative problem.
You have a testing problem.

Stop looking for the perfect ad.
Start building the perfect process that finds it for you.

Most of you copy competitor ads.
That’s why you’re stuck while they scale.

We did it too — got stuck at $300k/month.
Then started looking outside our niche.
2 months later → $100k/day.

Copy less.
Research more.
That’s the difference between imitation and domination.

“Bro, how do you come up with ad ideas?”
I don’t.

I just scroll Reddit and steal what people already complain about.

You don’t need creative juices.
You need caffeine and a niche to research.

Kilian Markert

🚀 100k+/mo without daily firefighting 🧯🔥 A-Player Team, Efficient Processes, Predictable Sales | Helping Agency & eCom Founders scale to 7 & 8 figures without being stuck in the operations.

Your agency is doing $10-50k+ per month
 
But how do you scale past $100k+ p/m without even more hours? 👇

- You’re great at what you do
- You’ve got happy clients
- You know how to deliver results

But your lead gen?
Still unpredictable.

Your team?
Still needs you for everything.

And your clients?
They're okay, but they could be better.

That's the real bottleneck.

You see, I've worked with over 130+ agency owners,
and most of them wanted 3 things:

1 - A predictable pipeline with premium clients
2 - A team that can run without them
3 - The time to work ON the business.
(Instead of being stuck IN delivery & ops 24/7)

Here’s how we help them achieve that:

1️⃣ - We help you install a predictable in-house lead gen system,
 so you can book 1-3 quality calls per day without doing manual outreach yourself.

2️⃣ - We help streamline your ops with systems and AI,
so you can serve more clients while keeping quality high.

3️⃣ - We help install our proven A-player hiring system to find, hire, and train an elite team,
without having to waste 100s of hours looking for the right people.

Getting results like this for our clients:

📌 Nicolas (Digital KIXX): 

Went from €10k p/m & 2 people,
to €130k p/m & 10 people in 12 months,
And now he's at €8.5M/year with 35 people.

 📌 Vlad (Nova Media): 

Scaled to $105k p/m,
while cutting time in ops by 90%(!)

 📌 Deividas (Triple Scale): 
 
Went from 15k to $80k p/m,
while cutting time in ops in half.

 📌 Helge (OneTwo Social): 

Scaled to €550k p/m & 50 people,
While optimizing his leadership, team & delegation.

So if you’re:

- Running a marketing agency
- Already at $10k+ p/m
- Ready to scale without being trapped in the ops

Hit the ‘Book an Appointment’ button at the top of my posts,
And we'll show you how this would look for you specifically.

If you have any questions or just want some of our best SOPs & systems, just drop me a message here on LinkedIn!

►► www.kilianmarkert.com

Consistent Performance Mentoring | Improved Energy & Time Management | Productivity Coaching

▶︎𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘:

I help 6/7-figure business owners optimize their days and performance so that they can grow their business and still have enough time to not neglect other life areas or risk burnout.

▶︎𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:

I take my clients from 

▪️feeling stressed, overworked, distracted
▪️having fluctuating energy and focus levels
▪️inconsistent schedules

 To 

▪️razor-sharp focus and peak energy levels
▪️optimized sleep, diet & exercise
▪️ending workdays 1-3h earlier, while 
▪️getting more done and having more time 

My clients achieve this within 89 days in our program, as we go through my proven C. P. S. Framework to achieve lasting performance optimizations.

▶︎𝗪𝗛𝗢 𝗚𝗘𝗧𝗦 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗪𝗜𝗧𝗛 𝗠𝗘:

Business owners that have achieved some success but realize that they have a lot of potential left in the tank and need to handle their personal performance in all areas to get to the next level. 

▶︎𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:

The approach is field-tested by other high-performing entrepreneurs, myself, and science itself. Instead of quick fixes, it focuses on combining smart changes in your biology and behaviors with sustainable lifestyle and habit changes.

▶︎𝗪𝗛𝗔𝗧 𝗢𝗧𝗛𝗘𝗥𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚:

🗣"This was probably the best investment I ever made in my life. It helped me in so many ways that I can't count. This is the biggest ROI that I can get. ​I really recommend working with Kilian." 
- Daniel Varga | E-Commerce Business Owner


🗣"With Kilian's help, I could finally resolve productivity issues that I had been struggling with for years. Now I am having more time than ever before. I have working with Kilian to thank for this." 
- Conor Ronayne | Digital Marketing Agency Owner


My program is strictly "invite-only". We only accept the most committed in the program where we are sure to get their performance to another level.

To see if you qualify, book a call with me right now at:

www.kilianmarkert.com


I don’t let my team work remotely,
they're way less productive.

That’s the biggest myth ever.

I run a team of 12+ people,
All of them work remotely,
And are more productive than 95% of in-office teams.

So if someone is slacking,
the problem isn't "remote work".

It's most likely:

- Who you hired
- How you manage them
- How you track their progress, tasks, and time

Lazy people are lazy.

Office or home,
they’ll always do bare minimum.

So the key is not WHERE they work.
It's WHO you hire.
And HOW you manage them.

🚀 Scale Your Agency Past 100k+/mo & Cut Your Time in Ops in Half 🧯🔥 | Predictable Leadgen, Efficient Processes, A-Player Team

Founders: Stop hiring assistants.
 
You're wasting your time & money.
 
That’s the dumbest take ever.
 
I used to think I could do everything myself.
That I "didn't need help".
 
But it kept me stuck for years.
 
Now, I run a 7-figure business,
and it's because I removed myself.
 
Everything is delegated,
and it all started with my Personal Assistant.
 
So, I spent 20h condensing years of experience
with Executive & Personal Assistants...
 
Into a massive SOP + whiteboard with:
 
👉 Full Job post templates
👉 Screening scripts & test tasks
👉 Daily task management system 
👉 Offer and onboarding checklists
👉 Interview questions & scoring sheets
👉 And everything to hire & manage a PA/EA.
 
So you can:
 
✅ Delegate inbox, scheduling & distractions
✅ Free up your time from low value tasks
✅ Focus on scaling your biz instead
 
Want it?
 
Like this post
Comment “PA”
Connect with me (so I can send it)

This client paid agency $2k/mo for 6 months.

Their site wasn’t even indexed on Google...
 
That's what Jeff discovered after landing this new client.
 
Most agencies stop reaching out when they hear:
 
“We already have someone.”
 
But that’s exactly when you should keep going.
 
Because in many cases,
that “someone” isn’t doing things right.
 
But... the client doesn’t know it.
 
That’s why we always follow up.
 
Not to spam.
But to add value.
 
A simple Loom with free value can change everything.
 
It builds trust, shows expertise,
and proves you actually care about results.
 
Follow up with value.
That’s the whole game.
 
P.S. Want the exact scripts + blueprint he used to land this deal?
 
DM me "DEAL" and I'll send it to you.
(Must be connected)

I’ve interviewed 300+ people in the last 6 years.
 
Here's my 1 big lesson:

I don't just look at resumes anymore.

Resumes show what someone did,
but not how they work.

All my "bad hires" looked great on paper,
but they never worked out.

So, I stopped hiring only on experience,
and started hiring based on personality.

Now, I mainly use 2 tools:

1. DISC

DISC shows how someone:
 
- Works
- Communicates
- Solves problems.

D = Dominance (fast, direct, assertive)
I = Influence (social, outgoing, persuasive)
S = Steadiness (loyal, patient, supportive)
C = Compliance (careful, accurate, detailed)

You need different types for different roles.
For example:

→ Ops = high C and S
 
They need to love structure,
details, and follow-through.

→ Sales = high D and I
 
They need speed, energy,
and the ability to bounce back.

→ Admin/VA = S and C
 
They need patience,
consistency, and focus.

I don't guess anymore.
 
I just check their DISC,
and compare it to their role.

2. Motive Compass

Skills matter.
But drive matters more.

And this tool shows what makes someone tick:

- Status
- Growth
- Freedom
- Connection
- Control
- Security

This is key.

- If they want freedom,
they won’t do good with strict systems.
 
- If they want control,
they’re great for owning a process.
 
- If they want connection,
don’t isolate them in a solo role.
 
When the role feeds their core drive,
You get better results and way less friction.

So if you want to build a strong team?

Hire based on WHO they are
NOT just WHAT they’ve done
 
♻️ Repost this to help others with their hiring.

I’ve interviewed 300+ people in the last 6 years

I left my first job because I was micromanaged.

Now I lead a team of 10+ doing the opposite.

So when they joined the company,
I knew I should never:

- Monitor every task
- Control every detail
- Punish mistakes

That's what made me quit.
So, I reversed it:

1 - Instead of dictating actions?
I ask questions and I coach them.

2 - Instead of micromanaging?
I trust them to do their work.

3 - Instead of punishing for mistakes?
We fix them together so they don't repeat.

It’s simple.

When you trust people, they deliver.
When you don't, they leave.

Agree?

I don’t listen to my team.
 
I pay them to do what I say.
 
That's absolute nonsense.
 
My team sees things I don’t.
 
They catch problems early.
They spot opportunities I miss.
They're closer to the work than me.
 
That's why listening does not make you weak.
 
It makes you smarter.
It makes your team care more.
And it makes everyone perform better.
 
So the key is NOT what you SAY.
It is how much you LISTEN.
And who you listen to.

I got 1,367+ agency leads from cold email in 9 months.

Here’s exactly how you can do the same:

This isn’t about mass spam.

It’s personalized.
Automated.
Scalable.

And it runs without me lifting a finger most days.

Step 1: Find the right leads, without wasting hours

We start by sourcing leads using:

→ LinkedIn Sales Navigator
→ Apollo
→ n8n Custom Sourcing Flows

This part alone used to take hours when I did it manually.
Now that we use these it's 10x faster.

We scrape, verify, and clean the data before we use it.
No manual prospecting.
No junk data.

Step 2: Personalize at scale with Clay

Once we have the leads...

→ Clay scans each lead’s website or LinkedIn.
→ It writes a custom compliment for every single one
→ Using AI + prompts we designed to sound human and relevant

These aren’t templates.
Every message is unique,
and it shows in the reply rate.

Step 3: Automate the entire outreach with Instantly

→ Campaigns and follow-ups run on autopilot
→ Replies are handled automatically (even objections)
→ Campaign data is all tracked in one place.
→ Uninterested ones get paused without us doing a thing

And we review it all in 30 min/day.

Step 4: Qualify leads before calls

→ When a lead books a call, they go through a custom funnel
→ Fill out a form to qualify themselves
→ Only high-quality leads get on our calendar

→ The rest of the leads?
→ Our sales team calls to send them more info and see how we can help

Step 5: Delegate once it’s working

Once the system ran smoothly,
I handed it off to a cold email manager.

Now the machine runs without me,
And I focus on other areas of the business.

No more manual cold outreach.
No more wasting time finding leads.

It took a lot of upfront work to build...
But that's how you scale.

By working on creating leverage for the future.
Not by being stuck in the operations each day.

How I got 1,367 agency leads with cold email in 9 months

I  closed $500k last year just from LinkedIn.
 
5 years went into this system. Now you get it for FREE.
 
And I spent 20+ hours putting together a massive whiteboard with:
 
👉 All our automation tools
👉 Our full sales call process
👉 Our exact outreach scripts
👉 Our entire content strategy
👉 How we get leads with AI agents
 
Honestly, I wouldn’t even call this just a system.
 
It’s a lead gen machine that turns cold leads
into 1–3 qualified sales calls per day.
 
Over 130+ founders already use this.
 
Comment "SALES" and I’ll send it to you.
(Must be connected)

I once hired someone that almost destroyed my reputation.
 
They had the skills.
They had the experience.
They looked perfect on paper.
 
But they could not perform.
And everything fell apart in weeks.
 
Work quality was bad.
Deadlines were missed.
And results dropped.
 
I was confused.
They knew what to do.
 
So why could they not do it?
 
Then I found the real reason.
 
I hired the wrong personality type.
 
🟡 They were a yellow personality.
 
- Creative.
- Social.
- Flexible.
 
🔵 But the role needed blue traits.
 
- Process driven.
- Detail focused.
- Systematic.
 
Total mismatch.
 
They were set up to fail from day one.
And this is why most founders hire wrong.
 
They look at skills first.
Experience second.
Personality never.
 
Then they wonder why "talented" people don't perform.
 
Here's what I learned the hard way:
 
There are 4 core personality types:
 
Red → Direct and competitive
Blue → Detail focused and structured
Yellow → Creative and people focused
Green → Supportive and calm
 
Each type needs a different role to do their best.
 
Because when the role and personality don't match:
 
- They get stressed.
- They get frustrated.
- Quality suffers.
 
And you pay the price.
 
That is exactly what happened to me.
But now I check personality before skills.
 
I match the person to the job.
Not the resume to the job.
 
Because skills can be taught in weeks.
But personality can never be changed.
 
P.S. If you want our exact hiring system for your agency,
with all the interviews scripts, and hiring templates we use...
 
Comment "HIRE" and I'll send it to you!
(We must be connected)

People who do cold outreach are the worst.
 
Nobody wants to hear from you.
 
People who say that make no sense...
 
For years, I was afraid of spamming people.
Of being "salesy" or "pushy" with emails.
Or even with my own LinkedIn DMs.
 
That fear kept me stuck for years.
But it all changed once I learned
how to do cold email the right way.
 
Now, I run a 7-figure business,
and I got 1300+ leads in the last 10 months,
just by using cold emails.
 
The secret?
 
A new automated AI system I created
that personalizes each email with AI,
and only takes 60 mins/day to run
 
And now, I'm giving it away for free,
so cold emailing is finally easy to you.

Here's what you get with it:
 
- How we find 1000s of leads with AI
- How we send 500+ emails/day with AI
- How we customise cold emails with AI
- Our proven cold email templates to book calls

With just 60 mins/day into this system,
you'll be able to book 1-10 calls/week WITHOUT:

- Finding leads manually.
- Sending emails manually.
- Or customising them manually.

Just comment "AI"
and I’ll send it to you!
(Must be connected)

I studied 400+ bad agency clients so you don't have to.
 
If you see any of these 6 red flags, run: 👇
 
🚩 1 – Unrealistic deadlines
 
Signs:
 
- “I need this done ASAP.”
- "We move fast here"
- “Can you finish by tomorrow?”
- Last-minute changes on everything.
 
Why:
 
Their poor planning becomes your stress.
And no matter how fast you deliver, it’s never enough.
 
🚩 2 – Serial agency hoppers
 
Signs:
 
- “You’re our 4th agency this year.”
- Always blaming the last agency.
- Asking you to “fix” what everyone else failed at.
 
Why:
 
If nobody ever works for them,
the problem is usually them.
 
They carry the same issues everywhere they go.
 
🚩 3 – Doesn’t value your expertise
 
Signs:
 
- “We can’t pay much, but you’ll get exposure.”
- Constantly questioning your rates.
- Delaying or arguing over invoices.
 
Why:
 
If they don’t respect your skills upfront,
they never will.
 
These clients see you as cheap labor,
not as a partner.
 
🚩 4 – Scope creepers
 
Signs:
 
- “Can you just add this one quick thing?”
- Expanding the project halfway through.
- Expecting extras without extra pay.
 
Why:
 
Scope creep kills profit
and burns out your team.
 
Your $5K project turns into $15K of work with no reward.
 
🚩 5 – Toxic communication
 
Signs:
 
– Talking down to your team.
– Barking orders at all hours.
– Losing their temper over small issues.
 
Why:
 
This poisons your team.
 
Good people quit rather than be disrespected.
Replacing them costs more than the client is worth.
 
🚩 6 – Won’t follow your process
 
Signs:
 
- “We want it done our way.”
- Ignoring your systems and workflows.
- Sending random requests outside the plan.
 
Why:
 
If they don’t trust you to lead,
you can’t get results.
 
They hire you for expertise,
but block you from using it.
 
👉 Even one of these is enough reason to walk away.
 
Because bad clients don’t just drain your energy.
They block your growth.
 
The best agencies grow with clients who:
 
- Respect your process
- Value your expertise
- Act like partners, not bosses
 
Not every client is worth it.
 
Choose better ones,
And you'll build a better agency.
 
P.S. What else would you add to this list?

I studied 400+ bad agency clients so you don't have to.

“We’re sorry, but we won’t continue next month.”
 
Your biggest client is leaving.
 
Your stomach drops.
You try to stay calm…
 
But the maths hits you.
You can't cover:
 
- Team pay
- All the tools
- Your mortgage
 
And now?
 
You’ve got no pipeline.
No calls booked.
No backup.
 
Panic kicks in.
You start reaching out to everyone:
 
- New leads
- Old leads
- Past clients
- Referrals
 
But the replies are either:
 
“Not interested.”
Or straight up silence.
 
This is the nightmare scenario most agency owners fear.
 
But in reality?
 
It’s 100% avoidable,
as long as you have a strong lead gen system.
 
You see, with our clients...
One of the things we help them set up is:
 
- A lead sourcing system pulling 1000s of potential leads/day
- Personalized cold emails written by AI
- Automated sending systems that fire off 200–1000+ emails/day
 
With reply rates of 1–3%...
That’s 5–50 warm, high-quality leads per week...
That you then reach out to book calls with.
 
If you're closing at 20% and you book 5 calls a week...
That's 1 client closed each week.
 
And if your offer is strong enough...
You can close them at $10-$100k each.
(Just like our partner agencies do)
 
The only thing?
 
It takes a bit of time to set up and perfect.
Nothing is easy and work ethic still required.
 
But once it’s running,
You’ll never fear losing any client again.
 
P.S. I just did a full breakdown of this system,
showing you how to implement it yourself.
 
Just comment "LEADS" and I'll DM it to you.
(We must be connected first)

I got 214,271 impressions in the last 2 weeks.
 
The secret? 👇
 
Controversial 2 line hooks.
 
The hooks were not long.
Not deep, not fancy.
 
Just short, bold, 
and a little shocking.
 
For example, this one hit 100k impressions
just last week:
 
"I don't let my team work remotely.
 They are way less productive."
 
That’s the biggest myth ever."
 
It might seem simple,
but here's why it works:
 
The first 2 lines before "see more":
 
- Break the pattern.
- Trigger emotions fast.
- Make people stop and read.
 
Then, the 3rd line flips it,
and builds trust.
 
These hooks all do the same thing:
 
Shock the reader.
Then flip it with the truth.
 
And they work with every niche,
and every topic.
 
If you're an agency:
 
You can use this style for TOFU,
MOFU and BOFU too.
 
Not just TOFU viral posts.
 
Use it to talk about ads, trends,
client results, or team lessons,
and to pitch your own offer.
 
Just:
 
1 - Start with a bold pattern break.
2 - Flip it with a real insight.
3 - Link it to what you sell.
 
You'll be shocked by how well this works.

8 months ago, Andrew was struggling to sign clients.
 
Now, he closed one of the biggest clients in his niche.
 
A massive eCom brand with serious ad spend potential.
 
But back then?
Andrew wasn’t even sure if his niche was viable.
 
Every deal felt like a grind.
 
He was stuck in the ops,
doubting if he could really scale.
 
So, here’s what changed:
 
1 - We restructured his offer and positioning.

- Messaging + positioning revamped for his niche.
 
2 - We helped him build a consistent lead gen system.
 
One that runs without him being stuck in the DMs all day.
Because his team can run it for him.
 
Now, he just spends a fraction of the time on lead gen,
And can focus on other areas as well.
 
3 - We helped him build a real A-player team.
 
And implemented a proven hiring system,
that we've used with over 100+ agencies.
 
So now, Andrew isn’t the bottleneck anymore...
And he can focus on growth instead of daily firefighting.
 
This is only the beginning. 🚀
 
P.S. Want to see more info on how we scaled 43+ agencies past 100k/month?
 
Just check the link in the comments 👉

I don’t do groceries, laundry, or dishes.
 
No driven founder should do those:
 
Most founders waste 21+ hrs/wk on house chores.
And it prevents them from growing their biz faster.
 
I used to do the same.
Until I realized it was slowing me down.
 
Now?
 
Everything at home runs without me.
 
I hired and trained a chef/housekeeper
with a SOP that I've perfect over 6+ years.
 
And now she handles meals, cleaning, laundry...
While I get back 21+ hours every week.
 
Inside this SOP, you’ll find:
 
👉 Hiring templates to get top candidates
👉 Test tasks and interview scripts
👉 Full SOP for ALL house chores
👉 How to set up pay + coms
👉 Onboarding checklists
 
It’s not about being lazy.
It’s about using leverage.
 
Like this post
Comment “SOP”
Connect with me (so I can send it)

Careful with people who flex the digital nomad lifestyle
 
The airport selfies.
The laptop on the beach.
The “look at my life” posts.
 
None of that means the business is healthy.
None of that means the founder is free.
 
I've helped 100s of founders all over the world.
Been to many countries.
Hosted masterminds.
 
Too often I see travel as an escape
from a broken business.
 
Travel is cool if you can enjoy it.
(Because your business runs without you)
 
Having predictable systems.
And a team you trust.
 
Most people want to look free.
But very few are actually free.
 
The internet tricks people into thinking
freedom is a plane ticket.
 
Or a sunset with a laptop.
It is NOT.
 
Freedom is structure.
Freedom is systems.
 
Freedom is a business that does not break
every time you close your laptop.
 
If you want to travel the world, do it.
Live your life.
Have fun.
 
But do not confuse movement with progress.
And do not confuse photos with "freedom".

Our client just closed an upsell for £12k.
 
And then closed another one for £24k.
 
All back to back
in the same week.
 
Most agencies never see weeks like this.
 
Not because they lack skill.
But because their foundations are weak.
 
Their offer is unclear.
Their systems are messy.
Their client experience is inconsistent.
 
So clients do not trust them enough
to stay longer, or buy more.
 
But when you fix your offer
your systems, and your positioning...
 
You start getting:
 
- Better clients.
- Bigger deals.
- And easier sales.
 
Focus on the foundation,
and the rest comes as a result of that.

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Kilian Markert

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dennis W.'s LinkedIn Performance

Performance ScoreKilian Markert's LinkedIn Performance

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Performance ScoreDennis W.'s LinkedIn Performance