D-DOUBLEU MEDIA

D-DOUBLEU MEDIA is an advertising agency that helps 7-9 figure eCommerce brands lower acquisition costs through performance creatives and paid media.

Founder & CEO

Creative Donut

Changing the way you produce static ads. Supercharge your static creative testing volume without the hassle or design skills. Frosted Files Canva + Figma ad templates will help you get new ads up in minutes, not hours.

Founder

B&S  BV

Account Manager

Trainee

Fanatical in working out and reading a book with chamomile tea and a scented candle.

My day usually starts with a run or a high-intensity workout, a cold shower and a 10-minute meditation session. After that, I dive into working at my agency D-DOUBLEU MEDIA.

We help 7-9 figure Ecommerce businesses scale through performance creatives and paid media.

Dennis W.

You don’t need “creative juices” to make winning ads.
You need research.

Scroll your niche for 30 minutes and you’ll know exactly what your audience wants.
Scroll AI prompts for 30 minutes and you’ll just confuse yourself.

Your next $1M ad isn’t in your head.
It’s in a Reddit comment.

Dennis Willeboordse 👨🏼‍🦰

Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.

We copied competitor ads for 6 months straight.
Same formats, new messaging.

Revenue? Flat at $300k/month.

Then we started looking outside our niche.
Studied skincare, supplements, gadgets — and borrowed ideas, not ads.

2 months later → $100k/day.

It’s the easiest kind of innovation that works:
Copy psychology, not creative.

90% of you are stalking Foreplay, copying your competitors, and wondering why you’re plateaued.

We did the same.
Got stuck at $300k/month for half a year.

Then we started looking outside our vertical — studying skincare ads, gadget ads, supplements, all of it.

Within 2 months, $100k/day.

It’s not the format that works.
It’s the psychology behind it.

The thing I like about longer sales periods...

Is that you are able to pivot and test fast, kill what is not working and focus on what works.

Creative taking off?

Iterate and make more of it.

Kill losers, scale winners. As always.

Every brand is “preparing” for BFCM.

Translation:
→ Still designing graphics
→ Still thinking about offers
→ Still saying “this year will be different”

It won’t. Unless you start yesterday.

90% of you don’t have a creative problem.
You have a testing problem.

Stop looking for the perfect ad.
Start building the perfect process that finds it for you.

Most of you copy competitor ads.
That’s why you’re stuck while they scale.

We did it too — got stuck at $300k/month.
Then started looking outside our niche.
2 months later → $100k/day.

Copy less.
Research more.
That’s the difference between imitation and domination.

“Bro, how do you come up with ad ideas?”
I don’t.

I just scroll Reddit and steal what people already complain about.

You don’t need creative juices.
You need caffeine and a niche to research.

Blue Water Marketing

Chief Executive Officer

Managing Partner

I have 15 years of experience building marketing plans, purchasing media and analyzing successes for companies including Match.com, Nat Geo, Lending Tree, Harvard Business School & EMC. I founded BWM in 2017 and currently oversee all marketing activities at the company as Chief Marketing Officer. 

I currently lead a team of professionals who cover all aspects of integrated marketing and communications, including product marketing, market research, branding, social media, PPC, SEO & lead generation.

My diverse experience has enabled me to manage all aspects of a BWM's profile—from developing marketing plans to client-relations. 

Also, as part of my role at BWM, I've had the privilege of interviewing a number of business owners on our Podcast highlighting the life of a business owner, discussing the growing pains, planning & successes of various business owners.

Chief Marketing Officer

TCSM Holdings

TCSM Holdings is the parent company of direct-to-consumer eCommerce stores in the United States,  committed to providing excellent products for all their customers.

Principal Owner

https://chrismarrano.com/

Business Coach

Harvard Business School

On a daily basis, I was in charge of purchasing, maintaining and tracking all digital and traditional media placements to ensure all programs and courses were up to date and filled.   

Additionally, I updated course websites with new faculty, dates and program subject matter.   

I researched, secured and managed all events and promotions for Business School courses and programs.  

Worked closely with web team and Social Media team to plan and establish campaigns for future programs and events.  

Helped create Instagram, Facebook and Twitter posts that aligned with both existing and future programs.

Marketing Account Executive

Coordinated the implementation of a variety of global online, print, mobile, and sponsorship initiatives, as well managed marketing operations and deliverables with our ad agency.

Worked with media buying agency and creative agency/in-house creative services to coordinate advertisements with various online publishers, print publications, and outdoor venues. 
Additionally, I worked closely with internal teams to create messaging and custom content with publishers. Furthermore, established various online strategy plans for custom brand content with thought leadership and web teams.

I assisted with the planning and implementation of various sponsorship initiatives that involved brand activation of sponsorships for MLB, PGA, NFL, and F1. Within those sponsorships I managed all deliverables required for activation, logistics and tracking. I also created Excel and Powerpoint for documentation of sponsorship benefits and metrics which included proof of placements, impressions and various other results for clients.

Associate Program Manager

Mullen

I worked on planning all offline media for four national brands. I strategically implemented ads in magazines, newspapers, radio and television, while also working hand-in-hand with the digital media teams for the brands. 

On a daily basis, I worked with our Brands' account and creative teams in making sure our clients were happy with everything within their plans. Additionally, I worked with outside sales representatives across all mediums to make sure that the clients received the best positioning and timing for their media buying.

Assistant Media Planner

BarCast Network, LLC

Assisted with sales and promotion initiatives for digital advertising network displaying broadcasts on a proprietary channel in bars and restaurants in major cities in the US. 
Generated weekly activity reports to CEO and partners. 
Participated in partnership strategy meetings with major accounts such as Anheuser-Busch and Diageo and provided demographic input and feedback for programs.

Intern

Founder @Blue Water Marketing | eCommerce & Digital Marketing Nerd

Hey, I’m Chris Marrano.

I’ve spent the last 15 years in the trenches of digital marketing, starting on Madison Avenue-style agency floors at Mullen (Boston) working with brands like Match.com and LendingTree, then going client-side at Harvard Business School before launching Blue Water Marketing from the ground up.

Today, I run an eCommerce growth agency that helps Shopify brands scale from 7 to 8 figures—without bleeding budget.

We do this by combining Meta Ads, Google Ads, Klaviyo, and content at scale with deep financial visibility (think MER, aMER, CAC, and contribution margin). We don't just run ads—we integrate into your brand’s systems and decision-making so growth isn’t just fast—it’s profitable.

I'm also building ADIQ.AI, an AI-powered SaaS platform that helps brands analyze creative performance in real time—because in this market, "creative testing" without data is guesswork.

Outside of business, I live in South Florida with my wife Taylor and our two boys. I’m a family-first operator. Weekends usually involve beach days, t-ball games, and building something in the garage (usually with a goldendoodle supervising).

If you're a DTC founder looking to:
✅ Turn creative chaos into profitable customer acquisition
✅ Build predictable growth systems backed by numbers
✅ Actually understand what's driving your MER

Let’s connect.

Chris Marrano

We built a BFCM Tracking Sheet that keeps media buyers and operators aligned every 2 hours during the biggest week of the year.

If you run a 7–8 figure Shopify brand, you already know what happens during BFCM.

Budgets move fast. Slack threads explode. Everyone reacts. Nobody documents why decisions were made.

That’s how profit gets lost.

This sheet fixes that.
✅ Tracks Meta and Google spend in real time
✅ Updates revenue, new customer mix, and aMER automatically
✅ Logs every scaling and pullback decision with notes
✅ Keeps operators and buyers synced on one thing: profitability

We use it internally for every brand we manage.

Our buyers check in every 2 hours to log spend, performance, and rationale so there’s a clear trail of decisions — not just gut reactions.

This isn’t a dashboard. It’s a command center for BFCM weekend.

If you want the free template, drop TRACKER in the comments and I’ll send it over.

Scaling 7 & 8 Figure DTC Brands Profitably | Building AI-enhanced systems | Founder@BlueWaterMarketing | Founder@ADIQ.AI

Most brands want to rank on Google, ChatGPT, and Perplexity. But they don't have the system to actually do it.

We tried building our own content engine in-house. It kind of worked, until it didn’t.

Research, briefs, content structure, internal linking, QA, publishing.
- Six different tools.
- Too many bottlenecks.
- No unified workflow.

We could automate parts of it, but never the entire loop. Which meant we were never going to scale it across our portfolio or our SaaS.

The turning point was when I started testing AirOps. Not as another “AI tool,” but as the system that finally stitched everything together.

Here is how it works… 
1. Drop in a keyword
The workflow pulls supporting questions, competitors, gaps, and outlines.
2. Build a production-ready article
With real internal linking paths, brand voice, expert quotes, and embedded case studies.
3. Automatic quality checks
Fact checks, terminology consistency, citations, and tone adjustments.
4. Repurpose instantly
LinkedIn posts, social snippets, video scripts, FAQ sections, summaries, email variants.
5. Human review at the right points
Not to rewrite everything.

Just to add expertise, context, and brand alignment. This took us from 40 to 50 hours to roughly 3 to 4. Not because we wrote faster. Because the system did the work we could never automate end to end.

If you are trying to rank on Google, ChatGPT, Perplexity, or Gemini, you need a real engine behind the scenes.

Not writers guessing. Not a bunch of disconnected tools.

A system.

I have a five minute walkthrough of the exact workflow we are using.

How it works, why it works, and how you can install it inside AirOps without writing a single line of code.

Comment “ENGINE” and I will send you the video.

I’ve spent well over six figures this year developing AI systems for media buying, creative analysis, and performance automation.

Here’s what I’ve learned. There’s good, bad, and ugly.

The good:
AI is helping us move faster.
We’ve automated reporting, analysis, and daily performance insights.

No dashboards. No manual exports. Just clean data and faster decisions.

The bad:
Most people are trying to use AI as a shortcut instead of a system.

It doesn’t replace operational discipline.
It just makes your existing process faster, for better or worse.

The ugly:
Most of what’s being built right now isn’t useful.
It looks good in demos, but it doesn’t solve real operator problems.

Teams don’t need more AI “tools.” They need AI integrations that make their workflow more efficient.

If you’re investing in AI, focus on depth, not hype.
Build systems that your team actually touches every day.

That’s where the real ROI lives.

Most of the brands I spoke with this week are already planning for Q1. Not December. Not holiday cleanup.

And every conversation pointed to the same reality:

Meta’s Andromeda update increased the demand for creative volume more than anyone expected.

Not random ideas.
Not more of the same ad.
Real volume built around structured hooks, benefits, and angles that make it easy for the retrieval engine to understand what your product actually solves.

Here is the part most operators are not ready for:

Andromeda is built to evaluate massive creative sets.
If you hand it four ads, you are starving it.
If you hand it forty strong variations, it finally has enough signal to work with.

This week I talked to multiple eight figure brands and one thing is consistent.

They are already building creative pipelines for January and February.

They know Q1 performance will be driven by how much quality input they give the system.

Meta changed how ads are ranked.
Creative signals are now the entire game.

So going into the weekend, here is my advice to every Shopify operator:

Build your Q1 creative volume plan now.
Build your themes now.
Build your hook bank now.
Do not wait until January to start producing.

And because we are deep in this on our side, we have been using AdIQ to generate and test creative ideas at a speed that was never possible before.

I am going to share a batch of the AI generated concepts we have been producing.
Take a look at the angles, the hooks, and how the layouts shift.
This is the type of volume the system needs now.

If you want some AI statics for your brand, drop STATICS down below and we’ll create 5 for you.

(Be mindful, our designers fix any typos)

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Most people don’t realize how different running a real agency is until they hit the wall.

I remember a few years ago, a brand scaled from $30K to $300K a month in spend with us. It should’ve felt like a win.

Instead, it exposed every weak point in our system.

Creative was late. Buyers were reactive. Reporting took hours to compile.

And our team was operating off five different versions of the truth.

That’s when I realized that we weren’t running an agency.

We were running organized chaos.

When you’re a freelancer, growth feels like more clients, more work, more revenue.

When you’re an actual agency, growth means your operations can scale without breaking.

Here’s what that looks like inside a real team:

✅ Creative throughput is planned, not guessed.
We track production velocity, not “how many ads we made this week.”
Every concept has a system, briefed, built, reviewed, launched.

✅ Media buyers don’t live in silos.
Daily performance rolls up into one internal view.
Everyone sees spend, ROAS, CAC, MER before 10 AM.

✅ Decisions are frameworks, not feelings.
“Looks good” doesn’t fly.
Every call is backed by thresholds and data logic.

✅ Ownership is defined.
Creative owns velocity. Media owns performance. Retention owns LTV. Each team is accountable to a metric, not just a task.

✅ Client communication is a process.
No random check-ins. No scattered Slack threads.
Reporting cadence, deliverables, and next steps are locked in.

That’s the difference between being a freelancer with help and running an actual agency.

One scales people. The other scales systems.

When that brand hit $500K months, we weren’t reacting anymore.

The team knew exactly what to do, when to do it, and why it mattered.

That’s what operational maturity looks like, and why most “agencies” never get there.

taplio

The Battle

Dennis W.

Chris Marrano

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taplio

The Battle

Dennis W.

Chris Marrano

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dennis W.'s LinkedIn Performance

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