Leadership isn’t just about making decisions—it’s about making the right ones, at the right time, with the right people.

Even the most accomplished CEOs and senior leaders hit a wall. You have a bold vision, but translating it into aligned teams, clear strategies, and sustainable growth can feel harder than it should. Leadership can be isolating, and the weight of high-stakes decisions is real.

I believe leadership starts with self-leadership—owning your time, priorities, and mindset with intention. When leaders operate with clarity, alignment, and purpose, their teams and organizations follow.

That’s where I come in.

As CEO & Founder of Arcqus Group, Board Member, and Strategic Advisor, I help growth-minded executives unlock clarity, align their teams, and scale with precision. Sustainable success isn’t about working harder—it’s about leading smarter.

Transformational growth happens when leaders:
1. Gain absolute clarity on their vision and next steps
2. Align their teams with ownership, accountability, and purpose
3. Execute with precision, turning strategy into measurable results

I’ve guided high-performing leaders across industries, helping them bridge the gap between big vision and real execution. I know the pressure you’re under—and I know what it takes to build the confidence, systems, and strategies to scale with purpose.

If you’re ready to break through the plateau and lead with clarity, let’s connect.

Message me here on LinkedIn or visit www.arcqusgroup.com to learn more.

Dusty Holcomb

AAA-The Auto Club Group

Product Owner II

AAA Insurance

Internal ownership of technology used across the Insurance platform.  Single point of contact for business and liaison with IT Manager.  Create, prioritize and manage the application management platform roadmap to ensure applications and processes are strategically aligned with business objectives. Manager accountabilities for the Business Application team.
• Product Owner for full Guidewire Insurance suite: Policy Center, Billing Center, Claims Center, Consumer Portal (Quote/Buy, Account Management) and Agent’s Gateway Portal.
• Member of Enterprise Steering Committee for Salesforce project team launching the CRM tool within AAA business units and  Insurance division to improve customer journey experience. 
• Providing system enhancement and improvement roadmap for Applied EPIC agency management tool.
• Coordinate and facilitate Business project plan in collaboration with Insurance IT and LOB managers.

Business Application Manager

Product Owner to Insurance IT informed of the business objectives and priorities, empowered to deliver, available to the delivery team, domain knowledgeable and acts as subject matter expert.   Responsible for converting the product vision into a workable product roadmap through forward-looking planning, regular product backlog maintenance, and tactical prioritization of tasks.  Connects the business stakeholders and development teams by managing solution delivery expectations and keeping information flowing in both directions.  Facilitates product backlog prioritization with business stakeholders to maximize ROI.  Builds consensus for a defined roadmap and provides day-to-day tactical direction for the team.  Accountability for managing stakeholder expectations.  Defines user acceptance tests.   
• Product Owner and workstream SME for full Insurance suite transition to Guidewire technologies: Policy Center, Billing Center, Claims Center, Consumer Portal (Quote/Buy, Account Management) and Agent’s Gateway Portal (April 2016 - ongoing).

Business Analyst

The Members Insurance Co., AAA Carolinas

Acts as marketing representative for all distribution channels visiting agencies in assigned territory encompassing the State.  Responsible for monitoring and fostering agency relationships.  Communicates premium and/or submission level commitments to existing agency partner to meet overall territory goals.  Assists in the design of marketing materials and web content.  Provides marketing information to agents regarding product opportunities, how to transact business and responds to basic inquiries on insurance products, underwriting, and technology for the Company.   Trains new agents on technologies, appetite, and product.  Composes and distributes regular agent communication regarding product, opportunities, technology, changes, and enhancements via email or in person.  Sets up appointment with prospective agents and appoints new agencies.  Assists prospective agents in preparing Company appointment application, obtains necessary agency licensing and producer information required for appointment process, and prepares new agency contract.  Attends conventions and other industry function to maintain visibility to current and potential agents.  Communicates issues raised by individual agents and troubleshoots accordingly.  Identifies and communicates changes in the market regarding competitors, coverage forms, pricing, and other items that may arise.  Completes and updates reports, facilitates, and participates in Sales meetings.  Performs related duties as directed or as situation dictates.

Marketing Manager

BB&T Insurance Services

Business project management including, but not limited to, acquisition agency conversion, business recovery management team member, business liaison to IT, expense optimization and new initiatives, resource availability, documentation and tracking. Member of BB&T Leadership Development Program.

Business Project Manager

MetLife Auto & Home

Led regional sales development and management team.  Administered key accounts and agency relationships. Headed regional strategic planning and operational direction based on corporate financial and sales analytics. Utilized diagnostics to build financial acumen among regional sales managers; instituted measures to improve sales initiatives.

Designed and implemented training and mentorship initiatives to drive manager competency. Generated business plans according to corporate sales objectives to realize bottom-line growth and conveyed plans to Sales Head; analyzed competitive marketplace and adjusted business plans to optimize results. Interfaced with business partners to promote achievement of regional sales effort needs and ensure that plans compliment other distribution channels.

Regional Sales Director

Played integral role in execution of field sales strategy throughout 6-state market. Mentored 7 associates, aiding in acclimation to company and culture. Identified and capitalized on training and development opportunities for regional sales managers; led on-boarding training program for new regional sales managers, including orchestrating joint field travel. Planned and facilitated state-specific agency conferences concerning new product, technology launches and sales training. Managed summer interns and assistant market managers. Ensured awareness of and operational focus on State of North Carolina goals. Monitored weekly sales objectives and communicated progress to Regional Sales Director.

Senior Market Manager

ROTATIONAL POSITION.  Monitored and administrated state profitability and trends based on source and driver. Teamed with 4 distribution sources as well as underwriting and pricing resources to organize tactical plans according to objectives. Functioned as primary liaison between distribution sources, home office executive officers, and pricing/actuary departments. Persuaded centers of influence to partner in state’s strategic planning and interacted with home office partners regarding North Carolina’s unique insurance regulatory process, including Rate Bureau, Reinsurance Facility, and Beach/FAIR plans components.

North Carolina Market Strategist

Drove agent and premium growth throughout assigned market, ensuring operational alignment with company goals. Held accountability for contract negotiations. Designed and initiated sales and marketing strategies to promote key account relationship growth. Assessed agency/territory performance and implemented improvement strategies. Facilitated product, sales technique, underwriting rules, rating plans, and automation training efforts. Acted as state specialist due to state-specific insurance features.

Regional Sales Manager

Resourceful and proactive agent of change equipped with more than 20 years of sales, marketing, and management success within insurance industry. Analytical leader commanding strength in strategic planning, coupled with extensive industry knowledge, including state-specific regulations. Developed strategic, technical, and business plans that were key in achieving major milestone wins. Successfully executed these plans to meet corporate objectives. Directed personnel activities such as hiring, performance evaluation and salary/bonus administration. 

Specialties: Change Management • Client Relations • Needs Assessment • Territory Development/Management • Training • Project Management • Strategic Planning • Business Plan Development • Market Penetration • Trend Analysis • Competitor Awareness  • Process Improvement • Contract Negotiations • Account Management • Alliance Building • Team Management

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The Battle

Dusty Holcomb

Juanita Steffey, CIC

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