Become a Profitable Podcast Guest 🎙 | 3X Founder | 3X Father | Front Row Dad | StoryBrand Guide

Are you tired of wasting time and money on marketing efforts that just don't deliver results? Believe me, I've been there.

Picture this: it's 2020, the early days of the pandemic, and I'm on the brink of losing my business. Paid ads weren't converting, leads were inconsistent, and referrals, my lifeline, were drying up. 

Meanwhile, peers in my industry were thriving, getting featured on the podcasts I avidly listened to. I knew podcast guesting held the key to business growth, but I lacked the know-how to make it happen.

Driven by frustration and determination, I embarked on a journey to master the art of podcast guesting. Fast forward, and I've personally generated over $2M in revenue from podcasts alone. 

But the true reward? Helping over 250 entrepreneurs achieve similar success, transforming their businesses as podcast guests.

There's nothing more fulfilling to me than empowering expert entrepreneurs like you to achieve the recognition and results you deserve:

✔️ Secure coveted spots on top podcasts and make it your primary marketing strategy.

✔️ Attract ideal clients who seek you out, eager to work with the go-to expert in your field.

✔️ Consistently close high-ticket sales, fueling your business growth.

✔️ Establish yourself as the undisputed authority in your industry.

✔️ Expand your network exponentially, opening doors to new opportunities and collaborations.

If you're ready to amplify your brand by sharing your story, I'd be honored to guide you. Let's unlock the power of podcast guesting together and propel your business to new heights.

Book a complimentary strategy call here:

https://7figureleap.com/call

Dustin Riechmann 🔥

New identity unlocked.

My guitar has sat in the background of my zoom meetings for four years.

I constantly get asked if I play - and I’ve had to admit that I do not.

That changed on Christmas Day.

We got our youngest daughter a guitar and one of my mastermind members bought us each a great beginner’s book.

I’ve been practicing daily since then and learning alongside my daughter.

Do I really know how to play guitar?

Of course not.

***But I made an identity shift to see myself as a musician and someone who plays guitar.***

If you have big goals in the new year, don’t focus on how far you have to go.

Focus on becoming the type of person who achieves that goal.

And take on that new identity.

Any musicians reading this?

I’d love to read your best tips on making progress as a newbie!

No alternative text description for this image

If a caveman wanted to read your website, and he only had three seconds to do it, would he understand the essence of it immediately?

If your answer is “No”, you’re probably trying to be cute and clever, and it might not be very clear.

This caveman thing is what Donald Miller, CEO of StoryBrand, would call the ‘grunt test’. The number one rule of messaging and marketing is having a clear, simple message that people understand immediately.

From local shops to industry leaders like Microsoft and Nextiva, thousands of businesses use the StoryBrand Soundbite Strategy to cut through the noise and grow faster.

Our shared passion for storytelling is what brought me to Donald’s community, having been a certified StoryBrand guide for nearly 3 years now.

And serving in Don’s community has been powerful way to get clients. We’ve had at least 35 StoryBrand Certified Guides and Coaches come through the Podcast Profits Accelerator so far.

Donald, I just wanted to say thank you. I’m always trying to embody what I’ve learned from you.

I’d rather have 2,000 right views than 200,000 random views - and I’ll die on that hill.

A few months ago, I was a guest on a podcast hosted by Nathan Barry.

It wasn’t a massive show by internet standards.

 - No viral clips
 - No giant spike in followers

But something interesting happened.

Those few thousand people who watched and listened?

 - They were the right people
 - They reached out
 - They booked calls
 - They invited me into rooms I care about
 - They became clients, collaborators, and long-term relationships

That experience reinforced a lesson Nathan has been teaching for years:

👉  Not all attention is equal.

Most creators are chasing reach. But reach without resonance just builds a crowd.

And crowds are expensive to entertain, exhausting to serve, and terrible at converting.

Here’s the real distinction:

A crowd is:
 – Random
 – Entertainment-driven
 – “Bigger is better”
 – Draining to keep up with

An audience is:
 – Focused
 – Trust-based
 – Identity-aligned
 – Energizing to serve

When you have an audience, you don’t need to perform. You get to teach.

You don’t need viral content. You need relevant content.

You don’t measure success by views alone. You measure it by what happens next.

Your business doesn’t need a bigger crowd.

It needs a tighter audience.

Would you rather have massive reach - or deep relevance with right audience?

I'd love to hear of any experiences you've had that back me up on this.

P.S. This is the 7-Figure Leap Mastermind at our last in-person retreat.  This is my tribe (the deepest form of audience IMO).

I’m probably going to disappoint some growth gurus here…

…but my goal for 2025 was to keep our revenue about the same. I wasn’t trying to 10X anything. Having lower margins sounded BETTER.

And I focused on my team development process.

At the end of each year, I create a notecard with a keystone goal. 2024 meant seven figures, with literally zero team support for the first half of the year. Exciting, but also exhausting.

The second part of that year was me basically admitting I needed help, starting on a basic level: hiring an executive assistant.

2025’s focus was all about creating a foundation and a more sustainable business for myself. I dabbled with team sizing, team building, and systems for different operations.

I don’t get a lot of joy from that, but it felt important and necessary so I wouldn’t burn out. Another point was growing in the future and focusing on my own zone of genius more deeply.

We now have two coaches in fulfillment, helping me deliver the 90 Day Podcast Profits Accelerator Program. I still like being a big part of the Accelerator and the Mastermind, but now I have some assistance and redundancy. I also got some marketing help, which allows me to ‘multiply myself’ in some ways.
2024 and 2025 were almost identical in terms of finances. Some higher expenses, sure, some things going down, but exactly what I expected and wanted.

I think this sets us up for a big 2026.

📌 PS—I put together a roadmap to help any mission-driven entrepreneur become a profitable podcast guest:
- Find your purpose
- Figure out which podcasts to pitch
- Create a podcast pitch that makes hosts say "yes"!
- Nail every podcast appearance and generate relevant leads
- Keep the flywheel going by building relationships

Click "Visit my website" at the top of this post for instant access.

$2,200. 

That was the opening slide of my keynote at PodFest yesterday. 

It’s also the average revenue per podcast guest interview for our clients. 

The poll that attendees took disclosed that 40% were making <$500 per interview. 

Worse?

60% had NO IDEA how much a guest opportunity was worth to them.  

It doesn’t have to be that way. 

If you want me to send you the exact playbook we use to ensure you KNOW how much profit you’ll create…

…and make it’s 4, 5 or 6 figures per appearance:

Comment $2200 and I’ll send it to you so you can get started and remove all the guesswork.

You're probably leaving money on the table.

The single biggest lever in your business is your offer.

Specifically, it's the mix of offers and how you position them.

Most coaches have too many offers and/or confusion in their value proposition.

From personal and client experience, I am convinced that you only need 3 offers (max) to grow your business to $1M+ in annual revenue.

In fact, we've reached that mark with only 2 offers.

Invest 16 minutes today to listen to this breakdown of The 3 Offers You Need to Hit 7 Figures:

https://lnkd.in/gXtehQMp

And leave me a comment with your current offers so I can give you my insights.

Open article: 7-Figure Leap with Dustin Riechmann by podcasts.apple.com

Everybody naturally knows how to speak on podcasts, right?!

I used to assume this was true. I’ve just done it so much, and in a lot of different industries and environments, that it became second nature, you know?

I sort of took it for granted — just show up and teach. Tell the stories!

But lots of our Podcast Profits Accelerator members are just starting out with podcast guesting. The ‘performance’ doesn’t always come naturally.

Luckily, people started asking questions:

→ What stories?
→ How do I introduce myself?
→ How do I formulate the call to action?

People understood, structurally, what would happen in a podcast — but we had to give them more individual support to make it really comfortable to show up in a way that didn’t fell overly scripted.

We’ve since added specific story templates to our framework, but also plenty of space for people to practice on one-on-one calls with me or in a breakout room with a partner.

This approach bears more fruit as people feel confident and equipped when they show up on interviews.

If you want to learn how to create and naturally tell the 3 Keystone Stories that you should feature in every podcast appearance, get my playbook here: 
https://lnkd.in/gkVTs_pH

Advanced Rehab Management Services

𝐓𝐡𝐞𝐫𝐞 𝐰𝐚𝐬 𝐧𝐨 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧... 𝐒𝐨 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐨𝐧𝐞.

And another..
And another…
And another…

We 𝐋𝐎𝐕𝐄 overcoming problems that seem impossible by creating solutions that don’t seem like an option. To give you an idea, here are a couple of examples below:

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: I am looking at my EOR and somebody is taking half of our billed charges. Where is this money going? 

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: We spent four years building a solution. Time and time again, we were told no, it can’t be done, there is no way around it and FINALLY, we created a solution and proved them wrong.  

The solution we created, allows our customers to bill workers’ comp and auto bills without retroactive discounting. That means higher reimbursement for our customer practices. We have successfully processed over $11,000,000 in charges on behalf of our customers.

𝐒𝐨𝐦𝐞 𝐨𝐛𝐬𝐭𝐚𝐜𝐥𝐞𝐬 𝐚𝐫𝐞 𝐬𝐨 𝐦𝐨𝐧𝐮𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐫𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐫𝐞𝐚𝐝𝐲-𝐦𝐚𝐝𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐢𝐭. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐨𝐮𝐫 𝐦𝐢𝐧𝐝𝐬 𝐠𝐨. 

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: I am treating more patients and making less money. What is happening? 

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: A complete data analysis showed that their payer mix shifted dramatically and the clinic was losing money. The owners first instinct was to close the clinic because they were in the wrong area, and there was no solution. We created a strategic marketing campaign based on algorithms that we created to alter the payer mix. This allowed our customer to remain open and even thrive in the community that they serve. 
 
We’ve 𝙬𝙤𝙧𝙠𝙚𝙙 𝙬𝙞𝙩𝙝 𝙝𝙪𝙣𝙙𝙧𝙚𝙙𝙨 𝙤𝙛 professionals, identifying obstacles within their business and providing strategies to help with growth, revenue generation, marketing, and business development.

Co-Owner, President

Advanced Rehab Network

Director Of Operations

Member Services Manager

Advanced Physical Therapy Center

Marketing Communications Director

Marketing was bringing in a record number of patients. We negotiated high paying contracts. Our revenue was still decreasing. 
𝐓𝐡𝐞𝐫𝐞 𝐰𝐚𝐬 𝐧𝐨 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧... 𝐒𝐨 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐨𝐧𝐞.

I was an executive at a physical therapy network where our goal was to provide more revenue for our clients. We brought in a record number of patients through marketing, increased the rates for the insurance contracts and still… the revenue was not increasing. I knew that something wasn’t right, so I started looking at the numbers. The data was showing that the contracts were not paying correctly. 

Insurance companies have a lot of power, and we found that our clients were too tired to fight them any longer. They were using PPO Networks to process the billing and give our clients less money. We tried to dispute the payments, we worked with lawyers, and everything resulted in the insurance companies favor. Apparently, this was a normal thing, and we were told several times that there was nothing we could do about it. 

𝐒𝐨𝐦𝐞 𝐨𝐛𝐬𝐭𝐚𝐜𝐥𝐞𝐬 𝐚𝐫𝐞 𝐬𝐨 𝐦𝐨𝐧𝐮𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐫𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐫𝐞𝐚𝐝𝐲-𝐦𝐚𝐝𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐢𝐭. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐨𝐮𝐫 𝐦𝐢𝐧𝐝𝐬 𝐠𝐨. There had to be an answer, and we were not willing to give up. 
We spent four years building a solution. 

Time and time again, we were told no, it can’t be done, there is no way around it and FINALLY, we created a solution and proved them wrong. 

Our solution results in more revenue for our clients. Physical therapists change lives every day. They ELIMINATE pain for their patients. More revenue makes it easier for them to focus on providing the best care to their patients and invest in technology to use in treatments. It gives power back to them and allows them to get paid the correct amount for the hard work that they do. 

I’ve 𝙬𝙤𝙧𝙠𝙚𝙙 𝙬𝙞𝙩𝙝 𝙝𝙪𝙣𝙙𝙧𝙚𝙙𝙨 𝙤𝙛 professionals, identifying obstacles within their business and providing strategies to help with growth, revenue generation, marketing, and business development.  I have seen too often that companies don't realize they are not reaching their 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 because they simply don't see a problem. That is where my experience in data analytics data analytics can determine several key areas to 𝙪𝙣𝙡𝙤𝙘𝙠 𝙝𝙞𝙙𝙙𝙚𝙣 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙩𝙝𝙖𝙩 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙖 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙩𝙤 𝙖 𝙬𝙝𝙤𝙡𝙚 𝙣𝙚𝙬 𝙡𝙚𝙫𝙚𝙡.

taplio

The Battle

Dustin Riechmann 🔥

Lisa Selden, MBA

Followers

Posts

Engagements

Likes

Performance ScoreDustin Riechmann 🔥's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dustin Riechmann 🔥

Lisa Selden, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dustin Riechmann 🔥's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDustin Riechmann 🔥's LinkedIn Performance