This Dot

- Built and mentored a cross‑functional team of engineers and AI specialists to develop internal tools and client deliverables, accelerating project delivery timelines by standardizing best practices and frameworks.
- Directed the efforts of engineering to build 6 Applications for Docusign IAM, helping businesses leverage Docusign integrations and automation in a way that supports their workflows.
- Spearheaded an initiative and strategy to create a community for C Suite leaders to share value and ideas with each other at exclusive, only lunches that led to triple-digit growth of members and contributors.
- Leading an initiative to acquire new clients, expanding our current client base by 25%
- Spearheaded partnerships with leading tech conferences, enabling the company to showcase its expertise and attract new high-profile clients.

Director of Technology

Dallas Software Developers Group

Providing Resources and Assistance to developers in the local Dallas community. Leading Workshops and lessons to help those that need it most.

Technical Leader, Organizer, and Admin

JavaMug Dallas

Treasurer

Collin College - Software Development

Web Advisory Board Member

AutoZone

- Delivered an improvement to the existing Deals sales funnel resulting in a 44% increase in customers who explored available deals and an overall 43% increase in deals added to their cart.
- Developed a new streamlined sign-in flow launched in Q1 of 2024, contributing to a 214% increase in linked accounts to loyalty or legacy accounts, 231,022 vs 73,440 the previous year.
- Increased Testing Code Coverage by 50% by adding integration tests throughout the code base to create higher-quality code less prone to bugs and errors.
- Increasing the website's accessibility by working on Accessible features and tasks in an initiative to improve the compliance and readability of the site with screen readers by 60% in Q3 of 2023 - Q1 of 2024.
- Modernized the shopping funnel to increase customer retention and trust in the checkout flow.
- Migrated our codebase from React-Redux to React Query while maintaining code quality standards.

Senior Software Engineer

Frontdoor, Inc.

- Leading an initiative to add a testing framework and standards across multiple repos to help developers test code that will end up in production.
- Utilizing Golang and Kafka, created a service that would automatically generate accounts for new contracts without requiring users to go through a lengthy sign up process.
- Interviewed, created documentation and assisted with the onboarding of multiple developers to help onboard them quickly.
- Working on an initiative to Rapidly optimize several slower performing pages on our website to lead to a better customer experience.
- Added Tealium tracking to several pages that allow the company to better understand what products and pages relate to customers and which products are being abandoned.

Software Engineer

Google

- Maintain the content on several different sites with a focus on converting viewers to attendees.
- Worked directly with the Android Dev team to release educational tech content and led several hands on workshops with Android Developers across North America
- Cross-collaborated with teams across the Globe on several initiatives such as the Global Developer Call, DevFest North America, North America Connect Summit and more, Events where we bring Developers together to learn and engage with new technical content.
- Worked with the Europe Team to help engage many of their inactive communities resulting in a very well received session of actionable steps to bring their tech communities back to life during the pandemic.
- Delivered a talk for actionable ways we can deliver technical content in a way that is more approachable, The talk was delivered to Googlers and over 300 Global community leaders, which was the highest rated talk of the entire event.

DevEcosystems | DevRel for Google Technologies

Shelby County Schools

Assisting Shelby County Schools as a Board member for STEM activities.

STEM Board Member For Shelby County Schools

- Led a RTB initiative and was the sole member on the team for several months using a Java/Angular tech stack.
- We rewrote the entire codebase in React/Go so I adapted to the shift in technologies, learned them and became a valued member on the team, solving problems and creating working solutions for the needs of the business.
- Our team created a new sales funnel for the company that led to a 30% increase in customer conversion rates and a 7% increase in customers being able to reach customer care instead of abandoning carts.
- Worked with a team of Engineers to completely recreate our entire site from scratch.
- Worked on Microservices and creating Endpoints for new services.

LaunchCode

-Guiding students, providing advice and explaining teaching material.
-Conducting office hours to ensure students have the ability to receive extra attention.
-Going above and beyond to help bring the strongest graduation rate for the Incredible students involved in the program.
-Shaping the next group of developers entering the workforce.

Teaching Assistant

I only accept connection requests from people I have worked with, collaborated with before,  or within the DALLAS area as they are in my local community. LinkedIn has a max connections limit and I hit that a long time ago. So to add anyone in must remove a connection I already have. You can follow me for any of the content you want to see and my DMs are open but I can't accept all requests.

Experienced problem solver and leader with a proven track record of success in software development, leveraging Java, Spring framework, or Golang to build scalable and secure solutions that empower businesses and instill trust in users through intuitive React.js frontends. Currently spearheading the Dallas Software Developers Group, fostering a vibrant local tech ecosystem through workshops, cohorts, and meetups.

Danny Thompson

Freelance

Regularly measured and reported on SEO performance to clients.

Directly managed the SEO strategies and implementation for key client accounts.

Utilized advanced analytics tools to monitor and evaluate client website’s SEO performance, including traffic, rankings, and lead generation.

Take the lead on local SEO consulting projects for clients (this means creating a plan, assisting the clients in executing the plan, and fielding questions regarding it).

SEO Consultant

POOLCORP

Developed and executed a holistic global SEO strategy for SwimmingPool.com, HotTubs.com, NPTpool.com, and a portfolio of related sites for the world’s largest wholesale distributor of swimming pool supplies, equipment, and related leisure products.

Analyzed data to understand what kind of content our targeted customers are looking for, how they engage with our digital presence, and measured the effectiveness of our SEO strategies.

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Worked with the development team to build and optimize the internal linking strategy to maximize rankings.

Delivered search insights to the cross-functional stakeholders to accelerate organic growth and thereby increase engagement.

Collaborate with content writers to support Content Marketing strategy and ensure the production of high-quality content.

Partner with subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation to improve key page metrics.

Create monthly, quarterly, and ad-hoc reports to stay on target, inform accurate forecasts, and drive optimal decisions to improve SEO performance.

Act as the company’s expert on the latest SEO trends, search engine updates, and industry changes to incorporate new knowledge into ongoing strategies.

Experimented with using AI to automate SEO processes (writing meta tag descriptions based on page content and writing image captions)

Search Engine Optimization Specialist

Morris Bart Law Firm

I saved the company $121,000 in the first four months I was on staff and spearheaded a website project that languished for three years. After its completion, the website had the highest number of inbound leads in the company's history.

Worked with code connected to third-party APIs and plugins (e.g., Google Tag Manager, Google Reviews, Call Rail, etc.)

Ensured that ethical and local bar standards were emphasized and adhered to in all content.

Collaborated with the marketing team to develop and implement content marketing strategies that align with SEO goals.

Effectively translated highly technical subject matter for non-technical audiences, partner presentations, and executive-level business strategy discussions.

Project management of the organic search initiatives, including ensuring strategies are aligned with the complete digital plan and reviewing the impact of implementation.

SEO Strategist

Velocity Agency

Worked with code connected to third-party APIs and plugins (e.g. Google Tag Manager, Google Reviews, Call Rail, etc.)

Ensured that ethical and local bar standards were emphasized and adhered to in all content.

Collaborated with the marketing team to develop and implement content marketing strategies that align with SEO goals.

Effectively translated highly technical subject matter for non-technical audiences, partner presentations, and executive-level business strategy discussions.

Project management of the organic search initiatives, including ensuring strategies are aligned with the full digital plan, as well as reviewing the impact of implementation.

Worked closely with graphic designers, programmers, and account executive to implement client site redesigns. 

Developed cross-platform content distribution strategy with social media managers and ad buyers.  

Performed keyword research and attain organic Google page 1 listings for those keywords. 

Rewrite website URL’s, meta tags, and meta descriptions for best organic SEO results. 

Monitor blog traffic via Google Analytics and Raven Tools. Plan, write, and edit five newsletters per month in Constant Contact. 

Write up to 35 blog posts per month across 11 client sites
- increased organic traffic for one client by 390% resulting in over $44,000 in additional revenue over a 7-month period
- took a new site to 2,000 avg users per month with a 6.05% bounce rate
- increased website conversions for a law firm by 525%

Student Branding Society

Recruited to build a social media identity from scratch for a student organization focused on teaching students to develop their personal brand. Curate and publish content that met organizational objectives. Research and book guest for monthly video conference with members. Work with organizational leadership to develop long-term goal and objectives for the organization.

Social Media and Public Relations Director

Primerica

I used a variety of prospecting methods to recruit, train, and motivate a team of people who wanted to help families achieve financial independence through debt reduction, investment in mutual funds and/or annuities, and protect their ones from financial disaster through term life insurance. We used a solid "buy term and invest the difference" philosophy, and we never wavered from it.

Financial Advisor

American Express Financial Advisors

Based on off-the-chart performance on my aptitude tests, I was part of a small test group that American Express was experimenting with as a way to grow its investment advisor ranks. Despite not having a college degree, I was part of a group with attorneys, CPAs, and one former commodities trader. In just nine weeks, we had to become Series 7 licensed and obtain Louisiana Insurance License. I not only passed my exam, but I also had one of the highest scores in the group (and I took two weeks off to go on my honeymoon in the middle of training).

I built my first website in 1997 using a text editor and a VAX/VMS system to access the server and retyping all the code I had written the previous night in a paper notebook. To view my site, I had to go to another computer, likely running Windows 97 and Internet Explorer or Netscape Navigator.

I've been involved in technology my entire adult life and dove deep into networking and troubleshooting IT systems.
 
I'll admit I should have pursued that as a career, but I was distracted by visions of dollar signs and fast Italian sports cars and pursued a career in financial sales. I was neither very good nor happy in that career, but I kept updated on the latest tech developments and gear. 

In 2019, I decided the time was right to go back into tech, and I attended an online coding boot camp. I got a good refresher on HTML and CSS and learned Javascript, React, and Python. I completed the boot camp in March 2020, and we all know what was happening then 😢. 

My kids came home from school and college, and I got a ton of experience as the unpaid help desk for two local school systems and a university 😂. I utilized the rest of 2020 to apply for developer jobs and teach myself Linux. 

I've spent the last few years beefing up my cybersecurity skills with the help of the amazing folks at Black Hills Information Security and Antisyphon Training and countless Youtubers in the cybersecurity field. My goal now is to use my skills and experience to transition to full-time cybersecurity.

taplio

The Battle

Danny Thompson

Christopher Johnston 👨‍💻

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?