EPAM Continuum

– A member of the EPAM Transformation Force, a global value creation network that brings together selected senior practitioners across multiple locations and competencies to contribute to organizational development and transformational initiatives across the company.
–  As part of the regional leadership team, I advise Global and Regional Heads on organizational strategy, culture, ways of working, change management, and fostering a consulting mindset throughout the engineering organization by contributing to the L&D agenda.

Executive Advisor, Organizational Transformation

– Continuum is a global creative, digital strategy, and innovation design firm, part of EPAM Systems, an S&P500 company, one of the world's largest custom software and consulting providers with over 55,000 employees worldwide. Our work is informed by the needs, desires, and aspirations of people: customers, patients, citizens, and those who make our client organizations work.
– Addressing business challenges and driving sustainable growth for Fortune Global 2000 clients.
– Advising clients on their digital product strategy, brand positioning, innovative capabilities, and operational practices to deliver an excellent customer experience, gain a competitive edge, drive business results, and positively impact the world.

Director, Strategy Consulting (Digital Business, Innovation & CX)

Digital Products Conference

– Co-founded an international conference focused on product and growth to contribute to devepment of the technology ecosystem in Lithuania.
– Our first event attracted nearly 200 attendees and received an overall score of 5.3 out of 6. Additionally, 60% of participants indicated they would be very disappointed if there were no future editions of the conference
– Created the conference's overarching theme, selected and negotiated a diverse speaker lineup focusing on product and growth leadership to facilitate the development of successful digital products in Lithuania.
– Brought together international and Silicon Valley's top product experts and bestselling authors to share their knowledge with cross-functional product, design, engineering, marketing, and executive attendees from digital-native and transforming-to-digital companies.

Founder

Mind the Product

Co-organizing ProductTank, founded in 2010 in London and now spans over 200 cities, is an informal Mind The Product meetup that brings together the local product community to connect and share their experiences.

https://www.mindtheproduct.com/producttank/

Co-Organizer

The Webby Awards

The Webby Awards celebrate online excellence and help drive the creative, technical, and professional progress of digital media. Since 2018, as an Associate Member of the International Academy of Digital Arts & Sciences (IADAS), I have regularly reviewed and judged the world’s best work on the Internet. 

https://www.iadas.net/member/aleksas-drozdovskis/

International Internet Excellence Awards Jury

The Lovie Awards

European Internet Awards Jury

Whatagraph

– Provided leadership to build a customer-obsessed culture and drive the business forward after securing Series A investment.
– Supported the transition to a balanced approach of sales and product-led strategies.
– Reviewed the organization's capability maturity and prioritized necessary changes.
– Introduced Amazon inspired ways of working and implemented business processes and knowledge management systems at the company level.
– Brought transparency and improved quarterly goal-setting, planning, review, and alignment processes for OKRs across product and engineering, sales, marketing, and customer success.
– Introduced an iterative, customer-centric, and data-informed approach to product engineering.
– Defined product key metrics and established a hypotheses testing process to foster experimentation and a data-driven culture.
– Implemented product analytics and dashboards to track product-leading metrics and other performance indicators.
– Established regular churn reasons and competitive product features analysis to bring more value to customers.
– Redefined pricing strategy and offerings to cater to different customer segments.
– Created and implemented frameworks, tools, and processes to enhance UX research and the evidence-based product discovery process: Public Feature Boards, Usability Testing, NPS, and CSAT.
– Trained the team to conduct customer discovery through user interviews, usability testing, and feature requests.
– Led roadmap workshops with stakeholders to prioritize the roadmap around business context and customer needs.
– Led quarterly product strategy, product roadmapping, involving cross-departmental teams, and P&L management.

Interim Chief Product Officer (Growth & Core)

– Advised the CEO/Founder on achieving product-market fit and aided in investor pitching and raising Series A funding.

Advisory Board Member

Yango

– Led go-to-market strategies for international initiatives in MENA, LATAM, and Southeast Asia.
– Spearheaded research and development, startup scouting, digital venture building, and open innovation, including organizing a virtual hackathon series with local tech communities to explore market entry strategies during the COVID-19 pandemic.
– Assembled and managed a remote, multidisciplinary team based in Istanbul, Amsterdam, Moscow, and Tel Aviv.
– Oversaw competitive intelligence and formulated go-to-market strategies for the EMEA region, achieving 2 successful M&A deals in MENA and market launches with local partners across 10+ countries, achieving a 2x increase in subscribers in one year.
– Advised on experimentation practices within Plus's digital subscription economy, contributing to the growth of a leading subscription service with millions of subscribers.

Chief Strategy Officer (Global Product Marketing)

– Developed a sustainable product vision and increased brand equity for discovery products aimed at helping create, distribute, and view various formats of content, achieving 70 mln. DAU.
– Developed brand strategy and identity for an ML/AI powered recommendation platform showcasing content from creators passionate about their niche interests and craftsmanship.
– Advised on strategic partnership with COC COC, achieving 1 mln. DAU in Vietnam in 1 year after the launch and significantly contributing to sustained growth in Southeast Asia.
– Advised on strategic partnerships with Samsung and Opera, bringing new 3 mln. DAU
– Advised leadership team on holistic approach to product and brand strategy, improving organizational design and ways of working to increase velocity and team engagement.
– Implemented content Net Promoter Score (NPS) and brand attribute tracking systems, enabling data-driven decisions in a dynamic market environment and assisting in monitoring user satisfaction and guiding content strategy.

Head of Strategy (Discovery Products & New Ventures)

Wargaming

– Established and led a diverse, multidisciplinary team comprising strategy, research, marketing, design, and growth product managers, focusing on delivering Wargaming video games to a global audience in Europe, the Middle East, Asia, and North America.
– Emphasized creating engaging multi-channel experiences that integrated game design, advertising, branded content, and commerce, aiming to delight players.
– Identified new growth avenues, streamlined processes, and fostered a culture of data-driven decision-making concerning product development, player engagement, market trends, and cultural insights.
– Initiated and managed a design sprint practice for rapidly prototyping new go-to-market strategies and provided guidance on key growth and strategic partnership projects.
– Collaborated with diverse partners such as musicians (e.g., Sabaton, Akira Yamaoka, OSTR), e-commerce platforms (Yandex Bringly), and various institutions (International Space Station ISS, Strong Museum in the US, and Royal Tank Museum in Jordan) for product enhancement and market reach.
– Contributed significantly to thought leadership in areas like audience experience research, product strategy, brand design, strategic partnerships, and organizational transformation.

Global Head of Strategy (Product & Brand Marketing)

– Shifted gears and joined a games-as-a-service developer and publisher company that used a mix of media, from Super Bowl campaigns to programmatic advertising to game design. Together with peers in the leadership team, worked on establishing a global in-house agency operation with over 250 staff, providing marketing strategy and creative services to products across a 4,500+ person organization with offices located around the globe, including Europe, North America, and Asia.
– Mentored creative, marketing, media, commercial and product teams. Led training to enhance career acceleration and professional breadth. Empowered teams to meet the needs of a growing intercultural environment. Succeeded in retaining top talent.
– In addition, led ideation for global and regional brand activations and integrated campaigns (NA, EMEA, CIS) across existing company game titles, including Total War Arena, World of Planes, World of Warships, and the flagship title, World of Tanks, which had a whopping base of 150 million players worldwide.
– Introduced strategic partnerships designed to deliver on UN Sustainability Goals and established successful collaborations with British Red Cross and Save The Children International. Handled top growth projects with Warner Bros Pictures and Facebook Creative Shop, including opportunity evaluation, business solution design, and further implementation excellence.
– Furthermore, led the introduction of the design sprint practice to effectively prototype integrated advertising campaigns and strategic brand activations (Ambush campaign around The 2018 FIFA World Cup, Total War Arena Go-to-market Campaign)

Founded in 1998, the company, Wargaming, has grown to a staff of over 4,000 with 15 offices located around the globe, including Europe, North America, and Asia.

Global Strategy Director (In-House Marketing & Creative Agency)

Omnicom

Rejoined Omnicom Group (NYSE: OMC), the leading global marketing communications company, as the Teva360 global brand leadership team member, comprised of Teva Pharmaceuticals and Omnicom professionals. In this role, I was responsible for developing and implementing Teva's "beyond the pill" brand strategy in the first-priority growth markets. We completed global rollouts using a "hyperlocal" strategy. This involved creating a unique implementation plan for each geography based on insights and research specific to that region.

My responsibilities included leading workshops, training and mentoring local teams, and ensuring the delivery of human-centric, coherent, digital-led solutions aligned with the new brand strategy. For example, in one of the world's biggest megacities, we focused on improving accessibility. We provided unique content on our corporate website for patients, caregivers, and healthcare professionals. This included digital services like a mobility map that helped disabled and wheelchair-bound patients navigate and find access-friendly healthcare facilities, pharmacies, entertainment, and other relevant places.

The new Teva brand aimed to present a unified identity that spanned both the company's specialty and generic portfolios while promising even more people around the world the chance to live better days.

Director, Digital Strategy & Brand Transformation (CX, Partnerships, E-commerce, Innovation)

Digital Vocabulary – 20th Annual Webby Awards Official Honoree

Self-funded and produced an award-winning educational project to empower people to understand their digital life and be self-aware when navigating modern media and technology. The project was called "Digital Vocabulary," and it studied the ongoing relationship between modern humans and digital media and technology. The idea behind starting this project was simple: our vocabulary determines our thinking, and our thinking determines our actions and everyday rituals.

The project provided thought-provoking content presenting new words, phrases, concepts, behavioral patterns, and simple ground rules that helped people build a bigger picture of the modern digital landscape and our behavior. The long read delved into questions about why we are constantly pulled to the Internet and how technology is changing our social life and humanity itself.

To answer these questions, we researched how the internet and gadgets shape our behavior and define modern humanity. We studied daily internet and gadget usage experiences and researched ordinary users, artists, developers, designers, and even monks. Furthermore, we analyzed and processed technology research materials and thoughts from media philosophers

Received recognition:

– Official Honoree in The 20th Annual Webby Awards in Activism Category (April 2016)
– The FWA Public Shortlist (October 2015)
– AWWWARDS Nominee (October 2015)
– CSS Design Awards Nominee (October 2015)

The project can be found at https://www.digitalvocabulary.com/

Author & Creative Producer

Consultant. Member, International Academy of Digital Arts & Sciences. Amsterdam Class 11 Alumnus, THNK School of Creative Leadership. Ex Omnicom, Wargaming. Distance Runner, 3800 km in 2022.

My professional purpose is to help organizations clearly define where to play and how to win to achieve their business growth objectives.

I have 15 years of hands-on experience working in global advertising agency networks (Omnicom Group: BrandScience, OMD, BBDO, Proximity), industry-leading technology companies (Wargaming, Yango Group, EPAM Systems), and with fastest-growing B2B start-ups (Whatagraph).

My expertise spans brand marketing, partnerships, customer experience, product management, analytics, strategy, and operations. This cross-functional background gives me a comprehensive understanding of business, enabling me to help companies organize for the next wave of growth and transformation.

Being an entrepreneur at heart, I've built new cross-functional teams from scratch, developed new capabilities, and integrated new ways of working into existing business processes. I’ve led organizational design efforts, directed recruitment, leadership development initiatives, and acted as a player-coach, working with teams to cultivate a high-performing culture and deliver the best work. 

I love numbers and facts, but I also understand the power of creativity and stories that multiply results. I prioritize growth over the status quo and enjoy working in multicultural cross-functional environments at scale.

During my time living in London, Moscow, Nicosia, and Amsterdam, I’ve been privileged to collaborate with top talent from diverse cultural backgrounds on strategic initiatives across multiple sectors: CPG, Retail, Telecom, Fintech, Healthcare, Entertainment and Sports, Education, GAAS/F2P Video Games, ML/AI, Digital Media, Streaming Services, Marketplaces, and B2B SaaS.

My work has been recognized with industry awards, including FWA, AWWWARDS, Webby Awards, Clio Awards, WARC Effectiveness Awards, and Effie Awards.

My core strengths (CliftonStrengths) are Strategic, Activator, Relator, Connectedness, and Responsibility. 

I often act as an educator, keynote speaker, and jury member at global award shows (Webby Awards, WARC Awards) and conferences (IIEX - Insight Innovation Exchange, ESOMAR, Digital Dimensions, International Creativity Festivals). I'm often invited to design and facilitate workshops and sprints at in-company planning events. 

Since 2021, I've finished over ten marathons, including those in Amsterdam, Paris, Berlin, Athens, Istanbul, and Chicago. These endurance milestones remind me of the importance of having a vision, setting clear objectives, following a process, putting in the work, embracing failures, learning, and improving.

Aleksas Drozdovskis

EPAM Systems

Head of Digital Engagement Practice, CEE | Strategic Leader in Multi-Location Digital Technology Teams | Driving 9-Figure Revenue Growth

As the Head of Digital Engagement Practice for CEE, I lead a dynamic, multi-location organization spanning 16+ countries across EMEA & WCA, including Austria, Germany, Italy, Poland, Spain, the UK, and others. My leadership drives a distributed team of over 1,300 digital technology professionals—encompassing Engineers, Architects, Technology and Experience Consultants, Business Analysts, Product Managers, Designers, Quality Assurance experts, Project and Delivery Managers, Engineering Managers, Practice and Competency Center heads — delivering innovative solutions across Digital Technology, MACH, AI, DXP, Digital Marketing, E-commerce, Mobile, Digital Strategy, and Experience Design.

Under my guidance, our practice generates 9-figure revenues, with a proven track record in business development, presales processes, and driving sustained revenue growth. My role involves not only strategic management and organizational development but also the development of new competencies and service offerings that align with evolving market demands.

I have successfully managed the seamless integration of acquired companies into our larger organization, ensuring a smooth transition in terms of delivery, capability development, and people management. My experience extends to supporting M&As, with a focus on maintaining operational excellence and fostering a culture of innovation.

With extensive expertise in delivery management, people management, business analysis, product management and consulting, I have led numerous successful presales, discovery engagements, and project deliveries for clients across North America, the EU, and the UK. My commitment to driving excellence and my ability to scale operations efficiently are key to achieving the strategic objectives of the organizations I serve.

Director of Software Engineering

Head of Digital Engagement Practice, CEE
Successfully built and led an adaptive, multi-location organization across 8 EMEA countries (BY, PL, UK, DE, ES, HU, GE, LT), driving significant growth in digital engagement services. Managed a distributed team of over 260 skilled professionals, including engineers, business analysts, quality assurance specialists, project managers, and engineering managers. Together, we delivered impactful solutions in Digital Marketing, E-commerce, Mobile, Digital Strategy, and Experience Design.

I played a key role in driving digital transformations, strategically managing the development of new competencies and service offerings to align with evolving client needs. My leadership extended to organizational development, ensuring our teams were well-positioned to meet and exceed client expectations.

With a strong focus on delivery management, people management, and business analysis, I consistently achieved successful outcomes in presales, discovery engagements, and project delivery for clients across North America, the EU, and the UK. My efforts were instrumental in enhancing our practice’s reputation and securing long-term client partnerships.

Senior Software Engineering Manager

As Head of Business Analysis @ Digital Marketing Practice, BY (40ppl):
With a strong focus on delivery management, people management, and business analysis, I consistently achieved successful outcomes in presales, discovery engagements, and project delivery for clients across North America, the EU, and the UK. My efforts were instrumental in enhancing our practice’s reputation and securing long-term client partnerships.

As Head of Digital Technology, CEE (200+ people).

Establishing and Scaling Digital Engagement Practice in Poland from 11 to 150 team members within 6 months.
Leading Business Analysis & Product Management capability across EMEA (50+ team members).
Growing, coaching, mentoring core team of future DEP leaders.
Strategy definition and execution through set of initiatives and OKRs.
Organizational transformation and adoptability enablement to support accelerated growth (15x during the first year)
Establishment of key delivery center processes:
	- Talent aquisition / hiring
	- Internal Mobility
	- People onboarding and experience
	- Talent management, growth, full employees lifecycle support
	- Capability development
	- Client engagement, presales and business development
	- Staffing
	- Delivery supervision, SWAT and projects audit
Establishment of cooperation with other Delivery, Business Corporate organizations to maximize revenue growth and continuously improve operational efficiency.

Business Analysis Manager

Head of Digital Marketing and Collaboration BA Unit.
Delivering Digital Marketing, Content Management, E-Commerce experiences in various business domains.
Strategy and Technology Consulting.
People management and development.
Growing new competencies from scratch.
Organizational strategic development.

Business Analysis Team Leader

Resource manager of the Digital Marketing and Collaboration BA Unit.
Delivering Digital Marketing, Content Management, E-Commerce experiences in various business domains.
Strategy, IT, Solution and Platform consulting.
People management and development.

Lead Business Analyst / Resource manager

Delivering Digital Marketing, Content Management, E-Commerce experiences in various business domains.

Senior Business Analyst / Resource Manager

Self employed software developer

Full Stack Software development, Business Analysis, Project management, Product management, Consulting.

Selected projects:

ERP System implementation for the private company in Real Estate/Construction domain (August 2010 – September 2010)

Developed the dispatcher service application responsible for assistance in gathering information for Dispatcher service department of the Client (NDA) via user interface for entering maintenance requests and creating reports of requests for elevator repairing and printing selected information.
As the result, master’s and engineer’s work time efficiency increased up to 2.5 times, the solution helps  the Client (NDA) to save up to 200000 USD yearly.
• Business analysis of existing business processes, requirements specification
• Developed a DB for gathering information for Dispatcher Service department, UI for data inputs, reporting
• Performed the testing and reliability analysis
• Performed the network setup for several remote client users of embodied applications
• Performed the solution deployment and “Dispatcher service application” users education


CRM System implementation for private company in Mechanical Engineering domain (July 2009, July 2010 – August 2010).

The Client (NDA) is a first domestic company specializing in producing of a wide variety of washing high-pressure units. CRM system was used by Sales departments to increase sales team’s work efficiency and support sales funnel and information storage about deals, contracts, customers, cooperating banks, manufactured production, various reports creating and managers’ salary calculation.
• Analysis of existing solution and business processes, requirements specification
• Solution redesign on the new technology stack with implementation of new functionality, UI/UX improvements, support of multi-branch architecture
• DM migration and deployment and “Manager” users education


+ >10 WCMS/Digital Marketing/eCommerce projects

Freelance

ОАО "Банк БелВЭБ"

Strategic and Innovation Management @ large private Bank

As a Program / Project Manager:
•	Coordination of Digital Transformation Programs, delivery supervision
•	Participation in establishment of PMO
•	Implementation, testing, deployment and support of core banking processes (Private and Corporate Clients Business, Cards, CRM, etc.) based on Pega PRPC BPM platform
•	RFI/RFP preparation, implementation partners selection
•	Contracts management for implementation and technology partners.
•	Acting as single point of contact for partners/consultants as well as internal stakeholders

As a Consultant, BA, Testing Lead:

•	Establishment, enhancement and support of Innovation management processes and system
•	Creation and implementation of strategic innovations, leading Bank's digital transformation as PO
•	Ideas generation and conversion into sustainable innovation driving ROI, customer satisfaction and revenue growth and strengthening Bank position on the local market.
•	Business and IT consulting, banking business processes optimization, creation of requirements specifications, testing strategies and plans, prototypes
•	Presentations pitches to Executive Leadership.
•	Initiation and particiation in creation of Service Desk

•	Substituting Head of Division-Deputy Head of Department during his absence

Projects:
•	Corporate deposits management system implementation on PRPC platform
•	CRM system implementation on PRPC platform
•	Internet and Mobile Banking systems implementation
•	ECM system implementation on IBM FileNet platform
•	Corporate loans management system implementation
•	Corporate loans transformation and unification
•	Pega RULES Process Commander-based BPM system development
•	Corporate accounts management system implementation on PRPC platform
•	Product information management system (PIM) implementation on PRPC platform
•	Acquiring for trade and services system implementation on PRPC platform
•	Bad debts management system implementation on PRPC platform

Chief Business Analyst

Belarusbank

Information security management (Cryptography, Monitoring).

Software development for internal needs, critical software load testing.
Working with TOP/VIP Clients providing IT Security Services.
Supervising distributed department/network of IS administrators (~200 ppl).
Acting as Head of Division (7 ppl) during Manager's absence.
Managing migration process to new public key infrastructure platform.
Design, optimization and implementation of the digital signature obtaining business process.

Chief Information Security Engineer

As Head of Digital Engagement Practice at EPAM Systems, I bring over a decade of experience in driving digital transformation across AI, Digital Marketing, E-Commerce, Mobile, and Experience Design. Leading a diverse team of over 1,300 professionals across 16 countries, I specialize in building scalable, adaptive organizations that deliver innovative, high-impact solutions aligned with client needs and market trends. My strategic focus enables sustainable revenue growth and fosters long-term client partnerships.  

My leadership is rooted in empowering teams, enhancing engineering capabilities, and developing new competencies to address evolving industry demands. By collaborating on presales, discovery engagements, and M&A integrations, I contribute to seamless operations and impactful business outcomes. Dedicated to excellence, I am motivated by a commitment to delivering value through innovation, strategic initiatives, and cultivating a culture of high performance.

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