EPAM Continuum

– A member of the EPAM Transformation Force, a global value creation network that brings together selected senior practitioners across multiple locations and competencies to contribute to organizational development and transformational initiatives across the company.
–  As part of the regional leadership team, I advise Global and Regional Heads on organizational strategy, culture, ways of working, change management, and fostering a consulting mindset throughout the engineering organization by contributing to the L&D agenda.

Executive Advisor, Organizational Transformation

– Continuum is a global creative, digital strategy, and innovation design firm, part of EPAM Systems, an S&P500 company, one of the world's largest custom software and consulting providers with over 55,000 employees worldwide. Our work is informed by the needs, desires, and aspirations of people: customers, patients, citizens, and those who make our client organizations work.
– Addressing business challenges and driving sustainable growth for Fortune Global 2000 clients.
– Advising clients on their digital product strategy, brand positioning, innovative capabilities, and operational practices to deliver an excellent customer experience, gain a competitive edge, drive business results, and positively impact the world.

Director, Strategy Consulting (Digital Business, Innovation & CX)

Digital Products Conference

– Co-founded an international conference focused on product and growth to contribute to devepment of the technology ecosystem in Lithuania.
– Our first event attracted nearly 200 attendees and received an overall score of 5.3 out of 6. Additionally, 60% of participants indicated they would be very disappointed if there were no future editions of the conference
– Created the conference's overarching theme, selected and negotiated a diverse speaker lineup focusing on product and growth leadership to facilitate the development of successful digital products in Lithuania.
– Brought together international and Silicon Valley's top product experts and bestselling authors to share their knowledge with cross-functional product, design, engineering, marketing, and executive attendees from digital-native and transforming-to-digital companies.

Founder

Mind the Product

Co-organizing ProductTank, founded in 2010 in London and now spans over 200 cities, is an informal Mind The Product meetup that brings together the local product community to connect and share their experiences.

https://www.mindtheproduct.com/producttank/

Co-Organizer

The Webby Awards

The Webby Awards celebrate online excellence and help drive the creative, technical, and professional progress of digital media. Since 2018, as an Associate Member of the International Academy of Digital Arts & Sciences (IADAS), I have regularly reviewed and judged the world’s best work on the Internet. 

https://www.iadas.net/member/aleksas-drozdovskis/

International Internet Excellence Awards Jury

The Lovie Awards

European Internet Awards Jury

Whatagraph

– Provided leadership to build a customer-obsessed culture and drive the business forward after securing Series A investment.
– Supported the transition to a balanced approach of sales and product-led strategies.
– Reviewed the organization's capability maturity and prioritized necessary changes.
– Introduced Amazon inspired ways of working and implemented business processes and knowledge management systems at the company level.
– Brought transparency and improved quarterly goal-setting, planning, review, and alignment processes for OKRs across product and engineering, sales, marketing, and customer success.
– Introduced an iterative, customer-centric, and data-informed approach to product engineering.
– Defined product key metrics and established a hypotheses testing process to foster experimentation and a data-driven culture.
– Implemented product analytics and dashboards to track product-leading metrics and other performance indicators.
– Established regular churn reasons and competitive product features analysis to bring more value to customers.
– Redefined pricing strategy and offerings to cater to different customer segments.
– Created and implemented frameworks, tools, and processes to enhance UX research and the evidence-based product discovery process: Public Feature Boards, Usability Testing, NPS, and CSAT.
– Trained the team to conduct customer discovery through user interviews, usability testing, and feature requests.
– Led roadmap workshops with stakeholders to prioritize the roadmap around business context and customer needs.
– Led quarterly product strategy, product roadmapping, involving cross-departmental teams, and P&L management.

Interim Chief Product Officer (Growth & Core)

– Advised the CEO/Founder on achieving product-market fit and aided in investor pitching and raising Series A funding.

Advisory Board Member

Yango

– Led go-to-market strategies for international initiatives in MENA, LATAM, and Southeast Asia.
– Spearheaded research and development, startup scouting, digital venture building, and open innovation, including organizing a virtual hackathon series with local tech communities to explore market entry strategies during the COVID-19 pandemic.
– Assembled and managed a remote, multidisciplinary team based in Istanbul, Amsterdam, Moscow, and Tel Aviv.
– Oversaw competitive intelligence and formulated go-to-market strategies for the EMEA region, achieving 2 successful M&A deals in MENA and market launches with local partners across 10+ countries, achieving a 2x increase in subscribers in one year.
– Advised on experimentation practices within Plus's digital subscription economy, contributing to the growth of a leading subscription service with millions of subscribers.

Chief Strategy Officer (Global Product Marketing)

– Developed a sustainable product vision and increased brand equity for discovery products aimed at helping create, distribute, and view various formats of content, achieving 70 mln. DAU.
– Developed brand strategy and identity for an ML/AI powered recommendation platform showcasing content from creators passionate about their niche interests and craftsmanship.
– Advised on strategic partnership with COC COC, achieving 1 mln. DAU in Vietnam in 1 year after the launch and significantly contributing to sustained growth in Southeast Asia.
– Advised on strategic partnerships with Samsung and Opera, bringing new 3 mln. DAU
– Advised leadership team on holistic approach to product and brand strategy, improving organizational design and ways of working to increase velocity and team engagement.
– Implemented content Net Promoter Score (NPS) and brand attribute tracking systems, enabling data-driven decisions in a dynamic market environment and assisting in monitoring user satisfaction and guiding content strategy.

Head of Strategy (Discovery Products & New Ventures)

Wargaming

– Established and led a diverse, multidisciplinary team comprising strategy, research, marketing, design, and growth product managers, focusing on delivering Wargaming video games to a global audience in Europe, the Middle East, Asia, and North America.
– Emphasized creating engaging multi-channel experiences that integrated game design, advertising, branded content, and commerce, aiming to delight players.
– Identified new growth avenues, streamlined processes, and fostered a culture of data-driven decision-making concerning product development, player engagement, market trends, and cultural insights.
– Initiated and managed a design sprint practice for rapidly prototyping new go-to-market strategies and provided guidance on key growth and strategic partnership projects.
– Collaborated with diverse partners such as musicians (e.g., Sabaton, Akira Yamaoka, OSTR), e-commerce platforms (Yandex Bringly), and various institutions (International Space Station ISS, Strong Museum in the US, and Royal Tank Museum in Jordan) for product enhancement and market reach.
– Contributed significantly to thought leadership in areas like audience experience research, product strategy, brand design, strategic partnerships, and organizational transformation.

Global Head of Strategy (Product & Brand Marketing)

– Shifted gears and joined a games-as-a-service developer and publisher company that used a mix of media, from Super Bowl campaigns to programmatic advertising to game design. Together with peers in the leadership team, worked on establishing a global in-house agency operation with over 250 staff, providing marketing strategy and creative services to products across a 4,500+ person organization with offices located around the globe, including Europe, North America, and Asia.
– Mentored creative, marketing, media, commercial and product teams. Led training to enhance career acceleration and professional breadth. Empowered teams to meet the needs of a growing intercultural environment. Succeeded in retaining top talent.
– In addition, led ideation for global and regional brand activations and integrated campaigns (NA, EMEA, CIS) across existing company game titles, including Total War Arena, World of Planes, World of Warships, and the flagship title, World of Tanks, which had a whopping base of 150 million players worldwide.
– Introduced strategic partnerships designed to deliver on UN Sustainability Goals and established successful collaborations with British Red Cross and Save The Children International. Handled top growth projects with Warner Bros Pictures and Facebook Creative Shop, including opportunity evaluation, business solution design, and further implementation excellence.
– Furthermore, led the introduction of the design sprint practice to effectively prototype integrated advertising campaigns and strategic brand activations (Ambush campaign around The 2018 FIFA World Cup, Total War Arena Go-to-market Campaign)

Founded in 1998, the company, Wargaming, has grown to a staff of over 4,000 with 15 offices located around the globe, including Europe, North America, and Asia.

Global Strategy Director (In-House Marketing & Creative Agency)

Omnicom

Rejoined Omnicom Group (NYSE: OMC), the leading global marketing communications company, as the Teva360 global brand leadership team member, comprised of Teva Pharmaceuticals and Omnicom professionals. In this role, I was responsible for developing and implementing Teva's "beyond the pill" brand strategy in the first-priority growth markets. We completed global rollouts using a "hyperlocal" strategy. This involved creating a unique implementation plan for each geography based on insights and research specific to that region.

My responsibilities included leading workshops, training and mentoring local teams, and ensuring the delivery of human-centric, coherent, digital-led solutions aligned with the new brand strategy. For example, in one of the world's biggest megacities, we focused on improving accessibility. We provided unique content on our corporate website for patients, caregivers, and healthcare professionals. This included digital services like a mobility map that helped disabled and wheelchair-bound patients navigate and find access-friendly healthcare facilities, pharmacies, entertainment, and other relevant places.

The new Teva brand aimed to present a unified identity that spanned both the company's specialty and generic portfolios while promising even more people around the world the chance to live better days.

Director, Digital Strategy & Brand Transformation (CX, Partnerships, E-commerce, Innovation)

Digital Vocabulary – 20th Annual Webby Awards Official Honoree

Self-funded and produced an award-winning educational project to empower people to understand their digital life and be self-aware when navigating modern media and technology. The project was called "Digital Vocabulary," and it studied the ongoing relationship between modern humans and digital media and technology. The idea behind starting this project was simple: our vocabulary determines our thinking, and our thinking determines our actions and everyday rituals.

The project provided thought-provoking content presenting new words, phrases, concepts, behavioral patterns, and simple ground rules that helped people build a bigger picture of the modern digital landscape and our behavior. The long read delved into questions about why we are constantly pulled to the Internet and how technology is changing our social life and humanity itself.

To answer these questions, we researched how the internet and gadgets shape our behavior and define modern humanity. We studied daily internet and gadget usage experiences and researched ordinary users, artists, developers, designers, and even monks. Furthermore, we analyzed and processed technology research materials and thoughts from media philosophers

Received recognition:

– Official Honoree in The 20th Annual Webby Awards in Activism Category (April 2016)
– The FWA Public Shortlist (October 2015)
– AWWWARDS Nominee (October 2015)
– CSS Design Awards Nominee (October 2015)

The project can be found at https://www.digitalvocabulary.com/

Author & Creative Producer

Consultant. Member, International Academy of Digital Arts & Sciences. Amsterdam Class 11 Alumnus, THNK School of Creative Leadership. Ex Omnicom, Wargaming. Distance Runner, 3800 km in 2022.

My professional purpose is to help organizations clearly define where to play and how to win to achieve their business growth objectives.

I have 15 years of hands-on experience working in global advertising agency networks (Omnicom Group: BrandScience, OMD, BBDO, Proximity), industry-leading technology companies (Wargaming, Yango Group, EPAM Systems), and with fastest-growing B2B start-ups (Whatagraph).

My expertise spans brand marketing, partnerships, customer experience, product management, analytics, strategy, and operations. This cross-functional background gives me a comprehensive understanding of business, enabling me to help companies organize for the next wave of growth and transformation.

Being an entrepreneur at heart, I've built new cross-functional teams from scratch, developed new capabilities, and integrated new ways of working into existing business processes. I’ve led organizational design efforts, directed recruitment, leadership development initiatives, and acted as a player-coach, working with teams to cultivate a high-performing culture and deliver the best work. 

I love numbers and facts, but I also understand the power of creativity and stories that multiply results. I prioritize growth over the status quo and enjoy working in multicultural cross-functional environments at scale.

During my time living in London, Moscow, Nicosia, and Amsterdam, I’ve been privileged to collaborate with top talent from diverse cultural backgrounds on strategic initiatives across multiple sectors: CPG, Retail, Telecom, Fintech, Healthcare, Entertainment and Sports, Education, GAAS/F2P Video Games, ML/AI, Digital Media, Streaming Services, Marketplaces, and B2B SaaS.

My work has been recognized with industry awards, including FWA, AWWWARDS, Webby Awards, Clio Awards, WARC Effectiveness Awards, and Effie Awards.

My core strengths (CliftonStrengths) are Strategic, Activator, Relator, Connectedness, and Responsibility. 

I often act as an educator, keynote speaker, and jury member at global award shows (Webby Awards, WARC Awards) and conferences (IIEX - Insight Innovation Exchange, ESOMAR, Digital Dimensions, International Creativity Festivals). I'm often invited to design and facilitate workshops and sprints at in-company planning events. 

Since 2021, I've finished over ten marathons, including those in Amsterdam, Paris, Berlin, Athens, Istanbul, and Chicago. These endurance milestones remind me of the importance of having a vision, setting clear objectives, following a process, putting in the work, embracing failures, learning, and improving.

Aleksas Drozdovskis

Senior Marketing Manager | TEDxAmsterdam Women | ProductTank Amsterdam | 🇺🇦

I’m passionate about building tech products, understanding why people hire products, and creating coherent marketing strategies based on customer insights.

15+ years of experience in product marketing, content marketing, user research, partnerships, branding, events, and community building.

I’ve been an organizer of large tech conferences, hackathons, meetups, and TEDx events. Currently fostering product community in Amsterdam via ProductTank.

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Aleksas Drozdovskis

Aleksandra Smelianska

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