Getting Expert Business Owners Known & Hired | Messaging + Marketing + Positioning | Word Nerd & Author of #3WordRebellion | Keynote Speaker ► Featured in Fast Company, Inc. & Entrepreneur

You're not selling to other online businesses. So why are you marketing like you are?

You're a consultant, coach, or service provider selling to corporate decision-makers, established professionals, or consumers with real problems.

Your clients don't buy courses at midnight during a cart close. They don't opt into lead magnets. They don't scroll Instagram looking for experts.

They hire based on referrals, reputation, and real conversations.

But you've been taught to market like you're selling to the online business world—with launches, funnels, webinars, and social media performance.

And it's not working. Because your clients don't live in that bubble.

Here's the truth most marketing "experts" won't tell you:

Most marketing advice is designed for online businesses selling TO online businesses. Lead magnets work when your clients are course buyers. Launches work when your audience expects them. Funnels work when your clients are shopping for the next shiny program.

Your clients aren't doing any of that. They're in the real world.

And real-world clients need real-world marketing—built on trust, expertise, and messaging that positions you as essential (not optional).

That's exactly what I help you create.

For 15+ years, I've helped solo business owners who sell outside the online bubble stop second-guessing their marketing and start getting hired for their brilliance.

No launches. No funnels. No Instagram dancing.

Just clear, trust-building messaging that makes the right people say "yes"—often before you even get on a sales call.

I'm Dr. Michelle Mazur, and I'm:

📚 Author of the 3 Word Rebellion
🎤 Host of Make Marketing Suck Less podcast & co-host of Duped
💥 Founder of the Expert Up Club
💡 Creator of the GEO Framework (that makes marketing suck less)
❗️ Communication Ph.D. (yes, I actually am that kind of doctor)

Ready to stop marketing like the online business world and start getting hired like the expert you are?

► Grab my free 7-day crash course: Market Like an Expert
https://drmichellemazur.com/course

Michelle Mazur, Ph.D.

When you have 60 responses to an email you accidentally sent at 10:30 pm at night…

Seems I hit a nerve. 

Wrote about why most marketing advice doesn't work when your clients live outside the online business bubble—and my inbox has been popping ever since.

If you want to read it, let me know and I'll drop the link.

Dr. Michelle Mazur

⚡️Make Marketing Suck Less | Messaging & Marketing Strategy for Solo Business Owners Who Sell Outside the Online Bubble | Author of #3WordRebellion | TEDx Speaker | ► Featured in Fast Company, Inc. & Entrepreneur

Most marketing advice assumes you have unlimited time, a content team, and the energy to chase every algorithm change.

You don't.

You're a solo consultant, a coach, or an expert-for-hire running a real business—not an influencer factory.

So why are you marketing like one?

Here's what I keep seeing with business owners who are tired of working twice as hard for half the results:

→ They stopped measuring success by likes and started tracking conversations that lead to contracts

 → They ditched "showing up daily" for strategies that compound instead of evaporate

 → They built relationship momentum instead of chasing reach

The problem? Most marketing advice still treats your business like it needs to go viral to survive.

Screw that!!

That's why I'm hosting Make Marketing Suck Less—a free virtual event where 13 business owners reveal what's actually working beyond the algorithm.

You'll hear from people like:

Tara Lassiter on building "buyers + believers" so your pipeline stays full (without cold pitching strangers)

Melissa Camilleri, MFA on how she built multiple seven-figure businesses through relationships that compound (not content that disappears in 24 hours)

Taylor Aller, who quit social media in 2019 and built a thriving business anyway

And me—talking about why "doing all the things" won't fix your lead generation problem (and what will).

If you're done performing for platforms and ready to market in a way that actually respects your time and expertise, this is for you.

Join us: https://lnkd.in/gtuiqHjE

Can we talk about the guilt?

The low-grade shame of not posting enough. Not emailing enough. Not showing up enough.

The voice that says, "If I just had more discipline, I'd be consistent with my marketing."

Here's what I want you to consider:

Discipline isn't the problem. You're exhausted.

You're exhausted because (of the world being on fire) you've been forcing yourself into marketing strategies that were never designed for your business or the way your brain works.

You don't need more discipline to post daily. You need permission to stop doing something that isn't working.

That's why I created the Make Marketing Suck Less Summit (January 26-30).

13 business owners sharing marketing approaches that work for THEM—so you can figure out what might work for YOU.

Featuring Caryn Gillen, Laurie-Ann Murabito, Nicole Pearl, Melissa Camilleri, MFA, and more.

The goal isn't to copy what they did. It's to help you decide what fits YOUR business.

Free. Link in comments.

You don't need more guilt. You need marketing that doesn't make you want to walk directly into the sun.

Taavi Lindmaa ⚡

Growing personal & company brands on LinkedIn® | Building SEO Article Generator | Investor | Sharing content daily how we do it!

Hi! Great seeing you here.

We are helping sports centres marinas, car service and rental companies with automation and digitalisation. Find out more autlio.com 

Send me a message. I´m passionate about helping you take your business growth to the next level.


Here is a little about myself:

- From Estonia
- Born in a bank, grew up in an entrepreneurial family
- Worked in IT since 2006 in various roles, most notably as the 10th employee and 1st sales leader of Veriff (Valued at 1.5B) and Salv.
- User Experience Designer by profession, having built check-in kiosks, mobile, and web applications UI
- Transformed into Sales Leadership and now to LinkedIn Personal Branding Expert and Content Creator
- Built my first business over 16 years ago 
- Lived and worked in 6 countries: the US (New York), Sweden (Stockholm), Spain (Malaga), the UK (St. Helens), Germany (Furtwangen), and Estonia.

Founder

Free daily insights, strategies, and motivational content to help you grow your LinkedIn audience.

One simple advice for a happier life 😎


Support your partner.

My wife has had to reinvent herself many times during her 23+ year photography career.

She was already working at a high level in London when we moved to Estonia.

She started building momentum in Estonia when we moved to New York City.

She reached a strong position in New York just as we returned to Estonia to raise our kids.

After our first child, she began building momentum in Europe again — until COVID disrupted everything and forced her to rebuild from scratch online.

And just as the momentum returned, artificial intelligence changed the entire game.

Today, it simply feels good to watch how she doesn’t give up.
How she adapts, tries again, and keeps moving forward.

This has taught me more about entrepreneurship than any book ever could
and has strengthened our relationship more than I ever expected.

If I have one piece of advice, it’s this:
support the people around you who are chasing their dreams.

📸 My spouse, Katrina Tang 📸
little Family Hub

Self-service automation for sports, marinas, vehicles, rental, service companies | Autlio.com – bookings, access, digital contracts & payments in one autonomous platform | 1xExit | Ex-Veriff 🦄 |

One small change can completely transform how a service feels. 🚗

I’ve lost count of how many times car servicing has meant:
- arriving during working hours,
- waiting in line,
- or rearranging my entire day just to hand over keys.

And if something happens late in the evening or early morning?
You wait.

That’s why I genuinely like what Carzone Autokeskus has now done.

They’ve made car service actually available 24/7 by implementing Autlio’s smart key locker.

Now a car can be:
- dropped off early in the morning before work
- picked up late in the evening
- or even handed over at 2 a.m. when something unexpected happens

No queues.
No rushing before closing time.
No “we’re already closed” conversations.

Even payments can be handled as part of the same flow — without standing at a counter or syncing schedules.

What I find especially interesting is what happens behind the scenes.

⚙️ For the service team:
- technicians start the day knowing exactly which cars have arrived
- all relevant info is already logged
- payments are completed or correctly recorded
- fewer interruptions, smoother workflow

It works whether the visit is pre-booked, spontaneous, or even arranged via roadside assistance.

To me, this is a great example of how automation isn’t about removing people —
it’s about removing friction.

👉 Carzone made a conscious decision to give customers more flexibility, time, and peace of mind.

Which service would you choose?
One limited by opening hours —
or one that fits your life, not the other way around?

A great start to the day 💪🏃‍♂️

Morning workout completed — our first morning run together with my son.

I bet many of you know the feeling: getting out of bed early for your kids isn’t 
always easy.

Every beginning can be challenging, but starting together makes it easier — and the feeling at the end is always worth the effort. 🔥

A good reminder that consistency and support take us further, both in sports and at work.

👉 What’s your go-to routine to kick-start the workday?

Does this sound familiar? 👇

You’ve put in a lot of effort to get the kids dressed for winter.
Gloves, hats, helmets, spare clothes.
Finally, everything is in the car and you’ve made it to the slopes.

And then… the waiting begins. 😮‍💨
 ❄️ A long line at the rental counter
 ❄️ “We’re just looking for the right equipment…”
 ❄️ A rental agreement no one actually reads
 ❄️ Being asked to leave documents or an ID as a deposit (which isn’t even okay)
 ❄️ No clear labeling on the equipment — it’s unclear
 what was rented out, when, and for how long.
❄️ Was it used for two hours — or three or more? No one really knows.

The kids are waiting. Patience runs out.

And by the time you finally get to the slope, half the energy and good mood are gone — for both kids and parents.

🎿 Why couldn’t it be like this?
 ✔️ Book the equipment in advance
 ✔️ Arrive on site
 ✔️ Pick up ready-to-go gear
 ✔️ Start riding immediately

This is exactly the kind of experience we’ve built a solution for with Autlio —
for ski, snowboard, skate rentals and more.
Less waiting. Less confusion. More joy on the slopes.

👉 Let us know:
Where should winter sports equipment rental be truly convenient?
Which ski resort or ice rink desperately needs a better rental experience? 👀

Let’s make winter sports simpler — especially for families with kids. ❄️🎿⛸️

We turned parcel lockers into sales machines 🚀
  
Autlio has introduced the ability to sell products through smart lockers, enabling businesses to create entirely new, fully automated business models that operate 24/7.

Previously, Autlio smart lockers were primarily used for rentals and service delivery.

Now, all smart lockers connected to Autlio can also be used for product sales.

🛒 How does it work?
✔️ Products are placed inside individual locker compartments
✔️ The customer scans a QR code
✔️ Payment is completed online
✔️ The correct compartment opens automatically
✔️ The product is collected — no staff required

✨ Why does this matter?

The same smart locker can be used in parallel for:
- rentals
- sales
- service delivery

Additionally, the solution is:
- fully contactless and automated
- operable without on-site staff
- enabling new business opportunities
- helping to keep operational costs low

🔁 And it doesn’t stop at smart lockers.
The same Autlio logic and platform also works for:

🚚 trailer locks (e.g. trailer rentals and sales)
🏋️ gym / sport center access (buy a pass → enter immediately)
🔑 keyless access management

💬 Where would you like to see the next automated sales machine?

-------

Learn more from our blog: https://lnkd.in/dRBtMJ6T

👉 In essence: one platform, unlimited business models.
Autlio helps transform existing lockers, locks, and access points into smart, automated sales channels.

How much time do we actually spend in waiting rooms? ⏳

We sit.
We wait.
We check the clock. 👀⌚️

Sometimes 5 minutes.
Sometimes 30.
Sometimes, an entire morning or evening was supposed to be “free time.” 🌤️

We’ve simply normalized it.
That service means waiting.
Those processes only work during office hours. 🕘

But Sunday is a good moment to ask:
Does it really have to be this way? 🤔

Small changes in services can give people back something incredibly valuable — time. ⏱️✨
And time is the one thing you can never create more of.

Do you enjoy waiting — or does it drive you crazy? ⏳

-----

Photo: Sami Abdullah

taplio

The Battle

Michelle Mazur, Ph.D.

Taavi Lindmaa ⚡

Followers

Posts

Engagements

Likes

Performance ScoreMichelle Mazur, Ph.D.'s LinkedIn Performance

Performance ScoreTaavi Lindmaa ⚡'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michelle Mazur, Ph.D.

Taavi Lindmaa ⚡

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle Mazur, Ph.D.'s LinkedIn Performance

Performance ScoreTaavi Lindmaa ⚡'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichelle Mazur, Ph.D.'s LinkedIn Performance