Dr. John McGill 

During my time as a business coach & strategist, I've had the privilege of helping coaches, consultants, and solopreneurs elevate their businesses to new heights. 

My mission? To help them craft irresistible offers and effortlessly fill their client books—without any stress or salesy vibes.

Here's how I approach each client engagement:

Brand Boost: We start by transforming their brand into a client magnet. Through strategic positioning and messaging, we ensure that their brand stands out in a crowded market, attracting their ideal clients like bees to honey.

Client Connection: Next, we focus on converting interests into bookings through genuine conversations. By fostering authentic connections and building trust, we turn potential clients into loyal customers who can't wait to work with them.

Streamlined Systems: To streamline operations and eliminate unnecessary complexity, we implement efficient systems and processes. This allows them to focus their time and energy on what they do best—serving their clients and growing their business.

Peak Performance: Finally, we prioritize their wellbeing and work-life harmony. By helping them achieve fulfilling workdays with optimal health, focus, and energy, we ensure they can sustain their success in the long run.

I'm passionate about making their journey to success as smooth and enjoyable as possible. 

Whether it's making their business more profitable, healthier, or simply more enjoyable, I'm here to help.

If you're ready to welcome more clients with ease and take your business to the next level, let's chat. 

Send me a DM, and let's start crafting your path to success together.

Business Coach & Strategist

The College of Law Australia

You know the job, the one job where you get to use all the best parts of yourself?

Well, this was that job for me.

In the start of my legal career I had an experience where I was told I would never succeed in the legal world because of the colour of my skin.

A partner in a law firm said those words.  He said it because he liked me and thought he was doing me a favour preparing me for reality.

Imagine then the irony of finding myself running a law school in a country on the other side of the world?

Not just running it, changing it.

When I took over as the Executive Director, I inherited a program that hadn’t made any profit.  

What it did have was an incredible team of passionate people committed to giving students everything they could.

All my years of teaching, curriculum development, business coaching, sales training, business development and product development came together.

I tore the entire program apart and had everything rebuilt.

The efforts bent us all.  No one broke.

We went from the 5th largest post-graduate program for lawyers in Australia to the 2nd largest.

We doubled enrolments.  We doubled revenue.

We became profitable after my 3rd year of leadership and stayed profitable.

Was it hard?  The hardest thing I’ve ever been a part of.

Were there battles?  I still bear the scars.

Was it worth it?

Our completion rate went from 30% to 80%.

Our representation of women graduates went from 50% to 70%.

Yeah, it was worth every bit of blood, sweat and tears.

Best. Job. Ever.

(Ok, except for the one now where I work for me ;-)

Executive Director, Practitioner Education

Prime Practice

Fun fact: I’m terrified of dentists and they used to be my clients.

Well, I should say, I was terrified of dentists until I started working with them.

Here’s what most people don’t realise–dentists are some of the hardest working professionals alive.

Most dentists have their own practice.  Their practice is a million dollar plus business with staff and a relatively flat structure.

Dentists find themselves having to be responsible for:
- The delivery of services
- The human resource manager
- The marketing manager
- The sales manager
- The business development manager
- The client services manager

Oh, and like lawyers with their own practices, dentists didn’t learn business management in dental school.

That’s where we came in.  As business coaches we helped to fill the business gaps.

We trained everyone up in systems management and client services.  

Taught the dentists new sales techniques.

And then coached the dentists on business performance and ways to grow the practice.

I loved getting to know the dentists and their teams.  

Without a drill in their hands, they weren’t scary at all.

Then an interesting thing happened.

I came to this role after I had been working as a sales coach, living and breathing sales.

I observed one of our information sessions for practice owners and realised we could improve what we said and how we communicated our value to prospective clients.

Problem was, how do I share this with the executives and the CEO who started the company and who had run things for years and I was relatively still new?

I did what anyone in my shoes would do of course: I created a presentation diagnosing the problem and presenting a solution and invited the executives to a meeting none of them had been expecting.

How did it go?

The next week I was promoted to a new role as the Business Development Manager with a 50% raise.  

So, yeah, I’d say it went ok.

Business Development and Marketing Manager, Business Coach and Trainer

BOC Gases

Have you ever taken a job completely outside your comfort zone?

This was that type of job for me.

Not for the work we did.  The work was well within my skill sets. 

The environment was something new.

Gas? Products so dangerous every employee was required to take defensive driving classes?

I never imagined I’d be working in the sciences, let alone in something like natural gas.

It was a blast though (pun fully intended).

I started out with the training team associated with safety, health, environment and quality.

We designed rapid fire training programs, capturing the subjective matter knowledge of people working in the field.  

This was a role filled with characters and I enjoyed every moment.

An internal role popped up to work with the sales team as a sales coach and I couldn’t pass up the opportunity.

I became immersed in the world of sales at a product level, and supporting a sales team.  

Pure salespeople have an infectious energy.  They’re a hungry bunch.  Never a dull moment around them.

My favourite part was working on the sales coaching program.  

We introduced neuroscience coaching programs with the sales techniques.  

You should have seen the transformations as people learned more about how their brains impacted their behaviours.

This role gave me so many practical skills I still use to this day.

Sales Coach and Trainer

University of Sydney

Have you ever been a one-person show in a team?

I feel your pain, and your triumph.

As always, the best part of this role was the team I worked with and my students, the tutors.

The challenge was the team I worked with each had their own unique program and we were all forced to do everything ourselves for our own programs.

Meaning:
- Creating and delivering the training
- All the event management
- Designing the workshop, marketing and communication materials
- Managing the registrations, bookings and catering
- Designing pilot initiatives
- Coordinating peer observation and review programs
- Implementing a mentoring program
- Creating a reward and recognition program for tutors

My program was responsible for teaching and training over 120 casual tutors at the Business School.  

Most were students themselves and had never taught before.

I had my work cut out for me to try and make the program inviting enough to attract as many tutors as possible.

I created and delivered over 30 individual train-the-teacher seminars.  All in person.  Before Zoom took over the world.

Loved every minute of it.

Clearly, this job prepared me well to eventually run my own business.


P.S.

I was also juggling my own PhD, and teaching my own classes in Organisational Development.

My fondest memory will always be my last day of teaching so I could focus on finishing my PhD and my students, the tutors, had a surprise for me leaving me speechless for the first time ever.

Still brings a tear to the eye.

University Tutor & Teaching Development Manager

Increase peak executive performance with strategic mental sharpness habits in 90 days | Founder & Director: 90Well & 90Well@Work

I help coaches, consultants, and solopreneurs craft irresistible offers and book more clients—no stress, no salesy vibes. 

Here’s my straightforward approach:

1/ Brand Boost: make your brand a client magnet.

2/ Client Connection: turn followers into clients with genuine conversations.

3/ Streamlined Systems: simplify your operations to focus on your passion.

4/ Peak Performance: achieve fulfilling work days, with health, focus & energy, consistently.

I’m here to help you book more clients the easy way. 

Let’s chat about making your business profitable, healthy and enjoyable.

Book more clients (& stress less) to enjoy the job you love.

DM me for more.

Dr. John McGill 🧠

The Email Sharpener

Copy Chief

Extraordinary Email

Founder & Copy Chief

Martin Brackstone

Words. Ideas. Results.

I dig. I sift. I write.

Much as I love the freedom of freelance, if the chemistry's right, I'm all for exploring.

Creative Copywriter

GiteWise

Specialist web design and online marketing for gite owners.

Website design and build

CHS Agency

Getting back into full-time agency life at CHS was great while it lasted. Cue Covid and there I was working from home again. Hah!

That aside, for three years I was privileged to be the only dedicated copywriter among a team of talented design-led creatives. Together we created a host of stand-out work for HSBC UK which helped the agency gain momentum and become an even more exciting agency to be part of.

Copy, concepts and creative thinking were my buzzwords whatever the brief. Projects ranged from drafting the pre-digital dealer network resource package for Volkswagen Group to writing and editing the FAQ content for one of the main high street banks.

Channels ran the full gamut from radio, TV and outdoor to online ads, SEO content and email marketing.

Freelance Copywriter

Hall Harrison Cowley

Back in the depths of the pre-digital age, this agency hired me to help build the quality of the creative work and win new business. The client base ranged from media and finance to engineering, automotive, education and leisure and covered a mix of B2B and B2C.

Highlight of my time here was a pitch-winning, brand-as-hero, witty (though I say so myself), multi-media campaign for the regional motor dealership Hendy Ford.

Creative Director and Senior Copywriter

Ted Bates

A London agency at last. Working with the same art director as at TLA, briefs included: TV commercials for Kit-E-Kat, Calgon, MIM Britannia and Matchbox Cars; radio for DHL and Benson & Hedges; pitches for Pedigree Chum, Milky Way, Fosters lager.

This brief spell in a London agency put rocket fuel in my creative development, but came to an abrupt end when Bates merged with Dorland and laid off half the staff.

Copywriter

Thomas Leigh Advertising

My second agency. Billed themselves as the London agency in the country. They weren't. But I grew my creative wings here. First, under the tutelage of a chain-smoking, caffeine-driven, suit-wearing, old-school, typewriter-pecking copywriter. Then, working in a dedicated writer/art director team, under the guidance of a creative director who taught me that 'every ad must have an idea'.

Among my notable contributions: numerous account wins, including DEC Corporate Training, Crown Lift Trucks, CooperBMW,  Critikon medical supplies, Vessa mobility aids; and replacing the weekly scramble to bash out new ads for Barratt Homes with an on-going bank of concepts and advertising templates.

Attention? That's just the start.
In a world that scrolls and swipes, relevance is king.
Your message cuts through because it connects.
Email. A direct line to the heart of your business:
Your customers. If not today, then maybe tomorrow.
You've got their ears, now earn their trust.
Show them they're understood, appreciated, heard.
Feel their emotions, calm their fears, challenge their beliefs, defeat objections, erase doubts, eliminate alternatives.
Lead the way. Help as only you can.
This is peak performance email marketing.
So what's your strategy?
Here's mine…
Know your audience. Know your product. Know your market.
Identify an opportunity. Create an offer around a specific burning problem.
Amplify how your product solves that problem in a way no other product can.
Tell the story five different ways, remembering the number one reason anyone reads anything is because they expect to gain something from those precious seconds of life.
That means…
Don't sell. Don't persuade. Don't teach. Don't preach. Don't bug. Don't disappoint.
Cut the hype, cut the crap, cut every word you can.
Don't waste their time.
Or yours.
Never just hit send and hope.
Always have a plan.
Make that plan a promotion.
But don't promote. Write.
Be you. But don't write about you.
Write about them. To them. For them.
Your reader. Just the one reading right now.
Like you are.
Done all that? Good. Now do it again, only better.
It's email. It talks back. So listen good.
Every email is an opportunity to learn more about your target audience.
Send more emails, learn more. What worked? What didn't?
Go again. And keep going, day after day, week after week.
Test and tweak. Weed out the weakest, roll out the winners.
That's how you get extraordinary results.
With Extraordinary Email.

taplio

The Battle

Dr. John McGill 🧠

Martin Brackstone

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