Dr. John McGill 

During my time as a business coach & strategist, I've had the privilege of helping coaches, consultants, and solopreneurs elevate their businesses to new heights. 

My mission? To help them craft irresistible offers and effortlessly fill their client books—without any stress or salesy vibes.

Here's how I approach each client engagement:

Brand Boost: We start by transforming their brand into a client magnet. Through strategic positioning and messaging, we ensure that their brand stands out in a crowded market, attracting their ideal clients like bees to honey.

Client Connection: Next, we focus on converting interests into bookings through genuine conversations. By fostering authentic connections and building trust, we turn potential clients into loyal customers who can't wait to work with them.

Streamlined Systems: To streamline operations and eliminate unnecessary complexity, we implement efficient systems and processes. This allows them to focus their time and energy on what they do best—serving their clients and growing their business.

Peak Performance: Finally, we prioritize their wellbeing and work-life harmony. By helping them achieve fulfilling workdays with optimal health, focus, and energy, we ensure they can sustain their success in the long run.

I'm passionate about making their journey to success as smooth and enjoyable as possible. 

Whether it's making their business more profitable, healthier, or simply more enjoyable, I'm here to help.

If you're ready to welcome more clients with ease and take your business to the next level, let's chat. 

Send me a DM, and let's start crafting your path to success together.

Business Coach & Strategist

The College of Law Australia

You know the job, the one job where you get to use all the best parts of yourself?

Well, this was that job for me.

In the start of my legal career I had an experience where I was told I would never succeed in the legal world because of the colour of my skin.

A partner in a law firm said those words.  He said it because he liked me and thought he was doing me a favour preparing me for reality.

Imagine then the irony of finding myself running a law school in a country on the other side of the world?

Not just running it, changing it.

When I took over as the Executive Director, I inherited a program that hadn’t made any profit.  

What it did have was an incredible team of passionate people committed to giving students everything they could.

All my years of teaching, curriculum development, business coaching, sales training, business development and product development came together.

I tore the entire program apart and had everything rebuilt.

The efforts bent us all.  No one broke.

We went from the 5th largest post-graduate program for lawyers in Australia to the 2nd largest.

We doubled enrolments.  We doubled revenue.

We became profitable after my 3rd year of leadership and stayed profitable.

Was it hard?  The hardest thing I’ve ever been a part of.

Were there battles?  I still bear the scars.

Was it worth it?

Our completion rate went from 30% to 80%.

Our representation of women graduates went from 50% to 70%.

Yeah, it was worth every bit of blood, sweat and tears.

Best. Job. Ever.

(Ok, except for the one now where I work for me ;-)

Executive Director, Practitioner Education

Prime Practice

Fun fact: I’m terrified of dentists and they used to be my clients.

Well, I should say, I was terrified of dentists until I started working with them.

Here’s what most people don’t realise–dentists are some of the hardest working professionals alive.

Most dentists have their own practice.  Their practice is a million dollar plus business with staff and a relatively flat structure.

Dentists find themselves having to be responsible for:
- The delivery of services
- The human resource manager
- The marketing manager
- The sales manager
- The business development manager
- The client services manager

Oh, and like lawyers with their own practices, dentists didn’t learn business management in dental school.

That’s where we came in.  As business coaches we helped to fill the business gaps.

We trained everyone up in systems management and client services.  

Taught the dentists new sales techniques.

And then coached the dentists on business performance and ways to grow the practice.

I loved getting to know the dentists and their teams.  

Without a drill in their hands, they weren’t scary at all.

Then an interesting thing happened.

I came to this role after I had been working as a sales coach, living and breathing sales.

I observed one of our information sessions for practice owners and realised we could improve what we said and how we communicated our value to prospective clients.

Problem was, how do I share this with the executives and the CEO who started the company and who had run things for years and I was relatively still new?

I did what anyone in my shoes would do of course: I created a presentation diagnosing the problem and presenting a solution and invited the executives to a meeting none of them had been expecting.

How did it go?

The next week I was promoted to a new role as the Business Development Manager with a 50% raise.  

So, yeah, I’d say it went ok.

Business Development and Marketing Manager, Business Coach and Trainer

BOC Gases

Have you ever taken a job completely outside your comfort zone?

This was that type of job for me.

Not for the work we did.  The work was well within my skill sets. 

The environment was something new.

Gas? Products so dangerous every employee was required to take defensive driving classes?

I never imagined I’d be working in the sciences, let alone in something like natural gas.

It was a blast though (pun fully intended).

I started out with the training team associated with safety, health, environment and quality.

We designed rapid fire training programs, capturing the subjective matter knowledge of people working in the field.  

This was a role filled with characters and I enjoyed every moment.

An internal role popped up to work with the sales team as a sales coach and I couldn’t pass up the opportunity.

I became immersed in the world of sales at a product level, and supporting a sales team.  

Pure salespeople have an infectious energy.  They’re a hungry bunch.  Never a dull moment around them.

My favourite part was working on the sales coaching program.  

We introduced neuroscience coaching programs with the sales techniques.  

You should have seen the transformations as people learned more about how their brains impacted their behaviours.

This role gave me so many practical skills I still use to this day.

Sales Coach and Trainer

University of Sydney

Have you ever been a one-person show in a team?

I feel your pain, and your triumph.

As always, the best part of this role was the team I worked with and my students, the tutors.

The challenge was the team I worked with each had their own unique program and we were all forced to do everything ourselves for our own programs.

Meaning:
- Creating and delivering the training
- All the event management
- Designing the workshop, marketing and communication materials
- Managing the registrations, bookings and catering
- Designing pilot initiatives
- Coordinating peer observation and review programs
- Implementing a mentoring program
- Creating a reward and recognition program for tutors

My program was responsible for teaching and training over 120 casual tutors at the Business School.  

Most were students themselves and had never taught before.

I had my work cut out for me to try and make the program inviting enough to attract as many tutors as possible.

I created and delivered over 30 individual train-the-teacher seminars.  All in person.  Before Zoom took over the world.

Loved every minute of it.

Clearly, this job prepared me well to eventually run my own business.


P.S.

I was also juggling my own PhD, and teaching my own classes in Organisational Development.

My fondest memory will always be my last day of teaching so I could focus on finishing my PhD and my students, the tutors, had a surprise for me leaving me speechless for the first time ever.

Still brings a tear to the eye.

University Tutor & Teaching Development Manager

Increase peak executive performance with strategic mental sharpness habits in 90 days | Founder & Director: 90Well & 90Well@Work

I help coaches, consultants, and solopreneurs craft irresistible offers and book more clients—no stress, no salesy vibes. 

Here’s my straightforward approach:

1/ Brand Boost: make your brand a client magnet.

2/ Client Connection: turn followers into clients with genuine conversations.

3/ Streamlined Systems: simplify your operations to focus on your passion.

4/ Peak Performance: achieve fulfilling work days, with health, focus & energy, consistently.

I’m here to help you book more clients the easy way. 

Let’s chat about making your business profitable, healthy and enjoyable.

Book more clients (& stress less) to enjoy the job you love.

DM me for more.

Dr. John McGill 🧠

Longevity & Health Tech Expert | Biohacker | Unconventional & Strategic Insights To Get Healthy + Wealthy 👑 High Performance Coaching | Ecom Entrepreneur, Investor, Agency Owner

I've been building online since I was 9. Self-taught coder. Early internet native. 20+ years watching entrepreneurs build empires on burnt-out biology, then wonder why success feels like suffocation.

🧬 Sick cells don't scale empires.

Most coaches teach you to optimize your business OR your body. I teach you to optimize both.

The real constraint isn't your strategy. It's your capacity.

In the AI era, everyone will have perfect content, perfect hooks, perfect positioning. What they won't have is authentic connection + the biological capacity to SUSTAIN VISIBILTY. That can't be automated.

Miss this and you'll be left behind.

I HELP YOU IN 3 WAYS

📌 1. HEALTHY WEALTHY LIFESTYLE DESIGN
A complete personal branding ecosystem with online courses, coaching programs, and resources for every stage of your journey. From longevity optimization to magnetic messaging to full identity transformation. Scale wealth AND the biology that sustains it for decades.

📌 FULL-STACK BRAND EXECUTION
End-to-end solutions: storytelling, brand strategy, web development, AI automation, email sequences, landing pages, content, social strategy.

📌 STRATEGIC ALLIANCES & CAPITAL
Collaboration for funding, capital raising, and growth acceleration. Access for visionary leaders who think in decades, not quarters.

15 years biohacking + self-taught coder at 9 = I don't just strategize. I execute alongside you.

MY STORY: In 2020, my health collapsed after a head-on MVA and launching 2 startups during the pandemic. Chronic pain. Digestive shutdown. Vision loss for 2+ years.

Modern medicine failed me.
A decade of biohacking saved me.

Spirituality, food as medicine, plant medicine, biofeedback, light therapy, grounding, trauma work, identity shifts. I healed myself holistically because I had the tools.

Now I give YOU those tools, plus the execution most coaches can't touch.

I left a lucrative 9-5 because I hated asking permission to exist. Built multiple brands from zero while travelling the world, climbing the Alps on my road bike.

Unconventional life. No-BS approach.

THIS IS FOR ENTREPRENEURS WHO:

→ Want execution, not excuses
→ Value access, not just advice
→ Refuse to sacrifice longevity for legacy
→ Understand biology is business infrastructure

You don't optimize your body just to survive the grind.
You do it to build something that lasts 20 years and enjoy every minute of it.

Growth doesn't happen in the comfort zone. I'll shatter your paradigm.

📌 DM "HEALTHYWEALTHY" if you're ready to build abundance your biology can sustain.

Katy Poon

Six years ago, biohacking saved my life.

In 2020, my body shut down from chronic stress, trauma (from a relationship), and a head-on MVA …after a decade of optimal health, digestion, and fitness as an overachiever.

I had spent my entire adult life cycling through the EU Alps, chasing the steepest roads and mountains to climb. 🚴🏻‍♀️

It all happened at once, and symptoms compounded. 

❌ Gut shutdown.
❌ Couldn't digest food.
❌ Chronic bloating + pain for 2+ years.
❌ Going blind in my right eye from concussion.

But I wasn't scared.

I'd been biohacking for over a decade—I intuitively knew EXACTLY how to heal because I understood my body inside ou

I was not scared despite the pandemic and struggling to navigate a broken healthcare system.

Biohacking simply means: TAKING EXTREME OWNERSHIP.

I had to save myself.

And I did.

Today, I am the ‘HEALTHIEST’ I've ever been in my entire life.
→ stronger
→ more resilient 
→ biomarkers are excellent

What a journey it's been.


-----

📌 Ready to build a body and business that actually lasts?

I built the program I wish I had when I started: THE WEALTHY BODY™

I teach you to optimize for performance, pleasure, and presence so that all those health metrics become byproducts, not obsessions.

🔗 Secure your spot: https://lnkd.in/gtHp2sTB

Longevity in Health + Wealth 👑 Brand Strategist. I optimize the biology + brand behind 7-figure empires | Unconventional Insights | Ecom Entrepreneur, Investor, Agency Owner Coach | 15+yr Biohacker

💣 Everyone talks about the cost of travel in dollars. But no one talks about the cost to your health.

If you travel often, especially for business, your body is paying a price you may not see (yet).

🔥 𝗖𝗜𝗥𝗖𝗔𝗗𝗜𝗔𝗡 𝗖𝗛𝗔𝗢𝗦

Every time you cross time zones, you disrupt your internal clock. That rhythm controls hormones, metabolism, and even gene expression.

⚠️ Sleep becomes fragmented.
⚠️ Cortisol and insulin spike.
⚠️ Inflammation rises.

Over time, this isn’t just “jet lag.” It accelerates aging and increases your risk of chronic disease.

🔥 𝗧𝗢𝗫𝗜𝗡 𝗘𝗫𝗣𝗢𝗦𝗨𝗥𝗘

Flying exposes you to high levels of radiation, recycled air, flame retardants, and industrial cleaning chemicals.

Each trip adds to your body’s toxic load.

Your liver and mitochondria are working overtime just to keep you functioning.

Add in the stress of airports, irregular meals, and alcohol culture around business travel…

And you’ve got a perfect storm for metabolic damage, burnout, and accelerated aging.

📌 The truth?

You can’t always avoid travel.
But you can build resilience against it.

That’s why I teach my clients protocols to protect their circadian rhythm, reduce toxic load, and recover faster—so travel doesn’t silently steal years off their life.

I don’t just coach this... I live it.

I spent the last 15 years travelling around the world, mostly solo, lugging around my road bike and oversized suitcases. From 2016 to 2018 I was on a plane almost every two weeks.

I rarely get sick or jetlagged, and my biomarkers are excellent.

I’ve built systems that let me travel, perform, and stay biologically young.

𝗔𝗻𝗱 𝗜 𝗰𝗮𝗻 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗵𝗼𝘄.

-----

🔥 If you’re a high performer who travels for work, ask yourself:
Is your career costing you your health?

This is why I built The Wealthy Body: the exact framework I've guided hundreds of private clients to scale from 6-7 figures.

We rebuild your biology, identity, and business infrastructure simultaneously.

Get it here: https://lnkd.in/gtHp2sTB

I can help you live longer and better. I coach, code, design, write, and manage. I teach you to be well-rounded and show up online and offline by elevating the quality of your life.

With a colorful career building multiple brands from zero in various industries while traveling the world climbing the Alps on my road bike, I approach my life + career holistically. I help high achievers level up business + life. 

Life is a game. Ready to play?

We'll future-proof your mind and design a healthy wealthy lifestyle by effortlessly integrating science-backed peak performance strategies into daily routines.

I have 99 problems but life still feels effortless because my brain is hardwired to love challenges. So can yours.

We build products and services, and strive for titles such as 'Founder' or get promoted to "VP" but we forget we're the CEO of our own lives. Anyone can make money but the ultimate challenge is to be healthy AND wealthy.

I'm a tech entrepreneur + developer + designer + Certified Peak Performance & Wellness Coach + Holistic Nutritionist + NLP certified.  🌱

With an insatiable curiosity, I spent my life collecting experiences. I'm obsessed with living on the edge of my comfort zone while using science-based strategies to "biohack" my biology for peak performance. As a result, I learned to trigger flow states anytime. Life feels effortless when you are in absolute control.

I'm passionate about biohacking, neuroscience, longevity, nutrition science, functional medicine, and movement. I love helping clients take advantage of neuroplasticity to implement healthy behavioral changes, increase focus and productivity, mindset shifts, and optimize overall well-being.

I began coaching many of my agency clients who are high-functioning business owners and CEOs beginning to realize the correlation between HEALTHxWEALTH.

I taught myself how to code + design when I was 9. I have an extensive work history and am knowledgeable in many areas including creative strategy, web development, entrepreneurship, e-commerce, B2B, B2C, DTC, brick-and-mortar, Amazon FBA, dropshipping, coding, marketing, content, branding, writing, start-ups, biohacking, mindset, psychology, counseling, user experience, human behavior, behavior change, habits, healing, and mental health.

I have a real, no-BS approach to life. I'm compassionate but growth doesn't happen in the comfort zone. Real friends call you out. My thought leadership influences include Jocko Willinks, Lex Fridman, Steven Kotler, David Goggins, Peter Attia, David Sinclair, Grant Cardone.

Longevity in Health + Wealth 👑 Brand Strategist. I optimize the biology + brand behind 7-figure empires | Ecom Entrepreneur, Investor, Agency Owner, Coach | 15+yr Biohacker | Follow For Unconventional Insights

Years ago, this would've felt impossible.
Not because I couldn't afford it. 
Because I didn't believe I deserved it.

🔥 Save this for the moment you're done apologizing for wanting more.

↓

I grew up wanting nice things. 
Elevated experiences. 
Beautiful spaces.
Freedom.

But everyone around me was okay with average.

And they made me feel bad for wanting more.

So I learned to dim my desires. 
To feel shame around luxury. 
To believe that wanting this kind of life made me selfish.

What they don't tell you about building a personal brand:

The revenue isn't the hard part.
It's giving yourself permission to actually enjoy it.

Most entrepreneurs hit $100K, $250K, $500K… and still can't stop working.

The money comes in, but the freedom doesn't. The brand grows, but the guilt gets worse. The lifestyle looks good, but feels like proof you're "too much."

Because they're optimizing the wrong thing.

You don't need better systems.
You need to biohack the shame out of your nervous system.

This is where longevity meets entrepreneurship.

You're not just building a personal brand. 

You're building the biological capacity to hold the luxury you were shamed for wanting.

That's the difference between a brand that exhausts you and one that finally lets you breathe.

This moment, the private hot tub, the five-star ease, the unapologetic presence... isn't the goal.

It's proof I finally rewired the shame.

I'm not performing anymore. 
I'm not apologizing. 
I'm not dimming.

I'm regulated.

Regulation unlocks:

→ Closing 25k clients without self-sabotage
→ Freedom as your baseline, not fantasy
→ Holding wealth without the crash
→ Scaling while you rest
→ Longevity as your competitive edge

The woman at $500K working from resorts didn't just learn better strategies.

She rebuilt her identity at the cellular level.

She stopped apologizing for wanting beautiful things.

The most magnetic personal brands aren't built on hustle.

They're built on regulated nervous systems that can finally hold what you've always wanted.

If you're ready to build a business that gives you permission to want more, this is where it begins.

 - - - - -

This is the lifestyle 300+ entrepreneurs have built through The Magnetic Method™.

If you want to see more of what this work looks like in practice, follow along. I share the behind-the-scenes here.

- - - - -

♻️ Repost if you're done dimming your desires to make others comfortable.

📤 Send this to someone still apologizing for their ambition.

💬 Comment FREEDOM if you're building a brand that actually frees you.

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I used to ONLY write about longevity for health.

Optimization. Biohacking. HRV scores. Sleep architecture. The perfect supplement stack.

Then I realized: longevity means 💩 if you can't sustain it.

You can build all the good habits. Gym every day. Track every biomarker. Obsess over your Oura scores.

But if you're still burning yourself out chasing the perfect health metrics while your business crumbles, your relationships suffer, and you forget what joy feels like?

That ain't longevity, babe. 
That's just anxiety with a WHOOP strap.

I learned this the hard way.

I've been building online for 2 decades. Self-taught coder + designer at 9. Won design awards in early internet communities at 13. Early adopter of every platform. 

Built audiences for 20+ years.

And I've been biohacking for 15+ years. 

✓ Lived and breathed the longevity game.
✓ Obsessed with optimization.

✓ Perfect health.
✓ Abs after eating 2 bowls of pho.
✓ Top of my game in the road cycling world.

In 2020, my health actually collapsed. Head-on MVA. 2 startups during pandemic. Chronic pain. Digestive shutdown. Vision loss from concussion.

Modern medicine failed me. My decade of biohacking saved me.

What that crisis taught me: longevity without sustainability is just another form of self-destruction.

You can optimize your biology all you want.

But if you can't break the patterns that keep you grinding yourself into the ground, if you're pretending you're healthy just because your sleep score is 95, if you've forgotten how actually to live while you're busy trying to live forever.

You've missed the entire point.

Real longevity ain't perfect biomarkers but building a body AND a life that can sustain performance, pleasure, and presence for decades.

🔥 What no other coaches: when you optimize for performance, pleasure, and presence {when you actually PRIORITIZE those three things}, preventing chronic disease, staying lean and healthy AF, all those metrics you're obsessing over? 

They come naturally as a byproduct.

It's about nervous system regulation, not just HRV.

It's about breaking the identity patterns that keep you burning out, not just tracking blood sugar.

It's about enjoying the wealth you build, not just optimizing the biology that builds it.

That's why I don't just teach longevity anymore.

I teach WHERE LONGEVITY MEETS LEGACY.

Most coaches teach you to optimize your business OR your body. 

I teach you both. Because sick cells don't scale empires. 

And perfect health metrics don't mean anything if you're too dysregulated to enjoy your life.

⏳ Optimizing for decades, not quarters,
Kate

📌 PS. Ready to build a body and business that actually lasts?

I built the program I wish I had when I started: UNBREAKABLE: Elite Longevity Systems →  

I teach you to optimize for performance, pleasure, and presence so all those health metrics become the byproduct, not the obsession.

🔗 Secure your spot: https://lnkd.in/gtk5weeG

The resolutions are already cracking.
And the voice in your head is negotiating your surrender.

ⓧ "I'll start Monday."
ⓧ "It's been a hard week."
ⓧ "I deserve a break."

You told yourself you'd be different this year:
More disciplined. More focused. More consistent.

And yet here you are... already making exceptions.

Two years ago, I listened to David Goggins on Huberman's podcast.

And yeah, a lot of people get triggered by David.
He swears like a motherfucker.
He's intense.

He doesn't coddle anyone or conform to the soft self-help mindset that dominates this space.

But that's exactly why real elite performers respect him.

NO FLUFF. 
No sugar-coating. 
No excuses. 
No victim mentality.

YUCK!

One line from that podcast changed everything for me:

"𝗠𝘆 𝗹𝗶𝗳𝗲 𝘀𝘂𝗰𝗸𝘀. 𝗦𝘂𝗰𝗸𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗵𝗮𝗰𝗸."

Huberman explained the science behind it:

When you do things that suck, things you actively don't want to do, you grow the anterior mid-cingulate cortex.

💡 The ACC is the part of your brain responsible for willpower, resilience, and the capacity to override your default programming.

It doesn't grow from comfort.
It doesn't grow from motivation.

It grows from friction.

→ Doing hard things you don't want to do.
→ Facing discomfort instead of avoiding it.
→ Building the muscle to say no to the voice that negotiates your standards down.

This is why most people stay stuck.

Not because they don't know what to do.

❌ Because they've never trained their brain to override the voice that says "not today."

I have "Discipline" tattooed on my bicep and "Freedom" on my collarbone.

I got those tattoos before I ever discovered Jocko Willink's book: 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝗘𝗾𝘂𝗮𝗹𝘀 𝗙𝗿𝗲𝗲𝗱𝗼𝗺.

Because I already knew the truth:

→ Discipline isn't restriction.
→ It's the only path to real freedom.

Most people spend their lives avoiding discomfort.... and then wonder why they feel stuck, powerless, and trapped in patterns they can't break.

Here's what separates people who succeed from people who don't:

It's not talent.
It's not intelligence. 
It's not luck.

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗵𝗼𝗹𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝘄𝗵𝗲𝗻 𝗻𝗼 𝗼𝗻𝗲'𝘀 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴.

✓ To do the thing that sucks.
✓ To parent yourself when you want to quit.
✓ To outwork the version of you that negotiates excuses.

Your brain doesn't grow from what feels good.
It grows from friction.

So if you're already slipping... GOOD.

Now you know where the real work is.

📍 Ready to build The Wealthy Body?
https://lnkd.in/gq5rue8r

I made my first $100K posting on LinkedIn, teaching what almost killed me in 2020.

Not credentials or theory.

Survival.

I started a lucrative career in tech at 18. Loved my job, the people and the passion. Woke up every day excited to go to work for 10 years.

𝘞𝘩𝘰 𝘦𝘭𝘴𝘦 𝘤𝘢𝘯 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵? 

Quit in 2016 because I wasn't experiencing substantial growth, and I was done asking permission to go on vacation.

Let's just say that my life was too "perfect," and I craved discomfort (thanks, Cycling!)— 𝗯𝗲 𝗰𝗮𝗿𝗲𝗳𝘂𝗹 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝘀𝗸 𝗳𝗼𝗿!!

I spent the next decade travelling the French / Italian / Spanish / Swiss Alps on my roadbike. While:

↳ working remotely
↳ launching brands online
↳ building 7K mailing lists in less than a month
↳ consulting for and building businesses from zero multiple times
↳ collaborating on fun projects with friends in the industry
↳ building a community of highly conscious human beings

In 2020, I lost everything that made me 𝘮𝘦.

My body shut down from a head-on MVA, chronic stress, trauma from leaving a toxic relationship, and burnout from launching 2 start-ups during the pandemic.

☠️ I couldn't eat without chronic pain for 2 years, going blind in my right eye from a concussion. Prior to that, I was hit by cars on my roadbikes, and had to deal with an ex's family trauma.

After years of training like an athlete while building like a machine, my body gave out. Nervous system was in FULL collapse.

But I kept performing because that's what we do, right?

Wrong.

The breakdown was a biological intervention. My body was sending the message my ego refused to hear:

→ You can't scale what you can't sustain.

𝗦𝗼 𝗜 𝗿𝗲𝘃𝗲𝗿𝘀𝗲-𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝗺𝘆 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝘆𝘀𝘁𝗲𝗺.

Not my business.
My biology.

I discovered:

ⓧ Sick cells don't scale empires.

ⓧ Nervous system dysregulation isn't weakness. It's a capacity ceiling.

ⓧ "Hustle harder" wasn't building wealth... it was building my path to the ICU.

𝗛𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗽𝗶𝗿𝗲-𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 𝘆𝗼𝘂𝗿 𝗯𝗶𝗼𝗹𝗼𝗴𝘆 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲.

The burnout you're pushing through? 
That's not discipline... that's self-destruction, babe.

The exhaustion you call "the grind"? 
Your body begging you to stop before it forces you.

I spent 2020-2023 rebuilding capacity from the cellular level.

Now I help entrepreneurs do it before they break.

The market doesn't reward martyrs.

It rewards longevity.

𝗔𝗻𝗱 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗯𝗶𝗼𝗹𝗼𝗴𝘆.

- KATE

👑 PS. Most people sabotage success. I help high-performing entrepreneurs optimize their longevity and nervous system health so their bodies can actually hold the wealth they're creating. 

If this lands, access here: https://lnkd.in/gtHp2sTB

Longevity in Health + Wealth 👑 Brand Strategist + Story-Teller: I optimize the biology + brand behind 7-figure empires | Ecom Entrepreneur, Investor, Agency Owner, Coach | 15+yr Biohacker | Unconventional Insights

📌 I’m going to teach you something today that you probably didn’t know…

⚠️ The reason why anxiety, disease, suicides, and war are plaguing society today.

The secret to genius isn’t just IQ.
It’s not just education.
It’s not even raw talent.

It’s connection.

Specifically, the "corpus callosum".

That thick bundle of neural fibres that links the left and right hemispheres of your brain.

Most people live dominated by one side:
🔹 Left brain → logical, analytical, rigid.
🔹 Right brain → creative, intuitive, expansive.

But true visionaries? They bridge both worlds by integrating logic and imagination, as well as data and intuition.

Einstein literally had one of the largest corpus callosums ever measured. His brain showed unusually dense connections between hemispheres. 

No wonder he saw the universe not just as equations, but as energy, frequency, and vibration. ⚡️

So, if you want to be intelligent like Einstein, cultivate the connection between your hemispheres.

Use logic and intuition together. 
Train your brain to see both the seen and the unseen.

And here’s the thing: this isn’t just neuroscience.

It’s metaphysics: the study of reality and consciousness beyond what instruments can measure

Because the more integrated your brain is, the more you begin to perceive what’s been in front of you all along:

⚡ Life itself is vibration.

⚡ The “empty air” around us is filled with energy and information.

⚡ Consciousness isn’t trapped inside the skull— it’s a field we’re ALL swimming in.

The tragedy?
Most people can’t see it.

Societal conditioning locks them into left-brain dominance, where only the visible is considered “real” and only the measurable is considered true.

However, those who integrate both hemispheres experience enhanced cognitive longevity, stress resilience, and overall well-being.

Because true healing and overcoming limiting beliefs are beyond the metrics of societal conditioning.

All your answers to life lie in the fabric of existence itself.

The ancients knew it.
Tesla knew it.
Einstein lived it.

✨ And science is finally catching up.

So here’s the challenge: stop choosing between logic or intuition.

Cultivate both.

Because the future belongs to those who can unify their brain, and in doing so, perceive reality as it truly is.

Daily exercise, energy work, meditation, breathwork, and practices that engage both hemispheres aren’t just “nice-to-have”. 

They’re your longevity toolkit.

- - - 
♻️ Repost to spread wellness with your network.
📌 Follow me @Katy Poon & ring my bell for more content like this.
💌 Subscribe to my newsletter for unconventional longevity insights.
🔗 More links & free training resources in comments

Five things that significantly moved the needle for my health ⬇️

I'm a pretty hard-core endurance athlete, and I'm obsessed with climbing mountains. ⛰️🚴🏻‍♀️

I also have a desk job.

I notice a HUGE difference when I'm not doing the habits below regularly— in terms of speed of recovery and muscle soreness.

When I'm on my routine, I can do multiple rides day after day with absolute zero soreness and pain.

📌 Creatine
↳ Enhances cognition + longevity.
↳ Improves strength and reduces fatigue.
↳ Boosts ATP production for insane energy.
↳ I take 10-20g daily; keeps me strong + brain alert.

📌 Saunas
↳ Lowers all cause mortality by 40% (4-7x/wk).
↳ Increases blood flow, reduces inflammation, and aids muscle repair.
↳ I religiously do 20-30 min daily sessions.

📌 Sleep Consistency
↳ Regulates hormones like cortisol for better repair and energy.
↳ Consistency more important than duration (still important!).
↳ 7-9 hours nightly keeps me sharp and soreness-free.

📌 Grounding / Sunshine / Nature Therapy
↳ Lowers inflammation.
↳ Reduces oxidative stress and boosts vitamin D for immune health.
↳ Clarity, inner peace, emotional agility + mental health (hacks mood).

📌 High Protein, Low Carb (not zero!)
↳ Stabilizes blood sugar to prevent crashes and inflammation.
↳ Absolute zero bloating, cravings, snacking!
↳ No crashes and brain fog.
↳ Keeps me full and satiated all day with 1.5g/kg

Remember, what works for me may not work for you, and your own research. 🧐

Disclaimers are dumb because they assume that we don't have common sense. 

But I'm sure you do.

———
📌 PS. Before you build the empire, build the body that can hold it.

I spent 5 years and $30K+ proving this: biology comes first. THE WEALTHY BODY™ is that foundation.

Access here:  https://lnkd.in/gtHp2sTB

My body had a full meltdown in Mexico City.

Not because I'm fragile.
Because I'm too optimized.

Within a few hours of being outside in the overwhelming air pollution, tears streaming, nose running like a faucet, coughing up grit. 

My nervous system screaming at me to evacuate.

What stopped me cold: nobody around me seemed to notice.

Was it because they were tougher? Or numb?

💣 THE HEALTHY PARADOX:

Years of optimization don't just make you stronger... they make you more SENSITIVE.

Your detox pathways become so efficient that they immediately mobilize against threats instead of quietly accepting them.

Runny nose? Not weakness. My body actively pushing toxins out.

Tears? Flushing particulates.

Coughing? Clearing contaminated mucus.

These aren't signs of a fragile system but a highly functional one that hasn't been beaten into submission.

Most people don't react because their systems have adapted by lowering their standards, dulling awareness, shutting down acute responses in favour of chronic low-grade inflammation.

They don't notice because their bodies have given up trying to fight it.

Mexico City is extraordinary.

The food scene, the DJs, the creative energy pulsing through every neighbourhood— CDMX earned every bit of its hype. I went for a wedding and stayed because I couldn't pull myself away.

I'll absolutely go back. But next time? I'm bringing an N95 mask, and I won't stay longer than five days.

You see:

Once you experience what your body feels like operating at a higher standard; truly clean air, nervous system regulation, intentional recovery, you can't unsee it.

You can't unfeel it.

Every environment becomes a conscious choice rather than passive acceptance.

Yeah, that makes some things harder. It means planning detox protocols. Packing masks. Acknowledging that even incredible experiences come with a recovery cost.

But it also means I have agency.

Choice.

Awareness of what I'm exposing myself to and the ability to respond accordingly.

The gap between how I experienced CDMX and how most people experience it isn't about my body being "weak."

It's about my nervous system being awake and my detox pathways being so efficient that they immediately mobilize instead of quietly accepting.

And I'll take sensitive over numb every single time.

If you're optimizing to the point where your body reacts to environments most people consider "normal," you're not fragile.

You're elite.

Don't let anyone tell you otherwise.

— Kate

P.S. What happened next: the detox protocol, the sauna sessions, what travel stress actually does to nervous system capacity, and why "resilience" might be disconnection in disguise.

Full essay on Substack: https://lnkd.in/dj_5CN-h

Travel a lot but bogged down by the anxiety of not being able to stay in your “healthy” routine?

I’ve got your back.

Being an athlete and + a lover of healthy lifestyles, travelling used to give me anxiety because I understand the importance of staying on track with my habits.

These days, I have it dialled in.

You don’t fall off the bandwagon just because you’re not home!

———

➡️ Here is what I do when I travel:

✅ 𝟭. 𝗔𝗰𝗰𝗼𝗺𝗺𝗼𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:

→ a decent-sized fridge
→ groceries walking distance
→ gym in or within walking distance

✅ 𝟮. 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗿𝘂𝗻: stock up my food with my favourite staples:

→ prewashed mixed greens
→ probiotic (sauerkraut or kimchi)
→ lactose-free milk for coffee & shakes
→ protein: rotisserie chicken, tofu, ground beef, canned fish.
→ snax: artisan chips, dark chocolate, anything I LOVE (I’m NOT a health-nazi and enjoy a 90/10 balance ⚖️).
→ * more ideas in album

✅ 𝟯. 𝗦𝘂𝗽𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝘀.

→ I travel with all my supps.

→ Stay hydrated. I recommend LMNT electrolyte travel packs.

→ Must haves for long travels: a tub of collagen & protein powder. 🤓

✅ 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲. 𝗡𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲.

→ Habit-stack walking: plan ahead + walk to where you need to go. Reframe it exercise.

→ Running shoes. What's your excuse? Besides, it’s one of the best ways to explore a new city!

→ Find a gym or use body weights. Muscle is the currency for longevity. Do it.

→ Cycling is my life. I bring my bike whenever I can.

———

Sounds overwhelming?

It’s not.

This may be hard for you because your brain isn’t wired for healthy habits.

🤓 Don’t worry! Anything is possible with the power of neuroplasticity.

You can create ANY reality you want by putting in the hard work upfront to make new habits stick while overwriting old ones.

When it’s your normal, it becomes effortless.


------
📌 PS. Your revenue ceiling is a biology ceiling.

Most people plateau because their nervous system can't hold the next level not because their strategy is wrong.

I spent 5 years and $30K+ learning this: biology comes before tactics.

THE WEALTHY BODY™ builds the capacity that makes every strategy actually work.

https://lnkd.in/gCKDwWTb

I had hundreds of thousands in stock options when I quit my 9-5 in 2015. I just didn't know it.

Or care.

I was too busy designing and building things to track my portfolio (ADHD focus, people)

Numbers bored me. Spreadsheets made my soul hurt. 

I was a creative who happened to stumble into financial security... not because I chased it, but because I was obsessed with 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬.

📌 𝗠𝘆 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.

I FUCKING LOVE HUSTLING, WORKING, BUILDING, CREATING...

In my free time, you won't catch me doomscrolling, binging shows or wasting time. 

I'm writing (for no specific audience), researching endless topics, listening to podcasts while riding climbing a mountain... while strategically wasting my time on pleasures such as partying with my friends.

To the dismay of my social media managers, I never look at my post stats because I don't care. 😅

And when you focus just on THE PROCESS, of course, 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺, everything falls into place. 

You see.. I learned this after 15 years of being obsessed with fitness: staying lean isn't about the numbers on the scale, but the tiny habits throughout your day (aka process).

Today: my life isn't perfect or easy, but I do whatever I want whenever I want. Party hard on a Tuesday and sleep in on a Wednesday. Fly to Mexico City spontaneously if I feel like it.

And the irony? I still don't care about the numbers.

I learned to surround myself with people who are obsessed with finance and let them run what would kill my energy. 

They think in compound interest and tax optimization. 

👑 I think in systems, transformation, and building empires that don't require me to become someone I'm not.

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗴𝗼𝗼𝗱 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹.

You just need to know what you're NOT good at... and find people who are obsessed with exactly that.

The gap between employed and free isn't about how much money you have. Are you willing to step into the unknown even when you don't have all the answers?!

The money figures itself out when you stop trying to be someone else's version of "smart" ... and start building from who you actually are.

I've never had a job interview since '07, when I began my first decade-long career in tech, because I have always had a personal brand online. 

I've literally been blogging since I was 9 and have been winning design awards online since I was 12 in '99. 😆

Today, my clients come through referrals or social media.

As a girl who has always been a black sheep, if I can do this, you can too.

XX, KATE

📌 Want to know how I can help you? Check out the links in my comments or subscribe to my Substack for raw, unhinged insights to get rich, lean, and hot effortlessly: https://lnkd.in/gzRawQWd

Healthier people make more money because they are more confident, look better, and attract more opportunities.

That's an uncomfortable truth many people don't want to hear.

Don't worry, it's never too late to start… but always too late to wait!

5 ways to get healthier today to attract wealth + abundance:

📌 𝟭. 𝗞𝗻𝗼𝘄 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗻𝗲𝗿𝘃𝗼𝘂𝘀 𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝘀 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱. 
↳ Overload spikes cortisol, draining focus and resilience.
↳ Stress creates negative energy, repelling success.
↳ Slow down, say no or walk away. Protect your peace.

📌 𝟮. 𝗗𝗶𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝘀𝗰𝗮𝗿𝗰𝗶𝘁𝘆 𝗺𝗶𝗻𝗱𝘀𝗲𝘁.
↳ Fear rewires your brain for lack, blocking opportunities (neuroplasticity).
↳ Practice abundance thinking to shift neural pathways.
↳ Gratitude opens doors to prosperity and like-minded people.

📌 𝟯. 𝗗𝗼 𝗵𝗮𝗿𝗱 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲 𝗰𝗼𝗹𝗱 𝘁𝗵𝗲𝗿𝗮𝗽𝘆.
↳ Builds dopamine resilience, preconditioning for tough times.
↳ Plunge or shower to forge grit, making bold moves effortless.
↳ Strengthens nervous system, attracting risk-taking success.

📌 𝟰. 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁.
↳ Surround yourself with winners. 
↳ Don’t take advice from those who don’t walk the talk.
↳ Toxic circles drag you down; you’re the average of your five closest.

📌 𝟱. 𝗕𝗲 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗶𝘁𝘁𝗹𝗲 𝘁𝗵𝗶𝗻𝗴𝘀.
↳ Gratitude raises serotonin, rewiring for positivity.
↳ Daily practice attracts abundance by shifting vibes.
↳ Positivity draws opportunities and wealth effortlessly.


--------

🏆 PS. I've compiled everything elite performers need into 𝗨𝗻𝗯𝗿𝗲𝗮𝗸𝗮𝗯𝗹𝗲: 𝗧𝗵𝗲 𝗘𝗹𝗶𝘁𝗲 𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺™

→ The 5 Pillars of Longevity protocols
→ Advanced optimization
→ Nervous system mastery
→ Altered states of consciousness

Everything you need. Nothing you don't.

Enroll here: https://lnkd.in/gtk5weeG

Longevity in Health + Wealth 👑 Brand Strategist + Story-Teller. I optimize the biology + brand behind 7-figure empires | Ecom Entrepreneur, Investor, Agency Owner, Coach | 15+yr Biohacker | Unconventional Insights

When I started building online @ 9, I had no idea I was developing one of the most valuable skills of the 21st century...

𝗧𝗵𝗲 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗻𝗲𝗲𝗱𝗶𝗻𝗴 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻.

Taught myself to code because I wanted to make Backstreet Boys fansites. (If you remember GeoCities, welcome fellow internet elder 👵🏻.)

✨ Back then, the internet was this magical place where a kid could:

→ Design websites on AngelFire
→ Win awards in communities like AsianAve (aZnGyRL6o4 😆)
→ Connect with people across the world through guestbooks
→ Build things just because it was FUN!

Nobody was thinking about "personal branding" or "content strategy."

You showed up b/c you were CURIOUS.

YOU FUCKING LOVED IT.

The feedback loop was entirely INTERNAL.

I was an early adopter of everything... mailing list, blogging (Tim Ferris used to comment on mine), FB, IG... built audiences across every platform.

I was #1 on Twitter in my city. Created multiple communities, including a Run Club that kept on going years after I left (back to cycling 🚴🏻‍♀️).

Not 'cause I had a master plan
Because I genuinely ENJOYED THE PROCESS.

Then 2015: something shifted

Social media had turned into this exhausting performance machine. Everyone was optimizing, scaling, chasing likes. 

So I walked away.
↳ Deleted a 12k email list
↳ Quit successful 9-5
↳ Lived IRL

The gap taught me: the ones who last aren't the ones with the best content strategy but whose biology can actually SUSTAIN the work.

20+ yrs building online taught me:

✅ 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗖𝗔𝗣𝗔𝗖𝗜𝗧𝗬.

You can have the most brilliant strategy but if your nervous system treats visibility like a threat + stress response chronically activated; YOU'LL SABOTAGE EVERYTHING.

Intelligence will be infinite. AI can generate perfect hooks, perfect positioning, perfect everything. Everyone will have access.

What's left?

𝗧𝗵𝗲 𝗯𝗶𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽. 

The nervous system resilience from building when nobody was watching. The somatic wisdom to know when to push and when to rest.

Those are biological assets, babe. You can't hack them.

💡 The principles that build a body are the same ones that build a voice.

Repetition without immediate reward.

That's how you build muscles. Bone density. Habits. 🧬 

𝗦𝗢𝗠𝗘𝗧𝗛𝗜𝗡𝗚 𝗧𝗛𝗔𝗧 𝗣𝗘𝗢𝗣𝗟𝗘 𝗖𝗔𝗡'𝗧 𝗜𝗚𝗡𝗢𝗥𝗘.

𝘈𝘭𝘭 𝘵𝘩𝘰𝘴𝘦 𝘦𝘢𝘳𝘭𝘺 𝘱𝘰𝘴𝘵𝘴 𝘐 𝘸𝘳𝘰𝘵𝘦 𝘵𝘰 𝘤𝘳𝘪𝘤𝘬𝘦𝘵𝘴? Not wasted effort.  Just 'putting in the reps'.

Teaching my nervous system that creating wasn't life or death; was just what I did.

The invisible years were infrastructure.

The entrepreneurs who last aren't the most talented. They're the most regulated.

⏳ WHERE LONGEVITY MEETS LEGACY.

Not as brand positioning, but as biological fact.

If you can't sustain the work, the strategy doesn't matter.

More in comments. 👇🏼

Uncomfortable truth: CEOs are burning out faster than startups in a recession. But what if prioritizing your health was the secret to scaling your empire?

Two years ago, I coached Alex, a CEO drowning in 80-hour weeks. 

Chronic stress, foggy focus, and market volatility had his company plateauing. 

Team morale? Sinking.
He was one bad call from collapse.
His wife threatening divorce.

Why was he stuck?
→ Burnout drained his clarity
→ Poor health sapped his energy
→ Anxiety killed his bold decisions

 Over the course of 12 weeks, we flipped the script:

Here’s what we did:

✅ Nutrition overhaul: Swapped quick meals for nutrient-dense foods to fuel sustained energy.

✅ Daily meditation: 10 minutes to boost BDNF, sharpening focus and decision-making.

✅ Grounding routines: Simple practices like barefoot walks to reduce stress and boost resilience and metabolic resilience.

✅ Sleep optimization: Structured rest for sharper decision-making and productivity.

✅ High-intensity training: Short bursts to improve VO2 max, driving brain health.

No fads. Just science-backed health habits tailored to his life as a leader.

The result?
In 3 months, Alex transformed:
→ Rewired his mindset for flow states
→ Led with unshakable resilience
→ 3x’d his company’s revenue

⁉️ How?

Metabolic health (stable blood sugar) and brain health (neuroplasticity) became his edge.

A stronger body and mind unlocked fearless execution.

And a team inspired by his energy.

Leaders, your biology drives your business.

Struggling with burnout or stalled growth?
→ Health isn’t optional. It’s your superpower.
→ Stop playing small. Scale like an executive athlete.



📌 PS. Your business isn't broken. Your biology is the bottleneck.

I built THE WEALTHY BODY™ after burning $30K+ learning this the hard way: nervous system regulation comes before scaling.

Get the foundation here: https://lnkd.in/gCKDwWTb

Six years ago, I watched someone I loved burn his entire life to the ground.

He had the vision. The intelligence. The drive.

What he didn't have was a nervous system capable of holding any of it.

Family betrayal he never processed. 
Trauma he was too terrified to look at. 

A body locked in survival mode while his brain tried to execute at the highest level.

And I didn't just watch from the sidelines.

I was not only his girlfriend but his business partner.

So when he started making catastrophic decisions, burning bridges, sabotaging deals we'd spent months building, ghosting on commitments...

I felt every single one of them.

The businesses fell apart. 
Our relationship imploded. 
Our health collapsed.

I left.

Not because I didn't care. 

But because you can't help someone who won't help themselves.

𝗔𝗻𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗵𝗶𝘀 𝘂𝗻𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝗱 𝘁𝗿𝗮𝘂𝗺𝗮 𝘄𝗮𝘀 𝗻𝗼𝘄 𝘁𝗿𝗮𝘂𝗺𝗮𝘁𝗶𝘇𝗶𝗻𝗴 𝗺𝗲. Before I met him, the words "trauma" and "anxiety" didn't even exist in my vocabulary. Seriously.

But secondary trauma is real. And I watched it start rewiring my own brain in real time. I wasn't going to let his unhealed wounds damage my nervous system the way they'd destroyed his.

I rebuilt myself from the ground up.

That experience taught me something most entrepreneurs never connect:

𝗧𝗿𝗮𝘂𝗺𝗮 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗹𝗶𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗲𝗺𝗼𝗿𝘆. 𝗜𝘁 𝗿𝗲𝘄𝗶𝗿𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻. 

It changes how your nervous system perceives threat.

𝗔𝗻𝗱 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 𝗶𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗰𝗶𝗲𝗻𝘁 𝘁𝗵𝗿𝗲𝗮𝘁 𝗽𝗿𝗼𝘁𝗼𝗰𝗼𝗹𝘀, 𝗶𝘁 𝘄𝗶𝗹𝗹 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝘀 𝘁𝗼𝗼 𝗯𝗶𝗴, 𝘁𝗼𝗼 𝗴𝗼𝗼𝗱, 𝘁𝗼𝗼 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝘃𝗲.

Because to a dysregulated nervous system, success looks like danger.

Your brain literally prunes the neural pathways you need for growth when it's stuck in chronic survival mode.

This is neuroscience, not theory.

ⓧ So you hit the income ceiling and immediately burn it down.

ⓧ You attract the perfect partnership and sabotage it three months in.

ⓧ You get the opportunity and ghost at the last second.

And everyone, including you, thinks it's a character flaw.

It's not, babes. It's biology. 🧬

You don't need more willpower.
You need more nervous system capacity.

I built my methodology because I refuse to watch one more brilliant entrepreneur torch everything they've built, their body unable to hold what their mind is creating.

We don't do talk therapy.
We do cellular recalibration. 
Nervous system regulation. 

𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗿𝗲𝘄𝗶𝗿𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗹𝗲𝘃𝗲𝗹 𝘄𝗵𝗲𝗿𝗲 𝘀𝗲𝗹𝗳-𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗶𝘃𝗲𝘀.

If you're done collapsing every time you expand, the Wealthy Body framework is where it begins.

Get it here: https://lnkd.in/gtHp2sTB

Most entrepreneurs think success is about working harder.

But the ones building 7-figures while jetsetting?

They've figured out something different.

Your daily routine isn't about productivity hacks.
It's biological capacity.

Most high performers are running their business on a depleted operating system.

↳ You're optimizing your calendar while your mitochondria are screaming.

↳ You're fine-tuning your funnel while your cortisol is through the roof.

↳ You're scaling revenue while your nervous system is barely holding on.

And then you wonder why you hit a ceiling.

The ceiling isn't your strategy.
It's your biology.

ⓧ You can't think your way past adrenal fatigue.

ⓧ You can't hustle your way out of a dysregulated nervous system.

ⓧ You can't manifest capacity you haven't built at the cellular level.

So while everyone else is buying another course on time management, I'm building the infrastructure that makes execution inevitable.

(Swipe to see what that actually looks like →)

This isn't about perfection.

It's about building a body and nervous system that can hold the level you're moving toward.

I don't turn off my habits when I travel.

Elite performers don't take vacations from the routines that made them elite.

We bring our protocols everywhere because consistency isn't rigidity.

It's freedom, darling.

The business scales when you do.

Want to know how to build the nervous system capacity for seven-figure scale without burnout?

📌 DM CAPACITY to learn more.

You'll lose your looks.
You'll lose your metabolism.
You'll lose your physical edge.
But you'll always have your brain... if you protect it.

Most people obsess over aesthetics.
↳ Six-pack abs. 
↳ Tight skin. 
↳ Low body fat.

All temporary.

Meanwhile, their brain is deteriorating.
↳ Foggy thinking. 
↳ Poor decisions. 
↳ Emotional reactivity.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗶𝗻 𝗵𝗲𝗮𝗹𝘁𝗵 𝗶𝘀 𝗺𝘆 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗻𝗲 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆.

Not for productivity... but because your brain determines the quality of every single moment you experience.

→ How you sleep
→ How you focus
→ How you respond to stress
→ How you make decisions that compound wealth

Life doesn't feel effortless because you work harder.

It feels effortless because your brain is regulated.

You can't think your way into a better mindset.

Your brain isn't a software problem.
It's a hardware problem.

If your nervous system is dysregulated, no amount of positive thinking will fix it.

You have to change the biology first.

✓ Meditation: Rewires your brain's stress response.

✓ Cold exposure: Trains your nervous system to stay calm under acute stress.

✓ Visualization: Your brain can't distinguish between real and imagined. Rehearse the states you want.

✓ Affirmations: Your brain is listening to everything. Program it intentionally.

✓ Journaling: Stops the mental loop, creates clarity.

Most people treat their brain like it's supposed to "just work" then wonder why they're anxious, reactive, and stuck.

𝗬𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗯𝘂𝗶𝗹𝗱 𝘄𝗲𝗮𝗹𝘁𝗵 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝘁𝗼 𝗵𝗼𝗹𝗱 𝗶𝘁.

Brain health isn't a productivity hack.
It's the foundation of everything.

📍 Ready to build The Wealthy Body?
https://lnkd.in/g2KXaXQC

➡️ I turned 38, but I feel like I'm aging backwards... happier, fitter, and more alive than ever. These healthy habits feel easier year after year!

I began my healthy lifestyle in 2007 and have NEVER fallen off the bandwagon nor lost motivation to work out since.

➡️ Grew up in a humble home with zero mentors, walking to school in waist-deep snow + making my lunches since kindergarten. My parents, bless them, were uneducated and juggling two jobs, so they were rarely home. 

➡️ Thought I was too dumb for med school, I taught myself how to code + design at 9 (plot twist, lol).

➡️ First out-of-body experience at 6, floating outside the Milky Way, saying to myself, "wow, we are so tiny and insignificant in the grand scheme of things."

➡️ Read the bible when I was 7 after being forced to sit in church with my cousins, and decided to forge my own path. 🧐 

That was my first awakening.

🔥 My traumas? My amazing parents weren't there emotionally because they were busy working multiple jobs to survive. My Barbie had one shoe. I couldn't bring myself to ask for another, seeing how hard my parents worked (instilled a scarcity mindset I had to shed later in life).

So, if I can do this, you can do it too!!

👋🏼 For my wonderful new followers, a quick hello: my life is unconventional AF. The eternal black sheep, but thanks to my superpower (ADHD), I've never felt lonely; more like a cozy solo adventure. I've ALWAYS done the opposite of what everyone around me is doing.

By forging my own trail and chasing what sparks joy, I've built a life beyond the ordinary: untouched by recessions or layoffs, fearless in creating opportunities and asking for what I want.

⏳ 𝗧𝗲𝗻 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼, 𝗜 𝘄𝗮𝘃𝗲𝗱 𝗴𝗼𝗼𝗱𝗯𝘆𝗲 𝘁𝗼 𝗺𝘆 𝟵-𝟱 𝗮𝗻𝗱 𝗻𝗲𝘃𝗲𝗿 𝗴𝗹𝗮𝗻𝗰𝗲𝗱 𝗯𝗮𝗰𝗸.

I basically quit because my life was “too” perfect. Amazing career, boyfriend who did everything for me and never challenged me, dreamy apartment in the nicest part of downtown.

...but oh-so-vanilla, like plain yogurt without the toppings. 🙄

𝗜 𝘀𝗲𝗻𝘀𝗲𝗱 𝗯𝗶𝗴𝗴𝗲𝗿 𝗵𝗼𝗿𝗶𝘇𝗼𝗻𝘀, 𝘆𝗲𝘁 𝗺𝘆 𝗰𝗼𝗺𝗳𝘆 𝗹𝗶𝗳𝗲 𝗵𝗮𝗱 𝗺𝗲 𝘁𝗿𝗮𝗽𝗽𝗲𝗱.

Then, after 7 years into a super fun career... a 7-week paid sabbatical opened my eyes: growth had stalled, and adventure called.

💃🏻 2015-19 were golden years; healthiest and happiest of the decade. Made LA my home base with an incredible life cycling in the mountains every weekend, and travelled around the world, on a plane almost every two weeks for two years.

Inspired by 'The Surrender Experiment', I said YES to it all, stepping way outside my bubble, diving into experiences most folks only dream of (honestly, most of my stories are not LinkedIn appropriate, but feel free to ask! 😆).

As I step into 38, into another golden year, I'm inspired by how far a single bold choice can carry us.

You've got that spark too. Nurture it, trust it, and watch your world transform. 🫶🏼

📸: all pictures from my last year at EA and my last FIFA

Most people can't afford to work with me 1:1.

Not to create artificial scarcity.
Because I refuse to dilute my impact.

When someone invests in working with me, they get all of me.

And "all of me" is only possible because of one thing:

LONGEVITY.

Not longevity as in "living to 100."

Longevity as in: building a body AND business designed to perform at the highest level for decades.

→ No burnout cycles
→ No energy crashes
→ No self-sabotage when things get good

Most entrepreneurs are optimizing for the next quarter.

I'm optimizing for the next 40 years.
That's the difference.

And it's why my entire personal branding ecosystem starts with Longevity foundations. 

I've been biohacking for 15+ years. I used those exact tools to heal my body when it COMPLETELY shut down from severe burnout, a head-on car accident, leaving a toxic relationship while launching 2 start-ups during the pandemic ...all at the same time. Lived in chronic pain for a couple of years, going blind in my right eye from a concussion, and my gut was completely shut down, so I was constantly bloated even when eating a salad.

What I learned the hard way → you can't build a legacy business on a body that's barely surviving.

→ Your capacity determines your ceiling.
→ Your nervous system determines your capacity.
→ Your longevity determines everything else.

What accelerated everything for me?

It was getting into fitness.

Not as self-care. As infrastructure for decades of elite performance.

I began my journey in 2007, and have NEVER fallen off the bandwagon or lost motivation to exercise. Since then, my life has exponentially gotten better… VERY QUICKLY.

The moment my body felt capable of decades of performance, my brain believed building for legacy was possible.

Tony Robbins said it: physiology > psychology.

You can't think your way into longevity.

You can't scale what your biology won't sustain.

This is why Elite Longevity Systems exists: $99 for the exact protocols that allow me to work with VIP clients, run multiple businesses, create daily content, and still have energy for my life:

→ Nervous system regulation for sustainable scaling
→ Mitochondrial optimization for consistent energy
→ Recovery architecture for decades of performance
→ The biology of building legacy without burning out

This isn't "wellness."
This is Longevity as Business Strategy.

The same foundation my $20K clients build on because you can't do elite work without elite biology.

I can't work with everyone, but I can give you the Longevity foundations that make everything else possible.

When you build for decades, the next quarter takes care of itself.

When your body works, everything else follows.

$99. No fluff. Just biology.

Enroll here: https://lnkd.in/gaUPZJ5m

My views are unconventional, and neurodivergence makes me care less about what others think. 

Speak your mind, hit publish, publish selfies, and say it because nobody wants to hear it.

A double-edged sword but life is better when you stop hiding from who you truly are because it eliminates the fluff, fake friends, and fake followers. ;)

Experiences that shaped my views:

📌 𝗕𝗥𝗢𝗞𝗘𝗡 𝗛𝗘𝗔𝗟𝗧𝗛𝗖𝗔𝗥𝗘

↳ I dated a brilliant doc yet he was trapped in a system that ignored the power of nutrition & holistic health. I taught him abt macros, the importance of movement, sunshine and ending reliance on pills. He has integrated this into his life and practice.

↳ Doctors are victims of the system too, but the ones willing to unlearn? They make a real difference and will change the world.

📌 𝗙𝗘𝗠𝗔𝗟𝗘 𝗛𝗘𝗔𝗟𝗧𝗛

↳ Many of my friends are decades older than me (world of endurance sports!). A dear older sis, who had the "perfect" life battled an autoimmune condition because she carried the weight of everyone else but herself. Despite living in chronic pain, she pushed harder than anyone 🚴🏻‍♀️. NEVER gave up. Mood was positive and infectious. I was obsessed with her energy. Her strength was inspiring.

↳ Yet I STILL see it: countless high-achieving female athletes/execs, ignoring their bodies, suppressing their menstrual cycles, and wondering why they're exhausted, bloated and anxious because they push too hard. It breaks my heart.

↳ But the conversation is shifting as we talk openly about hormones, cycles, and menopause. 🙏 Our bodies are miraculous and regenerate themselves. It's never too late to start cultivating healthier patterns.

I see these patterns right away in my friends, but I never quite understood until I went deep into researching…

📌 𝗧𝗥𝗔𝗨𝗠𝗔 𝗛𝗘𝗔𝗟𝗜𝗡𝗚

↳ Had an ex who was severely traumatized by family betrayal— one of the worst types of trauma. I learned that trauma is like brain damage, leading to self-sabotage.

↳ After our relationship ended (due to his inability to face his trauma), I vowed never to let it happen to me or anyone else I love. Your brain can't solve what it doesn't understand, so I dove deep into trauma and brain health.

📌 𝗘𝗫𝗧𝗥𝗘𝗠𝗘 𝗢𝗪𝗡𝗘𝗥𝗦𝗛𝗜𝗣

↳ In 2020, a car accident, chronic stress, and the pandemic shattered my health. The broken system made me feel hopeless.

↳ I quickly realized nobody was coming to save me. It wasn't easy, but a decade of biohacking and the resilience from endurance sports kicked in, and I instinctively knew what I had to do to heal.

My journey has taught me that we all have the power to challenge the status quo, to heal ourselves, to inspire others.

We must dare to be different and listen to our inner voice.

We must advocate for ourselves.

Besides, there are 8+ billion people worldwide. It's not your job to make everyone like you. How exhausting! 🤯 Def don’t have time for that.

What about you? Tell me what shapes your views. 👇🏼

#extremeowership

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Dr. John McGill 🧠

Katy Poon

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