Drew Coryer 💎

Korus GTM

At Korus GTM, we help revenue teams build outbound programs that are modern, scalable, and based on what's actually working today. Not recycled playbooks or guesswork.

Our approach focuses on systematically testing and validating the core elements of your go-to-market strategy: who you're targeting, what you're saying, and what you're offering. By uncovering what resonates and what doesn't, we help teams move forward with confidence and clarity.

We provide the full tech stack required to support a high-performing outbound motion, so sales teams can focus on conversations and conversions instead of wrestling with the infrastructure.

In my role, I lead GTM strategy and client success across both our internal efforts and client engagements. That includes shaping ICPs, messaging, and campaign architecture, while working closely with our technical team to ensure execution stays aligned with the strategy. I’m not pushing the buttons, but I stay close to the data, systems, and decisions that drive results.

Internally, I also support how Korus GTM grows — refining our own positioning, evolving our services, and guiding how we bring a positive impact to the market.

If your team is trying to build a revenue engine that’s clear, modern, and built to scale, that’s where we come in.

Head of GTM Strategy and Client Success

GTM Consulting Co.

At GTM Consulting Co., I specialize in building B2B lead generation through intelligent data enrichment and targeted outreach strategies. By leveraging Clay's powerful automation capabilities, I help companies identify, enrich, and engage their ideal customer profiles with precision.

Key achievements:
• Reduced lead research time by 80% through automated data enrichment workflows, enabling sales teams to focus on high-value activities
• Designed and implemented custom Clay automation sequences that increased qualified pipeline by 3X while maintaining data accuracy above 95%
• Architected targeted outreach campaigns by enriching prospect data with relevant triggers and buying signals, resulting in 40% higher response rates
• Built scalable systems for identifying and engaging decision-makers across multiple industries, saving clients 20+ hours per week in manual research
• Developed repeatable frameworks for turning raw company data into actionable sales intelligence, enabling precise account prioritization

I partner with growth-focused organizations to transform their lead generation approach from broad-based prospecting to precision-targeted engagement, consistently delivering higher quality pipelines and improved conversion rates through data-driven decision making.

Founder

LeadMagic

I spearhead multi-channel growth initiatives that transform market visibility into measurable revenue opportunities. By orchestrating data-driven social media campaigns—with a particular focus on LinkedIn—I've helped establish LeadMagic as a prominent voice in the B2B landscape.

Core responsibilities & achievements:
• Architected and executed social media strategies that expanded our digital footprint and generated qualified leads
• Pioneered innovative growth experiments across platforms, consistently identifying new channels for scalable customer acquisition
• Cultivated strategic partnerships with industry influencers, amplifying brand reach and authority
• Developed and optimized high-converting cold email sequences that exceeded industry benchmarks
• Led content strategy initiatives that strengthened thought leadership and drove engagement
• Implemented comprehensive analytics frameworks to measure and optimize campaign performance

Through a blend of strategic community building, content optimization, and performance marketing, I help bridge the gap between brand awareness and revenue generation, ensuring sustainable pipeline growth for both LeadMagic and our clients.

Growth 

Edgar Allan

Growth Advisor - Wes GTM

Fri3nds Agency

Developed a repeatable sales process specifically for this Webflow Professional Partner resulting in new logos won and high client success scores.

Created and leveraged Cold-Email, LinkedIn, and Cold Calls to generate pipeline that turned into paying clients.

Supported and managed current client book of business that led to repeat business and accoutn growth.

Fractional Sales Leadership

Webflow

Account Executive

I launched and led the Sales Development Team from Series B to beyond our Series C funding rounds.

Hired, trained and coached ten BDRs and SDRs to push our foundational PLG motion into a Sales led revenue engine.

Focused on helping our team leverage cold email, cold calling, product usage insights, social signals, and human to human connections to exceed pipeline creation goals during that time.

Built trust with direct reports and cross-functional leadership peers across the revenue team to mentor and advise them on GTM strategies and tactics.  This led to high retention rates of employees and setting 90% of them up for successful internal promotions across the organization.

Sales Development Manager

Sales Hacker, Inc.

Sharing the knowledge of all things sales to bring value to the community.

Founding Community Member

Formstack

Successfully led our Outbound Sales Development Team to increase pipeline and revenue, exceeding our quota.  

Focused on the development of my team members to expand their skills to help them achieve their goals of promotion across multiple different roles within the organization.  

Developed and deployed an improved alignment between the SDRs and Account Executives - leading to an 81% increase in win rates and a 46% increase in revenue. 

Effectively communicated with multiple stakeholders to launch an omni-channel outbound strategy using email, cold calling, video, and LinkedIn. 

Our team was 101% to goal for 2020 and had an increased revenue of 2,700% YoY. 

Led the organization in coaching Gong calls during 2020, which allowed me to strategize persona specific messaging and talk tracks for my team to use.

HomeAdvisor

Focused on increasing client retention and revenue by coaching a sales process that used leveled questions to build genuine value for the business solutions we provided.

Maintain excitement and engagement by creating unique sales contests to drive metrics specific to the current needs leading to increased KPIs and the use of these contests in other locations across the company. 

Collaborated to develop and implement a Manager in Training program focused on the development of future leaders. This program led to numerous leaders being promoted to management within the organization. 

Developed a championship team by sharing the vision, creating shared accountability and coaching with a focus on the details. Increased, sustained sales production of 36% YoY. 

Coached a diverse group in a cold-calling B2B sales role with consistent employee turnover requiring the use of effective team building strategies to hire, train, and coach individuals in order to maintain consistent success. 

Analyzed sales data to address the challenge of declining lead volume by prospecting new lead sources and methods to increase efficiency resulting in a 323% sales increase over the first 90 days. 

Provided support and leadership to the director group on an interim basis following the unexpected departure of leadership while increasing sales production by 26% over the previous quarter.

Sales Manager 

Ameristar Casino Resort Spa Black Hawk

Ensure guests of all skill levels have an enjoyable experience.
Provided oversight, coaching, and guidance to poker dealers and staff.
Create and maintain daily scheduling of poker room staff.
Developed Standard Operating Procedures for poker room staff
Responsible for large volumes of handling cash and chips with accuracy and integrity.
Make accurate in-game rulings according to the laws set by the Colorado Division of Gaming.

Poker Supervisor

I help B2B revenue teams stop guessing and start generating predictable pipeline through systematic testing and data-driven outbound.

Most companies build their go-to-market on recycled playbooks and assumptions. We build systems that validate who you're targeting, what you're saying, and what you're offering—then scale what actually works.

I bring a seller's lens to GTM strategy. After 10+ years leading B2B sales teams - from managing reps at HomeAdvisor to building Sales Development at Webflow from Series B through Series C - I know what salespeople actually need to succeed. 

Not more leads. 
Better leads.
 
Not another tool. 
Systems that work.

What it modern revenue engines look like...  intelligent data enrichment + automation (Clay, n8n) + precision targeting. Not spray-and-pray. Not hoping your ICP is right. Just repeatable frameworks that we're always testing - turning raw company data into actionable intelligence.

The results:

80% reduction in research time while maintaining 95%+ data accuracy
3X qualified pipeline increases through targeted messaging
40% response rate improvements by leading with relevance and offer positioning
323% sales increases through systematic prospecting and account prioritization

At Korus GTM, I lead strategy and client success across the entire revenue engine. We implement modern infrastructure and automation workflows that create a flywheel of accurate, useful data so Sales closes better, CSMs retain smarter, and ABM targets with relevance. 

I'm a trusted partner who helps shape the strategy, architecture, and messaging while ensuring our technical team's execution stays aligned with what actually moves the needle.

I work with growth-focused B2B companies ready to move from broad-based prospecting to precision-targeted engagement across their entire customer lifecycle. 

If you're measuring what matters and willing to kill what doesn't work, let's talk

Drew Coryer

Big congratulations to my better half, Annie Coryer. 


A few years ago, she set her intention on graduating college with a degree in Business Management… and made it happen. 

… and did it while working Full-Time and being a great mom. 

… and did it with a 4.0 GPA. 

It’s been cool to see her balance and manage her priorities to get it done at a high level. 


So proud of you babe!

Let’s celebrate with some gelato, soon! 😉

I know a great spot in Spain 🇪🇸

Building the GTM systems I wish existed in my 10+ years of Sales Leadership | Clay Expert | Head of GTM Strategy & Client Success at Korus GTM

No alternative text description for this image

Today’s mandatory “go touch grass break” is sponsored by our friends at Cloudflare. 


Good thing LinkedIn is still online 😬

Go do things.  You don't need permission or for it to be perfcet

Little sample of the northern lights giving us a visit here in Colorado tonight. 


Nature is awesome 👏

When your teenager asks for money... 


told ya'll I'm doing my best to make it uncool.

“You’re giving away too much for free”


My 14 year old told me that this week.


He overheard me talking to a friend about their business and where they were stuck.  I gave them some ideas and a strategy on what I’ve seen work in similar situations before. 

When we got off the call, my son asked me how much they pay me. 

“They’re not paying me, I wanted help them out”… leading to his comment. 


Maybe I’m just a naive guy in his mid 40’s, but I believe the universe will conspire for that payment to come back around - but maybe not directly from that person. 

Maybe they’ll intro me to a client…Maybe not. It doesn’t really matter, it’ll all work out some way. 

It doesn’t always have to be a linear transaction every time. 

Idk, maybe I am wrong and I should be taking advice from him here. 


What are your thoughts on giving away knowledge and wisdom?  


Should I always be making money from every conversation?

A full moon used to be a spiritual experience for me…


Riding Fresh Powder in the Sherwins. 

Whitewater Rafting the Kern River. 

Paddling out at Hole in the Wall. 

Singletrack MTB rides at Buffalo Creek. 


All by the light of the moon. 🌕

Sometimes, the conditions only allowed these to happen once or twice a year - or not at all.  

Tuning into that heightened sense of awareness and the rarity of the situation made it feel almost supernatural. 
 

I got to taste a bit of that awe and wonder again tonight - waking the dogs under the supermoon.  

Even for just a few moments.

Got hit with a wave of gratitude for where I’ve been and where I am - my loved ones tell me it’s been a journey. I don’t disagree. 


Fascinating how our priorities naturally shift and change with time. 

Never would have thought walking my dogs would trigger similar emotions to these experiences I relentlessly chased. 

#supermoon #gratitude #dogs #journey

ps - does this mean I’m old now? 🥹

Netradyne

Enterprise Sales Manager

Commsor 🦕

Head of Mid-Market & Enterprise Sales

Salesroom 

Sales Director

Falkon

Head of Enterprise Sales

Jamf

Strategic Enterprise Account Executive

A lot of places

Career in Physical Fitness and Rehabilitation

Bob the Builder of Pipeline | Cold Calling Mercenary | Sales and Humor | Voted “#2 Best Parent” - by my 2 year old 🤷🏻

Welcome to my page - where you’ll find my best attempt at bringing some humor along with some fun facts and GTM tips and tricks!

We can all agree that life is typically too serious and stressful, especially on a professionally based platform, so I enjoy breaking that norm with some laughter in both my content and sales process.

Professionally: I specialize in building and refining sales motions and top of funnel processes, bringing a unique twist that “breaks through the noise” of the modern day dreaded norm of what people believe is good revenue generation.

Before moving to Sales, I had the pleasure of coaching and treating thousands of clients through rehabilitation and personal training for almost 10 years, where I now channel the same energy and passion in leading GTM teams.

You’ve scrolled this far, we might as well get to know one another.

I’m a redneck working a white collar job living in a blue collar state 🥔

“When you turn a passion to a profession and truly love what you do, then you don’t work a day in your life.”

💥I’ve been lucky enough to do that twice💥


↙️“About me”↘️

Mission 1: To push past the “limitations” that your mind sets whether it be physical or mental.


Mission 2: To build my career in Sales and build a bridge between my old world of fitness and apply those principals to the business world.


- Constantly looking to learn. Go spark up a conversation and learn something about them and that little conversation could change your life. 

- “You don’t know till you try” I find to many people (myself included) stay comfortable and are afraid of breaking complacency.

- There is no greater feeling being coached or better yet, coaching someone else, and watching them succeed.

Eric Iannello

Hey, welcome to LinkedIn, let me show you around a little bit…

The SDR role is dead

Outbound is dead

Hiring a VP to early will kill your business

Hiring a VP to late will kill your business

Hiring a VP will kill your business 

Sales has changed

This market sucks

Selfie

If you don’t have an agency you’re stupid

Saas is dead

Buy my course 

Look at my selfie, LOOK AT IT!

Do you even PTO bro

People care what I do before my 9-5

I speak to CEO and Founders everyfreakinday

This is the best template ever, drop a comment

You don’t have a podcast? Loser

I’m so effin humble 

9,9 mother effin 6 baby, woohoo!

Drop a comment. Right now

Super excited to go to some random event

Fortune cookie epiphanies

Game Changer Product!!

“Sorry, we’ll just proceed to the nearest exit over here. Thanks for visiting”

Bob the Builder of Pipeline | Sales & Humor | Voted “#2 Best Parent” - by my 4 year old 🤷🏻

Everyone: Parenting is the hardest job 

LinkedIn: Well you clearly have never tried cold calling during the holidays…

This may ruffle some feathers

But you know who’s not going to get hired?

The folks who treat their job search the same as they did 2-3 years ago

It’s so sad to log on here and see people post that they’re about to lose their house after submitting 600+ applications

*Also why everyone should work in hospitality and sales at least once in their life
Boy, do they prepare you for the real world between understanding a grind and how to sell a product…or yourself*

In order to land a position today, at a minimum, you need to:
- Connect like a sales person at a convention
- Constantly build and engage with a network 
- Attend events and be apart of communities
- Be the first one in line but also stay after closing 
- Be creative and make yourself stand out
- Be a step ahead and lead the process
- Ask the dumb questions and let curiosity leave no stone unturned
- Be resilient beyond belief and dont let the “no’s” knock you down
- Prepare for anything

And above all, lead with confidence

*whispers nicely so to not hurt people’s feelings* kind of like sales today…

If you’re just submitting a resume, what does that show the hiring team?


Sincerely,

Someone who has been through 2 org closures, 1 RIF and 1 product rebuild, all within the last 3 years, which has left him with a resume that looks like Nicholas Cages acting career

I love it when I see people put their achievements in their heading

14x presidents club

Top 2500 Sales Leader to follow

$1M-$2B ARR in 42 days


I’m going to start walking around with medals around my neck with all my achievements 

“Voted #2 Best Parent”

“Saved more than 15% on my car insurance”

“Put clothes in dirty hamper x5”


Next im going to have a name tag with all my {ex’s-name} on it

I may need some more name tags…




Course link in bio

When they know their written content sucks

Just when you think you’re on top of your game

Rippling goes and shows you how to really troll

 
Well played team

Absolutely well played



Your move Deel…

Lately it’s been feeling like I’m lost for answers

My oldest recently turned 4 and is becoming amazingly more aware…and curious

Most questions having simple responses like

“Why is the sky blue?”
- well, the earth is made up of mostly water and it’s a reflection of all the oceans

“How fast can a person run”
- Somewhere between 15-20 mph but your dad can run 30 mph!


But then there are those that just make me sit there, lost, trying to find the answer myself

“Hey dad, where does pipeline come from?”

….

You know what no one has ever said when they looked back on their life

“I wish I worked more”

I think working all day and showing up on Saturdays, hoping to ring the gong while others are resting is…cool

Whatever tickles your toes Tinkerbell

Just remember

This “996” narrative that VCs are getting their portcos to subscribe to

Typically leaves only one winner 

…and it’s not you

Working from 9am-9pm, 6 days a week may sound great when your writing a post bragging about it

But I have yet to see one person “reach the top” and claim that the sacrifice of a life outside of the grind was worth it

Even Brian Chesky (CEO of Uber) stated that the day after they IPO’d at a hundred billion dollar valuation, he woke up lonelier than ever…

“No one ever warned me how lonely you would get, and I wasn’t prepared for that”

Vinay Hiremath, co-founder and CTO of Loom, wrote a viral blog post about his feelings of having an identity crisis after selling the company due to dedicating and sacrificing everything for the org


I’m all for the grind and burning the midnight oil 

Just remember who, or what, you’re doing it for 

…and at what cost

Remember kids

It’s not the algo

Your content just sucks

Happy Thanksgiving!

Hey Chat GPT, give me a post that’ll generate a ton of engagement

“Hold my beer”

Steps to writing a post that’ll feed your dopamine craving

1.) victimized story
2.) half baked correlation to profession
3.) selfie 
4.) offer a course

What selfie should I choose?

“Pull open your camera feed. Close your eyes and scroll. Count to 3 and then stop and place your finger on one. That’s the one”

That’s it? That’s all I have to do?!

“Yup”

What about creativity?

“Ha”

Ok, anything else?

“You should tag someone popular on here too, just in case”

What if I don’t know them?

“So…you’ll get so many ‘this is gold’ comments it’ll make your hair grow back”

Wow, thanks chat! I guess I’ll be back tomorrow for another

“I got you fam”

I built an AI agent that scans all of LinkedIn and downloads every course offered

It then scans the course

Summarizes the content 

And then builds a GTM motion according to its instructions

I haven’t booked a single meeting or closed any deals with it…

But it took me just shy of 32 hours to build but you can have it for free!

Just comment “we are doomed” and I’ll drop you the link

You must first be connected with me and my neighbor Stuart in order to get it

But before that, make sure you’ve tickled a pandas big toe on Sunday and then counted to 735 while in a head stand

Didn’t know I had a newsletter?

Idiot 

Of course I do and it’ll change your life

Follow Eric Iannello for more useless tips

This time last year, right before Thanksgiving and my second kid was born

I was laid off 

No warning or severance

Healthcare was shut off the next day

“We’ve run out of runway”

I thought you told me I had 4 more months?!

“Today is sadly your last day…”


And then again, the November a year before

“We’re not going to be able to cover this month’s pay period, we’re still waiting for investor funds to clear”

It’s been 3 months since we’ve been paid! This is insane, I’m a single income family, come on {CEO}

“You think you’re hurting?! I have $1M of my own money invested in this company! You knew what you were signing up for when you accepted a position at a start up!” 


And then the year before that…

Yup, you guessed it

“Eric, we’re going to move back to founder sales”

Wait what, why?! I just hired another team after you let the last one go?

“Please start to conduct their exit interviews and yours will be held shortly after. You’ll be covered for 2 weeks following your departure…”


I’m sure there’s a lesson in here, somewhere 

Wouldn’t be a LinkedIn post without one

Something like:
- do the deepest due diligence you can into the company you’re joining
- always be prepared for the door to get unexpectedly closed on you
- build a network strong enough to shorten the gaps between employments


Q4 is the “weirdest” time of year for sales people

You get happy holidays vs missed annual benchmarks vs possible layoffs

If you have a twitch in your eye or some weird heart palpitations because 69% of sales people are due to miss quota on an annual scale this year

You’re not alone

If you choose to conduct staff reductions during the holiday season

You should also choose to kick the corner of the couch with a barefoot

…repeatedly

I think we should do a few conferences and really build the brand

“Wait, what?”

My head shot up concerned and reminded the CEO of a $15M seed round org

“We have 8 months of runway left!”

Yeah, but we need more pipeline

“Totally agree but events aren’t where we should be investing for new pipeline, especially ‘imeddiate’. How much are they going to cost?”

About $75k total…

“Wow, that’s almost an entire month’s burn! How much pipeline have you converted from past events?”

None but that was before our pivot

*VP of Demand Gen chimes in

There’s a few great logos registered to attend like Figma and Wells Fargo…

“Ok, wait a second, let me play this out. You’re wanting to sell to major accounts by meeting them at an event, then close them - pending that they want to talk - all within a 4-5 month window? How?”

Well that’s why we hired you, you’re the enterprise sales guy

“Why are we even targeting large orgs like that right now?”

That’s what investors want to see, good ARR and stable logos

“And how many do you currently have?”

None…

The harsh truth: hiring a founding sales leader as your emergency button doesn’t restart a dead GTM; it just makes the crash more expensive

If pipeline, positioning, product-market fit, and a pulse on reality is broken, no one person can sell your way out of the inevitable 

That’s why over 93% of startups fail: they wait until they’re almost out of time, then ask sales to perform CPR on a body that’s already gone

Afraid you might miss quota this year?

Here’s advice I’ve seen given on here to help


Create a brand and generate a side hustle of partnerships and sponsored posts

Buy a small business with massive margins and let your debt compound to wealth

Hire a coach from an industry leading org who pushes a product that sells itself

Subscribe to a newsletter created by the same rep who’s offering coaching at astronomical prices 

Watch a day in the life video so you can understand what successful people do before their 9-5

Comment something specific below the post so you can get access to their lead magnet that’ll unlock the secrets to increasing performance 


Man I tell ya, it’s a real head scratcher why people aren’t crushing OTEs anymore…

You know you’re a work from home parent when


You show up to a customer call with banana in your beard…and you never ate a banana 

Don’t break concentration during a conversation when you hear your kids getting in trouble and you’re next

Play customer call recordings on loud so your wife thinks you’re in a meeting

Get the left over chicken nugs slid under the door when you are heads down

Kid runs into your office butt naked while on a customer call


Keep it going

Psssst, course creators

your Grant Cardone is showing

Isn’t it interesting that those who usually sign off their posts with

🔔 Ring the bell for more 

Or

♻️ Repost this if you found it useful 

Are the same ones lecturing reps for having quota breath


Kettle meet pot

Here’s a term that should be commonly used on here

Thrift Shop Engagement

*Noun

1. Tagging one or more people in a single post with the goal of increased vanity metrics based on the tagged individuals popularity

2. Second hand or hand-me-down engagement

“The desperate dopamine feign tagged an 18 year old SDR in their post so that they could get the thrift shop engagement they were so thirsty to receive”

Early stage CEO told me I NEED to hire a SDR on my first day

“Love the idea, but let’s get me onboarded first and after we’ve finished building, testing and then deploying, we can tackle that head on.”

No, we need them now. Investors have come back stating they want more revenue in order to feel good about contributing money to our A round

“Ok, totally hear you, but that’s why you’ve hired me and brought in your own AE was to begin building the motion from scratch. Will this be your first BDR?”

Yup

“Awesome, but safe to assume you don’t have a system they can follow already built out?”

What do you mean? We just need someone to go out and dial.

“Dial who?”

Engineers

“Why?”

Because that’s who our solution serves to, what are you getting at here Eric?

“Sorry, not trying to press your buttons but hiring a SDR isn’t a plug and play like it once may have been. 
Who they are reaching out to vs who you serve vs who buys is all different. Have you began tiering out different ICPs and trying to optimize various channels?”

Yeah we take care of anyone who handles code deployment and Ive heard cold calling works with them

“Let me stop you right there, that isn’t an ICP definition. That’s a vision. What about demand? What is your marketing focused on and how is your inbound flow?”

We need pipeline, hence why I need a SDR

“Hang on for a second. A SDRs job is not to generate demand, it’s to isolate and capture it. How do you foresee them pin pointing the 3% in market to buy and then expanding to the 7% of the market primed to learn?”

Well we can figure that out with them

“Oh, so you’ll be ok with structuring the comp plan to exclude success criteria while we test and build?”

Ok, ok, where should we begin then


More bodies doesn’t equal more pipeline 

Generating revenue isn’t a “dial and they will come” motion

I love seeing SDRs in demand again but the founding role is quickly dwindling to a >10 month average tenure

Where most fail is they think they can hire their way into pipeline

-Let me get a SDR to generate pipeline and then have them feed it to an AE to close it and then leadership to monitor performance-

Rinse then repeat because thats considered scaling…

Build, test, deploy, validate - then hire

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The Battle

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Eric Iannello

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Engagements

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