Drew Coryer 💎

Korus GTM

At Korus GTM, we help revenue teams build outbound programs that are modern, scalable, and based on what's actually working today. Not recycled playbooks or guesswork.

Our approach focuses on systematically testing and validating the core elements of your go-to-market strategy: who you're targeting, what you're saying, and what you're offering. By uncovering what resonates and what doesn't, we help teams move forward with confidence and clarity.

We provide the full tech stack required to support a high-performing outbound motion, so sales teams can focus on conversations and conversions instead of wrestling with the infrastructure.

In my role, I lead GTM strategy and client success across both our internal efforts and client engagements. That includes shaping ICPs, messaging, and campaign architecture, while working closely with our technical team to ensure execution stays aligned with the strategy. I’m not pushing the buttons, but I stay close to the data, systems, and decisions that drive results.

Internally, I also support how Korus GTM grows — refining our own positioning, evolving our services, and guiding how we bring a positive impact to the market.

If your team is trying to build a revenue engine that’s clear, modern, and built to scale, that’s where we come in.

Head of GTM Strategy and Client Success

GTM Consulting Co.

At GTM Consulting Co., I specialize in building B2B lead generation through intelligent data enrichment and targeted outreach strategies. By leveraging Clay's powerful automation capabilities, I help companies identify, enrich, and engage their ideal customer profiles with precision.

Key achievements:
• Reduced lead research time by 80% through automated data enrichment workflows, enabling sales teams to focus on high-value activities
• Designed and implemented custom Clay automation sequences that increased qualified pipeline by 3X while maintaining data accuracy above 95%
• Architected targeted outreach campaigns by enriching prospect data with relevant triggers and buying signals, resulting in 40% higher response rates
• Built scalable systems for identifying and engaging decision-makers across multiple industries, saving clients 20+ hours per week in manual research
• Developed repeatable frameworks for turning raw company data into actionable sales intelligence, enabling precise account prioritization

I partner with growth-focused organizations to transform their lead generation approach from broad-based prospecting to precision-targeted engagement, consistently delivering higher quality pipelines and improved conversion rates through data-driven decision making.

Founder

LeadMagic

I spearhead multi-channel growth initiatives that transform market visibility into measurable revenue opportunities. By orchestrating data-driven social media campaigns—with a particular focus on LinkedIn—I've helped establish LeadMagic as a prominent voice in the B2B landscape.

Core responsibilities & achievements:
• Architected and executed social media strategies that expanded our digital footprint and generated qualified leads
• Pioneered innovative growth experiments across platforms, consistently identifying new channels for scalable customer acquisition
• Cultivated strategic partnerships with industry influencers, amplifying brand reach and authority
• Developed and optimized high-converting cold email sequences that exceeded industry benchmarks
• Led content strategy initiatives that strengthened thought leadership and drove engagement
• Implemented comprehensive analytics frameworks to measure and optimize campaign performance

Through a blend of strategic community building, content optimization, and performance marketing, I help bridge the gap between brand awareness and revenue generation, ensuring sustainable pipeline growth for both LeadMagic and our clients.

Growth 

Edgar Allan

Growth Advisor - Wes GTM

Fri3nds Agency

Developed a repeatable sales process specifically for this Webflow Professional Partner resulting in new logos won and high client success scores.

Created and leveraged Cold-Email, LinkedIn, and Cold Calls to generate pipeline that turned into paying clients.

Supported and managed current client book of business that led to repeat business and accoutn growth.

Fractional Sales Leadership

Webflow

Account Executive

I launched and led the Sales Development Team from Series B to beyond our Series C funding rounds.

Hired, trained and coached ten BDRs and SDRs to push our foundational PLG motion into a Sales led revenue engine.

Focused on helping our team leverage cold email, cold calling, product usage insights, social signals, and human to human connections to exceed pipeline creation goals during that time.

Built trust with direct reports and cross-functional leadership peers across the revenue team to mentor and advise them on GTM strategies and tactics.  This led to high retention rates of employees and setting 90% of them up for successful internal promotions across the organization.

Sales Development Manager

Sales Hacker, Inc.

Sharing the knowledge of all things sales to bring value to the community.

Founding Community Member

Formstack

Successfully led our Outbound Sales Development Team to increase pipeline and revenue, exceeding our quota.  

Focused on the development of my team members to expand their skills to help them achieve their goals of promotion across multiple different roles within the organization.  

Developed and deployed an improved alignment between the SDRs and Account Executives - leading to an 81% increase in win rates and a 46% increase in revenue. 

Effectively communicated with multiple stakeholders to launch an omni-channel outbound strategy using email, cold calling, video, and LinkedIn. 

Our team was 101% to goal for 2020 and had an increased revenue of 2,700% YoY. 

Led the organization in coaching Gong calls during 2020, which allowed me to strategize persona specific messaging and talk tracks for my team to use.

HomeAdvisor

Focused on increasing client retention and revenue by coaching a sales process that used leveled questions to build genuine value for the business solutions we provided.

Maintain excitement and engagement by creating unique sales contests to drive metrics specific to the current needs leading to increased KPIs and the use of these contests in other locations across the company. 

Collaborated to develop and implement a Manager in Training program focused on the development of future leaders. This program led to numerous leaders being promoted to management within the organization. 

Developed a championship team by sharing the vision, creating shared accountability and coaching with a focus on the details. Increased, sustained sales production of 36% YoY. 

Coached a diverse group in a cold-calling B2B sales role with consistent employee turnover requiring the use of effective team building strategies to hire, train, and coach individuals in order to maintain consistent success. 

Analyzed sales data to address the challenge of declining lead volume by prospecting new lead sources and methods to increase efficiency resulting in a 323% sales increase over the first 90 days. 

Provided support and leadership to the director group on an interim basis following the unexpected departure of leadership while increasing sales production by 26% over the previous quarter.

Sales Manager 

Ameristar Casino Resort Spa Black Hawk

Ensure guests of all skill levels have an enjoyable experience.
Provided oversight, coaching, and guidance to poker dealers and staff.
Create and maintain daily scheduling of poker room staff.
Developed Standard Operating Procedures for poker room staff
Responsible for large volumes of handling cash and chips with accuracy and integrity.
Make accurate in-game rulings according to the laws set by the Colorado Division of Gaming.

Poker Supervisor

I help B2B revenue teams stop guessing and start generating predictable pipeline through systematic testing and data-driven outbound.

Most companies build their go-to-market on recycled playbooks and assumptions. We build systems that validate who you're targeting, what you're saying, and what you're offering—then scale what actually works.

I bring a seller's lens to GTM strategy. After 10+ years leading B2B sales teams - from managing reps at HomeAdvisor to building Sales Development at Webflow from Series B through Series C - I know what salespeople actually need to succeed. 

Not more leads. 
Better leads.
 
Not another tool. 
Systems that work.

What it modern revenue engines look like...  intelligent data enrichment + automation (Clay, n8n) + precision targeting. Not spray-and-pray. Not hoping your ICP is right. Just repeatable frameworks that we're always testing - turning raw company data into actionable intelligence.

The results:

80% reduction in research time while maintaining 95%+ data accuracy
3X qualified pipeline increases through targeted messaging
40% response rate improvements by leading with relevance and offer positioning
323% sales increases through systematic prospecting and account prioritization

At Korus GTM, I lead strategy and client success across the entire revenue engine. We implement modern infrastructure and automation workflows that create a flywheel of accurate, useful data so Sales closes better, CSMs retain smarter, and ABM targets with relevance. 

I'm a trusted partner who helps shape the strategy, architecture, and messaging while ensuring our technical team's execution stays aligned with what actually moves the needle.

I work with growth-focused B2B companies ready to move from broad-based prospecting to precision-targeted engagement across their entire customer lifecycle. 

If you're measuring what matters and willing to kill what doesn't work, let's talk

Drew Coryer

Big congratulations to my better half, Annie Coryer. 


A few years ago, she set her intention on graduating college with a degree in Business Management… and made it happen. 

… and did it while working Full-Time and being a great mom. 

… and did it with a 4.0 GPA. 

It’s been cool to see her balance and manage her priorities to get it done at a high level. 


So proud of you babe!

Let’s celebrate with some gelato, soon! 😉

I know a great spot in Spain 🇪🇸

Building the GTM systems I wish existed in my 10+ years of Sales Leadership | Clay Expert | Head of GTM Strategy & Client Success at Korus GTM

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Today’s mandatory “go touch grass break” is sponsored by our friends at Cloudflare. 


Good thing LinkedIn is still online 😬

Go do things.  You don't need permission or for it to be perfcet

Little sample of the northern lights giving us a visit here in Colorado tonight. 


Nature is awesome 👏

When your teenager asks for money... 


told ya'll I'm doing my best to make it uncool.

“You’re giving away too much for free”


My 14 year old told me that this week.


He overheard me talking to a friend about their business and where they were stuck.  I gave them some ideas and a strategy on what I’ve seen work in similar situations before. 

When we got off the call, my son asked me how much they pay me. 

“They’re not paying me, I wanted help them out”… leading to his comment. 


Maybe I’m just a naive guy in his mid 40’s, but I believe the universe will conspire for that payment to come back around - but maybe not directly from that person. 

Maybe they’ll intro me to a client…Maybe not. It doesn’t really matter, it’ll all work out some way. 

It doesn’t always have to be a linear transaction every time. 

Idk, maybe I am wrong and I should be taking advice from him here. 


What are your thoughts on giving away knowledge and wisdom?  


Should I always be making money from every conversation?

A full moon used to be a spiritual experience for me…


Riding Fresh Powder in the Sherwins. 

Whitewater Rafting the Kern River. 

Paddling out at Hole in the Wall. 

Singletrack MTB rides at Buffalo Creek. 


All by the light of the moon. 🌕

Sometimes, the conditions only allowed these to happen once or twice a year - or not at all.  

Tuning into that heightened sense of awareness and the rarity of the situation made it feel almost supernatural. 
 

I got to taste a bit of that awe and wonder again tonight - waking the dogs under the supermoon.  

Even for just a few moments.

Got hit with a wave of gratitude for where I’ve been and where I am - my loved ones tell me it’s been a journey. I don’t disagree. 


Fascinating how our priorities naturally shift and change with time. 

Never would have thought walking my dogs would trigger similar emotions to these experiences I relentlessly chased. 

#supermoon #gratitude #dogs #journey

ps - does this mean I’m old now? 🥹

Concept3D Inc.

• Researched strategic goals of prospective clients to tailor outreach, aligning closely with customer success discovery and engagement practices.
• Maintained organized engagement records to improve timing and stakeholder communication across multiple departments.
• Increased qualified meetings by 43% through thoughtful, data-informed outreach—highlighting relationship-building and client insight.
• Developed knowledge of accessibility, compliance, and inclusive digital experiences to support client goals and community engagement.

Business Development Representative

ZoomInfo Champions Program

ZoomInfo's Champions Program is built on the principles of collaboration, innovation, and celebrating achievements. Champions play a pivotal role in igniting innovation by sharing insights and feedback to inform new possibilities for ZoomInfo.

ZoomInfo's Champions

•Built relationships with prospects and nurtured trust to ensure alignment between their needs and our solutions—closely aligned with CS onboarding and account growth.
•Used CRM data to track trends and flag issues early, improving handoff efficiency and customer readiness.
•Maintained clean, accurate records and clear communication with cross-functional teams to support customer transitions and value realization.
•Partnered with marketing, IT, and comms personas to identify pain points and align solutions with their unique workflows and goals.

Sales Development Representative

•Initiated outreach with empathy and responsiveness, leading to improved client retention and satisfaction
•Maintained expert knowledge of platform capabilities to educate and support prospects —mirroring technical onboarding.
•Learned foundational HTML/CSS/JavaScript and SOC 2 security compliance to support enterprise client conversations with technical clarity.
•Set a team record of 20 for accepted meetings by prioritizing clarity, follow-up, and trust.

FFB Coaching

• Established strong rapport with clients, fostering trusting and supportive coaching relationships.
• Identified client pain points and delivered actionable solutions, helping improve satisfaction and long-term engagement—skills directly transferable to customer success workflows.
• Managed all aspects of the client journey—from onboarding and coaching sessions to feedback collection—mirroring a full customer lifecycle approach.
• Developed personalized success plans and tracked individual progress—mirroring the customer journey from onboarding to renewal.

Certified Life Coach

T-Mobile

• Led team- and individual-level data tracking, maintenance, and reporting to drive performance insights and support operational decision-making
• Coached reps on sales strategy, call effectiveness, and upselling contributing to improved NPS (65 → 80) and increased customer retention.
• Implemented data tracking and reporting tools to monitor conversion metrics and support real-time coaching adjustments.
• Led QBRs with P&L insights to drive strategic client conversations and highlight business impact.

T-Mobile - People Manager – Customer Experience (Team Coach)

• Mentored peers and enhanced team performance and customer communication.
• Upsold features to support ongoing customer adoption.
• Resolved customer issues creatively and collaborated on technical solutions.
• Empathized with customers. Identified and addressed customer issues and concerns.

Senior Expert

I clarified customers problems and needs through curiosity and empathy by asking questions.
Worked with internal departments to come up with creative solutions for technology and software issues with our product.
Identified and provided additional products to add value to our customer experience. 
Consistently performed in the top 10% of representatives and promoted to Senior Expert.

Technical Support Specialist

I have a strong background in customer-centric roles, excelling in customer satisfaction, relationship building, and project management. Throughout my career, I’ve developed expertise in driving customer success, building lasting relationships, and aligning services with customer needs. My ability to communicate effectively and solve problems creatively has allowed me to consistently exceed sales targets and support customers in achieving their goals. I’ve had the opportunity to collaborate with cross-functional teams, manage projects, and lead initiatives that improve customer retention and satisfaction. With certifications in project management and proficiency in CRM tools, I’m ready to continue delivering results in a customer success or sales-driven role.

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Drew Coryer

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Drew Coryer's LinkedIn Performance

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