CEO @ Oneiro Technologies | Board advisor | Automation for ecommerce and B2B Fulfillment | 🏆 Winner “Best Use of Robotics” 2024 | 25+ years of executive leadership

You might be considering automation but unsure where to start or what actually works for your specific challenges.

That’s why I founded Oneiro Technologies as an agnostic system integrator. For years I worked for system integrators that would push their technology. Many times it wasn't right for the customer.

Being supplier-agnostic, means combining the right tech; AMRs, shuttles, digital twins, print-and-apply robots, etc. to match your needs. We are successful together because we work as a team to design and implement tailored, turnkey automation solutions. 

Whether you're trying to pack more orders, reduce labor strain, or just make the chaos manageable—I’ll help you build a system that scales with your business.

Someone once nicknamed me “The Wolf.” Not the Wall Street kind—the one from Pulp Fiction. I take that as a compliment. Because I fix the messy, high-stakes problems that keep fulfillment leaders up at night.

Ready to get more orders out with less stress and fewer resources?

Let’s kick things off with a free discovery session. No pressure—just real talk about what’s holding you back and what’s possible.

Drew Thomas

Senior operations executive with 25+ years of experience leading large-scale distribution and logistics networks across Canada. Proven track record of stabilizing underperforming operations, scaling capacity, and delivering measurable performance gains in complex, high-volume environments.

Recognized for leading workforces of up to 475 employees with full P&L accountability exceeding $100M. Extensive experience driving major transformation initiatives including WMS deployments, automation, and network optimization, consistently improving throughput, service levels, and cost performance without incremental capital.

Strategic, decisive leader with deep expertise aligning people, process, technology, and automation to deliver sustainable operational results.

Roch Lefrançois

I’ve just published a short article to share a perspective that I genuinely believe more organizations should reflect on and adapt.

Experience should not be measured by time in a role, but by what someone has actually accomplished.

This is also why I believe younger professionals should be given the opportunity to move up faster when they demonstrate real capability, judgment and execution. Talent and results should accelerate careers, not seniority alone.

If we truly want stronger organizations, we need to become better at recognizing outcomes, not just years.

My latest article explores this idea in more detail.

Sr. Director – Operations & Distribution | Automation • Continuous Improvement | Open to New Opportunities (Québec and/or Montréal)

In many hiring processes, experience is still defined primarily by time. Five years of experience. Ten years of experience. Fifteen years of experienc

Open article: Stop Hiring for Years. Start Hiring for Results. by Roch Lefrançois • 3 min read

Stop Hiring for Years. Start Hiring for Results.

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Drew Thomas

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The Battle

Drew Thomas

Roch Lefrançois

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roch Lefrançois's LinkedIn Performance

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