CEO @ Oneiro Technologies | Board advisor | Automation for ecommerce and B2B Fulfillment | 🏆 Winner “Best Use of Robotics” 2024 | 25+ years of executive leadership

You might be considering automation but unsure where to start or what actually works for your specific challenges.

That’s why I founded Oneiro Technologies as an agnostic system integrator. For years I worked for system integrators that would push their technology. Many times it wasn't right for the customer.

Being supplier-agnostic, means combining the right tech; AMRs, shuttles, digital twins, print-and-apply robots, etc. to match your needs. We are successful together because we work as a team to design and implement tailored, turnkey automation solutions. 

Whether you're trying to pack more orders, reduce labor strain, or just make the chaos manageable—I’ll help you build a system that scales with your business.

Someone once nicknamed me “The Wolf.” Not the Wall Street kind—the one from Pulp Fiction. I take that as a compliment. Because I fix the messy, high-stakes problems that keep fulfillment leaders up at night.

Ready to get more orders out with less stress and fewer resources?

Let’s kick things off with a free discovery session. No pressure—just real talk about what’s holding you back and what’s possible.

Drew Thomas

Corporate Exec Turned Entrepreneur, Multi-Unit Franchise Owner | Franchise Consultant, Helping Others Do the Same | Own Six Prosperous Franchises | Leveraging Decades of Experience, Guiding People to Franchise Ownership

I spent 20 years climbing the corporate ladder at Ford Motor Company. Built divisions. Led teams. Hit every target they gave me.  Then at 50, I realized I was building someone else's empire.

Today, I help corporate executives escape the same trap. As a franchise consultant fpr corporate executives, who's placed hundreds of successful people into $2M-10M franchise businesses, I understand both sides of the journey—the fear of leaving corporate security and the freedom of building something you own.

I guide executives through the entire franchise ownership journey:

• Franchise evaluation and FDD analysis
• Unit economics and territory assessment
• Discovery Day preparation and negotiation
• Multi-unit scaling strategies
• PEO solutions for growing franchise operations

My candidates aren't looking for another job. They're looking for control, legacy, and businesses that generate $300K-500K in annual income.

Proven Results:
• Helped hundreds of executives transitioned from corporate to franchise ownership
• Multi-unit franchise owner with six successful business
• Host of "Escape & Empower" podcast - helping executives plan their escape
• Founder of Empowered Zee HR - PEO services for franchise owners

At 54, I know what it's like to face age discrimination. To watch younger executives get promoted while you're told you're "overqualified." To realize that corporate loyalty is a one-way street.

That's why I don't just help people buy franchises. I help them buy their freedom.

Who I Work With:
• Corporate executives 45-65 facing unexpected transitions
• Leaders with $500K-2M in investable capital
• High achievers who've never failed at anything they've committed to
• Professionals ready to stop asking permission and start building legacy

My Promise:
No franchise sales pitches. No pushing specific brands. Just honest guidance from someone who's made the journey and now helps 20+ executives annually do the same.

Ready to explore what business ownership looks like for you?

Let's map your path from corporate executive to franchise owner.

📅 Book a 15 min. call to explore: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-lip
🎧 Listen to Escape & Empower: https://www.buzzsprout.com/2435821/about
📧 Direct message me here on LinkedIn

David. Greenberg

𝗧𝗛𝗘 𝗦𝗣𝗥𝗘𝗔𝗗𝗦𝗛𝗘𝗘𝗧 𝗧𝗛𝗔𝗧 𝗠𝗔𝗗𝗘 𝗠𝗘 𝗤𝗨𝗜𝗧

I ran the numbers on 20 more years in corporate. The math broke my brain.

$400K salary. Save 10% religiously. Max out the 401(k). Do everything right.

After 20 years: roughly $800K in savings. Maybe $1.2M if the market cooperates.

Then I ran the other column.

Build a franchise to $300K annual profit. Sell at a 3-4x multiple.

After 5 years: $900K to $1.2M exit. Plus you kept the cash flow the entire time.

Same outcome. Fifteen fewer years. And you actually own something.

But that's not what got me.

I added a row I'd been avoiding: "Equity in what you're building."

Corporate column: 0%
Franchise column: 100%

Twenty years of 60-hour weeks. Twenty years of hitting numbers. Twenty years of building systems, developing relationships, closing deals.

In corporate, all of it belongs to them. You walk out the door with a severance package and a LinkedIn update.

In a franchise, all of it belongs to you. You walk out with a wire transfer.

I stared at that spreadsheet for an hour. The math wasn't complicated. I'd just been avoiding it.

Every executive I talk to knows how to read a P&L. They can calculate IRR in their sleep. They understand ROI better than most MBAs.

But they've never run this calculation on their own career.

If you did, what would your spreadsheet say?

#ExecutiveTransition #FranchiseOwnership #EmpoweredFranchisee

Dave Greenberg

Franchise Consultant for Corporate Executives | Ex-Corporate Exec Turned Multi-Unit Franchise Owner | Helping Hundreds Replace Six-Figure Salaries & Build Successful Exits | Escape & Empower Podcast Host | Writer~Author

4 Situations, 4 Franchise Solutions: Single-Threaded Security

Lately, I've had a lot of inquiries from a new type of franchise candidate: executives and middle managers who are getting caught short by layoffs or other challenges they never expected.

These are high-performing, experienced individuals who had every reason to think their employers were happy with their work. But suddenly, things have changed, and they're out the door (or about to be).

I'm seeing so many people in this situation that I decided to start a new series on my blog and LinkedIn. I'm sharing stories of real-life situations (with some details changed to protect confidentiality), along with insights on how franchising can solve them.

First up: a top-notch sales executive whose company loyalty was amply rewarded - until a new CEO entered the picture. Now, he's out of a job with no backup.

Check out the blog for the full story, and to find out how my candidate (and you) can escape the trap of single-threaded security. Or schedule a call with me for personalized help building a financial future you can trust. I'm here to help!

View newsletter: The Empowered Franchisee News 

My franchise consulting business tends to attract a particular type of candidate, but lately I’m seeing a change. My typical candidate is an experienc

Open article: 4 Job Situations, 4 Franchise Solutions: Single-Threaded Security by Dave Greenberg • 4 min read

4 Job Situations, 4 Franchise Solutions: Single-Threaded Security

My definition of success used to fit on a business card.

VP title. Corner office. Six-figure base with bonus potential. Stock options vesting over four years.

I chased that version of success for decades. And I got it. Every promotion felt like validation. Every raise felt like progress.

But something was off.

I remember sitting in a conference room after landing a deal that took months to close. The company celebrated. I got a pat on the back and a bump to my quota.

That night I asked myself a question I'd been avoiding: Who actually won here?

The answer wasn't me.

I was building something I'd never own. Creating value I'd never capture. Trading my best years for someone else's balance sheet.

The shift didn't happen overnight. It started with admitting I was scared.

Scared to leave the paycheck. Scared to bet on myself. Scared to tell people I was walking away from what looked like success.

But the bigger fear? Spending another 20 years building someone else's empire and ending up with nothing but a retirement party and a watch.

I bought my first franchise territory not because I had it all figured out. I bought it because I finally admitted the corporate path wasn't working for me anymore.

The first year was humbling. No team of analysts. No corporate support system. Just me figuring it out.

But every hour I worked built MY asset. Every system I created became MINE. Every client relationship belonged to ME.

Success used to mean climbing higher on someone else's ladder.

Now it means owning the ladder.

If you're still chasing the old definition, I get it. I was there. But at some point you have to ask yourself what you're actually building.

#ExecutiveTransition #EmpoweredFranchisee #FranchiseOwnership

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