Avet Pharmaceuticals Inc.

Avet provides high quality generic medicines that help patients and practitioners achieve affordable healthcare solutions. Our global supply chain network is built around centers of manufacturing and scientific excellence to provide you with the highest level of quality, safety, value and service in generics.

Head of Supply Chain

#EverydayLeaders Interview Series

What's the Most Effective Leadership Tool?

Brady Pyle had great advice...

----

I often tell leaders that your most powerful leadership tool is a mirror

You need to start by knowing yourself, your strengths and weaknesses

I like to surround myself with people who are different from me in a variety of ways--how they grew up, personality and communication style, and leadership strengths

I also regularly seek customer feedback about the performance of my team members

Brady Pyle

Bill Castengera had this bit of advice to new and emerging #leaders:

It is easy to get caught up in tasks, but people want leaders who slow down, listen to concerns and take actions that address those concerns.

The question of whether we should push our employees or pull our employees can be a tough one.

Have high standards. If you lead correctly, your employees will want to do their best to match or exceed those standards.

Bill Castengera

1906

Nuka Foods is a privately held firm that manufactures the highest quality cannabis-based tablets.  Its 1906 brand of plant-based tablet and chocolate experiences are market leaders in this emerging industry.

Teva Pharmaceuticals

Oversight of supply from seven strategic internal manufacturing sites focused on the North American markets.  Program manager for a transformational shift focused on fixing foundations and inventory optimization with 11 initiatives incorporated within.

Director, Supply Planning

Change Management Lead for an SAP Implementation.  For this long-term project, I have responsibility for project communications, stakeholder engagement, business process change impact, change readiness, organizational alignment and training for a more than 10,000 end user base.

Director, Organizational Change Management

Teva Pharmaceutical Industries Ltd (Teva) is a global pharmaceutical and drug company. It develops, produces and markets generic drugs in all treatment categories.

Director, Supply Chain Planning

Teva Animal Health, Inc. is engaged in the research, development and manufacture of veterinary pharmaceutical products for North America and the worldwide animal health community. Teva Animal Health is the largest US manufacturer of generic pharmaceutical formulations for the animal health market, and our proprietary brand line, DVM Pharmaceuticals, leads the industry in the development of companion animal dermatological products and nutraceuticals.

Director, Supply Chain

RPI Lally School of Management

Member of external advisory board for the Master of Supply Chain Management program at the Lally School of Management.

Located in the heart of Upstate New York's Tech Valley, the Lally School of Management is the business school at Rensselaer Polytechnic Institute. We develop aspiring business leaders who have a passion for innovation with the ability to work across business functions.

Supply Chain Advisory Board Member

The Refractive Thinker

The Refractive Thinker is a new, innovative outlet for doctoral scholars who want to publish their research. It is unique because it meets the critical standards of peer-reviewed literature while still appealing to readers outside of the world of academia. 

Vol. VIII: Effective Business Practices for Motivation and Communication
Ch 4: Five Steps to Navigating the Social Exchange Perspective Landscape

Download at no cost at:  http://goo.gl/wpnKbu

Contributing Author

Hospira

Manager, Capacity Planning and Project Management

Hospira is a global specialty pharmaceutical and medication delivery company driven by its vision of Advancing Wellness™. Bringing proven leadership and experience, Hospira provides solutions to help improve the productivity, safety and effectiveness of patient care.

Supply Chain | Capacity Planning Manager

Section Manager, International Deployment

Supply Chain | International Deployment

Systems Analyst, Centralized Materials Management Group

Supply Chain | Systems Analyst

Supply Chain | Materials Manager

Supply Chain | Section Manager, SVP Finishing

Supply Chain | Section Manager, Materials Management

Supply Chain | Material Control Supervisor

Section Supervisor, Materials Management, Large Volume Parenterals

Supply Chain | Section Supervisor, Materials Management, LVP

Manufacturing Supervisor, Propofol Filling

Supply Chain | Manufacturing Supervisor, Propofol Filling

Supply Chain | Manufacturing Supervisor, Actiq

Corning Incorporated

Corning Optical Fiber, part of Corning’s Telecommunications segment, invented the first low-loss optical fiber in 1970 and today remains the worldwide market leader, offering a full line of single-mode and multimode optical fibers for all network applications.

Positions Held:
New Technology Receiver (Project Engineer / Production Management)
Shift Supervisor

Production Engineering and Manufacturing Supervision

GE Silicones

GE Silicones, Inc. offers specialty silicones, such as silicone surfactants, emulsions, catalysts, organomodified, and reactive fluids. It serves personal and household care, coatings, paints and inks, crop protection, textiles, oil and gas, paper, food and beverage, tissue and nonwovens, automotive, furniture and bedding, appliances, and shoes markets.

Process Safety Analyst

I profile the extraordinary work being done by #EverydayLeaders. Leaders from the front lines of industry

WHAT I DO: 

I’m on a quest to profile the extraordinary work being done by #EverydayLeaders.  Leaders from the front lines of industry.   

HOW I DO IT:  

I start genuine conversations with real people.  We discuss what it takes to lead people in the real world.  And I help them share or develop their wisdom. 

Over the last two years, I’ve interviewed and profiled dozens of people and published their stories in Volume 1 of the Everyday Leaders Series.  Here are few examples:

➡️ Kerry Wekelo on listening to your teams —  https://goo.gl/BgU8Ma 
➡️ Ross Wirth on asking the right questions — https://goo.gl/zKjf9H
➡️ John Reagan on the art of teamwork — https://goo.gl/UPRcGn

I also help Emerging Leaders discover their innate brilliance. We use a time tested framework to align your desires and preferences with your those of your peers, teams, managers, and organization. No tricks, no secret formulas.  But the techniques are so simple my 4-year-old could do it.

CURIOUS TO KNOW MORE?  

Let’s connect and see how we may help each other.

Dr. Ernest Jones

My clients learn how to liberate shame, move out of fear, and become the embodiment of their true nature—leading from a place of full-body authenticity. Authenticity never goes out of style, and the best business strategy is you.

Private 1:1 Embodied Feminine Mentor

Neo Emotional Release Institute

Chief Operating Officer

Business & Leadership

Xebra Consulting

Marketing Manager

What I offer: 

- Creating account-based marketing (ABM) & sales strategies for tech start-ups/ scale-ups.
- Persona's & value proposition consultant and strategist. 
- Content, PR, brand + social media creation, strategy, and implementation.
- Marketing automation optimization
- Linkedin Campaign manager + other social media advertising such as Facebook & Instagram
- Growth marketing mindset.
- Researching and creating a strong persona for an accurate product-market fit to increase revenue.
- Creation + implementation of online events, webinars & conferences. 
- Data + Analytics-driven to monitor and optimize all marketing initiatives. 

Tools I am experienced with: 

Hubspot, Google Analytics, Linkedin, Facebook, & Instagram ads, Zapier, Streamyard, Zoom, Linkedin Live, Usabilla, WordPress, Buffer, Bitly, Canva, Figma, Wistia, Loom, AddEvent, Typeform, Instapage, HotJar, MailChimp, ClickUp, Notion, & Asana.

B2B Business Strategy & Coaching

Smarteebot.ai

Business Coach & Strategist

Source.ag

- Create demand generation and scalable marketing foundations by developing a robust UBF, value proposition, & ABM plan that:
Benefits and creates clarity and unity between marketing,  sales, and customer success by giving clarity on whom the target audience is, creating marketing, sales, and customer success touchpoints
Lays the foundation to implement marketing initiatives that create long-lasting scalable impact and revenue. 

- Advise on developing the marketing department - strategic advice on tooling, budgets, and resources.

- Linkedin Brand Awareness Campaign with an average CTR of 1% and CPC at 11€.

Account-Based Marketing Consultant

Wonderkind

- Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline
requirements of Ideal Partner Profile segments
- Create annual and quarterly ABM marketing plans and targets for targeted sales accounts
and contacts that focus on new logos and accelerate existing opportunities
- Creatively launch and execute the content strategy for the entire partner journey across
different personas, products, and touchpoints;
- Identify the most effective marketing messages, value proposition, materials, channels, and
calls to action for personas and key accounts in the regions
- Partner with sales to determine sales enablement needs and identify gaps in key personas
and contact information to optimize the partner journey and the impact of the marketing
activities
- Build then obsess over ABM metrics to ensure business impact measured by named
account pipeline/bookings (sourced/influenced), database growth, and accuracy for
named accounts, account/person engagement scores, and sales/partner utilization of
programs.
- Owner of Wonderkind rebranding - strategy & execution
- Host & creator of the Wonderkind webinar series
- Grew Wonderkind's LI account by 27.6% in 10 months by implementing an innovative social media strategy.

Account-Based Marketing Manager

New Way of Work

New Way of Work is an online platform providing programs for deep change for employees to put healing first in their lives to transform their relationship to work and unlock business through increased productivity, creativity, and connection. We help leaders and employers to unlock business by doing their inner work.

Growth and Expansion Marketing Consultant

bunq

- Generated < 2M impressions and had an average engagement rate of 3.3% by fielding and creating a solid story with a macro influencer in the German market 
- Track and measure campaign analytics to continuously make optimizations and apply learnings to future campaigns
- Manage, create, and strategize influencers campaigns in multiple European markets 
- Evenglise the power of brand enthusiasts to establish a solid ambassador program
- As a B2C marketer I understand consumer insights and culture and brainstorm with influencers content that creates an impact
- Understand human intrinsic emotions in order to create visual stories that resonate with our users driving higher engagement

Influencer Marketing Specialist

- Strengthen partnership relations by coming up with creative ideas for marketing initiatives that benefited both parties
- Manage execution of digital branded campaigns across bunq channels (bunq app, website & social media)
- Coordinate multiple partnerships across different European markets in order to generate user acquisition while also focusing on retention
- Track and measure campaign analytics to continuously make optimizations and apply learnings to future campaigns

Interim Brand Partnerships Coordinator

Recruitee

- Branding + awareness: Grew the Recruitee brand within the European market by creating a 600+ in-person event. 
- Grew the annual event by 600%, TalentCon 
- Successfully organized a 600+ person conference by setting up five new lead channels, creating a new sponsorship program in partnership with Indeed amongst others, fielded 27 high-quality recruitment and HR influencers to speak at the event. This was done by managing four internal teams to create the best event experience, researching and setting up event activations to engage the audience, & managing and creating running orders to ensure that all our tech and event day processes would run smoothly.  
- Own all events (in-person and virtual) from start to finish. The event spectrum encompasses Recruitee classrooms, demos, webinars, masterclasses, workshops, conferences, tech fairs, & TalentCon.
Building an extensive network of influencers and partners. I have successfully grown & nurtured my network of influencers from 500 connections to over 1000+ connections globally.
- Grew our pipeline by generating an average of 300 leads per event by mapping out new strategies & outlining critical information for key stakeholders internal & external (guest speakers & partners).
- Content marketing & brand management. Increased conversion rates from the content lead to MQL by 16% by experimenting with brand tactics for our content and event campaigns.
- Acquired over 1000 new leads to the blog by launching 'Talent Talk, in June 2020, by fielding thought-leaders to contribute to our blog. 
- Created & established a robust KPI metric for the success of events by incorporating a new system of metrics we measure pre-event, during an event, and post-event. 
- Email Nurturing. Decrease negative indicators by 5% by creating an engaging copy in the subject and text field while including trigger content in our email workflows. 
- Built a successful masterclass program with over 200+ attendees per class with Recruitee Classrooms

Virtual and Live Events Marketing Manager

I bring a dynamic mix of leadership and passion to my marketing, sales, management and opinions rations endeavors, honed over 8 years in the field, which feels more like a lifetime due to my immersion in the high-octane world of B2B tech startups. Much like the rapid pace of these startups, I thrive on the energy of momentum and adaptability.

Within this environment, I've embraced a multitude of roles in marketing, earning the distinction of a "t-shaped" marketer. My skill set spans from orchestrating captivating webinars to devising and executing strategies for paid ads, marketing automation, account-based marketing, social media, and content marketing—all while meticulously analyzing data to fine-tune and enhance performance.

Crafting comprehensive sales and marketing strategies is where I take immense pride, utilizing frameworks like JTBD to develop compelling value propositions and user buying funnels. These strategies are meticulously tailored to establish robust, scalable foundations for B2B tech startups, driving sustained growth and impact. What truly sets me apart is not just conceptualization, but my hands-on experience in implementing and launching these strategies to tangible success.

A significant milestone in my journey was organizing and hosting a recruitment event at a historical center in Amsterdam, attracting over 600 attendees within my first year in marketing—a testament to my ability to excel under pressure and deliver exceptional outcomes.

I served as the COO at the Emotional Release Institute, where I play a pivotal role in turning visions into form, supporting the healing, empowerment, and authenticity of humanity. In this capacity, I oversee the company's operations, ensuring alignment both physically and energetically. Our business ethos is distinctive—we're not merely managing operations, but co-creating a transformative mission with Spirit, shaping a future that prioritizes holistic well-being and authenticity for all through the Neo Emotional Release healing modality.

CURRENTLY: I support my clients in learning how to liberate shame, move out of fear, and become the embodiment of their true nature—leading from a place of full-body authenticity. Authenticity never goes out of style, and the best business strategy is you.

taplio

The Battle

Dr. Ernest Jones

Daniella Nohemi J.

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