Amity Printing Company

Board Member

UBS Publishing Company

Clermont Group

Head of Training

CapitaLand

Senior Learning Specialist

Singapore Bible College Ltd.

Associate Professor

Adjunct Lecturer

Ministry of Home Affairs Singapore

Senior Research Officer

Hello! Thanks for stopping by here to learn more about me. 

I bring with me over two decades of experience in the education, training, and learning and development space across various sectors including non-profit organizations, academic institutions and the private sector. Over the years, the skills-sets I have acquired and honed include:

•	Curriculum design and development
•	Training delivery and facilitation
•	People development (mentoring, coaching)
•	Communication skills (both written & oral)
•	Research and writing
•	Competency roadmap development
•	Strategic thinking
•	Leadership
•	Administration
•	Project management

I see myself as a well-rounded individual with an analytical mind, a critical eye for details, strong administrative abilities, commitment to excellence, effective communication skills, strong ability to work independently as well as in a team, a friendly disposition and a passion for people development. My DiSC style is CS (Conscientiousness-Steadiness). My top five CliftonStrengths are Intellection, Learner, Input, Deliberative and Connectedness. My personality type is ISTJ-T.

My passion and mission is to enable, equip and empower people to build and bring out the best in them, so that they become better people who would build better companies and a better world.

Knowing that I have only one life to live, I want it to count and matter. A quote that deeply resonates with me and informs how I live and frame my life is this:

“An awareness that our days are limited imbues them with both a steward’s sense of urgency (now rather than later) and a strategist’s sense of clarity (this rather than that).” – Tony Jones

Bernard Low, PhD

Fill My Funnel

Lead demand generation strategy and team development for an ad agency specialising in B2B LinkedIn advertising campaigns across fintech, cybersecurity, legal tech, energy, banking, online education, recruitment sectors, and more.

• Manage a team of 5 strategists across a portfolio of 35+ B2B clients, establishing advertising strategies, training frameworks, hiring processes, and quality standards

• Develop attribution models and revenue intelligence frameworks using DreamData, 6Sense, Salesforce, HubSpot, and Pipedrive to connect paid media to pipeline outcomes.

• Develop multi-layered ABM strategies and campaign frameworks for clients across EMEA, APAC, and the Americas.

• Partner with the CEO and operations leadership to improve client retention, service delivery, and profitability

• Work with clients to align demand generation ad campaigns with business objectives.

Head of Strategy

Cristina Malita

Partner with B2B and B2C clients to strategise, develop, launch, and optimise LinkedIn advertising campaigns.

• Managed LinkedIn ad budgets up to $30K monthly, developing scalable playbooks for different budget tiers ($5K-$30k)

• Helped clients achieve 30% cost-per-lead reduction with LinkedIn Ads compared to Meta Ads

• Conduct account audits to identify strategic gaps in campaign execution and targeting

• Advise clients on funnel optimisation, audience segmentation, and campaign scaling strategies

Ready to explore working together?

Book your complimentary LinkedIn Strategy Call with me here 👇
https://calendly.com/malitacristina/60min

Senior LinkedIn Ads Media Buyer

High-Performing Coach

Led demand generation for B2B training and coaching company ($1.5M annual revenue) serving professional coaches and consultants, managing digital marketing team and $50K monthly cross-channel media budget.

• Generated an average of 585 qualified B2B leads monthly through LinkedIn advertising, contributing to consistent 6-figure monthly revenue

• Coordinated with Google, YouTube, and Facebook ad agencies to optimise cross-channel campaign performance and attribution

• Collaborated cross-functionally with copywriters, tech support, and email specialists to improve conversion rates throughout the multi-stage customer journey

• Drove event marketing strategy that consistently filled virtual and in-person events with 150-250 qualified prospects bimonthly

• Achieved 27 high-value client acquisitions from a single event through strategic audience targeting and nurture campaigns.

Digital Marketing Director

ScaledOn

Led paid media team and developed professional services division for digital marketing agency serving B2B and B2C clients across coaching, ecommerce, and professional services sectors.

• Led media team: Managed multi-channel paid media strategy (LinkedIn, Google, Meta, Amazon) for B2B and B2C clients.

• Built and scaled new service line: Developed professional services department offering email marketing, lead nurturing, CRO, copywriting, and design services, creating additional revenue streams and increasing client lifetime value.

• Full-funnel optimisation: Consulted clients on marketing funnel improvements across all stages (Attract > Engage > Delight), implementing product offerings, upsells/downsells, and automation that improved conversion rates while reducing sales cycle friction.

• Team development: Mentored and trained team members on campaign strategy, client consulting, and cross-functional collaboration.

Digital Marketing Manager

Indri Digital

• Drove 110% y-o-y increase in gross revenue for a client in the pet luxury
industry
• Successfully managed $400,000+ in ad spent on pay-per-click campaigns for
70+ clients (on Google Ads, Bing Ads, Facebook Ads, and more)
• Formed and led a team of 5 (pay-per-click specialists, data analysts, and
reporting specialists) + external contractors (graphic and web designers,
copywriters, and web developers)
• Improved employee productivity and clarity on projects by implementing/
testing multiple project management software like Basecamp, Kanbanize,
Trello, and later on, Asana
• Successfully delivered 3 WordPress website builds and kept all stakeholders
(clients, web designers, web developers, copywriters) aligned and on track
• Continuously improved results by adopting a testing mentality (I built 50+
dedicated landing pages using Unbounce, LeadPages, and proprietary
software)
• Improved the accuracy of our work and eased the onboarding process for
new members by developing process docs and checklists for our marketing
activities
• Made the on-boarded of new pay-per-click specialists more efficient by
delivering in-house Google Ads training
• Upgraded the company's messaging and positioning, look, and feel by
rebranding it to Indri Digital (formerly Indri).

Digital Marketing Coordinator 

• Ran 500+ Pay-per-Click media campaigns on Google Ads, Amazon Ads,
Facebook Ads, Bing Ads, The Trade Desk etc.
• Managed $250,000+ in media budgets per year
• Managed 70+ accounts for clients in DRTV, CPG, Pet, Fashion, Home
Goods, Luxury, and more, mainly from the US
• Ran 100s of A/B tests for copy, landing pages, call-to-actions, and more.

Pay-per-Click Specialist

Helping Coaches raise their visibility &implement a scalable marketing system to fill their calendars with coaching discovery calls from LinkedIn. Know where your next client will come from. LinkedIn Marketing Consultant

I'm a Senior Growth Marketing Strategist specialising in demand generation and LinkedIn advertising for B2B SaaS companies.

As Head of Strategy at Fill My Funnel, a LinkedIn Ads agency, I lead strategic planning and team development for clients with complex sales cycles, driving qualified pipeline through multi-channel paid media campaigns with a particular expertise in LinkedIn advertising.

MY APPROACH: 

Over 12+ years in digital marketing, I've managed $1M+ in ad spend and developed a methodology that combines strategic thinking with hands-on execution. 

I don't just run campaigns. I build testing frameworks, establish attribution models, and translate data into actionable insights that inform broader go-to-market strategy.

My background includes leading strategy for B2B clients across cybersecurity, fintech, recruitment, AI tech, legal tech, professional services, and online education, consistently delivering measurable pipeline impact.

WHAT I BRING

✔️ Strategic Leadership: Team management, cross-functional collaboration, and mentoring junior marketers in a remote-first environment

✔️ LinkedIn Ads Expertise: Certified LinkedIn Ads Professional with 4+ years of deep platform knowledge and proven results in enterprise B2B markets

✔️ Attribution & Revenue Intelligence: I build frameworks that connect marketing activity to revenue outcomes using platforms like DreamData, 6sense, and Fibler

✔️ Growth Mindset: Commitment to continuous testing, iteration, and sustainable results over quick wins

I'm currently focused on attribution modelling and revenue intelligence for B2B sales. 

Open to discussing attribution strategies, B2B growth tactics, and paid media performance. 

Let's connect if you're working on similar challenges.

taplio

The Battle

Bernard Low, PhD

Cristina Maliţa

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