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High-achieving leaders don’t hire a coach because they’re struggling. They hire a coach because they’re ready to operate at a higher level, as leaders, as professionals, and as humans.

You have the accomplishments, the title, the experience. But you know you’re capable of more:
• more clarity in how you think and decide
• more confidence in who you are and how you lead
• more control over your time, energy, and direction
• more consistency, presence, and stability
• more leadership from the inside out

You’re not looking for generic leadership development. You’re looking to become the most important leader in your own life, to lead yourself with the clarity, confidence, and control required to operate at your highest level.

That’s the real work.

I help CEOs, founders, and senior leaders become the most important leader in their life, so they can lead themselves with clarity, confidence, and control, and ultimately become Fearless Leaders in their work and life. And once they do, they’re fully equipped to lead others even more effectively.

My coaching blends:
• executive leadership development
• identity and behavior transformation
• self-leadership psychology
• strategic decision-making and direction

It’s deep work delivered in a grounded, practical, leadership-ready way. This is not “personal development.” It’s the leadership work most leaders skip, and the work that changes everything.

Who I Work With

I’ve coached 500+ leaders from Amazon, Google, DoorDash, Mayo Clinic, the CDC, and high-growth organizations across tech, healthcare, finance, manufacturing, government, and private equity.

Leaders partner with me when they’re ready to:
• lead themselves with more intention and discipline
• elevate their identity, presence, and leadership impact
• make clearer, faster decisions
• build unshakeable confidence
• take control of their direction and personal leadership
• step into the bolder, more powerful version of themselves

Core Offers

Fearless Leader: 12-Month Executive Coaching Partnership
For leaders ready to step into their internal authority, elevate how they lead themselves, and operate with clarity, confidence, and control.

Executive Career Coaching & Job Guarantee
A proven, structured path for leaders navigating major career decisions and transitions. 

If you’re ready to become the most important leader in your own life — and lead fearlessly — let’s connect.

Dr. Benjamin Ritter

SVP, Global Head of Digital & Performance Marketing

Product Marketing Alliance

Pro Member

American Marketing Association

Member

Accenture

▪ Direct marketing strategy project staff, managing profit and loss (P&L) budget and forecast, pipeline and revenue goals, labor utilization, and $20M client advertising budget, optimizing return while consistently achieving target goals. 
• Establish objectives and key results (OKRs) targets, key performance indicators (KPIs), and measurement framework and dashboard to track and communicate performance towards goals. 
• Recruit, coach, and mentor high-performing marketing teams and manage employee development; supported 18% YoY increase in team efficiency and profitability.
• Lead a cross-functional, geographically diverse team to execute omnichannel marketing plans, drive demand, and report return on investment (ROI) across channels.
• Partner with external vendors, agencies, stakeholders, and contractors to ensure program success.
• Utilize data insights and collaborate with cross-functional teams to continuously measure and optimize programs and performance based on KPIs such as lead generation, engagement, and ROI.
• Collaborate with cross-functional teams and stakeholders to leverage data and customer insights to execute account-based marketing (ABM) strategies, optimize user and brand experience, analyze social listening and sentiment, drive growth, and facilitate continuous process improvements.
• Partnered with product, sales, marketing, and creative leadership to develop a global go-to-market (GTM) strategy and suite of promotional collateral for company’s new business offering, including a GTM strategy playbook, buyer personas, case studies, blog posts, slick sheets, and presentations, driving $21M in new business.

Director, Marketing & Brand Strategy

BAE Systems, Inc.

• Orchestrated talent brand and acquisition strategy across the 35K+ North American workforce.
• Analyzed consumer and talent data to define target audiences, identify channels, and conceptualize marketing campaigns to communicate employee value proposition (EVP) and convey brand narrative across international markets, ensuring global brand creative consistency and local market relevancy.
• Produced and distributed original content to inspire potential candidates, including videos, social media, events, job postings, and programmatic ad campaigns.
• Partnered with global marketing communications teams to ensure integration and strategic alignment between corporate and employer brand via brand positioning, social media, diversity, equity, inclusion, and accessibility (DEIA) efforts, community outreach, and events. 
▪ Hired, contracted, and managed external vendors and third-party partners to further company goals.

Manager, Recruitment Marketing

TMP Worldwide

• Developed and executed multichannel recruitment marketing plans, creative development, and brand storytelling for Fortune 500 and public sector clients, focusing on employer brand and EVP to enhance reputation and engage talent.
• Directed all aspects of client accounts, OKRs, and cross-functional teams to deliver SaaS, product, and marketing deliverables. Managed business forecasts, calendar, timelines, and budgets. 
• Assessed campaign KPIs and leveraged digital technology trends to drive marketing strategies and solutions to meet client talent brand engagement and talent acquisition goals.

Account Director, Talent Brand Strategy and Recruitment Marketing

Connections Media LLC

▪ Developed and deployed integrated, multifaceted, targeted digital advertising, product marketing, communications, content marketing, and brand campaigns, engaging key audiences and ensuring alignment with client brand, product positioning, and revenue goals.
▪ Led client brand and marketing initiatives across health/healthcare, non-profit, tech, and energy industries.
▪ Collaborated with creative and production teams to shape campaign briefs, draft messaging and ad copy, and develop creative deliverables, ensuring alignment with client brand, message, and goals.
▪ Managed $2+ million digital media and advertising portfolio, including oversight of buy recommendations, budgets, accounting, optimization, and return on investment (ROI) reporting.

Manager, Digital Advertising

Beaconfire Consulting

▪ Designed, implemented, and executed strategic, multifaceted digital campaigns and marketing solutions to meet clients’ most pressing needs, ensuring optimal ROI and client success.
▪ Managed project resourcing, including staffing, media buys, budgets and financial records, reporting, and timelines. 
▪ Mobilized cross-functional teams on digital marketing projects and campaigns; implemented multivariate and A/B testing; analyzed key performance indicators and campaign results, translating insights into financial impact and actionable recommendations.

Marketing Consultant, Client Manager

DDC Advocacy

▪ Developed and implemented targeted recruitment strategies to produce integrated public affairs, marketing communications, branding, advocacy, social media, and online advertising campaigns.
• Collaborated with web development, creative, Software-as-a-Service (SaaS) technical teams on strategic website planning and digital experience and channel development, including site mapping, search engine optimization (SEO), content strategy, and social media integration.

Digital Marketing Strategist

▪ Planned and executed content strategy and communications via social media campaigns; managed daily interaction; monitored conversations; provided analysis and reporting for page and ad campaign data and ROI.
▪ Supported website planning and digital channel development, including site map development, SEO implementation, issue research and content curation, and social media community management.

Marketing Associate, Interactive Strategist

National 4-H Council

• Pioneered and presented a series of social media webinars to educate internal stakeholders, establish engagement guidelines, develop social media strategies and create platforms that are engaging, interactive, safe and effective.
• Championed brand ambassador program, reaching 6.5 million youth and 540,000 volunteers. 
• Cultivated national 4-H social media communities, increasing Facebook page 250% to via solely organic efforts to 100,000+ members.

Collaborated with vendors and other team members to manage printed and online collateral projects.

Marketing Communications Assistant

I develop and execute comprehensive, full-funnel marketing programs and lead strategies to drive brand awareness, demand generation, customer acquisition, and ultimately, positive revenue growth. 

I am passionate about people development and team leadership. I recruit, hire, mentor, and inspire individuals to be productive members of high-performing teams, fostering innovation, accountability, and growth. 

Since I know no great success happens in vacuum, I am adept at collaborating cross-functionally and cultivating partnerships – across departments, industries, and regions – to increase impact and positive business results. 

If my background interests you, feel free to reach out and start a conversation!

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Key skills: Growth Marketing | Demand Generation | Brand Positioning | Go-to-Market (GTM) Strategy | Leading and Growing Diverse Teams | Technology and Software-as-a-Service (SaaS) | B2B | Employer Brand Strategy | Human Capital Consulting | HC/HR Tech | Hyper-Growth Environments | Business and Competitor Intelligence | Product Marketing | DTC | Public Relations (PR) | Paid Media and Advertising Campaigns | Media Mix Modeling | Account-Based Marketing (ABM) | Recruitment | Data Analytics | Sales Enablement | Business Development | Audience Segmentation and Targeting | B2C | Market Research and Customer Insights | Lead Generation | Brand Building | Content Strategy and Thought Leadership | Team Management | Managing External Agencies and Vendors | Budget Management

Technology: Google Analytics | Adobe Analytics | Salesforce | Power BI | Hootsuite | ServiceNow | Microsoft Office 365 | Meta

Language: English, native; Spanish, conversational

Industries: Technology | B2B Software-as-a-Service (SaaS) | Management and Human Capital Consulting | Healthcare and Wellbeing

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Dr. Benjamin Ritter

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